The document summarizes the services offered by Broekman Communications, a Jewish community marketing and PR agency. The agency has over 15 years of experience in marketing, branding, PR, and donor relations for Jewish non-profits. It presents its experience working with over 40 synagogues, schools, community centers and youth organizations. The agency offers a wide range of services including branding, social media campaigns, website development, and membership and donor relations campaigns. The presentation was made to Stephen S. Wise Temple to pitch the agency's services.
cultureRush is a social media service that allow members to create a network of community based on your culture. Members will have access to programs such as 'Mentoring' program, cultureDate, cultureJobs, cultureMedia, cultureSchool, cultureMarket, and many more to follow.
cultureRush is backed by empathy, philanthropy, common experience and background that can translate into act of "kindness of strangers" and "commercial activity".
Covers how to join GlobalGiving, how to compete successfully in an open challenge, how to manage donors and build personal relationships, and headlines for 2010 upcoming campaigns
Crowdfunding Your Fundraising: Growing Your Donor PipelineMcCabe Callahan
Whether you’re a small college or a multi-campus institution, you already have existing fundraising efforts waiting to leverage the networks of your donors.
Find out how your organization can use crowdfunding to build and segment your fundraising pipeline for annual giving success. You’ll learn how to:
-Build an integrated fundraising brand
-Create a multi-channel marketing plan
-Curate engaging fundraising initiatives
-Identify donor segments
-Leverage targeted stewardship efforts
From giving days to general funds to research projects, you can easily supplement your fundraising initiatives and develop an integrated marketing strategy to drive donor engagement across all of your channels.
Want more information? Attend or request the recording from webinars in our free series, The Crowdfundamentals of Annual Giving, here: http://hubs.ly/H018tKJ0
Description: A good fundraising pyramid has a strong base of support from many individual donors who give smaller gifts. For many donors, this is their point of entry to your organization. Moving donors up the pyramid through their giving is imperative to building our organizations capacity to grow and serve our communities. Major gift donors are those we reach out to individually, one-on-one. How we do this effectively and based on donor needs.
This interactive session will answer your questions and present how to: Determine who are your potential major donors and how many you can handle effectively, Use electronic screening-if appropriate, Use tools effectively to engage donors from annual giving to major gift giving, Engage the Board in giving and getting, Determine case for support, and Create a cultivation and solicitation plan for each donor.
cultureRush is a social media service that allow members to create a network of community based on your culture. Members will have access to programs such as 'Mentoring' program, cultureDate, cultureJobs, cultureMedia, cultureSchool, cultureMarket, and many more to follow.
cultureRush is backed by empathy, philanthropy, common experience and background that can translate into act of "kindness of strangers" and "commercial activity".
Covers how to join GlobalGiving, how to compete successfully in an open challenge, how to manage donors and build personal relationships, and headlines for 2010 upcoming campaigns
Crowdfunding Your Fundraising: Growing Your Donor PipelineMcCabe Callahan
Whether you’re a small college or a multi-campus institution, you already have existing fundraising efforts waiting to leverage the networks of your donors.
Find out how your organization can use crowdfunding to build and segment your fundraising pipeline for annual giving success. You’ll learn how to:
-Build an integrated fundraising brand
-Create a multi-channel marketing plan
-Curate engaging fundraising initiatives
-Identify donor segments
-Leverage targeted stewardship efforts
From giving days to general funds to research projects, you can easily supplement your fundraising initiatives and develop an integrated marketing strategy to drive donor engagement across all of your channels.
Want more information? Attend or request the recording from webinars in our free series, The Crowdfundamentals of Annual Giving, here: http://hubs.ly/H018tKJ0
Description: A good fundraising pyramid has a strong base of support from many individual donors who give smaller gifts. For many donors, this is their point of entry to your organization. Moving donors up the pyramid through their giving is imperative to building our organizations capacity to grow and serve our communities. Major gift donors are those we reach out to individually, one-on-one. How we do this effectively and based on donor needs.
This interactive session will answer your questions and present how to: Determine who are your potential major donors and how many you can handle effectively, Use electronic screening-if appropriate, Use tools effectively to engage donors from annual giving to major gift giving, Engage the Board in giving and getting, Determine case for support, and Create a cultivation and solicitation plan for each donor.
