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Social AutosphereSocial MediaandThe Auto Dealer Tino Rossini
Introduction ,[object Object]
The Internet revolutionised auto retailing in ways that were never imagined in the early days.
In 2010 the Internet is fully deployed and pervasive in all areas of the auto industry.
The “old school” web sites still have a place to disseminate information, and make connections.
Where we are headed with these new social activities?
How can these social activities assist to reach goals, objectives, and generate results?
In the auto industry we are in the “people business” through vehicles.
The social activites are an enabler of enhanced, compelling, and cost effective communications among people.,[object Object]
There is a chasm between conventional measurable media, and temporal social activities.
One is safe, the other is perceived as risky.

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Social Autosphere

  • 1. Social AutosphereSocial MediaandThe Auto Dealer Tino Rossini
  • 2.
  • 3. The Internet revolutionised auto retailing in ways that were never imagined in the early days.
  • 4. In 2010 the Internet is fully deployed and pervasive in all areas of the auto industry.
  • 5. The “old school” web sites still have a place to disseminate information, and make connections.
  • 6. Where we are headed with these new social activities?
  • 7. How can these social activities assist to reach goals, objectives, and generate results?
  • 8. In the auto industry we are in the “people business” through vehicles.
  • 9.
  • 10. There is a chasm between conventional measurable media, and temporal social activities.
  • 11. One is safe, the other is perceived as risky.
  • 12. One is eroding the other is gaining.
  • 13.
  • 14. We are in the people business through our product.
  • 15. We constantly need to create customers to sell the product.
  • 16. By now every manufacturer has realized that the entrance barriers to the Social Autosphere are non existent.
  • 17.
  • 18. Social Autosphere is this big ball of GREY that everyone is talking about as the coolest thing since sliced bread.
  • 19. In the meantime month end is on the horizon, we need to create more customers, sell and deliver more vehicles.
  • 20. How is the Social Autosphere going to help/make a positive difference to sell/deliver vehicles, especially once the initial euphoria wears out.
  • 21.
  • 22. The Social Autosphere is about what customers want to hear, a dialog, its not about what you want to broadcast.
  • 23.
  • 24. The Social Autosphere is for the dealer that is at the top of his game.
  • 25. Its for the dealer that is seeking at least a mid term (12 to 36 month) competitive advantage.
  • 26. Its for the dealer that is prepared to make a mid term commitment.
  • 27. Its for the dealer that wants to promote and expand its unique brand.
  • 28.
  • 29. You don’t have time…you have a business to manage.
  • 30. Every time you looked at it, it was a moving target, a glob of Jello, too much grey.
  • 31. You have postponed making a decision…it does not feel comfortable.
  • 32.
  • 33. Developing a Social Autosphere Channel, is inexpensive but time consuming.
  • 34. It requires familiarity, and practice with the Social Autosphere.
  • 35.
  • 36. You discovered that it costs nothing to have a Facebook and Twitter presence which are primary components to build your channel.
  • 37. You have looked at what other dealers are doing (mostly broadcasting) and have tried to get some feedback (mostly vague).
  • 38.
  • 39. You are seeking “feedback” from “someone” that understands what a dealer is all about.
  • 40. You are looking for the conversation that will give you a level of comfort, to execute your Social Autosphere Channel decision.
  • 41. Simple…Tino Rossini Strada tino.rossini@yahoo.com 416-904-4809