This document outlines four phases of development for a digital menu and ordering system. Phase 1 focuses on building the minimum viable product, including the customer-facing website, dashboard for clients, and super admin dashboard. Phase 1.1 adds additional features like order confirmation via messaging. Phase 2 integrates payment options and expands client and super admin dashboards. Phase 3 makes the system optionally integrated with a client mobile app. Phase 4 involves building a rewards engine for customers and integrating it with the business ordering platform.

1. DIGITAL MENU TECH
& UI BRIEF
PHASE#1

2. THE PRIME OBJECTIVE IS TO
HAVE AN MVP TO GO TO
MARKET.
PHASE 1.0

3. DIGITAL MENU
MENU.CLIENTDOMAIN.COM
QR CODE
BRAND PAGE DINE-IN
COLLECT
DELIVERY
MENU
ADD TO CART
CONFIRM ORDER
ROOM/TABLE NO
WEB DASHBOARD / POS INTEGRATION
INDEPEDENT RESTAURANT/CAFE
CUST NAME
CUSTOMER END

4. DIGITAL MENU
MENU.CLIENTDOMAIN.COM
QR CODE
BRAND PAGE
WEB DASHBOARD / POS INTEGRATION
DINE-IN
COLLECT
DELIVERY
MENU
ADD TO CART
CONFIRM ORDER
ROOM/TABLE NO
MULTIPLE VENUES IN SINGLE LOCATION
VENUE#1
VENUE#2
BRAND PAGE
BRAND PAGE
CUST NAME
CUSTOMER END
MOBILE & OTP

5. CATEGORY
SUB- CATEGORY
KEYWORDS
PHASE#1
PHASE#2
VENUE

6. ITEM PHOTO
DESCRIPTION
TYPE ( pre-order & live: not
required for digital menu but for
phase 2 )
ALLERGENS
ITEM
MODIFIERS
KEYWORDS
( VEGAN,
NON-VEG ETC
PREFERENCES
MODIFIERS
GROUP NAME
MODIFIERS ITEMS
PREFERENCE Q
PREFERENCE
OPTIONS
MENU
ALLERGENS
MENU NAME
CATEGORIES SUB-CATEGORIES
DIGITAL MENU
MENU & ITEM FLOW
ITEM PRICE
MANDATORY OR NOT
MIN & MAX USERS CAN SELECT
CLIENT BACK END
MENU TIMING

7. SIGN UP FROM
WEBSITE
DIGITAL MENU
CLIENT END
NO OF VENUES
NAME/EMAIL/MOBILE/AREA
VENUE NAME/VENUE ADDRESS/WEBSITE
LEGAL BUSINESS NAME/ COMPANY TYPE/REG
ADDRESS/ POSITION IN COMPANY
ONBOARDING
DASHBOARD
AGREE TERMS
ONBOARDING PROCESS
ADD LOGO/COLOURS
ADD ADDRESS / SOCIAL
LINKS/ CONTACT NUMBER
SET VENUE TYPE- ROOMS/
CAFE/PUB/ & CURRENCY
ACTIVATE MENU WITH DUMMY
ITEMS & GENERATE DUMMY
LINK TO VIEW MENU
ACTIVE
DASHBOARD
CLIENT SIGN UP PROCESS
EDIT MENU
IMPORT MENU FROM EXCEL OR
ATTACH PDF TO GET IT CONVERTED
GENERATE QR CODE OR LINK
UPGRADE
MANUAL ENTRY AT SUPER ADMIN

8. DIGITAL MENU
CLIENT END
CLIENT BACK END DASHBOARD
DASHBOARD ORDERS MANAGE SETTINGS
ORDERS TODAY/ORDERS/
REVENUE PER ORDER/
REVENUE/AVG PREP TIME/
TOTAL UNIQUE CUSTOMERS/
MOST SELLING 3 ITEMS &
THEIR QUANTITIES - FOR
TODAY/7DAYS/30DAYS
ACTIVE/DELIVERED
ORDER DETAILS-
ORDER ID/TYPE/
ORDER DATE/AMOUNT
NEW ORDER
NOTIFICATIONS -
ACCEPT/REJECT/
DELIVERED WITH TIMER
CATEGORIES
ITEMS
MENUS
VENUE SETTINGS - VISIBILITY/
SERVICE CHARGE AS AMOUNT/
%/ VENUE AREAS/VENUE
IMAGES / EXTERNAL LINKS
TRADING TIMES
EXTRAS/MODIFIERS
TODAY’S RUSH TIME
ORDER SETTINGS - PREP
TIME / TABLE SERVICE/
COLLECTION/DELIVERY /
DELIVERY TIME/ DELIVERY
FEE/ DELIVERY MIN ORDER
VALUE/ DELIVERY RADIUS/
QR CODES
PREFERENCES

9. CLIENTS SHOULD BE ABLE TO CUSTOMISE AND
DOWNLOAD THE QR CODE FROM CLIENT DASHBOARD.

10. POINT OF SALE(POS) INTEGRATION WILL BE CUSTOM
JOB BASED ON CLIENT END DEVICE/SOFTWARE. THE
IDEA IS THE ORDERS FROM WEB DASHBOARD GOES
DIRECTLY TO CLIENT END BILLING/TILL/POS.