How to Raise More Money on Georgia Gives Day 2014 (Handout for presentation)Susan Burnash
This is the accompanying handout for the presentation on How to Raise More Money on GA Gives Day 2014 provided by AMA Atlanta on 9/25/14 for Georgia nonprofits.
How to Create Exponential Growth For Your Brand/Company on Social MediaEvan Boser
This powerpoint was made for a presentation given by Paris Marketing to Meridian Intl Center at Seven Hills Foundation.
Paris Marketing
Instagram.com/ParisMarketing
Facebook.com/ParisSocialMedia
Twitter.com/ParisGetsSocial
5 things you can do to improve your Fundraiser. Constant Contact Event Marketing and BiddingForGood team up to help you maximize your fundraising impact and supercharge your event with 5 simple steps.
Events are not only a great way to raise funds but also awareness and community support. Unfortunately, many events fall flat, usually due to lack of clear goals and preparation. In this educational webcast, Richard Dietz of Nonprofit R + D and Jamy Squillace of Sage will show you the tried and true way to pull all the pieces together for your next fundraising event.
Building Participation through Social NetworkingNetwork for Good
Your intern won’t stop telling you that your organization needs to get online. “Make a MySpace page! Create a Flickr account!” Or maybe you have started social networking, but can’t help thinking “Why am I here? What do I do now? Is this helping my organization?” Welcome to the new communications landscape and the realities of building participation – from donors to clients to advocates – in the connected age. This session will explore social networking tools (including MySpace, Facebook, blogs and YouTube) that both enhance traditional forms of connection and information exchange, and create relationship-building opportunities that feel entirely new. Attendees can expect to leave this session armed with practical strategies and tactics about how to start using social networking tools to engage in a personal relationship with users by providing something of value.
How to Raise More Money on Georgia Gives Day 2014 (Handout for presentation)Susan Burnash
This is the accompanying handout for the presentation on How to Raise More Money on GA Gives Day 2014 provided by AMA Atlanta on 9/25/14 for Georgia nonprofits.
How to Create Exponential Growth For Your Brand/Company on Social MediaEvan Boser
This powerpoint was made for a presentation given by Paris Marketing to Meridian Intl Center at Seven Hills Foundation.
Paris Marketing
Instagram.com/ParisMarketing
Facebook.com/ParisSocialMedia
Twitter.com/ParisGetsSocial
5 things you can do to improve your Fundraiser. Constant Contact Event Marketing and BiddingForGood team up to help you maximize your fundraising impact and supercharge your event with 5 simple steps.
Events are not only a great way to raise funds but also awareness and community support. Unfortunately, many events fall flat, usually due to lack of clear goals and preparation. In this educational webcast, Richard Dietz of Nonprofit R + D and Jamy Squillace of Sage will show you the tried and true way to pull all the pieces together for your next fundraising event.
Building Participation through Social NetworkingNetwork for Good
Your intern won’t stop telling you that your organization needs to get online. “Make a MySpace page! Create a Flickr account!” Or maybe you have started social networking, but can’t help thinking “Why am I here? What do I do now? Is this helping my organization?” Welcome to the new communications landscape and the realities of building participation – from donors to clients to advocates – in the connected age. This session will explore social networking tools (including MySpace, Facebook, blogs and YouTube) that both enhance traditional forms of connection and information exchange, and create relationship-building opportunities that feel entirely new. Attendees can expect to leave this session armed with practical strategies and tactics about how to start using social networking tools to engage in a personal relationship with users by providing something of value.
Looking for an engaging and entertaining scavenger hunt for your next meeting, offsite, conference or incentive program? Scavenger Hunt Anywhere is the leading provider of team building scavenger hunts. We facilitate our hunts anywhere worldwide!
Visit our website today www.scavengerhuntanywhere.com
Make sure you are prepared for our LawFair on 9th November 2010. A wide range of law firms, chambers, legal organisations and law course providers will be attending.
Guest lecture to Alternative Media and Public Relations class, Texas A&M University by Catherine Jones and Caitlin Jeansonne.
