1. Sharing Our Successes

3. Set-up
Recruitment of Volunteers

4.  Form committee (board members, business
leaders, community leaders, media)
 Set meeting dates/time
 Setting goals for auction items & sponsorships
 Save the date cards/invitations
 Volunteer recruitment ( registration, check out
/set up & auction monitors)
 Setting up the event/ arranging auction items
 Thank you ads/ letters
 Committee dinner celebration

5.  1st year raised over $20,000
 2nd year raised over $26,000
 What made this successful?
 Getting the whole community involved
 A full media campaign (tv, radio,
chambers, print)
 The kidding factor (April Fools time frame)
 The goat VOLUNTEERS
 Time of year
 Coloring contest

6.  1st year had over 1,000 people in attendance
 Raised over $10,000
 Remember the more creative you are the more businesses will
want to be involved with the fundraiser
 What made this successful?
 Location
 Opportunities for local businesses to be highlighted
(partnership)
 Music
 Wineries
 Restaurants
 Bakeries
 High end crafters
 Direct sales
 Pampering businesses
 Radio stations

7. ◦ Golf Classics are over done
◦ Bowling Tourneys are Big Brothers & Sisters
◦ Walk for Cure is American Cancer’s
 Be creative – know what is already being
done in your area
 Ask key community members what they
would get involved in
 Remember the more creative you are the
more businesses will want to be involved

8. ◦ One of the most important things is to have
community buy in
◦ Develop a team “development committee” to
assist with the buy in
 Let the team decide on what event to do

9.  Suggestions
 Father Daughter Dance
 Mother Daughter Tea
 Teen Dance
 Taste ________ (the name of your town)
 Others?

10. Churchill Downs, raised $71,000

11.  Goals and Budgets – financial, attendance,
procurement
◦ Determining purpose of event and how it will
support your mission.
◦ Purpose of event? Exclusive fundraising and
revenue generating or simply cause
awareness/marketing?
◦ Have you been approved for your budget and
goals of event?

12.  Planning Calendar
◦ Determine proper staff leadership? Committee
leadership? Committed volunteers?
◦ Is this is brand new event or an annual
fundraiser? New events will take more energy to
get started.
◦ Create a detailed month-by-month planning
calendar leading up to event
◦ Review notes from previous years if possible.

13.  Investing in Your Event
◦ Venue selection, catering, auctioneers, sound and
lighting
◦ Can these decisions make or break your event?
You bet!

14.  Audience Development
◦ Quality vs. quantity
◦ Draw first from your contacts. Board, committees,
business colleagues, major donors, potential
major donors.
◦ Look at previous years to determine trends, high
spenders, corp. spending etc.
◦ Who else could potentially be great audience or
event?

15.  Marketing the Event
◦ What means do you plan to use to support your
marketing needs?
◦ Web site, online registration, email promotions,
mailing materials, save-the-date cards,
invitations and the auction catalog

17.  Committee of local leaders
 Corporate Sponsorships (tables $15,000-
$2,000)
 Individual Tickets ($300)
 Advertising using various media (mass
mailing to donors, print, radio, television,
Facebook, etc.)
 Two major sponsors – Zona Rosa Community
Foundation and North Kansas City Hospital.
 Food and cocktails provided by local casino.

18. QuikTrip Chairman and CEO Chet Cadieux accepts the
Kindest Business Award from Synergy Executive Director
Robin Winner.

19.  Co-chair families
 Banquet
 Silent Auction
 Top 20 finalists of essay contest are guests at
the banquet.
 Top 3 young people share their essay
 Honorary Stars – local community leaders
honored for their contributions to our
community
 Kindest School
 Kindest Business

21.  Susan DeLano, sdelano@connectionsnonprofit.org
 Nikki Wielgos, NWielgos@Crisiscenterysb.org
 Jena Walker, jawalker@ymcalouisville.org
 Chas Marks, cmarks@SynergyServices.org

22. Robin Donaldson, National Safe Place
rdonaldson@nationalsafeplace.org
Sherry Elder, National Safe Place
selder@nationalsafeplace.org

23. Please complete the short survey to help us
understand the knowledge gained from this
webinar.
Please watch for updates on future distance
learning opportunities including: Volunteer
Recruitment and Maintenance and Safe Place Site
Recruitment and Maintenance in July. All training
opportunities are listed on the National Safe Place
website at www.nationalsafeplace.org under
Conference & Training
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24. The staff of the National Safe Place Program and the members
of the National Safe Place Advisory Board appreciate your
commitment, dedication and ongoing efforts on behalf of
youth and families in every community. Please don’t hesitate
to contact us if we can be of further assistance. Until next
time – Best Wishes!
“Never doubt that a small group of thoughtful,
committed citizens can change the world. Indeed,
it’s the only thing that ever has.”
Margaret Mead, American Anthropologist
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