1. JK Tyre and Industries Ltd.
A Part of The
JK Organization
The JK organization was started in 1918 by Lala Lakshmipati Singhania. The group
grew during the 1960s-1970s. It held the 3rd position as the industrial conglomerate
after Birla and Tata.
It gets the name JK from Mr. Kamlapatji and Seth Juggilal. The Singhania family
controls the JK Group of companies and is divided among them.
The Delhi family controls;JK Tyres, JK Lakshmi Cements, JK Papers, Fenner India,
JK Risk Managers and Insurance Brokers.
The Kanpur family controls JK Cements.
The Mumbai family controls Raymond group of companies.

2. JK Organization
1. JK Lakshmi Cements.
2. JK Papers.
3. JK Risk Management and Insurance Brokers.
4. Fenner India.
5. JK Seeds.
6. JK Tyres and Industries Limited.
7. Umang Dairies
8. JK Sugar.
9. Clinirx- Tangent Research.
10. GST-Global Strategic Technologies.
11. Raymonds Textiles.

3. JK Tyre and Industries Limited
The tyres division was started in the year 1974; the founders of this division were;
Lala Juggilal Singhania
Lala Kamalapat Singhania
Hari Shankar Singhania
The Chairman of the company is Mr. Raghupathi Singhania and the President of
the company is Mr. Vivek Kamra, who is also the head of operations for India.
The Headquarters are located in New Delhi, with offices in Mysore, Rajasthan,
Chennai. International offices in Dubai, and 3 manufacturing plants in Mexico City
Mexico.
As on first quarter of 2015, JK Tyres and Industries Ltd had a consolidated net
profit of 118 crores. The turnover for the year 2014 – 2015 was 7,988.89 crores.
VISION
To be among the most admired companies in India, committed to excellence.
MISSION
1. Customer obsessed company, Customer24x7
2. No. 1 Tyre brand in India
3. Create a team for excellence in performance
4. Deliver enhanced value to all stakeholders
5. Enhance global presence through joint ventures and strategic partnerships
HISTORY
1974: Established in West Bengal to produce400,00 automobile tyres and tubes
annually. On 1st April 1974, JK Industries is listed as Public Limited Company.
1982: Collaboration with General Tyres.
1988: Steel radial tyre for Maruti Gypsyand TATA motors.

4. 1991: Acquisition of Mexican tyre company Tornel. Radial tyres for tractors
introduced.
1993: New radial tyres introduced for Mercedes, Peugeot, Opel Astra and other
cars in various segments.
2007: JK Industries Ltd becomes JK Tyres and Industries Ltd.
JK Tyres manufactured in two brands, Vikrant and JK
Productsand Services of JK Tyres
JK Tyres manufacture various tyres for various segments. The tyres are
categorized into the following:
PassengerCar tyres: The tyres are manufactured for all passenger
cars/SUVs
UX1- High performance tubeless radials
Provides smoothdrive
Better handling
Best comfort
Elanzo - Premium for SUVs
All terrain tyres
UX Royale - Unmatched handling and traction
Reduced noise at high speeds

5. Additional stability at high speeds
Elanzo Touring- Enhanced contactfor better grip
Environment friendly
Ranger A/T- Low noise and long life
Excellent all terrain performance
Deeper grooves for superior grip
Ranger H/T- Exceptional control and stability
Strong wet grip
Excellent stability and handling
Quieter running
Vectra- Tubeless radials for sedans
Other notable tyres in the same segment are; Rally, Tornado, Zephyr, Brute.
Commercial Tyres:These are tyres manufactured for trucks and buses
carrying low, moderate or heavy load.
The tyres for trucks and buses are manufactured under two categories:
Bias tyres and Radial Tyres
Trucks/Buses Bias Tyres
JETONE- Premium mileage
Better contactwith the road
Design allows better grip with the road
Sizes: 10.00 - 20.00