In this presentation to an Alternative Media and Public Relations class, the MMI agency guest speakers gave the students a look into the life of a PR/social professional. Catherine and Caitlin describe the individual responsibilities and skills of PR, social media, and experiential. The students are given advice and tips about honing their skills and how to get started after they graduate.
BROEKMAN communications is bidding agency for CaesarStone's Social Media 2011-2012 campaign work.
Social Media Campaign Development + Moderation:
Brand Management & Online Marketing
Online PR & Publicity
Social Media Campaign Development
Networking & Moderation
Community Engagement Marketing
Leadership/Staff Consulting
For more information, contact Jeremy Broekman of BROEKMAN communications at 818-212-9201 or email jeremy@broekmancomm.com.
TWITTER: @broekman
FACEBOOK: jeremybroekman
LINKEDIN: JeremyBroekman
SlideSHARE: BROEKMANcomm
My presentation on 'Brandraising: One Organization, Many Channels' with National Military Family Association and Cross-Cultural Solutions at the 2010 Nonprofit Technology Conference (NTC).
Our vision is build a world that empowers filmmakers, distributors and change makers to play a profound role in driving social change. We do this by passionately working with storytellers and advocates to give voice to the voiceless, expose injustice, cultivate community and drive activism through our social action campaigns.
Films can change the world. We make sure they do.
Principal & Owner, Kim Sherman, and social media director, Rebecca Markarian, present how to put the PUBLIC back in public relations and what the introduction of social media to communications means to creating effective campaigns that deliver results.
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization’s key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
You’ve dipped your toes into social media: you’ve got a Facebook page, Twitter feed, YouTube channel, and CEO blog set up.
But now what?
Back up.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take a hold of your communications plan and start afresh.
This workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
theONEgroup brings years of successful private-sector and social-sector experience to organizations and their staff, helping them plan better, execute better, achieve organizational goals, reach personal goals, and create the right culture for sustained success – your own and others’.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
Twist is a lean, agile, relationship-rich campaign development + influencer relations + creative powerhouse specializing in getting your company noticed. Not overburdened with unnecessary overhead and big egos, we flow nicely into your team dynamic and help drive off-the-chart results.
Jeremy Broekman is a Brand Strategist & PR/Marketing Director for well-known Jewish Community, Non-Profit, Corporate, Entertainment, Real Estate, and start-up clients.
My Jewish Community experience includes: * leadership/board collaboration,
* marketing plan development & execution, * donor development,
* event production,
* collateral/web production and public relations/anniversary campaigns
* Originate & deploy branding, marketing, publicity, and public relations initiatives.
* Develop identity campaigns including strategy, copywriting, logo design, collateral development, website development and print production.
* Oversee social networking management & moderation.
* Deploy print & online advertising and search engine optimization programs.
Social Media for Non Profits semniar given at Westminster College in Mesa Arizona in October, 2013. Though the seminar was geared towards non-profits, the principles apply to any organization.
BROEKMAN communications has a 14-year track record of developing websites with branding, marketing, business development, social media, SEO and PR front-and-center!
Our core offering now is website development using WordPress. From helping translate your vision & acting as your art director/creative director, BROEKMAN communications builds amazing high-end websites as YOUR dedicated programmer.
BROEKMAN communications has over 7 years experience in working with the real estate industry. From branding and marketing campaigns to entitlement PR and environmental design, we've got serious experience!
Delivered presentation to 6 offices / over 700 real estate agents. Teaching how to embrace social networks as a tool to drive traffic, increase their visibility and make sales happen!
