Worldvision

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Worldvision

  1. 1. World Vision ADV 492 Final Project
  2. 2. “Children as Active Citizens” Challenge and goals: -generate the excitement and interest toward people. -Need to be recognized -Break the stereotype toward the organization; have to change the image.
  3. 3. 3 Strategies for World Vision Share the information from basic to advanced Eg. Pictures of children, countries where need help and reasons why they need help, etc Create the interest and lead the participation online. Eg. Using Twitter, Facebook, Blogs, etc. Engage people to move and lead the donation to the organization Eg. Donation, volunteer, etc.
  4. 4. 1. Build your links The benefits of building links on the blogs: 1.reach to untouchable audiences. 2.Extend the potential audiences.
  5. 5. 2. Using the Paypal The Benefits of adding the Paypal banner on the website - Easy to donate by one clicking
  6. 6. 3. PPC (Pay per Click) <ul><li>The benefits of PPC </li></ul><ul><li>Save the money </li></ul><ul><li>2. Easy to approach people no matter what ages, sexes, countries, etc. </li></ul><ul><li>*Words choice is so important !! </li></ul>
  7. 7. Determine components
  8. 8. Determine components cont. <ul><li>Twitter </li></ul><ul><li>- Announcements of upcoming events; events should be entertained such as concert for donation, etc. </li></ul><ul><li>Facebook </li></ul><ul><li>-Share the information of countries where need to help and what happens in that area. </li></ul><ul><li>Blogs </li></ul><ul><li>-Build the relationship with the audiences and donators for long-term relationship </li></ul>
  9. 9. Budget, Timeline, etc. Determine appropriate invest for online marketing -which way is most beneficial and lead the long-term relation with theaudiences? Potential donator would be responsible for -developing, involvement
  10. 10. Summary <ul><li>Involve the audiences </li></ul><ul><li>-High income: Constant contacts with them. </li></ul><ul><li>-Meridian: Don’t ask donation first. Need to get interest (eg. Sigh up) </li></ul><ul><li>Exhibit the events </li></ul><ul><li>Show what the organization does through the social networking service. </li></ul><ul><li>* Measure the involvement of the audience and need to change from traditional to new media marketing. </li></ul>

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