6. 11.00 – 20.00
JET XTRA LOAD - Carries extra load effortlessly
Smooth and even wear
Excellent anchorage
Sizes: 8.25 – 20.00
10.00– 20.00
JET TRAX 39 XTRA- Cooler running, higher mileage
Good load carrying capacity and casing stability
Sizes: 10.00 – 20.00
11.00 – 20.00
JET ROCKXTRA- Free from lug chipping
Designed for mining conditions
Resistant to cuts
Lesser heat development,
Reduced contact pressure
Size: 10.00 – 20.00
JET R PLUS- Front tyres for load carrying
Smooth and easy maneuvering
High mileage
Sizes: 10.00 – 20.00
10.00 – 20.00
Other tyres in the same category are:

7. JET XTRA, JET R MILES, JET ACE, JET XTRA MILES.
Truck/Buses Radial Tyres:
JETWAY JUL1- Good heat dissipation
Made for comfort
Less stone entrapment
Uniform shoulder wear
Sizes: 295/80R 22.5(tubeless)
315/80R 22.5(tubeless)
JETWAY JUH- Made to rule the road
Uniform pressure distribution
Very good mileage
Sizes: 10.00R 20.00
11.00R 20.00
JETWAY JTH- Made for trailers
High directional stability
High retread factor, low rolling resistance
Mileage in good riding condition
Sizes: 10.00R 20.00
11.00R 20.00

8. JETWAY JUX- Made for convenience
High heat dissipation
Fuel saving
Easy stone ejection due to diamond formation
Sizes: 10.00R 20.00
11R 22.5(tubeless)
295/80R 22.5
JETWAY JUC3- Made to conquer the road
Very good traction
Reduced heat generation at shoulder
Sizes: 10.00R 20
315/80R 22.5(tubeless)
Other tyres in the same segment are; JETSTEEL JDL, JETSTEEL JDC, JETWAY
JUC2, JETSTEEL JDH, JETWAY JUH3, JETWAY JUH5, JETSTEEL JDH3,
JETWAY JUH3+, JETWAY JDC3
Light Commercial Vehicles:
STEEL KING- Superior handling for high speed driving
20-25% additional mileage
Better fuel efficiency
Excellent traction, good road trip

9. Cooler running
Sizes: 215R 14 10PR
7.00R 15 10PR
JET XTRA- Very similar to its sister tyre under the truck/buses bias tyres
Extra mileage on moderate load
Sizes: 7.50R-16 16PR
8.25-16 16PR
JET TRAK 39- Take on any load
High load carrying capacity
Strong bead construction
Assurance of performance
Sizes: 7.50-16 18PR
8.25- 16 18PR
JET R MILES - Super premium mileage
Use on front tyres for best performance
Sizes: 8.25 - 20.00
11.00 - 20.00
JET RIB - Most reliable tyre
High mileage
Excellent resistance to crack growth

10. Sizes: 7.00 – 15 10PR
7.00 – 16 14PR
SMALL COMMERCIAL VEHICLES (SCV):
These tyres are used on small vehicles carrying light loads for a short distance;
vehicles such as TATA ACE and other vehicles which carry similar load.
JUMBO KING- Tyre for any load
Excellent traction for any load, no slippage
Good contactpressuredistribution and good mileage
Sizes: 165D12 8PR
165D13 8PR
JUMBO ACE- Best in class mileage
Good structural capability
High casing reliability
Size: 165D12 8PR
JUMBO MAGIC- Ultimate tyre for passenger application
Excellent control
Size: 155D/80D12 8PR
Tractor tyres:
SONA H/F REAR-Long life dual application tyre
Road grip

