Social Media is playing a bigger role in SEO and one\'s online marketing strategy. But how best can the social media platforms be leveraged to help grow your business online?

1. The Importance of Social Media
Mark Hughs
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2. Xcellimark Awards & Certifications:
• “Leading Provider of Web Design for Eastern US” in
2007, 2008, 2009, 2010, & 2011
• “Best in Search for Link Building by TopSEOs in Dec 2010
and Jan, Feb, Mar, Apr, & May 2011
• Advanced certification in Google AdWords as a Qualified
Google Advertising Company
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3. Xcellimark in the News:
• Top 5 Digital Media Company in Central Florida (2010)
• Top 10 Advertising Agency in Central Florida (2010)
• OBJ’s Golden 100: Ultimate Newcomers (2010)
• Featured on “Today in America” hosted by Terry Bradshaw
• Top 10 Web Design Companies in Southern US (2007-2008)
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4. Xcellimark Credentials:
• Circle Members of SEMPO, the leading search engine
marketing professionals organization in North America.
• Longtime members of SeoPros, a leading national SEO
consultants directory with stringent criteria for entry.
• Members in good standing with the Better Business Bureau’s
Reliability Program.
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5. Social Media Marketing
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7. Social Media
• Fast growing online segment – game changer?
• 60% of all Internet users now engaged
• User engaged/controlled - businesses participate
What is it?
• Website tools such as Blogs, Forums, Polls, Surveys
• Platforms and Communities such as:
o Facebook o Twitter
o LinkedIn o YouTube
o Flickr o Wikipedia
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8. Goal-Focused:
Goal Strategy
Generate New Customer Increase the quantity and
Growth quality of qualified leads.
Improve Close Rate of Frequent and targeted
Qualified Prospects communications.
Establish FBC Mortgage as Improve the company’s online
the Industry Experts branding, image and publishing
capability. 8

9. Fastest Growing Marketing Budgets
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11. Social Media Impact
• Search Engine Rankings
• Establishing yourself as an Expert in your Industry
• Developing and growing your online community
• Demonstrating leading edge Customer Service
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12. Social Media Empowers You and
Your customers
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13. Advertisements vs. Reviews
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14. No More Marketing Silos?
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15. What impacts
Search Rankings?
• Content – Relevancy & Frequency
• Coding
• Incoming links
o Quantity & Quality
o Social Media
• Site Map & Internal Link Structure
• Page loading time – site speed
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16. Social Media impacts
Search Rankings?
• Content – Relevancy & Frequency
• Coding
• Incoming links
o Quantity & Quality
o Social Media
• Site Map & Internal Link Structure
• Page loading time – site speed
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19. Facebook “Like”
Vs.
Google “+1”
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21. So how do we best leverage
Social Media?
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22. Social Media Tactics for B2B Marketers
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23. Content Marketing
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24. Emerging Importance of
Online Communities
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25. Emerging Importance of
Online Communities
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26. Top Tactics for Developing B2B
Marketing Content
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27. Impact of Press Releases
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29. Biggest Content Marketing
Challenge
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30. Lack of Resources for
Effective Management
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31. Benefits of Social Media
• Improved credibility
• More customer engagement
• Increased search rankings
• More leads
• More sales $$$
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32. Case Study:
Accredited-Online-Colleges.com
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33. Benefits of Social Media
• Improved credibility
• More customer engagement
• Increased search rankings
• More leads
• More sales $$$
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34. Questions?
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35. Xcellimark Awards & Certifications:
• “Leading Provider of Web Design for Eastern US” in
2007, 2008, 2009, 2010, & 2011
• “Best in Search for Link Building by TopSEOs in Dec 2010
and Jan, Feb, Mar, Apr, & May 2011
• Advanced certification in Google AdWords as a Qualified
Google Advertising Company
35

36. Xcellimark in the News:
• Top 5 Digital Media Company in Central Florida (2010)
• Top 10 Advertising Agency in Central Florida (2010)
• OBJ’s Golden 100: Ultimate Newcomers (2010)
• Featured on “Today in America” hosted by Terry Bradshaw
• Top 10 Web Design Companies in Southern US (2007-2008)
36

37. Xcellimark Credentials:
• Circle Members of SEMPO, the leading search engine
marketing professionals organization in North America.
• Longtime members of SeoPros, a leading national SEO
consultants directory with stringent criteria for entry.
• Members in good standing with the Better Business Bureau’s
Reliability Program.
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