Jindi Enterprises is a Chinese company founded in 1997 by Ma Rui that manufactures heat exchanger units and HVAC systems. It has grown significantly but now faces challenges, including the resignation of its sales manager Zhou Xun, who joined a competitor. The document discusses four candidates to replace Zhou as sales manager and analyze the pros and cons of each. It ultimately decides that Qian Cheng is the best choice due to his engineering knowledge, managerial experience from previous roles, and industry connections that will help distribute costs and benefits across stakeholders.

1. JINDI ENTERPRISES
Presented by-
VIKAS TIWARI
ANKITA PANDEY
NEHA ABBHI

2. ABOUT JINDI ENTERPRISES
 Chinese company – makes Heat Exchanger
Units (HEU)
 Founded by Ma Rui in 1997.
 Generated revenue mainly from Heat
Exchanger Units and
HVAC(Heating,Ventilator & AC).
 Competitors – SOE, Yongda and joint
ventures.

3. SWOT ANALYSIS OF JINDI
 Strength:.
 Ma had a strong engineering and technical
background so he had
 designed series of heat exchanger units with
different capacities.
 won several national prizes in boiler design.
 Growth: two investors joined Jindi
 Sun Foodstuff Ltd
 Trojan software

4.  Captured the residential and commercial
markets.


5.  Employees were more reliable.
 70% of the sales engineer were university
graduates with engineering background.
 Attractive compensation package.
 Employee benefits- 10%
 Weakness:-
 Zhou Xun former sales manager has left and joined
their competitor Yongda.
 Jindi did not owned any production facilities.
 From 2002, manufacturing was done by a third
party.

6. OPPORTUNITIES
 Expanding into industrial market.

THREATS
 Since Zhou has left the company so he can
disclose the jindi’s sales strategy.
 Growing competition.
 Competitor’s products were cheaper, provided
good service, and were financially strong.

7. CURRENT CHALLENGES
 SM Zhou, former Sales Manager has
resigned and joined its competitor Yongda.
 Need to hire a new Sales Manager.
 High employee turnover.
 Entering into the industrial market.
 Develop a new sales strategy for industrial
market.

8. CANDIDATE 1:- HU BIN
 Pros
 Working as sales engineer for Jindi.
 Faithful,reliable,loyal,silent,steady,enthusiasm,ea
sy going.
 Willing to help,leadership skills.
 Strong technical background
 Cons
 Not a successful sales engineer.
 Too Honest.

9. CANDIDATE 2:- BAI DONG
 Pros
 Interseted in Technological aspect of jindi
products.
 Quick learner,well organized,engaging sales
style,confident.
 Learned from failure(Handling Customers).
 Good rapport with customers.
 Cons
 Interest in entrepreneurship.
 Very young-less experience.

10. CANDIDATE 3:- QIAN CHENG
 Pros
 Youngest engineer to held a post as senior
engineer in architectural design firm.
 General Manager of the decentralised division.
 Smart and diversified in experience.
 Good management training and practical
management experience.
 Cons
 Overqualified.
 Might reallocate in future.

11. CANDIDATE 4:- LIU XIAOGANG
 Pros
 Interpersonal relationship skills.
 His father had friends and students in
architectural firms.
 Cons
 No sales experience.
 Degree in economics –lacks technological
knowledge.

12. DECISION
 Choosing Qian as new sales manager-will result
in distribution of benefits and costs for all
stakeholders .
 Qian has architectural ties .
 Posses Engineering knowledge and managerial
experience .
 Leadersip skills in sales