This document provides information about several social media products: Twitter, Snapchat, Instagram, and their target audiences, features, revenue sources, and legal/ethical considerations.
Twitter's mission is to share ideas instantly without barriers. It was created in 2006 and gained worldwide popularity. Key features include trending topics, notifications, direct messages and profiles. Twitter earns most revenue from promoted tweets, accounts, and trends.
Snapchat allows sharing photos and videos that disappear, and viewing live stories. It was created in 2011 and is most popular with teens and young adults. Key features include lenses, stories and direct messaging. Snapchat earns revenue primarily from sponsored filters and ads in Snapchat Discover.
This document provides an overview of the social media platforms Snapchat, Instagram, and Twitter. It discusses the founders and origins of each platform. It also describes key features and purposes of each platform such as sharing photos, videos, and messages. Additionally, it covers target demographics, sources of revenue, and legal and ethical considerations for each platform.
Digital Day Presentation Social Media Monitoringpropertynews.com
The document discusses social media monitoring and provides an overview of Emmet Kelly's background and services related to internet and digital research. It then outlines the topics that will be covered in the presentation, including the growth of social networks like Facebook and Twitter, how to monitor social media, and concluding with tips for identifying emerging trends.
Interface Evaluation and Design Report Example
Class : Interface Design Course 2014
Junior Grade Course
School of Art & Design
Korea University
Jan. 2015.
http://coux.korea.ac.kr
For anyone who's looking to learn more about Snapchat, including how-to get started, this is the perfect step-by-step guide for you.
In this presentation, you will learn the following:
What is Snapchat?
Why is Snapchat important for businesses and marketers?
Steps for getting started on Snapchat
How-to send a "Snap" including direct messaging friends
How to add friends on Snapchat
What is a Snapcode?
And...
A bonus video from YouTube on how-to get more friends on Snapchat
If you'd like to learn more about Snapchat, email me at: carlos@carlosgil.biz or add me on Snapchat at: TheCarlosGil
Twitter is a social media platform that allows users to post short messages called tweets that are up to 140 characters. Businesses use Twitter to engage with customers, provide updates, and build their brand. Some benefits for businesses include relationship building, two-way communication, and quantifiable metrics like followers and retweets. News also spreads quickly on Twitter, such as with breaking stories and political events like protests in Egypt. While Twitter provides opportunities, improper use of tweets can also have negative consequences for individuals and companies.
The document summarizes key statistics about the state of Twitter in Q4 of 2008. It finds that Twitter grew significantly in 2008, with 70% of users joining that year. While Twitter has an estimated 4-5 million users total, only 30% are engaged, as 35% have 10 or fewer followers. The average user tweets most during the week and has been on Twitter for around 275 days. The top locations listed in profiles are major English-speaking cities like London, New York, and San Francisco.
Snapchat 101: Basic Introduction And Advanced TipsAndrew Mucci
Snapchat is a great platform for engaging with the younger demographic users on the internet. For the time being, it is considered a "cooler" platform. The platform allows you to send one to ten second snaps that can be send privately, or broadcast to followers via Snapchat stories.
Brands have recently adopted Snapchat into their communication efforts because of the usage on the platform. As the platform grows, more and more users and on it. It's has seen rapid growth since launching.
My favorite aspect of Snapchat is the attention it requires. On Facebook, Twitter, Instagram, Pinterest and other major platforms, content is stored and can be viewed for as long as the sender allows for it to be viewed. The unique thing with Snapchat is the content disappears. It's not there for ever. Because of that users make sure they consume the upmost they can in those ten seconds. It's basic supply and demand.
This document provides an overview of the social media platforms Snapchat, Instagram, and Twitter. It discusses the founders and origins of each platform. It also describes key features and purposes of each platform such as sharing photos, videos, and messages. Additionally, it covers target demographics, sources of revenue, and legal and ethical considerations for each platform.
Digital Day Presentation Social Media Monitoringpropertynews.com
The document discusses social media monitoring and provides an overview of Emmet Kelly's background and services related to internet and digital research. It then outlines the topics that will be covered in the presentation, including the growth of social networks like Facebook and Twitter, how to monitor social media, and concluding with tips for identifying emerging trends.
Interface Evaluation and Design Report Example
Class : Interface Design Course 2014
Junior Grade Course
School of Art & Design
Korea University
Jan. 2015.
http://coux.korea.ac.kr
For anyone who's looking to learn more about Snapchat, including how-to get started, this is the perfect step-by-step guide for you.
In this presentation, you will learn the following:
What is Snapchat?
Why is Snapchat important for businesses and marketers?
Steps for getting started on Snapchat
How-to send a "Snap" including direct messaging friends
How to add friends on Snapchat
What is a Snapcode?
And...
A bonus video from YouTube on how-to get more friends on Snapchat
If you'd like to learn more about Snapchat, email me at: carlos@carlosgil.biz or add me on Snapchat at: TheCarlosGil
Twitter is a social media platform that allows users to post short messages called tweets that are up to 140 characters. Businesses use Twitter to engage with customers, provide updates, and build their brand. Some benefits for businesses include relationship building, two-way communication, and quantifiable metrics like followers and retweets. News also spreads quickly on Twitter, such as with breaking stories and political events like protests in Egypt. While Twitter provides opportunities, improper use of tweets can also have negative consequences for individuals and companies.
The document summarizes key statistics about the state of Twitter in Q4 of 2008. It finds that Twitter grew significantly in 2008, with 70% of users joining that year. While Twitter has an estimated 4-5 million users total, only 30% are engaged, as 35% have 10 or fewer followers. The average user tweets most during the week and has been on Twitter for around 275 days. The top locations listed in profiles are major English-speaking cities like London, New York, and San Francisco.
Snapchat 101: Basic Introduction And Advanced TipsAndrew Mucci
Snapchat is a great platform for engaging with the younger demographic users on the internet. For the time being, it is considered a "cooler" platform. The platform allows you to send one to ten second snaps that can be send privately, or broadcast to followers via Snapchat stories.
Brands have recently adopted Snapchat into their communication efforts because of the usage on the platform. As the platform grows, more and more users and on it. It's has seen rapid growth since launching.
My favorite aspect of Snapchat is the attention it requires. On Facebook, Twitter, Instagram, Pinterest and other major platforms, content is stored and can be viewed for as long as the sender allows for it to be viewed. The unique thing with Snapchat is the content disappears. It's not there for ever. Because of that users make sure they consume the upmost they can in those ten seconds. It's basic supply and demand.
This document provides an overview of Snapchat and its growing popularity and business uses. It discusses how Snapchat has expanded beyond teens to become a major social media platform, with over 10 billion video views per day. Several articles and case studies are referenced that discuss how businesses can use Snapchat for relationship building, event marketing, and direct communications with clients in a more personal way compared to other social media platforms. The document promotes exploring Snapchat's potential for business use.
Snapchat was created by Evan Spiegel and Bobby Murphy, two Stanford University students. It allows users to take photos or videos and send them to friends, where they will disappear after a set time between 1 to 10 seconds. While initially aimed at teens and young adults, Snapchat has grown its user base to include more 40+ year olds. It continues developing new features such as adjustable drawing line thickness and swipe-style keyboard input.
The document discusses the growing popularity of social networking sites like Twitter. It notes that over 70% of internet users visited a social networking site in June 2009, a 29% increase from the previous year. While Twitter grew the most with 800,000 visitors that month, up from just 13,000 in the previous year. The document provides tips for using Twitter as a library, such as signing up, following other librarians, sending tweets, and using hashtags. It also discusses developing social media policies and etiquette for professional and personal use.
Snapchat is a social media platform where users can share raw or exaggerated photos, videos, and messages known as Snaps to others. It was developed by three former Stanford University students Evan Spiegel, Bobby Murphy and Reggie Brown. It was first launched as Picaboo on May 8, 2011 and then as Snapchat in September 2011.
Twitter is a social media platform that allows users to post short messages called tweets. Many businesses and individuals are using Twitter to connect with customers, generate leads, and drive traffic to their websites. The document discusses how to effectively use Twitter for business purposes by being authentic and engaging with others on the platform.
This document provides information about several social media and messaging applications:
- WhatsApp is an internet messenger that allows free messaging, videos, and photos between contacts linked from a user's phone or Facebook.
- Kik is similar to WhatsApp but was originally made for Android devices. It allows instant chat messaging without linking to Facebook by adding contacts directly.
- Snapchat allows sending photos, videos and drawings with a time limit on how long recipients can view them before they are deleted from the sender and Snapchat's servers.
- Instagram is a social network where users can post photos and videos to their profile and news feed and follow other users while connecting to Twitter and Facebook. Privacy settings can
What is social media?
Where does Twitter fit?
What are the key things to know about Twitter?
Top 3 good, bad, useful and examples of how Twitter is being used in third sector (voluntary and community / non-profit organisations)
The document outlines plans for a new social media application. It discusses the purpose of allowing users to share their daily experiences with friends. It aims to improve upon existing popular platforms like Snapchat, Facebook, and Instagram by addressing issues identified in reviews. The target user is described as being between 13-25 years old, across all gender and ethnicities but mostly lower-middle social classes. Website functionality would allow users to sign up, view a homepage, see friends' profiles, stories and more. A production plan outlines weekly development tasks. A launch date of February 5th is proposed. Equipment and staffing needs are estimated, with revenue expected from advertisements and in-app purchases. Legal and ethical concerns around privacy, copyright, and
A webinar on highlighting data from HubSpot's State of the Twittersphere report, released in January 2009. The report covers the new data and introduces three case studies of businesses using Twitter.
Twitter 101 - an introduction to TwitterKeith Bradnam
A broad overview of everything to do with twitter. Aimed at the newcomer who may have heard of twitter, and would like to know more.
This slideshow is from a presentation that I give regularly at my local community network.
This document provides an overview of four social media platforms: Twitter, Instagram, Snapchat, and the Data Protection Act of 1998. For each platform, it discusses their purpose, content, target users, sources of revenue, and legal/ethical issues. It also discusses Noam Chomsky's theory on how social media can erode social behavior. Finally, it covers how to advertise on social media and examples of viral marketing strategies.