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
1. JEWISH COMMUNITY
MARKETING & PR AGENCY
Brand Management Marketing Communications PR & Publicity
Community Engagement Marketing Leadership & Board Consulting
Social Media Campaigns Membership Campaigns Donor Relations
Presented to
STEPHEN S. WISE TEMPLE
by Jeremy Broekman
BROEKMAN communications
December 2012
1
2. Experience.
• 15+ years in Marketing, Brand Management & PR
• Founded in August 2000 (after 2-year stint / 48 feature film promotions
with Universal Television PPV/VOD)
• Marketing + Social Media + Creative + Consultant in ONE
• Specialized niche in working with Jewish Community & Non-Profits
• Services include:
Brand Management & Identity Campaigns
Donor Relations Campaign Development
Community Engagement Marketing
Leadership & Board Consulting
Website Development / Content Management {CMS}
Social Media Campaigns & Moderation
Online Advertising, Pay-Per-Click & Facebook
Search Engine Optimization {SEO}
Event Production with Sponsorship & Partnerships Page 1
2
3. Jewish Community.
• Deep non-profit experience – Jewish Big Brothers/Sisters of Los Angeles, Friends of Sheba Medical Center at
Tel HaShomer American Friends of the Binational Science Foundation (AFBSF), NA’AMAT USA, Zimmer Children’s
Museum, The Oscar Litwak Foundation, Anti-Defamation League, BBYO, Habonim Dror, Our Space LA – Special Needs
collaboration between Temple Aliyah and VBS
• Cedars-Sinai and the HUC’s Kalsman Institute in partnership for the Jewish Wisdom &
Wellness: A Week of Learning 2013 Conference
• 40+ synagogues – Membership/Donor Relations campaigns, websites
Beth Yeshurun & Day School (Houston, TX); Abraham Joshua Heschel Day School (Northridge, CA); Valley Beth
Shalom (Encino, CA); Kehillat Ma’arav (Santa Monica, CA); Temple Israel (Minn, MN); Temple Beth Sholom (Tustin,
CA); Temple Isaiah (West Los Angeles, CA); Congregation Beth Am (Los Altos, CA); Anshe Emet (Chicago,IL); University
Synagogue (Brentwood, CA); Congregation Beth Torah (Torrance, CA); Congregation Beth Israel (Vancouver, BC); Beth
Tzedec (Toronto, Canada)
• Day School Marketing Experience - National Day School Foundation, Abraham Joshua Heschel Day
School, Valley Beth Shalom Day School & Preschool, Beth Yeshurun Day School, University Synagogue Early Childhood
Ctr
• University Marketing - American Jewish University/University of Judaism, Hebrew Union College
• Jewish Community Centers - Valley Cities Jewish Community Center, Westside Jewish Community Center,
• Jewish Youth Organizations including B’nai Brith Youth Organization (raised over $50k
targeting California Jews in 8-month capital campaign)
• Schools / Camps targeting Jewish Community:
Woodcrest Preschools, Woodcrest Elementary School, Valley Trails, VT Sports Camp, Cottontail, Active Minds Active
Bodies Page 2
• Membership Management Services – User Interface/esign for Membership Management Software 3
4. Non-Profit & Foundations.
• International Family Film Festival
• Think Pandas
• The Oscar Litwak Foundation
• International Coaches Federation
• Michael A. Ruddo Foundation
• Congress for the New Urbanism
Civic Art Awards & Conference Party
• Screen Actors Guild Foundation
$5M Capital Campaign for Actors
Resource Center
• First Americans in the Arts
• J. Paul Getty Center & Family Foundation
• North Hollywood Theatre & Arts Festival
• NoHo Children’s Arts Festival
• International Student Film Festival
• National Alliance of Hispanic Health
• Coro: Southern California
• Anti-Defamation League
Page 3
4
8. Entertainment Publicity Experience.
• DreamWorks Animation
Repped for 3 years (2003-2006) – ‘Shrek’, ‘Shrek2’, ‘Spirit’, ‘SharkTale’, ‘Madagascar’
• New Line Cinema
‘The New World’ Benefit Premiere for First Americans of The Arts (Native Americans)
• Screen Actors Guild & SAG Foundation
Managed PR for 30+ events and parties including nearly every studio (1 year contract)
“Brokeback Mountain” benefit premiere, Launch $5m capital campaign
• J. Paul Getty Center ‘Coming of Age’ Exhibit
Launched first and only community event with 3000 people (produced w/ CARS)
• Fiesta Broadway
PR for 3 stages ranging from music to health; 1million latinos in Downtown LA
• North Hollywood Theatre & Arts Festival
Sponsorship, PR for 2-3 years, 250K people
• Focus Features - ‘Brokeback Mountain’ Premiere benefitting SAG Foundation
• Columbia Pictures - Baby Geniuses 1, 2
• Sony Pictures - Screenblast Digital Video/Audio Software launch
• Storypopolis
Handled business affairs for acquisition from Paul Allen/Vulcan Ventures. 40 book launches for major publishers.