11. Better traction
Longer life
Size: 14.9-28 12PR
SONA1 tractor rear- Ultimate tyre for all application
Enables better pull
Better ploughing in hard soil
Excellent stability
Less mud gets stuck on the tyre due to the design
Sizes: 12.4-28 12PR
13.6-28 12PR
SONA/SONA5- Stronger tractor trailer
Excellent anchorage and bead support
Sizes: 9.00 – 16 16PR
9.00 – 16 18PR
SONA TractorFront- High mileage 3 RIB patterns
Performs well in muddy and loosely cultivated soil
Good steer ability
Sizes: 5.50 - 16 8PR
7.50 – 16 8PR
SONA H/F Tractor Front- Unique 4 RIB patter for all types of application
More life during haulage
Extra rubber in tread region for extra mileage

12. Size 6.00 – 16 8PR
Off The Road Tyres:
Vehicles which are used for off road application like mining.
EG 04 DX - Grader
Excellent road levelling and cleaning properties
Directional stability, uniform pressure
Digs through terrain
Sizes: 13.00 - 24 12PR T/T
14.00 – 24 16PR T/T
VEM AS- Backhoe Loader
Suitable for heavy duty services
Excellent over coal, rocks, logs and other surfaces
Better traction, floating on soft and muddy surfaces
Sizes: 14.00 – 24 20/28PR T/T
14.00 - 25 20/24PR T/L
VEM 99- Wheel loader
Good stability
Better stability while carrying extra load
Cooler running and extra service life
Sizes: 17.5 - 25 20PR T/L
26.5 – 25 28PR T/L
VEM Smooth- Reach stacker

13. Good handling, good resistance to exterior damage
Provides good anchorage
Size: 18.00 – 25 40PR L5S T/L
VEM 99- Earthmover
Excellent casing reliability
Good anchorage of tyre rim
Size: 18.00 – 25 32PR E3/E4 T/T and T/L
The other tyres in the off the road segment are VEM 027, VEM 045, V-BH 85, V-
BH Plus, V BHTEL/ Plus, VEM Rock, VEM 99 industrial and port usage, VEM
045 industrial and port.
Services offered by JK Tyres to their customers
Heal the wheel- Tyre care for their customers, irrespective of the segment of tyres
they have purchased.
1. Warranty- Like any other product, tyres too have a warranty period, and
terms and conditions, to claim warranty. JK Tyres’ warranty policies are
very customer friendly.
2. Tyre care centers- JK has set up multiple tyre care centers all over India, on
important highways and in cities, to facilitate tyre care and ensure that the
tyres are maintained to provide best performance.
3. Exclusive dealerships are set up by the company for their tyres. Steel Wheels
for cars and Truck Wheels for truck tyres.
The markets that JK Tyres covers, is vast. They supply tyres all over India and to
International markets, which has earned them a phenomenal customer base
globally. They are major players in the Americas, Africa, South East Asia, The
Middle East, Mexico, Far East, Europe and in Australian markets.
Apart from manufacturing and selling quality tyres, JK Tyres is also involved in
the Motorsport segment. They sponsorand organize and participate in rallies that

14. include Racing, Drag Racing and Karting. They have emerged champions in the
events both at home and abroad. One of the racers representing the JK Tyres
motorsportteam is now an F1 Indian racer in the Moto GP races.
Organizational Structure of Export Department at Mysore

15. Mr. T H Venkatesh (AVP)
Senior Manager
Senior Deputy
Manager 1
Senior Deputy
Manager 2
Deputy Manager
Assistant Manager
Senior Officer
Officer