This document summarizes the state of Twitter in January 2010. It finds that Twitter growth had slowed to 3.5% monthly from a high of 13% the previous year. The average Twitter user was now more engaged with more followers, followings, and tweets. Additionally, profiles were becoming more complete and international adoption was increasing significantly with 40% of top locations outside of North America.
Digital Communication & Social Media BootcampCarol Spencer
This intermediate bootcamp was presented at APCO SW in May 2019. It goes through some tips and tricks, Facebook, Twitter, Instagram, Advertising, social media dashboards and touches on policies and some little known tools.
Eye On: Why Do Instagram Stories Matter?Leo Burnett
On August 2, Instagram rolled out Stories, a function intentionally similar to Snapchat’s Stories, which allows users to capture and share content that disappears after 24 hours. In this Eye On report, we explore what Instagram stories are, how they work and, most importantly, what this update means for marketers, influencers and the digital sphere as a whole.
Tags: social media, technology, marketing, digital marketing, influencers, influencer marketing, technology updates, Snapchat, Snapchat Stories, Instagram, Instagram Stories, Instagram update, social media marketing, digital advertising
Hailey Heishman presented a workshop on using Snapchat for brands. The agenda included an introduction to Snapchat, how brands can use Snapchat, how to create content on Snapchat, measuring success on Snapchat, and bonus tricks. Snapchat allows users to send temporary photos and videos. Brands can create accounts to share exclusive offers, customer service, announcements and partner with influencers. Content is created using photos, videos and text with various customization options. Success can be measured by engagement metrics like views, completions and screenshots. Additional features include lenses, filters and discovery through apps like Ghost Codes.
Snapchat has taken the social media world
by storm since its arrival on the scene in 2011. The app started as a simple way to share photos and videos with friends. The unique twist? This content vanished immediately after viewing, and users get to set the viewing time from between 1-10 seconds.
Since its inception, Snapchat has gone through many rounds of updates. These include the addition of My Story, which allows users to share photos and videos to their entire friends list (which are available for unlimited viewing within a 24 hour span), the countless added filters, from time to speed to some rather flattering photo edits.
However, the biggest change to Snapchat is arguably who is using it and how. Serious news organizations like CNN have their own story set ups, TV networks like Comedy Central broadcast funny clips and restaurants use the app to flaunt off their fanciest dishes. In essence Snapchat has become a marketer’s playground, allowing them to get more creative with their content in a completely new format.
Twitter can be used to search for influencers and trends in real-time. Influencers often share ideas and documents that can help with research. Twitter Lists allow users to create customized real-time feeds by aggregating influencers. The document then discusses how to create an optimized Twitter profile, search Twitter, create private and public lists, follow influencers, use advanced search, identify influencers in different languages, use advertising to target messages, grow followers, and evaluate effectiveness.
MCUrgent is a social media emergency notification system developed by Morris County and used in multi-jurisdictional emergencies. This beginner course explains what it is, how it was developed, and how municipalities can post messages.
Snapchat is a social media app with over 100 million daily users that allows users to send photos and videos up to 10 seconds long. Companies are using Snapchat to market their brands by giving users a glimpse into their office culture and upcoming products. Some ways companies are using Snapchat include contests where users can be rewarded for sharing photos using their products. Snapchat also offers geofilters that allow companies to promote their brand in a specific location for a set time period and geofilters can be purchased for prices starting at $5.
This document discusses several social media platforms - Twitter, Snapchat, and Instagram. It provides information on the purpose, content, homepage, target users, revenue models, and legal/ethical issues of each platform. For Twitter, it describes tweets, hashtags, profiles, and how users can follow others. It outlines Snapchat's features like stories and how users can add friends. For Instagram, it notes the photo-sharing aspect and using hashtags to find content. The document aims to educate on choosing social media by comparing these major platforms.
Twitter is a social media platform that allows users to share messages known as tweets. It has over 500 million tweets per day and its target audience is young adults aged 16-34. Twitter makes most of its revenue from advertisements. While Twitter provides a platform for sharing ideas, it also faces legal issues around false advertising, copyright infringement, trademark protection, and potential libel claims over untrue statements shared on the site.
This document provides an overview of Snapchat and its growing popularity and business uses. It discusses how Snapchat has expanded beyond teens to become a major social media platform, with over 10 billion video views per day. Several articles and case studies are referenced that discuss how businesses can use Snapchat for relationship building, event marketing, and direct communications with clients in a more personal way compared to other social media platforms. The document promotes exploring Snapchat's potential for business use.
Snapchat was created by Evan Spiegel and Bobby Murphy, two Stanford University students. It allows users to take photos or videos and send them to friends, where they will disappear after a set time between 1 to 10 seconds. While initially aimed at teens and young adults, Snapchat has grown its user base to include more 40+ year olds. It continues developing new features such as adjustable drawing line thickness and swipe-style keyboard input.
The document discusses the growing popularity of social networking sites like Twitter. It notes that over 70% of internet users visited a social networking site in June 2009, a 29% increase from the previous year. While Twitter grew the most with 800,000 visitors that month, up from just 13,000 in the previous year. The document provides tips for using Twitter as a library, such as signing up, following other librarians, sending tweets, and using hashtags. It also discusses developing social media policies and etiquette for professional and personal use.
Snapchat is a social media platform where users can share raw or exaggerated photos, videos, and messages known as Snaps to others. It was developed by three former Stanford University students Evan Spiegel, Bobby Murphy and Reggie Brown. It was first launched as Picaboo on May 8, 2011 and then as Snapchat in September 2011.
Twitter is a social media platform that allows users to post short messages called tweets. Many businesses and individuals are using Twitter to connect with customers, generate leads, and drive traffic to their websites. The document discusses how to effectively use Twitter for business purposes by being authentic and engaging with others on the platform.
This document provides information about several social media and messaging applications:
- WhatsApp is an internet messenger that allows free messaging, videos, and photos between contacts linked from a user's phone or Facebook.
- Kik is similar to WhatsApp but was originally made for Android devices. It allows instant chat messaging without linking to Facebook by adding contacts directly.
- Snapchat allows sending photos, videos and drawings with a time limit on how long recipients can view them before they are deleted from the sender and Snapchat's servers.
- Instagram is a social network where users can post photos and videos to their profile and news feed and follow other users while connecting to Twitter and Facebook. Privacy settings can
What is social media?
Where does Twitter fit?
What are the key things to know about Twitter?
Top 3 good, bad, useful and examples of how Twitter is being used in third sector (voluntary and community / non-profit organisations)
The document outlines plans for a new social media application. It discusses the purpose of allowing users to share their daily experiences with friends. It aims to improve upon existing popular platforms like Snapchat, Facebook, and Instagram by addressing issues identified in reviews. The target user is described as being between 13-25 years old, across all gender and ethnicities but mostly lower-middle social classes. Website functionality would allow users to sign up, view a homepage, see friends' profiles, stories and more. A production plan outlines weekly development tasks. A launch date of February 5th is proposed. Equipment and staffing needs are estimated, with revenue expected from advertisements and in-app purchases. Legal and ethical concerns around privacy, copyright, and
A webinar on highlighting data from HubSpot's State of the Twittersphere report, released in January 2009. The report covers the new data and introduces three case studies of businesses using Twitter.
Twitter 101 - an introduction to TwitterKeith Bradnam
A broad overview of everything to do with twitter. Aimed at the newcomer who may have heard of twitter, and would like to know more.
This slideshow is from a presentation that I give regularly at my local community network.
This document provides an overview of four social media platforms: Twitter, Instagram, Snapchat, and the Data Protection Act of 1998. For each platform, it discusses their purpose, content, target users, sources of revenue, and legal/ethical issues. It also discusses Noam Chomsky's theory on how social media can erode social behavior. Finally, it covers how to advertise on social media and examples of viral marketing strategies.
This document summarizes the state of Twitter in January 2010. It finds that Twitter growth had slowed to 3.5% monthly from a high of 13% the previous year. The average Twitter user was now more engaged with more followers, followings, and tweets. Additionally, profiles were becoming more complete and international adoption was increasing significantly with 40% of top locations outside of North America.
Digital Communication & Social Media BootcampCarol Spencer
This intermediate bootcamp was presented at APCO SW in May 2019. It goes through some tips and tricks, Facebook, Twitter, Instagram, Advertising, social media dashboards and touches on policies and some little known tools.
Eye On: Why Do Instagram Stories Matter?Leo Burnett
On August 2, Instagram rolled out Stories, a function intentionally similar to Snapchat’s Stories, which allows users to capture and share content that disappears after 24 hours. In this Eye On report, we explore what Instagram stories are, how they work and, most importantly, what this update means for marketers, influencers and the digital sphere as a whole.
Tags: social media, technology, marketing, digital marketing, influencers, influencer marketing, technology updates, Snapchat, Snapchat Stories, Instagram, Instagram Stories, Instagram update, social media marketing, digital advertising
Hailey Heishman presented a workshop on using Snapchat for brands. The agenda included an introduction to Snapchat, how brands can use Snapchat, how to create content on Snapchat, measuring success on Snapchat, and bonus tricks. Snapchat allows users to send temporary photos and videos. Brands can create accounts to share exclusive offers, customer service, announcements and partner with influencers. Content is created using photos, videos and text with various customization options. Success can be measured by engagement metrics like views, completions and screenshots. Additional features include lenses, filters and discovery through apps like Ghost Codes.
Snapchat has taken the social media world
by storm since its arrival on the scene in 2011. The app started as a simple way to share photos and videos with friends. The unique twist? This content vanished immediately after viewing, and users get to set the viewing time from between 1-10 seconds.
Since its inception, Snapchat has gone through many rounds of updates. These include the addition of My Story, which allows users to share photos and videos to their entire friends list (which are available for unlimited viewing within a 24 hour span), the countless added filters, from time to speed to some rather flattering photo edits.
However, the biggest change to Snapchat is arguably who is using it and how. Serious news organizations like CNN have their own story set ups, TV networks like Comedy Central broadcast funny clips and restaurants use the app to flaunt off their fanciest dishes. In essence Snapchat has become a marketer’s playground, allowing them to get more creative with their content in a completely new format.