• High profile work with Celebrity Book Launches.
Launched Duchess of York’s first children’s book, Jamie Lee Curtis ‘It’s Hard to Be Five’, and Brendon Fraiser’s
collaboration with‘Dragonheart’.
• International Family Film Festival, North Hollywood
Theatre & Arts Festival, International Student Film Festival
• Universal Studios – marketing for over 48 feature film titles hitting ppv/vod window Page 7
• 8
9. Real Estate.
• The Sliding Door Company - Social Media Director
Launched extensive nationwide campaign
• Kalia Living – Social Media/Creative Director
Four (4) master plan communities of Luxury homes in Costa Rica – 1500+ acres. Rebrand company.
Extensive social media, blogging, + affiliate campaigns WW.
• Weintraub Real Estate Group / Malibu Lumber Yard
Creative Director for luxury shopping center development. Freelance marketing/pr/social media. In-house
Private Consulting – “supplementary” to ad/pr agencies.
• Consensus Inc.
Land Use/Entitlement PR Firm – Community Relations for John Laing Homes, Home Depot, John Laing
Homes, M. David Paul, Standard Pacific Homes, J.h Snyder, BNSF, OCTA and numerous others. Extensive
web, blog, development, social media and pr experience.
• Pinnacle Estate Properties Inc.
Trained 900+ agents across 8 offices on using Social Media. Creative/Marketing Director for 7 years.
500+ direct mail campaigns. Corporate identity. PR for 5 office openings + 20 th Anniversary Campaign.
Partnership since 2005.
• Coldwell Banker
100th Anniversary Campaign in 2006 for PR. Freelance for social media.
Page 8
9
10. Interest to take Brand to next level.
By developing comprehensive, strategic Marketing & Social
Media plan, we will be in a better position to:
•Increase foot traffic and Capture greater enrollment through effectively
marketing and promotion via social networks, online efforts and local programming;
•Initiate community involvement, community engagement, outreach and other acts
of good will to gain local recognition;
•Distinguish from our “competitive organizations”
•Promote unpublicized success and capitalize/leverage experience;
•“Tell The Story” more effectively to members, stakeholders, prospective
members and key media as well as Garner greater coverage of key news stories;
•Showcase prominent staff, board, lay volunteer leadership as thought leaders in the
community;
•Develop strategic partnerships with key industry leaders & organizations that
compliment our mission;
•Engage prospective volunteers and donors through more targeted promotions;
and,
•Enhance referral sources and Jewish Community partner relationships and
collaborate in a more meaningful way for mutual publicity.
Page 9
7
11. Enhancing Your Brand.
Develop Execute & Measure
Marketing Moderate Results
Publicity & & ROI
Community with
Engagement Modify as Campaign
Plan we go! Goals.
We have features for every step of the way
Page 10
10
12. Develop
Social Media
& Online
Marketing
Plan
Author Marketing, Social Media & PR Plan
From Situation Assessment & Analysis to Development
Page 11
12
13. Situation Assessment & Branding Audit:
o Reconnaissance mission to collect everything about Stephen S. Wise (History, Competitive
Analysis, Enrollment, Temple Membership, past PR/news, donor reports, brochures, etc.).
o Launch Brand investigation. Discuss appropriate avenues which can include, 1) Surveys, 2)
Stakeholder meetings, 3) Town Hall meeting, 4) Focus Groups, etc.
o Conduct SWOT analysis (strengths, weaknesses, opportunities and threats) and Present
findings.
o Evaluation of online brand, existing SEO programs (back link report determines where site is
listed or mentioned online), and existing social media campaigns.
o Profiles. Gather all Profiles. Analysis of online branding. Audit is opportunity to ensure brand
security (own brand name/domain). Level of completion on 100+ sites. Analysis of Landing pages.
o Branding. Make sure identity campaign is consistent. Ensure proper use of style guide (if one
doesn’t exist, we create). Voice - see past communication messaging documents if any (will
develop moving forward).
o Blogging. Collect logins. Analyze existing posts and content. Evaluate comments and
methodology to response. Existing Editorial Calendar? How we publish information.
o Social Elements. Reviews. Ratings. Yelp. Forums. Sharing Mechanisms. Evaluation of likes,
tweets, shares, Linkedin statuses, etc.
o PR / News Content. What type of content is shared? Company driven? Product specific info?
