1. DEBORAH MORANT
60 Brook Farm Lane, Bedford, NY 10506
917.980.2417, deborah.morant@gmail.com
Business Development Catalyst
Deborah creatively brings sponsorships, content, marketing and fundraising campaigns to life in nonprofit, design and
media worlds. She’s leveraged her trend forecasting and journalism background to drive social action and to launch
marquee properties like Martha Stewart Living, British ELLE Decoration, and Stylus.com. Deborah uses skills honed in
traditional media to improve messaging and build relationships, driving scale across all channels. Her experience spans
editorial, consumer insights, positioning, digital and mobile marketing, audience and donor acquisition, marketing
partnerships, event marketing, community and business development, brand strategy and social media.
Deborah was a founding board member of NKM2.org, with actors Joe Pantoliano and Marcia Gay Harden, and works in a
leadership role with Latino U on college access programs for Hispanic youth. Her black and white story on toilets, an ode to
Irving Penn, won the coveted New York Photographers Assn. Award. She is addicted to the BPL, runs, and binges on Soul
Cycle, Bikram yoga and CrossFit.
Professional Profile
• A catalyst able to discern and synthesize what is next, relevant and of lasting value to consumers--which leads to
increased engagement and profitability.
• Creative and versatile professional who thrives in fast-paced environments.
• Dynamic and high-energy self-starter with a collaborative style and entrepreneurial orientation.
• Demonstrated successful and strategic approach to corporate and philanthropic fundraising and partnership
marketing, leading content creation, negotiations, and economic development.
• Team player who champions win-win strategies with clients, partners, foundations and donors.
Work Experience
Content Creator 2009-current
• Marketer, stylist, producer, and writer. Concept to execution production of marketing and fundraising campaigns,
web copy, press releases, blogs, social media content, and editorial. Brand and event management. Stories and
press releases cited on ABC, NPR, Good Morning America, Fox, WSJ, NY Post and other national and local media.
Director of Development, Marketing and Communications—Community Capital New York 2011, 2013-2016
Regional non-profit microfinance agency in the Hudson Valley
• Designed and implemented the 25-year old agency’s first marketing initiatives, including a rebranding campaign:
launched new logo and website, implemented a development plan, built donor database and created
corporate and community partnerships leading to a 200% increase in total revenue.
o Designed, researched and wrote web content, white papers, blogs, and press releases.
o Developed and implemented media and social media strategy. Site traffic increased 400% as a result of
improved tone, content, engagement and access.
• Secured “Million for Main Street” $1mm regional economic development state grant in a competitive process,
leveraged to $4mm.
• Executed signature events, including a Pop-Up Shop, press conferences, cultivations, conferences and workshops.
Director, Major Gifts, Keep America Beautiful 2012
The largest community improvement organization in the United States
• Identified, cultivated, solicited and stewarded private foundations, corporate funders and high net worth
individuals leading to new and creative resources and partnership opportunities and increased funding outcomes,
including partnerships with Nestle, Home Depot, Lowe’s, Ameriprise, Best Buy, Michael’s, and Subaru.
• Created centralized marketing to enhance business development initiatives. Led strategy and execution. Shifted
orientation from an operational perspective to a pro-active marketing approach.
DM

2. Content and Marketing Director, Stylus.com 2010
Global online B2B forecasting site processing consumer lifestyle, product and engagement trends
• Led brand strategy: brand identity, logo and website design, marketing and creative direction.
• Hired and trained launch team in London and NY and implemented global freelance network.
• Created a culture and content embracing innovative thinking and journalistic (fact-based) trend analysis.
Vice President, Development and Communications, Laurel House 2006-2009
Stamford, CT-based nonprofit serving the severely mentally ill by providing employment, housing and opportunity.
• Produced events, including celebrity-driven film premieres and art shows, cold calling to work with Marcia Gay
Harden, Glenn Close, Cameron Diaz, Johnny Depp, James Gandolfini and Joe Pantoliano.
• Planned, oversaw and executed an enhanced fund development program strategy, increasing the Annual
Campaign by 75% through improved engagement.
• Developed marketing campaigns (acquisition, renewal and cultivation) via mail, the Internet, and media.
• Initiated successful rebranding campaign, including new logo, moving audiences from interest to action.
• Led the execution of effective public relations and media strategies, including the enhancement and
establishment of celebrity media contacts, corporate sponsorships and direct mail campaigns.
Creative Director, Travel Savvy Magazine—lifestyle and travel magazine 2005
• Drove content, design, art direction and brand identity: When Grey Goose founder Sidney Frank died, the
magazine was shuttered but the concept was celebrated for its clever innovative twist. Stories were rendered in
the form of lists, all authored by experts in their fields such as Jo Malone revealing the 7 Best Smelling Hotels and
Uma Thurman her most serene vacations.
• Managed launch team of freelance journalists, stylists, photographers, graphic designers and producers.
Senior Editor, Traditional Home Magazine; Style Editor, LivingRoom; Editor, Decorator 2000-2005
• Assigned, edited, wrote, styled and produced feature and trend stories from conception through execution.
• Integrated marketing team member responsible for the creation of the “I am Traditional” award-winning
advertising and editorial campaign, including Sharon Osborne and Vera Wang, increasing endemic advertising
from $30,000 to $1mm in six months.
Managing Editor, ELLE Decoration Magazine, EMAP/ELAN, London 1991-1999
• Produced, assigned, styled, and wrote editorial features.
• Guided design direction and content planning, with EIC Ilse Crawford.
• Managed editorial staff of eight, including market editors, budget and issue oversight.
• Coordinated and facilitated guest edited issues, and correlating special events and promotions, working with Tom
Dixon, Tricia Guild, Joseph Ettedgui, Terence Conran, Donna Karan, Sir Paul Smith, et al.
• Developed consumer merchandising program, increasing revenue from $10K to $275K year.
Freelance Stylist, Writer, Producer, London, New York and Los Angeles
• Contributor to Martha Stewart Living, Traditional Home, InStyle, The London Times, ELLE Décor, Fodor’s Travel
Guides, Art& Antiques, BRIDE’S, HOME, Victoria, Homes & Gardens, Inspirations, Junior, Conde Nast Traveler, et al.
• Co-authored and produced Terence Conran’s Kitchen Book and Terence Conran’s House Book, Conran Octopus.
• Launched two start-up award-winning travel trade publications, Business Travel News and Tour and Travel News
covering travel through the prism of business and economic development. Stories cited in WSJ and NYT.
Senior Editor, HOME Magazine and Architectural Digest, Knapp Communications, Los Angeles
• Supervised four market editors, trend and product coverage, content and direction of FOB and design features.
• Winner Knapp Achievement Award, four years running, only editor to do so
• Managed budgets in excess of $8 million
Education
Fundraising Certificate Program, Baruch College, Marketing and Communications Certificate, London School of Economics
BA, Communications and Journalism, State University of NY at Albany, Summa Cum Laude