This document outlines strategies for World Vision to generate more excitement, interest, and change perceptions about the organization. It recommends using social media like Twitter, Facebook, and blogs to (1) share information and pictures about the children and countries in need of help (2) create online engagement and participation and (3) encourage donations and volunteering. Specific tactics include building links from blogs to reach new audiences, adding a PayPal donation button for easy donations, and using pay-per-click advertising to cost-effectively promote the organization. The timeline and budget for online marketing should determine the most beneficial ways to develop long-term relationships with audiences and potential donors.

1. World VisionADV 492 Final Project

2. “Children as Active Citizens”Challenge and goals: -generate the excitement and interest toward people. -Need to be recognized -Break the stereotype toward the organization; have to change the image.

3. 3 Strategies for World VisionShare the information from basic to advanced Eg. Pictures of children, countries where need help and reasons why they need help, etcCreate the interest and lead the participation online.Eg. Using Twitter, Facebook, Blogs, etc. Engage people to move and lead the donation to the organizationEg. Donation, volunteer, etc.

4. 1. Build your linksThe benefits of building links on the blogs:1.reach to untouchable audiences.2.Extend the potential audiences.

5. 2. Using the PaypalThe Benefits of adding the Paypal banner on the website-Easy to donate by one clicking

6. 3. PPC (Pay per Click)The benefits of PPCSave the money2. Easy to approach people no matter what ages, sexes, countries, etc.*Words choice is so important !!

7. Determine components

8. Determine components cont.Twitter- Announcements of upcoming events; events should be entertained such as concert for donation, etc. Facebook-Share the information of countries where need to help and what happens in that area.Blogs-Build the relationship with the audiences and donators for long-term relationship

9. Budget, Timeline, etc. Determine appropriate invest for online marketing-which way is most beneficial and lead the long-term relation with theaudiences?Potential donator would be responsible for-developing, involvement

10. SummaryInvolve the audiences-High income: Constant contacts with them. -Meridian: Don’t ask donation first. Need to get interest (eg. Sigh up) Exhibit the eventsShow what the organization does through the social networking service.*Measure the involvement of the audience and need to change from traditional to new media marketing.