Industry News? Schedule or Plan? Messaging document?
o Promotions. Evaluate past campaigns. Schedule or Calendar? Terms of Service in place? Wrap-
up? Reporting?
o Tracking. Site Analytics. Traffic visitation statistics (bounce rate, length, page views, referring
links, entry/exit links, keywords, etc.). Collaboration between Web Development, SEO and
Social Media Manager? ROI highly dependent on this.
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o Marketing Tools & Resources. Wibiya? Bookmarklets? Sharing tools? Online Chat? We’ll 12 Page
14. Execute Marketing Plan
Develop Code Book, Pre-Flight Arrangements, Terms of Service, Style
Guide and Messaging Documents to allow flexibility in engagement.
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15. Flexibility. Engagement. Empowerment.
o Develop Code Book.
Develop code book with a detailed plan of what we are doing, what we agree to execute and where we want to
be. Need certain level of flexibility to make lateral and vertical moves quickly. While prioritizing the plan,
sometimes window are created that we can capitalize if we have prior approval and can run with the ball.
Determine Kosher and not-Kosher parameters.
o Develop Pre-Flight Arrangements.
Green may mean go, but there are levels of approval we agree on for certain agenda items and other layers of
approval for social media profile development to work smoothly (at all hours of the night).
o Terms of Service.
Agreed upon terms for how we handle giveaways, how we handle negative feedback. How we handle positive
feedback, how we go back to management with critical action items, etc. Ultimately business & legal affairs sets
this agenda, but there is a negotiation to get best terms possible for SM.
o Style Guide.
Use of logo. Use of fonts. Colors. Monikers. Taglines. All the obvious stuff. How we position and brand. Must
keep this consistent throughout. And correct those places where errors may exist.
o Messaging Documents.
Ideally, we’ll go week to week with a concerted effort ensuring that messaging/content used for our Advertising
and PR is being utilized and leveraged strategically with social media & online marketing.
o Success linked to Internal Coordination.
Strong desire to coordinate with internal staff, clergy, synagogue publicity/marketing department, board of
directors, parent leaders, and stakeholders. Ideal team will work closely together. Can work independently, but
have seen most success when it’s collaboration.
Example Page 14
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17. Analyze & Measure Results.
Measure Results & ROI against CAMPAIGN GOALS
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17
18. Tracking The Results:
o Site Analytics. Traffic visitation statistics. Core visitors (uniques vs.
returning), Bounce rate. Length of visit. Page view depth. Popular pages.
Referring links. Entry/exit links. Keywords. Search engine programs.
o Blast Email Tracking. Visitation track core statistics of delivery,
bounces/errors, opens, click thrus, specific call to action links, etc.
o SEM Tracking.
o SEO Tracking.
o Online Marketing Analysis. Collaboration between Web Development,
SEO and Social Media Manager.
o Create Baseline Report. Provide weekly/monthly updates on use of
website and the above!
ALL THE WHILE WITH THE GOAL OF MEASURING
YOUR RETURN ON INVESTMENT - YOUR ROI!!!
