1. JMC Nursery
Strategic Networking Campaign
Alexander Vargas
St. Petersburg College
GEB 3213

2. Overview
 JMC Nursery is a local
business offering fruit
trees
 Company promotes
healthy eating and
living green
 Family owned and
locally run in Tampa
Bay

3. The Opportunity
1.The Current Situation
2.Strategic Options
3.Key Success Factors

4. The Current Situation
 No current marketing plan or marketing budget
 The company has no social media presence
 Currently experiencing low sales
 In need of increase in customer base

5. Strategic Options
 No actual cost for Facebook account
 Youtube videos can easily be shared
 Ability to work with local charities for
networking purposes

6. Key Success Factors
Social Media
 No monetary investment
required
 Time investment
required in order to be
successful
 Strategic planning to
optimize customer
outreach
Volunteer Work
Networking
 Volunteer with Habitat
for Humanity and Homes
for Heroes
 Slight monetary expense
through donation of
inventory
 Time investment
required

7. The Plan
 Increase social media
presence through Youtube
and Facebook Accounts
 Partner with local charities
 Create local awareness of
green initiatives
 Promote healthy eating
and organic fruits through
social media

8. Benefits and Risk of Plan
Benefits
 Increased brand
recognition and customer
base
 Easier search capabilities
for customers through
social media
 Ability to network with
individuals in
construction and
landscaping field
Risk
 Possible loss of time and
inventory
 Contacts made does not
guarantee new
customers

9. Possible Key Stakeholder
Environment
Community
Customer
Owner

10. What's Next?
 Create a Facebook account – TODAY
 Create a Youtube channel
 Reach out to Habitat for Humanity for sponsorship
opportunity
 Identify other networking events and attend