JMC Nursery is a local business that sells fruit trees and promotes healthy eating and environmentally friendly practices. However, it currently has no marketing plan, social media presence, or sufficient customer base. To address this, the document proposes that JMC Nursery create Facebook and YouTube accounts to increase its social media presence. It also suggests partnering with local charities to raise awareness of its green initiatives and organic fruits while networking in the community. The plan could boost brand recognition and make the business easier for customers to find online, but there is a risk of losing time and inventory without guarantee of gaining new customers.

1. JMC Nursery
Alexander Vargas
St. Petersburg College
GEB 3213

2. Overview
 JMC Nursery is a local
business offering fruit
trees
 Company promotes
healthy eating and
living green
 Family owned and
locally run in Tampa
Bay

3. The Opportunity
1.The Current Situation
2.Key Success Factors
3.Strategic Options

4. The Current Situation
 No current marketing plan or marketing budget
 The company has no social media presence
 Currently experiencing low sales
 In need of increase in customer base

5. Strategic Options
 No actual cost for Facebook account
 Youtube videos can easily be shared
 Ability to work with local charities for
networking purposes

6. Key Success Factors
Social Media
 Monetary investment
required
 Time investment
required in order to be
successful
 Strategic planning to
optimize customer
outreach
Volunteer Work
Networking
 Volunteer with Habitat
for Humanity and Homes
for Heroes
 Slight monetary expense
through donation of
inventory
 Time investment
required

7. The Plan
 Increase social media
presence through Youtube
and Facebook Accounts
 Partner with local charities
 Create local awareness of
green initiatives
 Promote healthy eating
and organic fruits through
social media

8. Benefits and Risk of Plan
Benefits
 Increased brand
recognition and customer
base
 Easier search capabilities
for customers through
social media
 Ability to network with
individuals in
construction and
landscaping field
Risk
 Possible loss of time and
inventory
 Contacts made does not
guarantee new
customers

9. Possible Key Stakeholder
Environment
Community
Customer
Owner

10. http://www.slideshare.net/slides
how/embed_code/33396492
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