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19. 4
BLAST
EMAIL
CAMPAIGNS
LEAD
GENERATION
Blast Email Campaigns
Lead Generation Tool #1
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20. Blast Email Campaigns
o Enhance existing campaigns using either Constant Contact or MyEmma blast email program.
o Develop email lists and scrape all resources.
o Launch series of direct email campaigns with audience-targetd specific call-to-action items!
o Develop new creative for email templates, online newsletter, announcements, breaking news,
videos we’ll develop/launch, promotion of testimonials – parents, teachers, kids, etc., and all
things media driven, etc.
o Launch opt-in campaigns for all past prospective members/enrollees who have provided us with
their information.
o Launch campaigns for current “customers” = Create a “friends and family” ambassador
program enabling them to pass on discounts, special deals, and savings
o Launch alumni campaign and solicit our fans for photos & quotes that empower prospects
to TAKE A TOUR and Visit Campus, Get Enrollment packet or ENROLL NOW.
o Launch campaigns for those people who just frequented our site, but need call to actions.
o Leverage social media in all blast emails….
o Create calls to action to promote:
o "Become A Fan on Facebook" or
o "Follow us on Twitter"or
o "READ our blog" or
o "Fill out our new Inquiry Form" (using JotForm.com)
o Manage the campaigns
o Measure the results through tracking mechanisms (analytics, sales)
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20
21. 5
COACHING
AND
TRAINING
Coaching & Training
Use of social media that Stephen S. Wise and staff need to employ!
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21
22. Coaching & Training leads to empowerment!
The More Participation, The Better the Engagement.
Train staff on how to manage all social network activities
Empower staff to get training and get involved as success of social media is ALWAYS the sum of the
parts of engagement across the company
IDEAL SITUATION: Social Media Package #1
Example of how we can utilize internal staff for small pieces of the pie.
Tami Weiser, Elementary School Principal Blog, Thought Leadership, Linkedin
Rabbi Josh D. Zweiback, Senior Educator Blog, Thought Leadership, Linkedin
Beth Behar, Director of Admission Facebook, Twitter
Samantha Powell, Associate Director of Admission Facebook, Twitter
and School Registrar
Video producer Website, Youtube, Vimeo
Graphic Artist/Designer Pinterest, Facebook, Slideshare
Example Page 20
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23. 6
ASSET TO
SENIOR
STAFF,
ADMIN
&
MARKETING
Advisory Role
Optional
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23
24. Asset to Senior Staff, Admin & Marketing
o Advisory role online (unless otherwise requested)
o Be a soundboard to ideas and act as an advisor to Rabbi Josh D. Zweiback and
advisory board or Board of Directors
o Play role of Communications Director meets Creative Director or Brand
Manager to help punch up admissions enrollment sales collateral, marketing/publicity
materials, powerpoint presentations, website, social media graphics, etc.
o Provide brainstorming and marketing plan development ideas to department
heads
o Creation of ambassador program with parents, and alumni – KEY to future
success
o Act as extension of synagogue publicity and school marketing department
to collectively execute together.
Example Page 22
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26. Optional: Website Management
- Make recommendations and Oversee home page improvement including links to social
media, new blog, reviews, etc.
- Add on to our new key CALL TO ACTION buttons and install more social networking
tools!!
- Manage website content development to help us improve site
- See potential role to evaluate improvements to website and potential help you make design
changes and improvements over time.
- Review what's currently being employed from our list of organic SEO options
- Potential role to act as SEO Manager to take the website to the next level. Review what's
currently being employed from our list of organic SEO options.
- Make recommendations including links to social media, new blog, reviews, etc. Content
Management System optimization, SEO plug-ins, offline software, etc.
- Evaluate and make recommendations to SEO company if relevant!
Example Page 24
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27. Terms of Collaboration
BROEKMAN communications would love to be your partner.
Short term & long term engagement approaches.
Training Department, Team or One-on-one approach.
Speaker or Seminar approach.
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28. THANK YOU FOR YOUR CONSIDERATION
“Until you are committed, there is hesitancy, the chance to draw back, ineffectiveness. It is true: the moment
one definitely commits oneself, then Providence moves. All sorts of things begin to happen to help you that
would never otherwise have occurred. A whole stream of events issues from that decision, raising in your
favor all manner of unforeseen incidents, meetings and material assistance, which you couldn't have dreamt
would come your way.
I have learned a deep respect for one of Goethe's couplets, which bears repeating: "Are you in earnest? Seize
this very minute. What you can do, or dream you can, begin it. Boldness has genius, power and magic in it."
-- W.H. Murray, Scottish Mountaineer
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