JMC Nursery is a local fruit tree business experiencing low sales that would benefit from increasing its customer base. A proposed plan suggests creating free social media accounts on Facebook, YouTube and Twitter to promote the company's green initiatives and healthy, organic fruits while partnering with local charities. An audience analysis found the owner would be receptive to this no-cost plan that could boost sales and allow future opportunities.

1. JMC Nursery
Alexander Vargas
St. Petersburg College
GEB 3213

2. Overview
 JMC Nursery is a local
business offering fruit
trees
 Currently experiencing
low sales
 In need of a boost in
customer base

3. The Opportunity
 Company currently has no social media
presence
 Ability to work with local charities
 Promote health eating and organic fruits
 No cost for Facebook, Youtube and Twitter
accounts.

4. The Plan
 Increase social media
presence through
Youtube, Facebook and
Twitter Accounts
 Partner with local charities
 Create local awareness of
green initiatives
 Promote healthy eating
and organic fruits

5. Audience Analysis
 Information to be provided to owner
 Has a direct interest in the success of the
company
 Considering there is no cost, expect positive
feedback
 Very adaptable plan for future opportunities

6. Possible Key Stakeholder
Environment
Community
Customers
Owner