Twitter can be used to search for influencers and trends in real-time. Influencers often share ideas and documents that can help with research. Twitter Lists allow users to create customized real-time feeds by aggregating influencers. The document then discusses how to create an optimized Twitter profile, search Twitter, create private and public lists, follow influencers, use advanced search, identify influencers in different languages, use advertising to target messages, grow followers, and evaluate effectiveness.
MCUrgent is a social media emergency notification system developed by Morris County and used in multi-jurisdictional emergencies. This beginner course explains what it is, how it was developed, and how municipalities can post messages.
Snapchat is a social media app with over 100 million daily users that allows users to send photos and videos up to 10 seconds long. Companies are using Snapchat to market their brands by giving users a glimpse into their office culture and upcoming products. Some ways companies are using Snapchat include contests where users can be rewarded for sharing photos using their products. Snapchat also offers geofilters that allow companies to promote their brand in a specific location for a set time period and geofilters can be purchased for prices starting at $5.
This document discusses several social media platforms - Twitter, Snapchat, and Instagram. It provides information on the purpose, content, homepage, target users, revenue models, and legal/ethical issues of each platform. For Twitter, it describes tweets, hashtags, profiles, and how users can follow others. It outlines Snapchat's features like stories and how users can add friends. For Instagram, it notes the photo-sharing aspect and using hashtags to find content. The document aims to educate on choosing social media by comparing these major platforms.
Twitter is a social media platform that allows users to share messages known as tweets. It has over 500 million tweets per day and its target audience is young adults aged 16-34. Twitter makes most of its revenue from advertisements. While Twitter provides a platform for sharing ideas, it also faces legal issues around false advertising, copyright infringement, trademark protection, and potential libel claims over untrue statements shared on the site.
Twitter is a social media platform that allows users to share messages known as tweets. It has over 500 million tweets per day and its target audience is young adults aged 16-34. Twitter makes most of its revenue from advertisements. While it provides a platform for sharing ideas, it also faces legal issues around false advertising, copyright infringement, trademark protection, and potential libel claims over damaging user comments.
Snapchat was created by Evan Spiegal, Bobby Murphy and Reggie Brown while they were students at Stanford University. It allows users to send photos, videos and messages to friends that disappear after a set time period. Its largest user base is ages 18-24. Snapchat generates revenue through sponsored filters and ads. While it allows for quick communication, some experts are concerned about how addictive Snapchat can be for teens. [/SUMMARY]
Snapchat was created by Evan Spiegal, Bobby Murphy and Reggie Brown while they were students at Stanford University. It allows users to send photos, videos and messages to friends that disappear after being viewed. Over 100 million active users spend 30 minutes per day on average on Snapchat, with the largest demographic being ages 18-24. Snapchat generates revenue through sponsored filters and interactive advertisement videos.
Snapchat allows users to send temporary photos and videos to friends. It was created by Evan Spiegel, Bobby Murphy and Reggie Brown while they were students at Stanford University. Snapchat's target audience is younger users aged 18-24. Though the app is free, Snapchat generates revenue through geofilters, lenses, and advertising on the Discover page. Some disadvantages include the inability to comment or like posts, and potential stalking issues with Snap Maps.
Instagram allows users to share photos and videos. It was created by Kevin Systrom and Mike Krieger and was acquired by Facebook in 2012. Instagram's target audience includes those aged 18-29, though more males use the app compared to females.
Snapchat was created in 2011 by Evan Spiegel, Bobby Murphy and Reggie Brown. It allows users to send temporary photos and videos to friends. Snapchat makes money through geofilters, lenses and spectacles. The target audience is younger users aged 18-34. Updates allow for streaks, stories and Snap Maps. Legal issues include screenshotting and privacy concerns with Snap Maps.
Twitter was created in 2006 by Jack Dorsey, Noah Glass and others. It allows users to post short messages known as tweets. The character limit was recently doubled to 280. Twitter's colors are blue and white and it aims for younger audiences. It makes most revenue from advertising and promoted tweets/accounts. Users must be 13+ and
- Twitter was created in 2006 and has approximately 330 million monthly users. It allows users to share their opinions in 280 characters or less.
- Instagram was founded in 2010 and has around 800 million monthly users. It allows users to share photos and videos.
- Snapchat was created in 2011 and has approximately 150 million daily active users globally. It allows users to share photos, videos, and messages that disappear after being viewed.
Snapchat, Instagram, and Twitter are popular social media platforms. Snapchat's main purpose is private communication between users, while Instagram focuses on photo and video sharing. Twitter allows users to share opinions, photos, videos and engage in conversations. All three platforms primarily generate revenue through advertisements. Snapchat shows ads on its Discover page and sponsored Snaps. Instagram displays ads between Stories and promotes partner posts. Twitter sells promoted tweets and uses an algorithm to target relevant ads to users. Each platform has a simple color scheme and layout for easy navigation.
This document provides an overview of four popular social media platforms: Twitter, Snapchat, Instagram, and Snapchat. For each platform, it discusses their purpose, content, target audience, sources of revenue, and legal/ethical issues. Twitter's main purpose is to allow people to share ideas instantly without barriers. Snapchat focuses on image sharing between peers. Instagram began as a photo sharing platform. All four platforms generate most of their revenue from advertising and have had to address privacy and legal issues from users.
Snapchat is a social media app that allows users to share photos, videos, and messages. The key features are that content shared disappears after a set time period. The target audience is primarily 18-24 year olds who use the app to stay connected with friends and share moments. Snapchat generates revenue primarily from advertisements placed throughout the app, including on user stories, the discover page, and through sponsored lenses and filters. Some legal and ethical issues around social media include ensuring government communications comply with open meetings acts and protecting user privacy and freedom of information.
Learn Quickly How to Use Snapchat For Business, Build a Large Community That Will Love Your Products Without Competition
Fellow Marketer,
Are you currently using Snapchat to get online traffic?
If you’re like most marketers, you’re probably not using Snapchat… yet…
But, you should be…
Snapchat is taking the Internet by storm…
It’s one of the fastest growing social media apps out there.
…and based on the current user base and the speed of Snapchat’s growth, it appears to be here to stay.
Right now, you can generate some very highly targeted traffic for FREE or with very little investment using Snapchat.
When you compare the quality of traffic and the lack of current competition when compared to other social networks, Snapchat is really starting to turn heads…
…especially as sites like Facebook get more and more difficult when it comes to generating quality, targeted traffic.
NOW is the time to position your business and your brand on Snapchat… It’s wide open and the opportunity is MASSIVE!
ORDER NOW.
Snapchat, Instagram, and Facebook are popular social media platforms that allow users to connect, share content, and keep in touch with others. Snapchat's purpose is to share photos and videos that disappear after a set time period. Instagram's original purpose was for checking in at locations but evolved to focus on photo sharing. Facebook was created by Mark Zuckerberg for Harvard students to make profiles and now has billions of users worldwide. All three platforms utilize advertising as a major source of revenue. They face legal issues regarding privacy, intellectual property, cyberbullying, and inappropriate content. The target audiences for each vary but generally include younger demographics.
The document discusses the rise of social media and its impact on organizations and communication. It notes that social media allows conversations to happen in new ways and that companies must engage in conversations on these platforms rather than just initiating them. It also emphasizes that social media is about building relationships and facilitating connections between people.
The document discusses the purposes, content, target users, revenue sources and legal/ethical issues of Facebook, Instagram, and Snapchat. It notes that Facebook's purpose is to share information and connect people. It generates 98% of its revenue from advertising. Instagram's purpose is for sharing photos/videos and its revenue comes from advertising like sponsored posts. Snapchat's purpose is to send images/videos that delete, and it earns revenue from various types of advertising. The document also outlines some negative effects of social media like increased anxiety and depression, and links between heavy social media use and mental illness.
Twitter is working to address declining user engagement by making the platform easier to use and understand. While monthly active users increased to 240 million, the number of timeline refreshes decreased, signaling that people are using Twitter less. Interface changes and a confusing experience for new users may be contributing to lower engagement. Twitter is focusing on recommendations, social commerce features, and partnerships to increase the time users spend on the platform.
The document provides information about three popular social media platforms: Snapchat, Instagram, and Twitter. It discusses their origins, target audiences, features, and sources of revenue. Snapchat allows users to share temporary photos and videos and has over 158 million daily users. Instagram began as a photo sharing app and is now owned by Facebook with over 700 million active monthly users. Twitter is a microblogging platform that allows users to post short messages and has an estimated 645 million users who send over 58 million tweets per day. All three platforms generate significant revenue from advertisements targeted towards their mainly younger user bases.
Snapchat is a multimedia messaging app with over 158 million daily users. It was created in 2011 by Evan Spiegel, Bobby Murphy and Reggie Brown as a playful app for teens and young adults to send disappearing photos and videos. While initially popular among younger users, Snapchat's user base has grown to include older age groups as well. The app generates revenue through advertising filters and sponsored lenses that are popular with users and brands.
It’s a great opportunity for businesses to use a range of creative marketing techniques like Snapchat to engage new customers, build your brand and sell products.
- Twitter is a microblogging and messaging service that allows users to post short updates called tweets, which are limited to 140 characters. It was founded in 2006 by Jack Dorsey, Evan Williams, and Biz Stone.
- Microblogging involves posting small pieces of content like text, photos, links or videos to keep people updated on what you're doing and stay aware of what others are doing. Twitter is one of the most popular microblogging platforms.
- People use Twitter for various reasons like keeping in touch with friends, sharing ideas, finding news, work purposes, and research. However, most people use it to keep in touch with friends or share thoughts.
This document provides an overview and analysis of advertising campaigns for the V Festival music event. The aims are to promote and create awareness of the upcoming festival in August. The target audience is 16-35 year olds, appealing to both females and males with its variety of music genres. The branding incorporates the "V" logo representing the Virgin group sponsorship. Regulatory bodies like the ASA and Ofcom oversee the campaigns to ensure no misleading advertising. Analysis discusses representation of the audience, application of gaze theory, and legal/ethical considerations in print and audiovisual advertisements.
