The document proposes GoNow, a SMS service that would inform people about events and activities happening in their city, such as deals at local bars, shows at theaters, and more. Users could opt into the service and text keywords related to their interests along with their zip code to receive updates. The service would be regulated by the Mobile Marketing Association and use various partners to deliver messages, aggregate content, purchase a short code, and help offset costs. The goals would be to grow the number of active users and get positive feedback from partner venues.
Szépvölgyi Tamás (Sanoma Újmédia-divízió Mobilmédia üzletág lapigazgató) prezentációja a Mobile Monday rendezvényen volt látható. A téma a mobilhirdetések.
Australian Mobile Landscape - a 2009 overviewJennifer Wilson
Presentation given to Mobile Mondays Adelaide (a fairly digitally sophisticated audience) on the mobile landscape, advertising, marketing, changes, developments etc.
Touch on some example of good and bad behaviour. (Note: Qantas have since repaired their iPhone site - but it did take about 3 months!)
Szépvölgyi Tamás (Sanoma Újmédia-divízió Mobilmédia üzletág lapigazgató) prezentációja a Mobile Monday rendezvényen volt látható. A téma a mobilhirdetések.
Australian Mobile Landscape - a 2009 overviewJennifer Wilson
Presentation given to Mobile Mondays Adelaide (a fairly digitally sophisticated audience) on the mobile landscape, advertising, marketing, changes, developments etc.
Touch on some example of good and bad behaviour. (Note: Qantas have since repaired their iPhone site - but it did take about 3 months!)
How to Choose a Mobile First Digital Marketing AgencyPurplegator
Not all mobile and digital agencies are created equal. At Purplegator, everything we do is with the small screen of the mobile phone in mind first. Check us out and learn why we call ourselves the Purplegator and what we do in The Swamp.
http://purplegator.com
Identifying the right mix for your marketing objective is never simple. Digital vs. traditional media, early adopters vs. loyalists, and intelligent vs. direct messaging, an overwhelming choice almost never lets you get your marketing mix right!
This deck will help you approach your marketing campaigns the right way for creating sustainable growth engines for your business.
WILL SMART TVS BE INTELLIGENT?
Content has always been king. The way that we consume it however, is changing at break-neck speeds. Cable companies used to be able to control what people saw and when they saw it. But with emerging technologies, it’s becoming increasingly simple for people to access the content they want through streaming ser- vices like Netflix, Hulu, as well as directly through content creators that have reached an inflection point and are breaking away from cable companies (e.g. HBO, CBS).
This simple access to content is motivating more and more people to cancel their cable agreements, which frees up their spending money to purchase the exact content they want. If a consumer wants to watch Breaking Bad, it’s very easy for them to exclusively purchase that show without having to have a slew of unwant- ed content bundled with it. Instead of tuning in every week at a specific time to watch a show, they can now binge-watch a show all at once, adapting their media consumption to their unique schedules.
It’s the most powerful tool in mobile marketing yet it’s missing from nearly every website. in this quick slide share presentation I share the best-kept secret in mobile and how companies like Uber, Airbnb, and Producthunt are using it to enhance customer engagement and drive sales.
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
How to Choose a Mobile First Digital Marketing AgencyPurplegator
Not all mobile and digital agencies are created equal. At Purplegator, everything we do is with the small screen of the mobile phone in mind first. Check us out and learn why we call ourselves the Purplegator and what we do in The Swamp.
http://purplegator.com
Identifying the right mix for your marketing objective is never simple. Digital vs. traditional media, early adopters vs. loyalists, and intelligent vs. direct messaging, an overwhelming choice almost never lets you get your marketing mix right!
This deck will help you approach your marketing campaigns the right way for creating sustainable growth engines for your business.
WILL SMART TVS BE INTELLIGENT?
Content has always been king. The way that we consume it however, is changing at break-neck speeds. Cable companies used to be able to control what people saw and when they saw it. But with emerging technologies, it’s becoming increasingly simple for people to access the content they want through streaming ser- vices like Netflix, Hulu, as well as directly through content creators that have reached an inflection point and are breaking away from cable companies (e.g. HBO, CBS).
This simple access to content is motivating more and more people to cancel their cable agreements, which frees up their spending money to purchase the exact content they want. If a consumer wants to watch Breaking Bad, it’s very easy for them to exclusively purchase that show without having to have a slew of unwant- ed content bundled with it. Instead of tuning in every week at a specific time to watch a show, they can now binge-watch a show all at once, adapting their media consumption to their unique schedules.
It’s the most powerful tool in mobile marketing yet it’s missing from nearly every website. in this quick slide share presentation I share the best-kept secret in mobile and how companies like Uber, Airbnb, and Producthunt are using it to enhance customer engagement and drive sales.
MONTHLY DIGITAL KNOCKOUTS
FullSIX’s team wants to share with you every month a selection of the most relevant content on digital media created to inspire and spread
Learn about the 3 biggest mobile marketing opportunities, 3 biggest mistakes, and the right way to start a mobile marketing campaign. Topics covered include; text message (SMS) marketing, mobile websites, QR codes, mobile apps, and geo-social apps.
Mobile marketing overview for B2B and B2C marketers, covering the unprecedented growth and opportunities of mobile--as well as a summary of mobile marketing tools available to today's companies.
Mobile Marketing - Interacting with Your Audience via Cell and Smart PhonesCAMT
Mobile marketing has the potential to change the advertising and marketing space in the same way that the emergence of the Internet did over a decade ago. Forecasts indicate that global spending on mobile marketing and advertising will see a 13-fold increase between 2006 and 2011. The bulk of that spending will come from SMS-based marketing, followed closely behind by video services.
Mobile trends to transform your business in 2015Self-employed
To download the eBook, head on over to www.mobext.ph/ebook-download2015
In the eBook you'll find:
- The five crucial developments in the mobile space that your business must keep in mind to stay ahead
- Creative ways that other companies have leveraged mobile to reach both their business targets and their customers
- Tips to help boost your business’ mobile efforts
The mobile internet is growing fast. The session will cover business opportunities, technical challenges, traffic sources and monetization methods. It is aimed at both advertisers and affiliates.
Destiny Pearce shows you how to effectively implement mobile marketing into your overall marketing stratgies. Destiny Pearce introduces you to a innovation way to effectively market QR Codes to Help build your Facebook business page to and website to increase foot/website traffic to your business
Ubiquitous connectivity beckons this holiday season, bringing with it a new wave of Mobile Commerce (M-Commerce). Consumers can soon expect SMS and MMS coupons, the ability to run price comparisons in real time while at the store and even mobile phone shopping from the comfort of home.
According to a recent Yankee Group survey, 14 percent of consumers are interested in mobile transactions, and an additional 18 percent say they may be interested. Yankee Group predicts the mobile coupon market will reach 2.5 million North American consumers by 2013, ballooning the dollar-amount of the market to $2.3 billion.
In this webinar, Yankee Group analysts Jon Paisner and Andy Castonguay reveal further trends from our consumer surveys and explore the devices, conveniences and challenges of M-Commerce as mobile is integrated into the retail shopping experience this holiday season.
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Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
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Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
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The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
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Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
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![Meanwhile, on the surface of Metropolis… ,[object Object],“ There ought to be an SMS service to connect people with the fun activities around town!” “ We’ll call it GoNow !”](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)