16. The Exports Department has two divisions: Sales and Operations.
Both these divisions play an equally important role in ensuring top sales and better
efficiency in the company. Each function has its own importance and is in no way
inferior to the other. In fact, they complement each other in their work to ensure
that ultimately, the products from their stable reach the end user for mutual benefit.
Sales:
The Sales Division brings in orders from customer and pushes the productto
buyers all over the globe. This team works with extreme professionalism and
ensures that they always provide customized service, in terms of delivery schedule,
pricing and productrange. The Sales division in Mysore has seen an increase in
orders as the demand for JK Tyres grows due to their unrelenting efforts.
JK tyres exports to a lot of countries worldwide, from the Western countries like
North America up to the Far East. The only country in the EU to which JK exports
tyres is Spain. The reasons for their absencefrom the EU countries are: one, that
the pricing issue is being worked out to a mutually accepted figure; the second
being the demand for certain specifications as laid down by the EU countries.
The EU expects manufacturers to produce a reach compliance certificate that meets
their requirements as laid down by their laws. Without the reach compliance
certificate, manufacturing companies cannot supply tyres to their market.
Negotiations are in progress between the company and the EU countries. It is
expected that JK will enter the EU market in a big way soon, leaving no market in
the world unrepresented by them.
Apart from the EU, the countries to which the company exports its range of
products are divided into 4 regions:
The MiddleEast- UAE, Qatar, Iraq, Turkey, Jordan, Bahrain, Turkey, Libya, Syria,
Saudi Arabia, Oman, Sudan, Yemen, Iran. The other countries in the same region
such as Pakistan, Afghanistan, Turkmenistan are also covered.

17. Africa- Egypt, Sudan, Somalia, Eriteria, Ghana, Nigeria, Congo, Ivory Coast,
Ethiopia, Namibia, Cameroon, Kenya, Tanzania, Uganda, Zambia, Rwanda,
Malawi, Mauritius, Mozambique, Gambia, Liberia.
America and Australia- Colombia, Bolivia, Peru, Brazil, Venezuela, Nicaragua,
Trinidad, Ecuador, Dominican Republic, Honduras, Mexico, Haiti, USA,
Australia, Canada, CostaRica, Paraguay, Uruguay.
South East Asia and Bangladesh-Vietnam, Cambodia, Singapore, Myanmar,
Philippines, Sri Lanka, Indonesia, Fiji, Malaysia, Bangladesh.
From the above data, it is clear that JK Tyre and Industries Ltd. is a major player
for tyres in the global market.
Operations:
Operation means generating invoice for the orders placed by the customer and
ensuring that the payment for the same is received as per their agreed terms. The
order is then processed so that the goods are shipped to the customer’s country
without delay.
There are 3 procedures which have to be followed by the Operations Division.
1. Advance licensing- This is the license issued by the DGFT. This allows an
Indian company to export its products. The Indian government promotes
exports by directing the DGFT to give various incentives to such exporters.
This license is valid for a year and its specifies the quantity of products that
have to be shipped by the company within the stipulated time. The company
decides the export quantity and finalizes it with the DGFT. This target set by
the company is measured in kilograms or metric tons and the target has to be
achieved to ensure that the exporter enjoys the benefits doled out to it by the
DGFT. These incentives include; no excise duty is levied on import of raw
materials or capital goods required to manufacture the export product, etc.

18. 2. Pre-shipmentstage - Certain documents are to be submitted to the Customs
Department of India while shipping products. Thesedocuments are;
ARE1: Application for removing excisable goods, which means no excise
duty is to be paid.
Pre Shipment invoice: The consignee places the order for a certain number
of products. This states the requirements given in the purchase order.
Pre shipment Packing List: This contains information of goods being
shipped in a particular container, for example, description of tyres, quantity and
weights. The Packing list also states the instruction for packing the cargo. Net
weight and the Gross weight of the cargo is also stated in the list.
After the Customs Department receives these documents from the exporter, a LET
Export Document is handed over to the company. This documents allows the
products requested by the consignee to be stuffed into the container. The stuffing
happens in a warehouse designated by the Customs. An official from the Customs
Department will be present while the goods are being stuffed into the container to
make sure that no other goods ormaterials other than those mentioned in the LET
export document is loaded onto the container.
There is a Customs Housing Agent (CHA), who coordinates the work between the
Export company and the Customs department to facilitate the flow of work. Till
the products are stuffed into the container and the container leaves the port, the
CHA takes care of the entire operations.
Once the cargo sails, a Bill of Lading is issued by the Shipping line. This is
document given by the shipping line confirms that the cargo, handed over by the
exporter, (consignor) has been loaded onto their vessel and it is enroute to its
destination port, to be received by the consignee.
3. Post-shipment stages: As the name suggests, these are procedures which
have to be followed after the goods have been shipped and when the