This document outlines Jess Sheridan's plans for creating advertisements and posters for their music festival "F festival". It includes inspiration sources, font and color selections, target audiences, logos, slogans, location planning, budgets, and production schedules. Legal and ethical considerations are also addressed, such as obtaining permissions, avoiding offensive content, and respecting copyrights. The goal is to produce bright, eye-catching visuals and audiovisual advertisements that will appeal to a wide range of 16-35 year olds and promote the eclectic mix of genres at the festival.
Witness statement - unit 15 - jess sheridan jsheridan98
Jess Sheridan pitched print-based advertisement ideas for a music festival or tour to their publisher client. The pitch included an overview of the proposal, pre-production materials, target audience, meanings behind titles, budget breakdown, production plan, and marketing strategy. The witness, Mrs. Thaxton, observed the 10-minute pitch and filled out an assessment checklist, noting that Jess provided high-quality Photoshop advertisements and targeted the right audience. Mrs. Thaxton praised the detailed pitch and pre-production materials, signing off that the criteria were met.
This document discusses the advertising campaign for the V Festival music event. The goals of the advertising campaign are to promote and raise awareness of the upcoming festival on August 22nd and 23rd, and to sell tickets to get more people involved. The target audience is described as being 16-35 year olds, both female and male, as the festival features a range of music genres. Regulatory bodies like the Advertising Standards Authority and Ofcom are mentioned in regards to ensuring advertisements follow relevant laws and regulations.
The document provides circulation figures for the magazine Q from 2011-2014, showing a decline from 80,418 to 48,353 copies. It also discusses the genres and target audience of Q magazine. The target audience is described as being between 16-35 years old, with a focus on new music releases and artists. The publisher, Bauer Media Group, is also discussed. It is described as having the largest portfolio of magazine brands across different markets. The ideology, products, and brands of Bauer Media Group are outlined. Finally, the document examines the distribution and analysis of magazines from the Press Gazette.
The document provides details on two magazine pitches by the author - magazines titled "JKZ" and "HA".
For the JKZ magazine, the target audience is 15-25 year olds and will focus on pop, R&B and hip hop music. It will have articles, reviews and song lyrics. The style will use red, black, grey and dark green colors.
The HA magazine targets 11-17 year old girls and will include images, games and toys. It will have 62 pages including fold-out posters. The style uses light blue to seem superior in the market.
Both magazines aim to attract their audiences with entertaining content on the covers and inside. The author created layouts
The document describes the planning and production of photos for a print media product. It lists the location, time, subjects, and equipment used for two photo shoots - one outside in the hallway and one in a photography studio. The outdoor photos were taken at 11:30 because there was no other space with a clear background, while the studio photos were taken at 1:44 to get better quality for the magazine. Both shoots used natural lighting and featured Will Eze as the subject because he suited the target audience. Potential hazards of photo shoots include breaking the camera, tripping on wires or furniture, and spills around electronics.
'We Love Pop' is a monthly music magazine launched in September 2011 aimed at teenage girls aged 13-16. It costs £2.99 and is published by Egmont UK, covering topics like pop artists, interviews, fashion, film and beauty. The magazine uses bright pinks and purples with images of pop stars on the cover to appeal to its young female target audience. It contains interviews, features and gossip about popular artists. The production process involves setting a publication date, editing, layout, proofreading and distribution to stores for sale.
The document provides circulation figures for the magazine Q between 2011-2014, showing a decline from 80,418 to 48,353. It also discusses the genres and target audience of Q magazine. Q does not focus on a specific music genre, but rather new releases and upcoming artists. The target audience is 16 years old and up. Q has been published monthly since 1986 by Bauer Media Group. Bauer Media Group owns over 500 magazines across 15 countries and sees itself as a market leader in delivering consumer insight across media. [END SUMMARY]
The photo shoot plan involves shooting pictures for a magazine called JKZ. Jess Sheridan will be the photographer. The shoot will use a medium angle and high key lighting. Will has provided permission to be photographed. Izzy and Will were chosen as models because they typically wear branded clothing like Topshop and Topman. The shoot will take place at school outside the classroom from 1:30-3pm on March 1st. Will will have normal hair and no makeup, while Izzy will have natural makeup and her hair tied up.
Jess sheridan- unit 13- witness statementjsheridan98
This witness statement describes a student pitching ideas for two print-based media products to fulfill assessment criteria for two units. The witness, a teacher, observed the student pitch plans for magazines, including proposals, budgets, target audiences, and sample front covers and spreads. The statement includes a checklist rating elements of the pitches and feedback provided to help the student improve final versions. Witnesses must be able to validate a learner's performance but not related to the learner or produce written statements themselves.
This document provides details of a student's plans and preparations for producing a print-based media product for a Cambridge Introductory Diploma in Media course. It includes contents, mind maps, mood boards, draft interviews, location photos, prop lists, risk assessments, and production plans. The production plan schedules tasks over multiple weeks leading up to the planned October 1st launch date, including designing layouts, inserting images and text, and completing the double-page spread and cover. Employees and estimated annual salaries are listed. The goal is to produce a music magazine called "JKZ" targeted at teenagers, with features on artists like Fetty Wapp.
'We Love Pop' is a monthly music magazine launched in September 2011 that targets teenage girls aged 13-16. It costs £2.99 and is published by Egmont UK. The magazine focuses on pop music artists and celebrities and includes articles, interviews, and features on fashion, beauty, films and technology. It uses bright pinks and other bold colors in its design with a busy layout and aims to inform and entertain its young female readership.
Fetty is currently busy working on his third album, which he says will be "seriously good". He is keeping the album title a secret for now. After finishing this album, Fetty plans to take some time off from writing music. In his free time, Fetty enjoys listening to artists like Justin Bieber, Rihanna, and Drake. He also enjoys attending music festivals in the summer and sees concerts in London. Fetty knew he wanted to pursue a career in music starting at age 15 after being inspired by his father and finding success rapping with friends in school.
The document outlines the production process and schedule for a print-based media product over several weeks. It involves setting a publication date, creating an editorial schedule, acquiring content, editing, layout, proofreading, printing, and distribution. The key stages are content acquisition, editing, page layout, proofreading, printing, and distribution to sell the final product to the public.
This document provides information about the production of Q magazine, a UK-based music magazine published monthly. Some key details include:
1) Q magazine was founded in 1986 by Mark Ellen and David Hepworth to fill a niche for older music fans who were still buying CDs.
2) It is currently published by Bauer Media Group, Europe's largest magazine publisher.
3) The target audience for Q magazine is older adults, mainly people in their 30s and 40s, as the magazine covers a wide variety of music genres and aims to "inform and educate" readers.
4) Typical sections in Q include artist interviews, album reviews, and listings of upcoming concerts and music-related events.
This document contains planning materials for a print-based media product called JKZ magazine. It includes a mind map, mood board, discussion of target audience, branding elements like colors and fonts, draft celebrity interviews, location photos, risk assessments, and production plans. Graphic layouts are provided for the front cover and double-page spread, with explanations of design choices. A conclusion lists the materials used to create the project, including PowerPoint, Prezi, paper and online research. The document shows thorough planning for launching the new monthly magazine.
The document provides information about Q magazine, including:
1) Q magazine was founded in 1986 by Mark Ellen and David Hepworth to cater to the older generation who were still buying CDs, as there was no other magazine targeting that niche audience.
2) The magazine is published monthly in the UK and has a history of association with charitable organizations. Its target audience are people in their 30s and 40s.
3) In addition to interviews, profiles, and reviews, Q magazine also covers music-related news and events like album releases and concerts. It provides readers with information on new music and upcoming artists across various genres.
The document provides details about planning and pitching a print-based music magazine called "We Love Pop". Key points:
- The magazine is a monthly publication targeted at teenage girls aged 13-16. It covers pop music artists, interviews, fashion, and beauty.
- It was launched in 2011 by publisher Egmont to fill a gap in the market after another teen magazine closed. The first issue sold over 100,000 copies.
- Each issue is 68 pages long and costs £2.99. It aims to be affordable and packed with interesting content to engage its young readership.
- The magazine uses bright colors, bold designs, and photos of popular artists on the cover to stand out and
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Find out more about ISO training and certification services
Training: ISO/IEC 27001 Information Security Management System - EN | PECB
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Webinars: https://pecb.com/webinars
Article: https://pecb.com/article
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Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
How to Build a Module in Odoo 17 Using the Scaffold Method
Unit 35 - jess sheridan
1. OCR –
Level 3 Cambridge Introductory Diploma in
Media
Unit 35:
Social Media Products
St. Andrew’s Catholic School –
Jessica Sheridan
1222
2.
3. Twitter
Purpose
Twitters mission statement:
“To give everyone the power to create and share ideas and information instantly, without
barriers’. This statement reveals that people can write what they want and share it with
everyone. The verbal code “power” connotes that everyone is in control with what they are
writing and posting.
Twitter was created in March 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams
Twitter was launched in July whereby the service rapidly gained worldwide popularity.
https://pbs.twimg.com/media
/CnyVDCjW8AIZKXo.jpg
http://www.statisticbrain.com
/twitter-statistics/
4. Twitter (continued)
Colour scheme: Light blue, white, yellow and some writing is
grey/black. This colour scheme has relaxed colours
throughout, this can make people feel safe and calm when
tweeting.
The twitter homepage is set out so it looks simple to use for
the audience. When you log in it has a navigation bar at the
bottom of the page which can take you to ‘home’ or to let
you view your ‘notifications’ if someone has mentioned you
in a comment or favorite/ retweeted your tweet. Also there
is a ‘messages’ where people can direct message you
privately, they can only message you if you both follow each
other.
On the side there is a ‘trending now’ which is when people
tweet using a hashtag and then they hashtag something
which is trending this helps people connect with each other
and to find out more about what they tweeted about.
5. Twitter (continued)
This is the connect button where you
can find out what is happening
around the world and what people
are hash tagging about.
In this screen shot of twitter it is
denoting what people have tweeted
while I haven't been online. Where
is says ‘while you were away’ and
under that are all the tweets I
haven't been through. This helps
people stay on top of things on
twitter and to not miss anything.
