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For the Love of
Fruit Guys
Anna Whistler
MCM 6100: Multimedia Communications
Dr. Hoehn
CONTENTS
Approach and Planning
How is the solution going to happen?
03
The History
Who are the Fruit Guys?
01
Timeline and Monitoring
Why will it be a success?
04
Purpose
What is the case solving?
02 Conclusion and Results
Where is the future of the Fruit Guys going?
05
1. Founding Date
2. Mission
3. Initial Marketing
4. Initial Growth
5. The Blog
The History
Who are the Fruit Guys?
01
The History
• Founded on February 16th, 1998, in kitchen of tiny apartment
• Originated in San Francisco
• Mission: support sustainable agriculture and combat hunger
• Banana Marketing
• Grew into other corporate offices
• Philadelphia, PA – 2007
• Chicago, IL – 2009
• Phoenix, AR – 2010
• Los Angeles, CA - 2013
• The Blog
1. Forecasting
2. Economical Impact
3. Increased Costs
4. Increased Demands
Purpose
What is the case solving?
02
Purpose
• To continue the mission of the Fruit Guys
• Combat Hunger
• Sustainable Agriculture
• Support Local Farms
• 25 years and seen Dot Com crash, Financial meltdown and Global Pandemic
• Economic natural increase of goods
• Increased focus on healthy eating
• Predictive Analysis to forecast needs
Purpose cont.
1. SWOT
2. Stakeholder Map
3. Data Glean
4. Multimedia Marketing
Approach and Planning
How is the solution going to happen?
03
Approach and Planning
Replace with your own text
STRENGTHS WEAKNESSES
 Original Idea of Fruit Delivery
 Focused customer base
 Large Non-Profit footprint
 Growing footprint including new offices
 Strong communication via blog
 Limited focus on customer clientele
 Marketing focus limited to social and online
 Lack of technical skills
OPPORTUNITIES THREATS
 Increases in Fruit consumption
 Helping in battle of obesity
 Philanthropic footprint growing
 Increase of healthy snacks options
 Social Media opportunities for marketing
 Ability to include new geographical location
 Cost of products increasing
 Negative trends in the industry
 Competition
 Decreased availability of products
 Environmental impacts
 Companies purchasing locally themselves ve
rsus outsourcing
Approach and Planning cont.
Approach and Planning cont.
• Increased consumption = Increased Cost
• Exploit current Blog
• Short Videos
1. Forecasting Tool
2. Customer Communication
3. KPI’s
4. Media Tracking
Timeline and Monitoring
Why will it be a success?
04
Timeline and Monitoring
• Forecasting Data
• Increased customer contact
• Positive KPI’s
• Building upon current marketing
1. Customer Increase
2. Consistent Monitoring
3. Large Social Following
4. Insert text here
5. Insert text here
Conclusion and Results
Where is the future of the Fruit Guys going?
05
• Combating cost forecasting makes customer base grows
• Following on social front skyrockets
• Focusing on Building Corporate Partners
• Philanthropy spreading through more farms
• Fruit Guys Community Fund – 2012
• Good Works Annual Program
Conclusion and Results
Timeline and Monitoring cont.
THANK YOU
References
Erl, T., Khattak, W., & Buhler, P. (2016). Big Data Fundamentals: Concepts, drivers, and techniques. Prentice Hall.
Glass, R., & Callahan, S. (2015). The big data-driven business: How to use Big Data to win customers, beat competitors, a
nd Boost Profits. Wiley.
Tableau. (2021). Tableau Desktop (Version 2020.4.2). https://www.tableau.com/products/desktop
Knaflic, C. (2015). Storytelling with data, a data visualization guide for business professionals. Wiley.
Schooley, S. (2023, September 01). What is a SWOT analysis? (And when to use it). Business News Daily. https://www.busin
essnewsdaily.com/4245-swot-analysis.html
The Fruit Guys. (1998.) https://fruitguys.com.
https://fruitguys.com/almanac/infographics/2015-goodworks-annual-report/
Folino, L., & Rafter, M. (2023). How to Use Multimedia for Business Marketing.
Inc.com. https://www.inc.com/guides/multimedia-for-business-marketing.html.
