The document outlines a digital media plan presentation for JK Tyres. It discusses analyzing competitors' digital strategies, focusing communication on resonating JK Tyres' brand story through an integrated digital, social, mobile and video marketing plan. The plan emphasizes creating rich content with a central "take charge" theme across social platforms and developing digital, rich media, and mobile assets to get the core message into everyday conversations. The goal is to increase impressions, leads, followers, referrals and provide customer service, measuring success along the way.

1. Digital Media plan First cut presentation

2. Digital Marketer @
Hi, i am

8. Agenda : extend the communication route to
digital & create an execution plan for digital
marketing activation

9. 1 Look at what
competitors are doing
on digital ...

10. CEAT has all its
properties on social/
digital media & has
spent good time &
resources to keep
them live ...

11. But the most
important thinthey
have connected their
digital media efforts
with other marketing/
advertising activities
unlike ...

12. Apollo has used social
to create pretty good
content but it has a
disconnect with its
other marketing/
advertising properties
...

13. While all CEAT
properties though
random have done
the right job of
getting users to talk
...

14. Apollo has failed
to give users
something
similar to cling
on ...

15. So where does JK Tyres
stand ...
2

16. Present with racing
property which is pretty
much keeping things live ...

17. But fails to keep
the user looped
in the
conversations ...

18. 3 So what's our strategy
here ...

19. JK Tyres as a brand has an
excellent brand story, we are just
gonna resonate that with help of a
digital + social + mobile + video
integrated marketing plan ...

20. And focus here would be ...
WHY ?And not WHAT ! ...

22. 4
Our focus
is on !
WHY
TOTAL
CONTROL

23. Our focus is on !
GETTING!
OUR !
core message!
to a!
EVERYDAY!
CONVERSATION!

24. HOW ?

25. The tone is very
peppy. It talks to
the youth.The
youth believes in
the power of
change. They are
ready and are
willing to drive
that. They’ve
already taken
charge..

27. No,this
is not
another
me too
thing
now

28. Its
about
a +ve
charge

29. And not!
CHANGE!
POLITICS!
CORRUPTION!
RAPE!
PROBLEMS!

30. Central node
integrated to
all our
communication

31. Create a content
strategy with ' take
charge' as the
central theme for
social
platforms.Activate
& build Facebook,
Twitter, Instagram
& Youtube..

32. With strong focus on ...
RICH!
MEDIA

33. The thing about
content is that it needs
to be more than just!
VISUAL

36. 5
Creation
of!
DIGITAL!
ASSETS

39. 6
Creation
of!
RICH
MEDIA!
ASSETS

42. 7
Creation
of!
MOBILE!
ASSETS

43. What everyones been doing in here ...

44. UTILITY !
Just one word...

45. 8

46. Impressions - reach of voice!
Queries/leads - sales!
Fans/followers - connected audience!
Referral - brand advocates !
Customer service!
Human resources
Measurable ?

47. Ready ?

48. Ready ?

49. To ...