This is the navigation bar at the bottom of the
twitter app. This helps people know when you get a
notification and it will come up with a blue number
(depending how many notifications you get). When
you click on the button which says ‘moments’ it
comes up with the news and what is going on in the
world. So you always know what’s happening.
Messages are private messages. You can only
message someone if they both follow each other.
The last button on the far right is where it will take
you back to your own profile. Where you can edit
your profile and look at your pictures you’ve
uploaded.
6. Twitter (continued)
This is the ‘Me’ button on the navigation bar, which takes
you to your profile where you can edit your profile.
Which includes; changing your picture, your profile
header, birthday date and look at your pictures.
When you click on ‘Me’ it brings you to your profile page
will holds all the tweets you have tweeted and the tweets
you have retweeted. You can also view your followers,
and the people you follow.
Where it says ‘Likes’ you can view what tweets you have
previously liked, other people from the public can also
see what tweets you have liked as well.
7. Twitter
• Target Audience - The target audience for Twitter are 25% of women and 24% of men who use twitter, the age range
for twitter is mostly 18-29 year olds who use Twitter which is 36%, 30-49 who use twitter are 23%, 50-64 who use
twitter are 21% and finally the 65 year olds are 10% of them who use twitter. This reveals that 18-29 year olds use
Twitter the most.
• Revenue – Twitter ears 85% or more of its revenue from advertising. Twitter uses promoted tweets, promoted
accounts and promoted trends. Twitter sells promoted tweets to marketers, and these then appear in users’ Twitter
feeds. Promoted tweets 50 cents and $2 per engagement, while promoted accounts cost between $2.50 and $4 for
every new follower. Promoted trends are trends that a user can click. When they do, they result list includes a
promoted tweet in the first result position. Promoted tweets cost as much as $200,000 per day.
• Legal & Ethical Issues that apply to the product – Twitter is safe against the notion that you never know what you're
reading is true, the biggest argument against the information on the internet. This is due to Twitters policy of verifying
accounts for well-known celebrities and organizations. Anyone can catfish a celebrities account but if there isn't a blue
tick (meaning verified by twitter) next to their name no one will believe it is the real person. The twitter policy site
also goes on to explain that they cannot verify every account (such as your personal account), but explains ways that
you can avoid being viewed as a fraud, such as linking other websites to this twitter account. These policies and
suggestions for users effectively end the issue of fraud on twitter.
http://sproutsocial.com/insights/new-social-media-demographics/#twitter
8. Snapchat
Snapchat is a popular mobile app that allows you to
send videos and pictures, both of which will self
destruct after a few seconds of a person viewing them.
Snapchat is also a fun messaging app. You can capture a
photo or brief video with it, then add a caption or
doodle or filter/lens over top, and send the finished
creation (called a snap) to a friend. Alternatively, you
can add your snap to your "story", a 24-hour collection
of all your snaps that’s broadcasted to the world or just
your followers. Your friends can view snaps for up to 10
seconds, and then the snaps disappear.
9. Snapchat (continued)
Reggie Brown brought the idea for a disappearing pictures app
to Evan Spiegel because Spiegel had prior business experience.
Brown and Spiegel then told Bobby Murphy, who had experience
coding.
The three worked closely together for several months, straight
through the initial product release, until Spiegel and Murphy
decided to deny Brown further access a few weeks before re-
launching the app as Snapchat.
10. Snapchat (continued)
Snapchat has developed a branded geofilters business, which gives
individuals and businesses the opportunity to purchase filters inside
Snapchat's popular stickers section.
For example, the recent X-Men: Apocalypse film paid to have branded X-
Men filters take over Snapchat in the run-up to its launch.
This campaign reportedly also included the purpose for users to swipe the
filters to purchase tickets, which adds an e-commerce opportunity from
which Snapchat could derive revenue.
11. Snapchat - Content
This is where you can discover what is
happening in magazines, newspapers
and celebrities life's gossip.
This is a good idea for the users because
they can view everything on snapchat
and keep up to date with things by
reading through the online news papers
and online magazines.
Snapchat also has big headlines and its
peoples snapchat stories who are there
videoing it.
12. Snapchat
This is the camera where you take
pictures/snaps, you can change it to flash
and when the camera is on you there is a
front flash. You can also switch cameras so
you can see yourself or change it to what is
in front of you.
This is what it looks like when you
send a picture/snap. You can see
when they have opened it and how
long they’ve opened it for. The
numbers next to some of my
contacts means ‘streak’ its how
many days you’ve been snap
chatting them. It disappears when
you don’t snapchat each other for
24 hours.
14. Target user Snapchat
Snapchat has a primary US target market of over 50m 13-24 year olds, representing
their largest user demographic.
Globally, 55% of Snapchat users are in the US, with Europe making up the second
largest geographic totaling 33% of all users. More 30+ year olds are beginning to use
the service, but that usage is significantly lower.
Target audience – The snapchat target audience is 30% men and 70% women this is
proven in the screen shot of the picture below.
https://www.web-savvy-marketing.com/2016/07/using-
snapchat-for-marketing/
15. Legal and ethic issues Snapchat
On Snapchat people have different views on it, because it can get dangerous
if young kids are on it, they might not understand how it works they might be
manipulated into posting things they shouldn't be. Snapchat users like the
idea that the snap they send they can choose for how ever many seconds
they want the longest Snapchat is 10 seconds. Another disadvantage would
be that you have a certain amount you can type on Snapchat so its hard to
hold a conversation with someone, some Snapchat viewers might find that
annoying.
Legal & Ethical Issues – Snapchat has made it easier for teenagers to sext by the 3-10
second snapchats they wont be saved unless the receiver screenshots it. But the
person who send it will know they screenshot it because it will come up.
16. Data Protection Act (1998)
In this screen shot it shows that
Facebook is the most secure
messaging app that has been
reported. And it reveals snapchat is
one of the ‘riskiest apps been
found’.https://inews.co.uk/essentials/news/technology/snapchat-among-
least-secure-apps-data-protection-report-finds/
17. Revenue
How does this social media product make money?
Almost half of Snapchats revenue last year was generated by ads within the Discover
section of the photo-sharing app, according to new estimates from research firm
eMarketer.
Snapchat generated $149.8 million in revenue. 43% of its total US revenues in 2016, from
the ad format, eMarketer estimated.
Sponsored Advertising – snapchat sponsored filters are on the
tier of pricing for ads on the platform. The cost for sponsored
filters varies depending on the day of the week, holiday, trends,
etc..
Snapchat Discover – This is where you can discover what is
happening in magazines, newspapers and celebrities life's gossip.
This is a good idea for the users because they can view everything
on snapchat and keep up to date with things by reading through
the online news papers and online magazines.
http://wallaroomedia.com/snapchat-advertising-cost/
18. Instagram
Instagram is an online mobile photo-sharing,
video-sharing, and social networking service
that enables its users to take pictures and
videos, and share them either publicly or
privately on the app, as well as through a variety
of other social networking platforms, such as
Facebook, Twitter, Tumblr, and Flickr.
19. Instagram (continued)
Instagram was created by Kevin Systrom and Mike Krieger, and
launched in October 2010 as a free mobile app. The service
rapidly gained popularity, with over 100 million active users as of
April 2012 and over 300 million as of December 2014. Instagram
is distributed through the Apple App Store and Google Play.
Instagram began development in San Francisco, when Systrom
and Brazilian Krieger chose to focus their multi-featured HTML5
check project, Burbn on mobile photography.
https://www.instagram.com/about/us/
20. Instagram
The colour scheme is similar to twitter, the colours are blue and a bit of grey/white.
Instagram has 5 navigation buttons which you click on. The button which looks like a
house is the home button which takes you back to your followers pictures if they’ve
uploaded anything it will come up on home.
The star next to the home button is where you search for people and ‘explore’ the
most liked pictures or videos. The camera button is where you can either take a
picture and upload it or select an image from your photo gallery and upload it. When
you’ve chosen your image or taken one you can edit it using all the instagram effects
which will come up. The navigation bar which is a heart inside a comment icon is
where you can see who has commented on your picture or has tagged you into
something. Also it is where you can see you has followed you or liked your
picture/video.
The last button is where you can go to your profile and edit
or delete pictures/videos.
21. Instagram (continued)
This is what happens when you click on the
search navigation bar. It comes up with the
most liked picture and also people you might
know or celebs you might want to follow.
In these two images of instagram the one on
the left is the instagram homepage where if
your followers upload a picture/video it will
come up on here. The picture on the left is
where you see who has commented on your
pictures or has liked a picture/video, also you
can see who has followed you here.
22. Instagram (continued)
Lastly, this is what will come up if you click on your profile navigation button. Click on
‘edit profile’ and you can change your display picture, add your own personalized bio
to tell your followers what you like doing/ interests.
You can also add your website if
you have your own account you
want people to view. For example,
a clothing brand, YouTube channel
etc., to get yourself known more.
This is where you can change your
password and also add your phone
number; your phone number
won’t be shared with anyone else
it is there to keep your profile safe
incase you forget your login details
you have a option to put your
phone number in and they will
send your new login details by text.
23. Target user Instagram
You can download Instagram in the apple store and set up your account for free, you do not
have to pay to access Instagram. In April 2012 instagram joined with Facebook so every time
you upload a picture on instagram it comes up on your Facebook timeline. Also you can log into
instagram through Facebook instead of creating an account.
The different ages on instagram (17-35), there would be people who are ‘aspirers’ (Maslow)
because they might want to show everyone what materialistic possessions they have or post
their pictures which convey their persona. Although, like twitter you can get explorers due to
the fact that they may post images or videos linked to their indivualism. Instagram can be used
to ‘entertain’ (Katz) because the people who go on instagram get enjoyment of looking through
their timeline and forgetting about their lives.
http://www.powerretail.com.au/marketing/instagram-advertising-
e-commerce/
24. Instagram (continued)
Revenue
Ad revenue for the quarter was $3.59 billion, a 53% increase from the same
quarter the year before. A portion of that revenue almost certainly came from
Instagram, which introduced paid advertising on its service in 2013.