19. consignee has to take possessionof the consignment once it reaches the
destination. For the consignee to collect the goods from the shipping
company, he must producethe following documents to the Customs
department at the destination port.
-The original invoice.
-The packing list and
-The most important document is the B/L (Bill of lading); without the B/L
the material will not be handed over to the consignee.
The payment method also affects the collection of the goods from the port of the
consignee. There are 3 payment methods:
- Advance payment, when the payment for the goods is received by the
exporter before the productis shipped, then the B/L is given to the
consignee to collect the goods from the port.
- The second payment method is DP sight; The complete set of documents
is sent to the consignee from the exporter’s bank to the consignee’s bank.
Once the payment has been made to the bank for the goods, the set of
documents with the B/L is handed over to the customer to take his goods.
- The third payment method is DA; The documents are sent over by the
exporter’s bank to the bank of the consignee. Once the documents reach
the bank, the consignee has to sign a document promising to pay the
exporter the money within a certain period of time. The usual period
agreed upon ranges from 30, 45, 60, 90, 180 days.
Some other steps in the process are;
- Certificate of Origin (COO)-This document is issued by the Chamber of
Commerce of India which states that the Exporter is an Indian company
registered in India and that the goods being sold are manufactured in
India.
- Inspection Certificate- A few customers prefer that a 3rd party inspects
the products ordered and supervises the loading and dispatch of the same
by the exporter. Along with the Inspection Certificate issued by the

20. Customs Department, a 3rd party is invited to inspect the productso as to
give an unbiased inspection certificate.
- Fumigation Certificate- Every container needs to be cleaned and
fumigated before the products are stuffed to ensure that there are no
contaminants in the container. This is vital so that no diseases or any
other infection breaks out in the country to which the products are being
shipped to.
Research and Development of JK Tyres and Industries Ltd.
- HASETRI- Hari Shankar Singhania Elastomer and Tyre Research
Institute was established in October1991 as a Testing Center for the
development of newer and better technologies for elastomer and tyres.
- RPSOCE- Raghupati Singhania Center for Excellence in tyre and
vehicle mechanics is an institute based in IIT Chennai which is a
collaborative venture between the industry and the Institute.
Corporate Social Responsibility:
JK Tyres and Industries Ltd is involved in various social responsibilities towards to
community. With offices in multiple cities, the company can reach out to different
sections of society all over India as part of their CSR.
Few of the CSRs that the company is involved in are:
- Road Safety: The first CSR step taken by JK was the road safety. With
help from the Delhi Police Forceand the Parliamentarians, they were
able to bring about road safety campaigns. They also organized road
safety drives in and around Delhi.
- Healthcare: JK also organized healthcare projects. Projects such as child
care, mobile clinics, and multiple healthcare activities are taken up in a
big way.
- Education:JK has adopted a lot of government schools and has provided
schools with smart classes. This system is implemented in parts of

21. Rajasthan. They have also supported schools with teaching learning aids
and better classrooms.
- Environment:All the plants of JK have received ISO certification and a
recognition certificate from British Energy Management Systems.
- LadiesWing of JK Tyres: Involves in educational supportto schools in
the neighborhood and also encourages SHGs to be recognized by society
through many of their outreach programs.
Industrial Rating of JK Tyre and Industries Ltd.
The tyre industry has seen a recession in the pastyear. However, this is set to
change in 2016. This year the tyre industry and all tyre manufactures are expecting
to see an increased growth in the market. JK Tyre has been upgraded from IND A+
to IND AA; this upgrade was long due to the company. Instruments with 'IND AA'
rating are considered to have high degree of safety regarding timely servicing of
financial obligations. Such instruments carry very low credit risk. ‘The improved
ratings are a result of the company's strong growth in the truck & bus radial (TBR)
segment in Fiscal 2015’, according to a release by this tyre manufacturer. The
ratings reflect 27.3% YoY rise in the company's volumes in the domestic TBR
market in FY15. The trend is likely to continue next year as Ind-Ra predicts
radialization to increase to 40% by FY16. Meanwhile, despite the onslaught from
international competition, JK Tyres was able to raise its capacity utilization at its
new facility in Chennai from 72.4 - 92.4% in FY15.

