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Social Networking for Real Estate FACEBOOK 101 February 2009 Presented to  Pinnacle Estate Properties, Inc.
DID YOU KNOW THAT: ,[object Object],[object Object],[object Object]
WHO IS BROEKMAN? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
IN PARTNERSHIP SINCE JUNE 2005 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL NETWORKING 101 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THE APPEAL OF SOCIAL NETWORKING -|-   Social Networking  is a big experiment  -|-   Invasion of your  privacy on one hand;  marketing opportunity  on the other -|-   Entering “Survival of the fittest” phase  -|-   ALL ABOUT  visibility + presence
TYPES OF SOCIAL NETWORKS MySpace  Music and profiles 253,145,404 Facebook  Profiles – social, biz, networks 140,000,000 Windows Live  Spaces - Social Profiles 120,000,000 Habbo  Profiles  117,000,000 Friendster  Social Profiles 90,000,000 hi5  Social Profiles  80,000,000 Flixster  Movies 63,000,000 Reunion.com  along with Classmates.com 51,000,000 LinkedIn   Professional Profiles 34,000,000 Tagged.com  Social Profiles  30,000,000 Last.fm  Music 21,000,000 Plaxo  Aggregator, contacts - Outlook 15,000,000 Twitter   Micro-blogging, RSS, updates  2,200,000
WHAT IS LINKEDIN? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SOCIAL NETWORKING 101 -|-   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROFIT IN  YOUR POCKET
FACEBOOK :: YOUR FACE HERE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT IS FACEBOOK? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your FB Marketing Implementation Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SET-UP ACCOUNT
SET-UP ACCOUNT
SET-UP ACCOUNT
SET-UP ACCOUNT
SET-UP ACCOUNT PART ONE TO BUILD YOUR NETWORK
SET-UP ACCOUNT PART TWO BUILD YOUR NETWORK
SET-UP ACCOUNT PART THREE  ADD YOUR CURRENT HOME TOWN
SET-UP ACCOUNT
 
FACEBOOK DEVELOPMENT DEVELOPING YOUR  PERSONAL FACEBOOK PROFILE IS  WORTH  EVERY  MINUTE YOU PUT IN! N!
FACEBOOK DEVELOPMENT DEVELOPING YOUR  PERSONAL FACEBOOK PROFILE IS  WORTH  EVERY  MINUTE YOU PUT IN! N!
FACEBOOK DEVELOPMENT DEVELOPING YOUR  PERSONAL FACEBOOK PROFILE IS  WORTH  EVERY  MINUTE YOU PUT IN! N!
 
JOIN ORGANIZATIONS
FACEBOOK DEVELOPMENT DEVELOPING YOUR PERSONAL FACEBOOK PROFILE IS WORTH EVERY MINUTE YOU PUT IN! !
FACEBOOK DEVELOPMENT DEVELOPING YOUR PERSONAL FACEBOOK PROFILE IS WORTH EVERY MINUTE YOU PUT IN! !
ADVERTISING OPPORTUNITY! TARGETED ADS TO MEMBERS WHO CAN USE YOUR SERVICES
 
YOUR VIRTUAL COMMUNITY Differentiate from your personal profile! TARGETED MARKETING DRIVEN BY YOU! LIST/CONTENT IS YOURS! *Farm Area Driven *Sphere Of Influence *Neighborhood Driven *Street Driven *Topic Driven *Neighborhood Council  Association
PINNACLE PAGE By Company By Office By Team Add Photos for agents Add Photos for listings Add Photos for solds Update discussion board With open houses and listings. Engage the group!
PINNACLE PAGE By Company By Office By Team Add Photos for agents Add Photos for listings Add Photos for solds Update discussion board With open houses and listings. Engage the group!
CONNECT ON YOUR PHONE
SOCIAL NETWORKING IS  KEY  TO  IMPROVING VISIBILITY BUILT IN  SEARCH ENGINE OPTIMIZATION
THE BOTTOM LINE ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
FACEBOOK CONSULTING You can’t afford to wait. Do this now. If you need help…. -|-   Personal training and implementation  of use of social networks.   One on One.  Social Media audit, assessment and  recommendations! Set-up Professional Profile & Groups FEE: $65/hour
YOUR BRANDING/MARKETING GUY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Networking 101 for Real Estate