Instagram is turning out to be a revenue-making machine, just like its parent
company, Facebook Inc. The photo-sharing app is expected to bring in revenue
of $3.2 billion in 2016, according to a report from Credit Suisse.
Instagram makes its money from advertising, just like Facebook. Facebook
doesn't break out Instagram's financials, but Facebook overall derived about
93% of its fourth-quarter revenue from ads.
Source: http://www.investopedia.com/articles/personal-finance/030915/how-instagram-makes-money.asp
25. Instagram (Legal & Ethical)
In this screenshot of instagram it is saying that when you post a picture on instagram you
own the picture and instagram doesn’t so they cant sell it to another company. For
example if you post a picture wearing a brand instagram cant sell that picture without
your permission to that brand company.
26. Instagram (Legal & Ethical)
In this screen shot it is saying that if you do not agree to the terms of use you
cannot use the service (instagram) these terms of use affect your legal rights
and obligations.
27. Data Protection Act (1998)
The Data Protection Act 1998 is a UK Act of Parliament which defines the law on the processing of data on
identifiable living people and is the main piece of legislation that governs the data protection.
For EU users instagram may take your personal information and transferred it to another country which has
different laws to Europe so that they are able to use this information.
The information which they also hold is also not guaranteed to secure users information as it may be accessed,
disclosed, altered or destroyed.
What do people need to be wary of when it comes to sharing personal information?
People need to be wary of sharing personal information because people can take your images and use them as
their own, this is called catphishing, when someone pretends to be someone they’re not.
28. Social Effects
Noam Chomsky suggested that social media erodes
normal social behaviors. Social norms have changed with
what people say to people on the internet. For example
some people are instagram trolls where they insult people
intentionally by commenting insults directly at them
constantly. In the real world people may not do this face to
face.
Dangers of anonymous social
media
Yik-Yak is an anonymous social media app for IOS and android. Developed by Tyler droll
and brooks buffington and launched in 2013. Yik yak allows users to anonymously create
and view “yaks” within a 10 mile radius. Users can contribute to the content by writing,
responding and up and down voting “yaks”.
This social media product encourages “shamelessness” (Andrew Keen – 2011) amongst it’s
users because you are writing bad/good things about people and being anonymous so no
one will know who said what.
29. Social Effects (continued)
Positives Convergence Negatives/Dangers
Twitter 1. Twitter is a way to keep your followers
up to date with current information
about your business.
2. Tweeting about special offers or new
products can encourage your followers
to find out more, potentially leading to
sales.
3. Tweeting about your people and your
brand's personality gives followers a
sense of your business as more than
just a supplier of goods or services.
1. Videos on the explore page or
when people post videos as
tweets.
2. GIFs
1. Destroying real world human
interaction and actually socializing
with people.
2. fake Twitter accounts
3. Catphising and accessing personal
information
4. Trolling
Snapchat 1. Its easy to use
2. Snaps only last up to ten seconds, it
can build up curiosity, anticipation, and
create a fair amount of buzz around
your new products or services.
1. Snapchat filters
2. Videos (snapchat stories)
3. On the discover page
1. Some teens assume that because
video and photo texts or "Snaps"
as they are called, disappear in
just a few seconds the app is
totally harmless. However, photos
can be saved as screenshots.
Instagram 1. Instagram can generate for your business
2. Free Advertising
3. Learn what people like
4. Reach new audiences
1. The LAD Bible instagram
account which has videos on
it to make people laugh.
1. Fake accounts
2. Cyber bullying and trolling
3. Harassment of people and
celebrities that users would follow
http://www.conne
ctsafely.org/wp-
content/uploads/s
napchat_guide.pdf
30. Commercial Uses – Advertising
Pay-Per-Click Advertising
Definition- Pay-per-click, also known as cost per click, is an internet advertising model used to direct traffic to websites, in which
an advertiser pays a publisher when the ad is clicked.
Sponsored Advertising
Definition- Sponsorship advertising is a type of advertising where a company pays to be associated with a specific event. In fact,
sponsorship advertising is very prevalent with charitable events. Besides from charitable events, companies may sponsor local
sporting teams, sports tournaments, fairs, and other community events.
Personal Recommendations
Definition- That is advice on investments, advice on conversion or transfer of pension benefits, or advice on a home finance
transaction and is presented as suitable for the person to whom it is made, or is based on a consideration of the circumstances of
that person.
http://www.wordstream.com/ppc
https://www.advansys.com/digital-marketing/ppc-services
http://smallbusiness.chron.com/5-common-advertising-
techniques-15273.html
31. Commercial Uses – Twitter Viral
Marketing
https://www.youtube.c
om/watch?v=WfX0MX
vRwFo
This Twitter advert wants to make people
happy and feel good when watching the
video, also it says ‘This is happening’ this
could suggest that the news and things
happening on in the world is happening all
the time and doesn't’t stop. In the video it
shows people supporting each other, and
clips of videos to make people smile about.
This picture denotes that even celebrities can tweet
about the hashtags people have been using and
make people known to make them feel better
about themselves; like in this picture ‘never be
ashamed’.
32. Commercial Uses – Snapchat Viral
Marketinghttps://www.youtube.co
m/watch?v=nm1RfWn0t
Q8
In this Snapchat advert, its showing the new things Snapchat has added to the
app, and explains and shows how to use it. This is important for the audience of
snapchat to know how to use the new gadgets on snapchat so they understand
how to use the app.
The colour yellow on snapchat can reveal
the color of sunshine, hope, and
happiness, this is giving the audience a
positive view when they see the app
advertised.
33. Commercial Uses – Instagram Viral
Marketinghttps://www.youtube.
com/watch?v=wF4tbA
0yYkc
In this Instagram advert the video is saying ‘have fun’ and interact with your friends
through Instagram. It also denotes two friends having fun taking pictures of memories.
Instagram is showing the audience that they can upload they’re memories and they will
be remembered forever. Throughout the video the pictures are going through all the
effects/filters instagram has to offer so the viewers can see what kind of filters there is.
There are also videos in this advert to show you
can upload videos and still have a filter on it.
34. Commercial Uses – Instagram
Products Advertised
The main reason that companies advertise is to make
consumers aware of the products or services offered.
Advertising can be used to draw in new customers or
to make current and former customers aware of new
products or sales. Another benefit of advertising is
that it can help a company establish its identity and
increase its brand awareness.
Instagram has the ‘sponsored’ adverts which helps the
customers/audience know what products are being
offered to them, Consistent advertising helps do this
by ensuring that the company's name stays in front of
potential customers, even when they may not be
ready to buy at that point.
35. Commercial Uses – Twitter
Products Advertised
Twitter is advertising Christmas jumpers for black
Friday, so they are making the twitter followers
that it will be cheaper; also by having ‘free
shipping’ and ’25% off’ would make the readers
more likely to buy the jumpers.
advertising can help increase a company's sales
and ultimately increase its earnings year over
year. This can also help attract new investors or
partners, especially if a company has opportunity
for expansion. Companies generally have control
over their advertising and can change the
message in ads to best suit their needs at a
specific time.
36. Commercial Uses – Snapchat Products
Advertised
On Snapchat the adverts are mostly of films, to show the Snapchat viewers what films are
coming out soon. It shows a 10 second trailer or sometimes a trailer longer than 10
seconds to get all the details in that Snapchat advert.
“Running an ad on Snapchat, the self-
destructing messaging service that's hugely
popular with teens, costs a massive $750,000 a
day, according to a new report.”
http://www.digitalstrategyconsulting.com/intelligence/2015/01/s
napchat_ads_costs_750000_are_they_worth_it.php
http://www.theverge.com/2016/6/1
4/11930386/snapchat-ads-api-
stories
“Snapchat’s ads API — application programming
interface — could cost advertisers $100,000 at
minimum, which is significantly lower
than Instagram’s minimum of $500,000 when it
first opened the platform to ads, according to
sources familiar with Snapchat.”
http://digiday.com/platforms/snapchat-slashing-ad-prices-brands-sources-say/
37. Commercial Uses – Twitter Product
Reviews
https://www.trustpilot.com/review/www.
twitter.com
In this screenshot the
person is complaining
about how they can’t
deactivate their twitter
account. This shows
that they aren’t
impressed with Twitter
so they complained.
This screenshot shows that this Philip is
standing up for what is right on Twitter
and is complaining about the Twitter
workers and how they are reacting to
problems on twitter.
This screenshot of the Twitter review is showing its one of the good
reviews because it has 4 green stars. The stars show how much they
rate it out of 5. The person who wrote this is saying they think Twitter is
the best App because the others have too many adverts on them and
you can’t use them so straight forward.
38. Commercial Uses – Snapchat Product
Reviews
In this screenshot it’s a mum of two
kids and she is saying snapchat is a
safe and fun app for kids. She rated
snapchat 5 stars.
This screenshot is showing the opposite and saying
its not a safe app and that nothing is safe on the
internet the persons evidence for this is where
they have googled ‘How to save pictures on
snapchat’ – this is important because people can
save other peoples pictures without their
permission and be sent to a lot of people.
39. Commercial Uses – Instagram Product
Reviews
https://www.commonsensemedia.org/a
pp-reviews/instagram
In this screenshot the person is saying that
Instagram is the safest app there is, but be
careful when following random people you
don’t know. They rated this app 5 stars which
mean they highly rate the app.
This review shows a ten year old child giving
advice on what you should or shouldn’t do or
post on Instagram. This is important to know
about what you should or shouldn’t post
because they can get screenshotted and sent
around or if you put your personal information
on Instagram someone else could get hold of it.
40. Conclusion
In this L0 I have found out three popular social
media apps so I can see the purpose of them
and how they advertise and also their layout. I
also found out the colour scheme's of them all
individually, the target audience and how much
money they make.
41.
42. First idea - Purpose
My first idea will be based on instagram and
twitter. My idea will be users who put pictures
up and be able to edit the picture with special
effects/filters; then want to put a caption or
status so everyone can see. I will be calling my
App Filterz meaning to the filters on Instagram
and on twitter.
43. Target audience
Target audience
The target audience would be users aged 14 and over.