22. Performanceof the Company for two years
January 2014 - December 2014:
Tyre No. of tyres sold
TBB 131860
RDL 232487
LCV 96711
LTR 867
OTR 3312
Farm 315
PCR 124853
Grand Total Value (USD)
85613872.26
Total Sales 5904505
January 2015 – December 2015:
Tyres No. of tyres sold
TBB 91851
RDL 190428
LCV 95702
LTR 3942
OTR 2807
PCR 69907
Farm 124
Industrial 132
Grand Total Value (USD)
56922843.31
Total Sales 454893

23. Sales of the exports department for the year 2015
Countries Quantity Value (USD)
Middle East and Africa 117505 72649900.72
America, Canada,
Mexico
44752 5023069.69
South East Asia 74393 10128045.35
Australia 8490 1785739.02
EU* 260 50700.00
*EU country is Spain.
Stock Market-
JK Tyre and Industries Ltd was listed on the stockmarket on 1st April 1974. The
present day value of each share is in the 80-100 range. The highest ever share price
in was 671.00 INR and the lowest was 80.10. If we were to compare the share
price for past year the numbers are; 28th Jan 2015 121.90, highest 131.00 INR
lowest 80.10 INR. The share price on the 28th Jan 2016 at 2:07 PM was 91.10 INR.

24. Achievements
JK Tyres has been a proud recipient of the Best Exporter Award from the
Karnataka Government, a few times, for their stupendous export figures.
They have also set up a new manufacturing facility in Chennai to boostthe
production of quality tyres for various segments.
This is in addition to their existing manufacturing units in Mysore and Manesar.
They are also tied up with some automobile manufacturers to supply OEM tyres
including the KSRTC fleet.
They have also acquired a Mexican tyre Company Tornel to meet the booming
demand.
Despite stiff competition from other tyre makers like MRF, CEAT, BKT and TVS,
JK Tyres has proven to be one of India’s leading tyre makers, in TOTAL
CONTROL.

25. Acknowledgement
The internship opportunity I had with JK Tyre and Industries Ltd. for a week in
January 2016 has been a great chance for learning. I consider myself a lucky
individual as I was provided with an opportunity to intern at this company. I am
also grateful for having a chance to meet professionals who directed me through
this internship period.
I take this opportunity to express my deepestgratitude and special thanks to Mr. T
H Venkatesh, AVP Exports, of JK Tyre and Industries Ltd. who, in spite of being
busy with his duties, permitted me to carry out my initiation of internship at this
esteemed organization.
I express my deepest thanks to Mr. Ujwal Raju M D, Dy. Manager Exports, for
assisting me and guiding me on a daily basis and helping me understand the basics
of how export of tyres is carried out. His continued guidance has provided me with
a good insight into this segment.
I would also like to express my gratitude to Mr. GowriPrakash, Senior Manager HR,
for consenting to accommodate my request for internship at short notice. I would
like to thank the other members of the Export Team, Mr. Ramprakash, Dy. Manager
Exports, Mr. H R Ramesh, Dy. Manager Exports, Mr. S Natesh, Dy. Manager
Exports, Mr. Vikram, Senior Manager Exports and Mr. Uday, Officer Exports for
their valuable inputs to my queries on various aspects of the functioning of the
department.
Being an intern at this well- known organization is definitely a stepping stone for
me that has helped strengthen the basics of business management. I am glad to
have been associated with JK Tyres and wish the organization great success in all
its professional endeavors.
Gratefully,
Ashwin Viswanathan.
BBA 1st year SRM University
Kattankullathur, Chennai.