The document proposes a PAAS (Platform as a Service) that will digitize the customer journey for hospitality and retail businesses. It will allow customers to order directly from businesses via a rewards engine. The PAAS aims to address issues with high commission fees charged by aggregators. It will launch in phases, starting with digital menus and click & collect ordering for fine dining restaurants and hotels. The goal is to raise $200k in seed funding and expand the platform to offer additional services like delivery, a complete restaurant management suite, and new revenue streams for businesses.

1. THE OPPORTUNITY
PANDEMIC HAS FORCED
HOSPITALITY & RETAIL
BUSINESSES TO DIVE
INTO THE
FUTURE,TODAY!
- Wake
fi
eld Research to survey 500 restaurant owners in the US

2. THE SOLUTION
A PAAS THAT WILL
DIGITISE THE CUSTOMER
JOURNEY & REWARD END
USER VIA REWARDS
ENGINE TO BUY DIRECTLY
FROM BUSINESSES.

3. 🇮🇪🇬🇧
🇵🇸🇮🇳
🇺🇸
OUR PEERS
THERE ARE A NUMBER
OF PAAS & TECH
PLAYERS IN THE
DOMAIN.

4. MORE CONTEXT
A GROWING ANTI-AGGREGATOR/
COMMISSION SENTIMENT PLUS
THE NEED FOR BUSINESS
OWNERS TO CONTROL
CUSTOMER INFORMATION DUE
TO PANDEMIC IS THE PERFECT
TIME FOR SUCH A PRODUCT.

5. PROSPECTIVE CLIENT FEEDBACK
AT $49 PRICE TAG, THIS
IS AN ATTRACTIVE
OFFERING, WE GOT IN
A CONTRACT WITH
DINE OUT TO JUST
PROVIDE US A DIGITAL
MENU FOR ANNUAL
25K INR BUT THEY DID
NOT DELIVER.
HOTELS
- Jibran Asif, Director
IF YOU THIS CAN
COVER THE DELIVERY
SIDE, ITS A DEFINITE
WINNER FOR
RESTAURANTS &
SOMETHING WE WILL
BE INTERESTED TO
LOOK INTO.
- Issac Alexander, Director
FINE DINING & CAFE
AS A BUSINESS
OWNER, I DON’T MIND
SPENDING A ONE TIME
$XXXX COST TO
INSTALL OR BUY A
SOFTWARE/SERVICE.
HOW OR WHY IS THIS
BETTER THAN SUCH
OPTIONS?
A YEAR FROM NOW,
EVERY RESTAURANT
OWNER WILL HAVE
THEIR OWN BOOKING
SYSTEM AS
AGGREGATORS ARE
‘CHEATING’ US WITH
HIGH FEE &
COMMISSION
STRUCTURE.
- Shiju Varkey, Director - Rashid, Owner
Kochi, India Kochi, India Doha, Qatar Sharjah, UAE
TAKEAWAY & RESTAURANTS
PUBS & BARS

6. INITIAL RESEARCH SHOWED MANAGING
DELIVERIES WAS THE DECISION MAKER FOR MOST
OF THE BUSINESS OWNERS TO HAVE THEIR OWN
ORDERING SYSTEM.
THE DELIVERY
SOLUTION
HAVE A DELIVERY APP FOR BUSINESS TO MANAGE
THEIR OWN DRIVERS OR CONNECT WITH THIRD
PARTY SERVICES THAT ALREADY HAVE A LOGISTICS
NETWORK.
WHO DOES THE DELIVERY

7. THE MARKET
THE TECH FOR RESTAURANTS ARE INTEGRATED WITH POS AND KITCHEN MANAGEMENT SOLUTIONS. THE
BUSINESS OWNERS ARE IN-TUNE WITH TECH & READY TO INVEST IN FUTURE TECH.
MATURING
MATURE
EMERGING
EARLY
THERE IS A NUMBER OF SAAS PLAYERS BUT THE MARKET IS HUGE AND MATURED FOR MORE PLAYERS.
PHONE ORDERING IS STILL THE MAJOR ORDERING SYSTEM.
AGGREGATORS RUN THE SHOW WITH RESTAURANT OWNERS STARTING TO LOOK FOR ALTERNATIVES
AGGREGATORS RUN THE SHOW WITH RESTAURANT OWNERS STARTING TO LOOK FOR ALTERNATIVES

8. WE ARE LOOKING TO RAISE $200K AS SEED
ROUND
PROJECTED SALES
FINANCIALS

9. BUSINESS CASE
DIGITAL
MENU
CLICK &
COLLECT
ORDERING
PLATFORM
REWARDS
PLATFORM
B2B B2C
FINE DINING
QR CODE BASED DIGITAL
MENU FOR CUSTOMERS
TO SCAN ON PHONE AND
GIVE ORDERS. NO
PAYMENT INTEGRATION.
HOTELS
QR CODE BASED DIGITAL
MENU FOR ROOM
SERVICE & IN-HOUSE
BARS
TAKEAWAY & RESTAURANTS
ORDER AT BUSINESS WEBSITE
TO COLLECT ORDERS. SUITABLE
FOR AREAS WHERE CUSTOMERS
ARE USED TO ORDERING ON
PHONE.
HOTELS
ORDER AT BUSINESS WEBSITE TO
COLLECT ORDERS. SUITABLE FOR
HOTELS WITH A SUCCESSFUL
F&B. WHERE CUSTOMERS ARE
USED TO ORDERING ON PHONE.
RETAIL
INDEPENDENT RETAIL
OUTLETS LIKE MEAT
STORES, PHARMACY
COFFEE SHOPS
PRE-ORDER TO AVOID
LINES
CATERING COS
PRE-ORDER MEALS TO
COLLECT OR DELIVERED BY
CATERING FOLKS
HOMECOOKS
ON PLATFORM TO
REPLACE ORDERS
OVER WHATSAPP
GROCERY
INDEPENDENT
GROCERY SHOPS AND
SPECIALISED GROCERY
SALES.

10. PROPOSED APPROACH
DIGITAL
MENU
CLICK &
COLLECT
ORDERING
PLATFORM
REWARDS
PLATFORM
B2B B2C
MAY AUGUST NOVEMBER FEB 22
- FINE DINING
RESTAURANTS
- 3 STAR+ HOTELS
- TAKEAWAYS &
RESTAURANTS
- HOTELS
- RETAIL STORES
- INDEPENDENT
RESTAURANTS
- HOTELS
- RETAIL STORES
3 DEV + 1 SALES + 1 DIGITAL + 2 SALES + 2 ACCOUNT MAN + 2 SALES + 2 DIGITAL
FREE TRIAL PLAN EARLY REVENUE SOME REVENUE + FUND RAISE
Kochi + Bangalore + Dublin +Chennai + Belfast + TBD

11. THE FUTURE
MOBILE ORDERING
PLATFORM
REWARDS ENGINE &
PLATFORM
COMPLETE RESTAURANT
MANAGEMENT SUITE
SOCIAL MEDIA
AUTOMATION FOR
HOSPITALITY
AI BASED
PREDICTION &
PROFIT
OPTIMISATION
VIRTUAL BRANDS &
ADDITIONAL REVENUE
STREAMS
MARKETING AUTOMATION
FOR RESTAURANTS
THE ORDERING PLATFORM CAN BE THE BED FOR
EXPANDING THE PAAS UNIVERSE FURTHER.