11. DIGITAL MENU
SUPER ADMIN
BACK END SUPER ADMIN
DASHBOARD MANAGE
CREATE ACCOUNT
VIEW/EDIT ACCOUNTS
LIVE ACCOUNTS -
PAID/FREE
NEW SIGN UPS / BUGS
REPORTED
MOST ACTIVE 3
ACCOUNTS / LEAST
ACTIVE 3 ACCOUNTS
UPGRADE - PAID
SEND/VIEW CLIENT
DOMAIN PROCESS
VIEW/APPROVE/
REQUEST DOCUMENTS
ADD/EDIT ALLERGEN
ADD/EDIT KEYWORDS

12. THIS PHASE IS TO ADD EXTRA
FEATURES TO MAKE THE MVP
CLOSE TO FINAL PRODUCT.
PHASE 1.1

13. DIGITAL MENU
CUSTOMER END
CONFIRM ORDER
CUST NAME
MOBILE NO
ORDER
CONFIRMATION
AS WHATSAPP

14. DIGITAL MENU
CLIENT END
CLIENT BACK END DASHBOARD
MANAGE
CATEGORIES
MODIFIERS
MENUS
PROMOTIONS
TYPE - PERCENTAGE/
AMOUNT OFF
TRIGGER - TIMED/
AUTOMATIC/CODE
APPLIES TO - SINGLE
PRODUCT/ CATEGORY / ANY
ORDER / ORDER ABOVE

15. DIGITAL MENU
CLIENT END
CLIENT SIGN UP PROCESS
UPGRADE
SELECT PLAN
ENTER CARD DETAILS - PAY
MONTHLY OR PAY ANNUALLY

16. Pric
e
Custom Branded Web-Ap
p
Generated QR code
s
Manage from Table
t
Manage from Phon
e
Manage from Deskto
p
POS Termina
l
POS Integratio
n
Dedicated Customer Suppor
t
On Boarding Suppor
t
Instant Menu Managemen
t
Item Descriptions and Tag
s
Item Photos and Image
s
Sub-Categorie
s
Dietary & Allergen Informatio
n
Modi
fi
ers and Preference
s
Extra
s
Discounts & Offer
s
Timed Menu
s
Venue Groups/ Multiple venue
s
Table Area
s
Room Numbers (for Hotels)
Free $20/month $200/year
- - -
- -
-
-
-
-
DIGITAL
MENU
PRICING
PLANS

17. FINAL PRODUCT
ORDERING
BUSINESSES
CUSTOME
REWARDS ENGINE
ORDER
A B2B ORDERING PLATFORM FOR
BUSINESSES THAT FEEDS DATA TO
THE REWARDS ENGINE
A B2C REWARDS ENGINE THAT
GRATIFIES USERS FOR BUYING
FROM THE BUSINESSES THAT USE
OUR B2B PLATFORM

18. TECH ELEMENTS
1. Web POS / Ordering
system ( used to create
orders at point of sale via
a tablet )
2. Delivery app for client
drivers ( android only )
3. Delivery API to connect
with third party providers
like Stuart/Doorhub/
Doordash/Qwqker/Dunzo
4. Optional app for client
( to get order print & take
orders )
Rewards account
that will save user
info to reuse
across client
platform
PHASE#1 PHASE#2 PHASE#3 PHASE#4
1. Client dashboard
- add/edit/delete items
- Menu design -
colour/logo/currency
- table service/room
service
- orders
2. Super admin dashboard
- create/edit/manage
client account
- Create plan (free or
paid and select
features)
3. Mobile responsive/
forward ordering website
to be hosted as
order.clientdomain.com
( this is where customers
of the client will place
orders )
4. Orders received via POS
Integration / WhatsApp /
1. Payment Integration
- Stripe
- Saving card info of
user
- Save address &
details of user to set
up nimbly account
2. Client dashboard
- customer profile
- Review
- Marketing
- SMS
- Email
- Whatsapp
- Analytics
3. Super admin
4. Orders received via POS
Integration / WhatsApp /
Sunmi Device V2
1. Optional/Addon -
client mobile app ( if
client requests )
2. Client website drag &
drop builder -
standard templates
Rewards account
without customer
login - managing
regards & displaying
them at client side
B2C
featured
marked
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