References

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For the Love of the Fruit Guys.pptx

  • 1. For the Love of Fruit Guys Anna Whistler MCM 6100: Multimedia Communications Dr. Hoehn
  • 2. CONTENTS Approach and Planning How is the solution going to happen? 03 The History Who are the Fruit Guys? 01 Timeline and Monitoring Why will it be a success? 04 Purpose What is the case solving? 02 Conclusion and Results Where is the future of the Fruit Guys going? 05
  • 3. 1. Founding Date 2. Mission 3. Initial Marketing 4. Initial Growth 5. The Blog The History Who are the Fruit Guys? 01
  • 4. The History • Founded on February 16th, 1998, in kitchen of tiny apartment • Originated in San Francisco • Mission: support sustainable agriculture and combat hunger • Banana Marketing • Grew into other corporate offices • Philadelphia, PA – 2007 • Chicago, IL – 2009 • Phoenix, AR – 2010 • Los Angeles, CA - 2013 • The Blog
  • 5. 1. Forecasting 2. Economical Impact 3. Increased Costs 4. Increased Demands Purpose What is the case solving? 02
  • 6. Purpose • To continue the mission of the Fruit Guys • Combat Hunger • Sustainable Agriculture • Support Local Farms • 25 years and seen Dot Com crash, Financial meltdown and Global Pandemic • Economic natural increase of goods • Increased focus on healthy eating • Predictive Analysis to forecast needs
  • 8. 1. SWOT 2. Stakeholder Map 3. Data Glean 4. Multimedia Marketing Approach and Planning How is the solution going to happen? 03
  • 9. Approach and Planning Replace with your own text STRENGTHS WEAKNESSES  Original Idea of Fruit Delivery  Focused customer base  Large Non-Profit footprint  Growing footprint including new offices  Strong communication via blog  Limited focus on customer clientele  Marketing focus limited to social and online  Lack of technical skills OPPORTUNITIES THREATS  Increases in Fruit consumption  Helping in battle of obesity  Philanthropic footprint growing  Increase of healthy snacks options  Social Media opportunities for marketing  Ability to include new geographical location  Cost of products increasing  Negative trends in the industry  Competition  Decreased availability of products  Environmental impacts  Companies purchasing locally themselves ve rsus outsourcing
  • 11. Approach and Planning cont. • Increased consumption = Increased Cost • Exploit current Blog • Short Videos
  • 12. 1. Forecasting Tool 2. Customer Communication 3. KPI’s 4. Media Tracking Timeline and Monitoring Why will it be a success? 04
  • 13. Timeline and Monitoring • Forecasting Data • Increased customer contact • Positive KPI’s • Building upon current marketing
  • 14. 1. Customer Increase 2. Consistent Monitoring 3. Large Social Following 4. Insert text here 5. Insert text here Conclusion and Results Where is the future of the Fruit Guys going? 05
  • 15. • Combating cost forecasting makes customer base grows • Following on social front skyrockets • Focusing on Building Corporate Partners • Philanthropy spreading through more farms • Fruit Guys Community Fund – 2012 • Good Works Annual Program Conclusion and Results
  • 18. References Erl, T., Khattak, W., & Buhler, P. (2016). Big Data Fundamentals: Concepts, drivers, and techniques. Prentice Hall. Glass, R., & Callahan, S. (2015). The big data-driven business: How to use Big Data to win customers, beat competitors, a nd Boost Profits. Wiley. Tableau. (2021). Tableau Desktop (Version 2020.4.2). https://www.tableau.com/products/desktop Knaflic, C. (2015). Storytelling with data, a data visualization guide for business professionals. Wiley. Schooley, S. (2023, September 01). What is a SWOT analysis? (And when to use it). Business News Daily. https://www.busin essnewsdaily.com/4245-swot-analysis.html The Fruit Guys. (1998.) https://fruitguys.com. https://fruitguys.com/almanac/infographics/2015-goodworks-annual-report/ Folino, L., & Rafter, M. (2023). How to Use Multimedia for Business Marketing. Inc.com. https://www.inc.com/guides/multimedia-for-business-marketing.html. References