Katz
According to Katz’ Uses and Gratifications theory for the product, the target
audience will build ‘personal relationships’ with the other people interacting with
the product and bring people together.
Maslow
Maslow used the terms “safety”, “belonging/love” “Self- actualization” and
“esteem”. Safety and belonging comes into my media app because it’s going to be
a safe website and people will feel safe because their data will be protected
securely. Also everyone will be welcomed to it and made to feel as though they
belong.
Hartley
The age for my app will be 14 years and over, the gender will be primarily males
but females are welcome too.
44. First idea - Mind Map
Sources of
inspiration
FilterZ
Purpose
House
colours
Features
Slogans
Khaki
Grey
Blue
white
Profile page, statues, post
pictures, camera, video,
users can edit their profile
page.
To share pictures
with your friends
and update
statues to the
people you follow
Upload
pictures and
edit them.
“At the heart of the
image”
“Let your fingers do the
walking”
“Share moments. Share
life”
45. First Idea
The colour scheme khaki green, blue, white and grey.
I also chose the colour blue because I am trying to compete with a similar the
App such as Twitter which has the colours white, blue and grey in.
Twitter has the colours blue, grey and white on it
as you can see in these screenshots of twitter.
Green
blue
Grey
White
47. Chosen font style
This is my chosen font style, Discoteque. I chose this font because
its different to other Apps fonts and stands out. I wanted a font
which stands out so the users would see it easily. Also I might
colour the inside of the letters to make it colourful for my target
audience. The second font style I chose was too basic and I wanted
something which stood out, and the second font style I chose
didn’t look like an App font looked like a fitness, gym font.
48. Copyright information
The copyright information would go on the
terms and conditions when the user downloads
the app they will have the choice to ‘Agree or
Disagree’ with the copyright information; all this
will go on the settings page. This is so all the
legal and technical information will be together
on a page instead of separate, this is easier for
the user so they don’t have to be searching for
it.
49. Competitors
Instagram and Twitter are my competitors.
There will be competition between my
product and Twitter and Instagram because it
has some aspects from both products of
inspiration, such as:
1. Upload images
2. Upload what you’re feeling (like twitter
e.g. tweets)
50. Synergy
There will be synergy with Gmail by having this synergy it
makes it easier for users to sign up to FilterZ.
The synergy will be found underneath where you log in,
where it says “log in with Gmail” I have done this so that
it’s a quicker and easier way of getting into FilterZ,
although if people don’t have a Gmail account they will
have to sign up manually.
51. Format and style
Homepage
The homepage will be where you see all the uploads people have updated from their profile, also suggestions
from your friends of who to follow.
Inbox
The inbox will be where you see all your direct messages towards you, you can also make groups in these
messages so you can speak to more than one person in it.
Friends
The friends will be where you will be able to scroll down your friends list to see who follows you and to see
how many friends you have.
Profile
On the profile you will be able to view your pictures and be able to delete any images you want and also edit
them even if you’ve already uploaded them.
Settings
The settings will be where you can edit your profile picture, change your settings eg, add your mobile
number/email if you want to secure your account even more and add a website in your bio if you are
advertising anything.
Green
blue
Grey
White
52. Slogan
“At the heart of the image”
“Let your fingers do the walking”
“Share moments. Share life”
These are the slogans I might be using for my app, I chose
them because they relate to my app. Because the first
slogan is about an image which my app is about
(uploading pictures). The second slogan connotes how
when you’re on your phone on the app your fingers will
be scrolling. The third one connotes when you upload an
image you are sharing it with everyone.
55. Sign – up page graphic layout
Password:
Username:
Logo
LOG INStay logged in
Sign up with G
mail
56. Technological convergence
My social media product is showing technological convergence
as it can be downloaded on IOS devices. These images are the
devices you can download the app on.
Other opportunities to interact with moving image content will
include videos, boomerangs and also GIFs.
57. Second idea
Colour scheme: Pink, Grey, Black, Purple.
Gender: mostly female
Second idea name: StarPic
StarPic will be based on Instagram and Snapchat. I think these two apps
will go good together because my target range will be 13+ and these are
the apps 13+ mostly go on.
https://www.statista.com/st
atistics/315398/snapchat-
user-age-distribution/
58. Second idea
Font style
These are the fonts I have chosen
for my second idea, I will have to
chose the one I like most and the
one which my target audience will
like the most.
http://www.dafont.com/always-in-
my-
heart.font?text=StarPic&back=the
me
59. Chosen font style
I have chosen this font style for my second idea because it suits my target
audience and is more girly which my second idea. This font is called ‘Always in my
heart’. I also chose this font because it will attract more of a girly audience as the
font style conforms to some other similarly stereotypical fonts such as:
60. Target Audience
My social media product will be aimed at 13-25 year olds. Aimed mostly at
girls but boys can use it as well.
Katz - When using this app you can be yourself and build a close bond with a
group of people when using this app. My app offers ‘diversion’ because the
audience can escape from their reality and be themselves and/or take on an
online personality.
Maslow's Hierarchy of Needs because some might want to be liked and
accepted by others (love and belonging) and want to be respected by others.
Psychographics – aspirers and succeeders would find my app appealing
because they seek status and control, as well as confidence and
attractiveness.
Socio economic needs and Audience – Hartley
My target audience would fit into the E and D category because they are
unemployed students and also semi-skilled, unskilled manual workers who
might be downloading my social media app for gratification purposes.
61. Second idea - Mind Map
Sources of
inspiration
StarPic
Purpose
House
colours
Features
Slogans
Purple
Pink
Grey
black
Blue
white
Profile page, statues, post
pictures, camera, video,
users can edit their profile
page.
To share pictures
with your friends
and update
statues to the
people you follow
Upload
pictures and
edit them.
“Picture the real thing”
“The image of your life”
“Any time, any place,
image”
“That’ll be the like”
The purpose of my social media app is to upload pictures which you can edit
and add special effects when certain holidays come up, for example
Christmas, Easter, and Halloween.
62. Copyright information
The copyright information would go on the
terms and conditions when the user downloads
the app they will have the choice to ‘agree or
disagree’ with the copyright information; all this
will go on the settings page. This is so all the
legal and technical information will be together
on a page instead of separate, this is easier for
the user so they don’t have to be searching for
it.
63. Competitors
My competitors will be Instagram and
Snapchat because they’re the ones I am
competing with, I chose snapchat
because more younger kids use it and
same with Instagram. I think Twitter and
Facebook has an older target audience
and that’s why I didn’t chose it.
64. Synergy
There will be synergy with Facebook by having this
synergy it makes it easier for users to sign up to StarPic.
The synergy will be found underneath where you log in,
where it says “log in with Facebook” I have done this
so that it’s a quicker and easier way of getting into
StarPic, although if people don’t have a Facebook
account they will have to sign up manually.
65. Format and style
Homepage
On my homepage you will be able to upload videos for 48 hours for the people
you allow to follow you to see, and where you will be able to see everyone's
updates.
Profile page
On the profile page you will be able to see your friends/followers and he pictures
you’ve uploaded.
Friends
On your friends you will be able to see the people you follow and it will come up
with mutual friends, ‘suggested friends’.
Settings
On the settings page you can agree or disagree to accept to the terms and
conditions.
Inbox
On the inbox you will be able to see who has messaged you, but you have to
accept there follow for them to message you.
66. Slogan
“Picture the real thing”
“The image of your life”
“Any time, any place, image”
“That’ll be the like”
The reasons why I have chosen these slogans because they are all picture related and
includes ‘likes’ for liking an image.
The final slogan chosen was “Picture the real thing”. This verbal code connotes that my
social media app is a picture uploading/sharing app, so the slogan reveals that you can
take a picture to capture the real thing in life.
67. Homepage graphic layout
Comment
Comment
This is my graphic layout of what my
homepage will be looking like. I have used
instagram as my inspiration because it has
a simple layout my target audience will
understand.
68. Sign up page graphic layout
Username:
Password:
SIGN UP LOGIN
Log in with Facebook
69. Sign up page of inspiration
This is the instagram sign – up page I am using
this as my inspiration because the sign up
page for instagram looks simple to use for my
target audience.
70. Profile page graphic layout
Profile
picture
Edit your profile
Name:
Bio:
image
image image
image
image image
image
image image
This is my graphic lay out for my profile page, I
have used instagram as a inspiration because
it is a laid out in a simple, spaced out way.
71. Profile page of inspiration
This is my profile page of inspiration on
Instagram.
72. Technological convergence
My social media product is showing technological convergence
as it can be downloaded on IOS devices. These images are the
devices you can download the app on.
On ‘StarPic’ you will be able to watch videos on the app and also
record them yourself and upload them for other people to
watch.
Finally there will be a boomerang video similar to instagram one.
73. Conclusion
In this LO I have designed my social media app
and have put in the graphic layouts. Also I have
spoken about the slogans I am going to be using.
74.
75. Purpose – About the product
The purpose of StarPic is to upload pictures
onto the app and also putting a caption under
the picture/video to share with your followers.
Also to write statues so your followers can like,
comment and share it.
76. Purpose – About the product
The verbal code for “Star” connotes the app is well-known and
unique. “StarPic” makes the user feel special and unique to be
using the app and that their imagery will make them feel like a
“star” in the process.
77. Purpose – Competitors
Instagram and snapchat are my competitors for my app
‘StarPic’, I am going to be having similarities between
snapchat and Instagram on my app. For example; you
will be able to write on your picture (like a caption, like
you can do on snapchat) and like and comment like you
can on instagram, you’ll be able to direct message
people (only if you’re following them), search bar,
upload pictures and edit them, follow and unfollow
people, you’ll be able to block anyone if they are
harassing or annoying you.
78. Content
Pages
There are 5 pages, homepage, search, camera, profile and settings.
Homepage
On the homepage there will be the uploaded pictures people upload and at the bottom all
of the search bars to click on.
Search
On the search page you will be able to search your friends, connect to Facebook to see if
your friends already have the app and then you can follow them.
Camera
On this page you will be able to take pictures and instantly edit them with the tools, or
upload an image.
Profile
On your profile you will be able to change your profile picture, see who you follow and your
followers, delete any pictures or statues you’ve written and edit your bio.