  • 1. Social Networking for Real Estate FACEBOOK 101 February 2009 Presented to Pinnacle Estate Properties, Inc.
  • 2.
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  • 6. THE APPEAL OF SOCIAL NETWORKING -|- Social Networking is a big experiment -|- Invasion of your privacy on one hand; marketing opportunity on the other -|- Entering “Survival of the fittest” phase -|- ALL ABOUT visibility + presence
  • 7. TYPES OF SOCIAL NETWORKS MySpace Music and profiles 253,145,404 Facebook Profiles – social, biz, networks 140,000,000 Windows Live Spaces - Social Profiles 120,000,000 Habbo Profiles 117,000,000 Friendster Social Profiles 90,000,000 hi5 Social Profiles 80,000,000 Flixster Movies 63,000,000 Reunion.com along with Classmates.com 51,000,000 LinkedIn Professional Profiles 34,000,000 Tagged.com Social Profiles 30,000,000 Last.fm Music 21,000,000 Plaxo Aggregator, contacts - Outlook 15,000,000 Twitter Micro-blogging, RSS, updates 2,200,000
  • 8.
  • 9.
  • 10. PROFIT IN YOUR POCKET
  • 11.
  • 12.
  • 13.
  • 18. SET-UP ACCOUNT PART ONE TO BUILD YOUR NETWORK
  • 19. SET-UP ACCOUNT PART TWO BUILD YOUR NETWORK
  • 20. SET-UP ACCOUNT PART THREE ADD YOUR CURRENT HOME TOWN
  • 22.  
  • 23. FACEBOOK DEVELOPMENT DEVELOPING YOUR PERSONAL FACEBOOK PROFILE IS WORTH EVERY MINUTE YOU PUT IN! N!
  • 24. FACEBOOK DEVELOPMENT DEVELOPING YOUR PERSONAL FACEBOOK PROFILE IS WORTH EVERY MINUTE YOU PUT IN! N!
  • 25. FACEBOOK DEVELOPMENT DEVELOPING YOUR PERSONAL FACEBOOK PROFILE IS WORTH EVERY MINUTE YOU PUT IN! N!
  • 26.  
  • 28. FACEBOOK DEVELOPMENT DEVELOPING YOUR PERSONAL FACEBOOK PROFILE IS WORTH EVERY MINUTE YOU PUT IN! !
  • 29. FACEBOOK DEVELOPMENT DEVELOPING YOUR PERSONAL FACEBOOK PROFILE IS WORTH EVERY MINUTE YOU PUT IN! !
  • 30. ADVERTISING OPPORTUNITY! TARGETED ADS TO MEMBERS WHO CAN USE YOUR SERVICES
  • 31.  
  • 32. YOUR VIRTUAL COMMUNITY Differentiate from your personal profile! TARGETED MARKETING DRIVEN BY YOU! LIST/CONTENT IS YOURS! *Farm Area Driven *Sphere Of Influence *Neighborhood Driven *Street Driven *Topic Driven *Neighborhood Council Association
  • 33. PINNACLE PAGE By Company By Office By Team Add Photos for agents Add Photos for listings Add Photos for solds Update discussion board With open houses and listings. Engage the group!
  • 34. PINNACLE PAGE By Company By Office By Team Add Photos for agents Add Photos for listings Add Photos for solds Update discussion board With open houses and listings. Engage the group!
  • 36. SOCIAL NETWORKING IS KEY TO IMPROVING VISIBILITY BUILT IN SEARCH ENGINE OPTIMIZATION
  • 37.
  • 38. FACEBOOK CONSULTING You can’t afford to wait. Do this now. If you need help…. -|- Personal training and implementation of use of social networks. One on One. Social Media audit, assessment and recommendations! Set-up Professional Profile & Groups FEE: $65/hour
  • 39.
  • 40.