The Fruit Guys were founded in 1998 in San Francisco to support sustainable agriculture and combat hunger. They initially marketed bananas and grew to open offices in several other cities. While they have had success over 25 years, increased costs and demand pose challenges. Their approach is to use predictive analysis to forecast needs, exploit their blog, and create short videos for multimedia marketing. Their timeline includes forecasting tools, increased customer communication, monitoring key performance indicators, and media tracking. Their future success may involve growing their customer base and corporate partnerships while focusing on cost forecasting and building their social media following to further their philanthropic mission.