Settings
On settings you can access the ‘terms and conditions’ and agree or disagree, or turn off
notifications and make your profile private or non private.
79. Website Functionality – Login page
LOGIN PAGE
SIGN IN REGISTER
LOGIN WITH
FACEBOOK
PRIVACY TERMS HELP
HOMEPAGE NEW
PROFILE
PAGE
YOUR
ACCOUNT
POLICY
WEBSITE
CONDITIONS
CONTACT
US
80. Website Functionality – Profile page
PROFILE PAGE
LOGOUT EDIT PAGE ABOUT PRIVACY TERMS HELP
HOMEPAGE
YOUR
ACCOUNT
POLICY
WEBSITE
CONDITIONS
CONTACT
US
82. Similarities
The similarities between my App ‘StarPic’ and Instagram and
snapchat are that on my app ‘StarPic’ has captions which
snapchat has, also ‘StarPic’ has the lay out like Instagram, this is
because it is an easy layout to scan through pictures which you
have uploaded.
83. Target Audience
My social media product will be aimed at 13-25 year olds. Aimed mostly at
girls but boys can use it as well.
Katz - When using this app you can be yourself and build a close bond with a
group of people when using this app. My app offers ‘diversion’ because the
audience can escape from their reality and be themselves and/or take on an
online personality.
Maslow's Hierarchy of Needs because some might want to be liked and
accepted by others (love and belonging) and want to be respected by others.
Psychographics – aspirers and succeeders would find my app appealing
because they seek status and control, as well as confidence and
attractiveness.
Socio economic needs and Audience – Hartley
My target audience would fit into the E and D category because they are
unemployed students and also semi-skilled, unskilled manual workers who
might be downloading my social media app for gratification purposes.
84. Production Plan
Start date Monday
28th November 2017
Monday 28th
November 2017
Tuesday 29th
November 2017
Wednesday 30th
November 2017
Thursday 1st
December 2017
Friday 2nd
December 2017
Saturday 3rd
December
2017
Sunday 4th
December
2017
The graphic
designers will need
to start putting
together the
webpage in the
correct layout as
designed in drafts.
The designer will
carry on with their
work. Whilst that is
happening, the
editors need to start
thinking of what type
of stories they want
in each category.
As the editors
finalize what is in
the categories.
Design a sitemap
which covers all top
areas of your social
media app. The
webpage designer
will say what they
think should be
used, for example
word press for any
contact forms.
Design a sitemap
which covers all top
areas of your social
media app. The
webpage designer
will say what they
think should be
used, for example
word press for any
contact forms.
n/a n/a
2nd week Monday
5th December 2017
Monday 5th
December 2017
Tuesday 6th
December 2017
Wednesday 7th
December 2017
Thursday 8th
December 2017
Friday 9th
December 2017
Saturday 10th
December
2017
Sunday 11th
December
2017
The social media app
will start to be
designed and
prototypes will be
made based on the
colour scheme and
house style I have
provided.
The social media app
will start to be
designed and
prototypes will be
made based on the
colour scheme and
house style I have
provided.
The social media
app will start to
be designed and
prototypes will be
made based on
the colour
scheme and
house style I have
provided.
The social media
app will start to be
designed and
prototypes will be
made based on the
colour scheme and
house style I have
provided.
The social media
app will start to be
designed and
prototypes will be
made based on the
colour scheme and
house style I have
provided.
n/a n/a
85. Production Plan
Monday 12th
December 2017
Tuesday 13th
December 2017
Wednesday 14th
December 2017
Thursday 15th
December 2017
Friday 16th
December
2017
Saturday 17th
December
2017
Sunday 18th
December
2017
The website has
finally started to be
created using some
of the features from
the prototype. Firstly
the home page is
made, followed by
the other pages for
example; the profile
page, terms and
conditions page etc..
To make the other
pages a basic
template structure is
made and the
different content is
added.
The website has finally
started to be created
using some of the
features from the
prototype. Firstly the
home page is made,
followed by the other
pages for example; the
profile page, terms
and conditions page
etc.. To make the
other pages a basic
template structure is
made and the
different content is
added.
The website has
finally started to be
created using some
of the features
from the prototype.
Firstly the home
page is made,
followed by the
other pages for
example; the
profile page, terms
and conditions page
etc.. To make the
other pages a basic
template structure
is made and the
different content is
added.
The website has
finally started to
be created using
some of the
features from
the prototype.
Firstly the home
page is made,
followed by the
other pages for
example; the
profile page,
terms and
conditions page
etc.. To make the
other pages a
basic template
structure is made
and the different
content is added.
The website has
finally started to
be created using
some of the
features from
the prototype.
Firstly the home
page is made,
followed by the
other pages for
example; the
profile page,
terms and
conditions page
etc.. To make
the other pages
a basic template
structure is
made and the
different content
is added.
N/A N/A
86. Production Plan
2nd week
Monday 19th
December 2017
Tuesday 20th
December 2017
Wednesday 21st
December 2017
Thursday 22nd
December 2017
Friday 23rd
December 2017
Saturday
24th
Decembe
r 2017
Sunday 25th
December
2017
The web designer
will check the social
media app for any
fault or any missing
details as well as
testing out whether
the compatibility
with the most recent
browsers, for
example chrome and
explorer. A file
transfer protocol
program is used to
upload the website
files to the server
and I will be given
the option to host
the website. The
web designer checks
all files have been
uploaded properly.
The web designer
will check the social
media app for any
fault or any missing
details as well as
testing out whether
the compatibility
with the most
recent browsers,
for example
chrome and
explorer. A file
transfer protocol
program is used to
upload the website
files to the server
and I will be given
the option to host
the website. The
web designer
checks all files have
been uploaded
properly.
The web designer
will check the social
media app for any
fault or any missing
details as well as
testing out whether
the compatibility
with the most
recent browsers,
for example
chrome and
explorer. A file
transfer protocol
program is used to
upload the website
files to the server
and I will be given
the option to host
the website. The
web designer
checks all files have
been uploaded
properly.
The web designer
will check the social
media app for any
fault or any missing
details as well as
testing out whether
the compatibility
with the most
recent browsers, for
example chrome
and explorer. A file
transfer protocol
program is used to
upload the website
files to the server
and I will be given
the option to host
the website. The
web designer checks
all files have been
uploaded properly.
The web designer
will check the social
media app for any
fault or any missing
details as well as
testing out whether
the compatibility
with the most recent
browsers, for
example chrome
and explorer. A file
transfer protocol
program is used to
upload the website
files to the server
and I will be given
the option to host
the website. The
web designer checks
all files have been
uploaded properly.
n/a n/a
87. Launch Date
Friday 23rd December 2017
I have decided my launch date will be in December as it is Christmas, so people are on
holidays so have time to look at the app. They can also tell people about it to make it
more well-known.
In order to market and launch the social media app at this point of the year some of the
incentives to capture and pull in the intended audience will include:
1. Christmas filter effects to use when editing a picture to upload
2. Christmas Stickers
3. Christmas Emojis for StarPic.
88. Financial Breakdown/Staff Costs
Employees Salary per year
Graphic Designer £26,390
IT manager £45,675
Production Editor £27,100
Web designer £25,375
Programmer £31,901
Services manager £32,500
Human resources and admin £21,315
PR and marketing (x2) £34,000
TOTAL COST; £278,256
89. Synergy
There will be synergy with Facebook by having this
synergy it makes it easier for users to sign up to StarPic.
The synergy will be found underneath where you log in,
where it says “Log in with Facebook” I have done this
so that it’s a quicker and easier way of getting into
StarPic, although if people don’t have a Facebook
account they will have to sign up manually.
90. Navigation Bar
The buttons featured on the navigation bar include the home
button, search button, camera and the profile button.
91. Advertising/Revenue
On my app there will be advertisements ‘sponsored’ where
you see the uploads of pictures, these adverts will be things
you might of already clicked on previously on other apps or
even on Google. There will also be adverts related to the
things you’ve clicked on; for example, if you’ve clicked on
TopShop the ‘related apps’ will be river island or New Look.
Advertising on Facebook would cost at least £3 a day which
would increase revenue and be an affordable budget.
Therefore in order to comepete I will offer a reduced
advertsing rate and then increase once the user figures
have gone up.
http://fitsmallbusiness.com/how-much-does-facebook-advertising-cost/
92. Pay per click advertising
“Putting just $5 into Facebook advertising can get you anywhere from
5 to 30 clicks. If this seems like a wide range, that’s because your
industry, audience size and the quality of your ad all affect Facebook
advertising cost.” Offering this incentive to a range of institutions will
benefit them and hopefully for them the audience.
http://fitsmallbusiness.com/how-
much-does-facebook-advertising-
cost/#Cost
93. Establish User Trust
To get User Trust; when the user creates their account a
small notice will pop up with a small paragraph with
‘privacy Policy’ which will say that all their details, for
example; phone number, email and address will be kept
safe and the public will not be able to see it. They will
also be able to change their details, for example; if
they’ve moved house they can change their address or
if they’ve changed their phone number they will be
able to change that as well.
94. WaSP Web Standards
The Web Standards Project (WaSP) fights for standards that
reduce the cost and complexity of development while increasing
the accessibility and long-term viability of any site published on
the Web.
This will benefit the launch of ‘Star Pic’ because they will help
with the staff over heads, resulting in funds being made available
to help market the social media product and offer expertise in
planning the long-term viability of the social media product
being launched.
http://www.webstandards.org/about/
95. Advertising – Colour Scheme, Font
Style Choices
Pink background because it is
mostly aimed at girls. The colour
pink connotes love and peace
which makes it look inviting to
the audience.
The font style is ‘Always in my
heart.ttf’ which I downloaded on
Dafont. I have chosen because it
is girly and will stand out to the
girl audience.
97. Misrepresentation – Legal and Ethical
Sometimes people create an account which isn't them
and is someone else they are pretending to be online.
They might be doing this to stalk others or steal others
information or identity. Under the misrepresentation
act (1967) it Is fraud if you copy someone else's
pictures or personal details.
http://www.legislation.gov.uk/ukpga/1967/7