The document discusses different types of consumers in today's digital world. It identifies 7 types: 1) The Troll (demanding and ready to burn brands online), 2) The Researcher (studies every angle before deciding), 3) The Social Crusader (loves brands with a cause), 4) The Bargain Hunter (cheap and thrifty with little brand loyalty), 5) The Pragmatist (buys what's needed when it's needed), 6) The Anti-Consumer (hates all things marketing and advertising), 7) The Shopaholic (impulsive and whimsical ready to buy). It suggests consumers can be categorized based on their attitudes towards brands and marketing in the digital age
Day 2: How to Expand into New Sales ChannelsTinuiti
FBA is considered one of the most influential levers third-party sellers can utilize to improve marketplace performance, but without a proper FBA analysis, many sellers will see their profitability fall short of projections.While some sellers are seeing profitable returns through FBA, many are still looking for new revenue channels to drive bottom line growth.
10 Things Travel Brands Should Know About Their Email SubscribersLitmus
Are you working in the travel industry and wondering what you can do to improve your email campaigns’ performance? To better understand travelers’ email expectations, we asked over 600 Americans who booked travel in the past year about what they really look for when signing up for your travel emails.
Our research provides insights into what subscribers want from travel emails and highlights:
- What motivates subscribers to sign up for travel emails
- Why travel brands must focus their efforts on mobile email
- How travel reasons impact decision-making processes (and what that means for crafting the perfect email)
- Why timing and sending frequency matters to travel subscribers
- And more
Here are the top 10 things travel brands must know about their subscribers, along with hands-on advice on how to translate customer expectations into email strategy.
Omar rodriguez caracteristicas de crear una tabla, un informe y consultaOmar Rodriguez
Aquí podremos visualizar las características principales de la creación de una tabla, informes o consultas en Microsoft Access, a través de su punto de origen que es la base de datos.
Day 2: How to Expand into New Sales ChannelsTinuiti
FBA is considered one of the most influential levers third-party sellers can utilize to improve marketplace performance, but without a proper FBA analysis, many sellers will see their profitability fall short of projections.While some sellers are seeing profitable returns through FBA, many are still looking for new revenue channels to drive bottom line growth.
10 Things Travel Brands Should Know About Their Email SubscribersLitmus
Are you working in the travel industry and wondering what you can do to improve your email campaigns’ performance? To better understand travelers’ email expectations, we asked over 600 Americans who booked travel in the past year about what they really look for when signing up for your travel emails.
Our research provides insights into what subscribers want from travel emails and highlights:
- What motivates subscribers to sign up for travel emails
- Why travel brands must focus their efforts on mobile email
- How travel reasons impact decision-making processes (and what that means for crafting the perfect email)
- Why timing and sending frequency matters to travel subscribers
- And more
Here are the top 10 things travel brands must know about their subscribers, along with hands-on advice on how to translate customer expectations into email strategy.
Omar rodriguez caracteristicas de crear una tabla, un informe y consultaOmar Rodriguez
Aquí podremos visualizar las características principales de la creación de una tabla, informes o consultas en Microsoft Access, a través de su punto de origen que es la base de datos.
Customizable and area exclusive. Stay top of mind, foster trust and stand out from the competition. Includes email blog and social media content. Small monthly fee. pat@greatreachinc.com
Consumers are no longer what they used to be. Before they buy, they look around. A lot. And
when they buy, they talk about it. To everybody. They want to be treated as unique.
Love is the killer app [16+1 of my favorite apps]Jeph Maystruck
Love is the killer app is a title stolen from Tim Sanders amazing book by the same name. I loved the book.
This presentation was given at the Saskatchewan Association of Realtors AGM in April 2014. Let me know what you think!
Customizable and area exclusive. Stay top of mind, foster trust and stand out from the competition. Includes email blog and social media content. Small monthly fee. pat@greatreachinc.com
Consumers are no longer what they used to be. Before they buy, they look around. A lot. And
when they buy, they talk about it. To everybody. They want to be treated as unique.
Love is the killer app [16+1 of my favorite apps]Jeph Maystruck
Love is the killer app is a title stolen from Tim Sanders amazing book by the same name. I loved the book.
This presentation was given at the Saskatchewan Association of Realtors AGM in April 2014. Let me know what you think!
This is the talk I gave at Goodwill's Summer Learning event in Atlanta, GA on August 10, 2010. It covers how to help your employees go online and socialize your brand, how to measure their efforts, and how to handle some archetypes of social media crises.
Chapter 1 is all about the social customer. I highlight several case studies and reports that will give you a firm understanding of how difficult it is to reach them with the right content, at the right time in the right channel. With emergence of multiple screens, new social platforms and networks or the fact that many customers, including me, suffer from CADD (Consumer Attention Deficit Disorder); it’s very difficult to get your brand heard, seen or interacted with; and almost impossible to be talked about.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people retail experiences.
A co-creation with Maria Lumiaho, at Futurice.
Retail is changing fast. Customers are embracing digital and behaving in more complex and challenging ways. They are shopping everywhere and at any time. They research and compare. They want to make their own versions of the product. They want to know how things are made.
Companies need to start tailoring people's retail experiences.
Presented at Service Design Drinks Helsinki, 14.2.2015.
Path Finders (or Why You Can’t Trust Billy from Family Circus)Loyal Order
I gave this seminar a year ago at Innovative Evenings in Toronto in response to growing demand for mobile strategies as separate beasts from digital and brand strategies. A year later it's still a story worth sharing, thus I upload it and hope you'll take it in and share it with those who need to see it. I'll evolve it soon, but in the meantime I still hope you'll find it relevant.
Here's the executive summary: Digital, and mobile, are states of our day. These aren't channels, they aren't to be treated as extensions or unique platforms. The worst part is none of us in marketing/advertising behave how we pretend our customers do - if we pause we know we don't care about most of what we say.
Can we start being smarter?
Note: Most images stolen off the first page of Google Image results because, frankly, the free ones just didn’t tell a good story. I’m a bad person. Please don't sue me.
Path Finders (or Why You Can’t Trust Billy from Family Circus)
A212_BT
1. Overwhelmed
consumer
For all of your talk about needing
choices, the truth is that so much
choice actually freaks you out.
Every day you’re bombarded with
brands and every day you need to
choose. You’re scared and it’s all
a bit much. You love brands that
make life easier.
Please, please,
just leave me alone.
Author Sheena Iyengar says consumers are
more likely to purchase when confronted with
less product choice (TED Talks).
02
2. Empowered
consumer
Brands may think they control
their own destinies but you know
better. You know that a single bad
review or Facebook post can cause
an uproar. You know you shouldn’t
say mean things, but it’s just so
easy in a digital world.
You’re a buccaneer, turning the
tables for the little guy, and the
brands that get in your way had
better watch out.
Who’s the boss?
I’m the boss.
A third of American
millenials have admitted to
engaging in online trolling
(US YouGov poll).
03
3. Social
conscience
You like it when a brand has a
social conscience, because you
get the warm and fuzzies when
you buy one of its products.
You like Chipotle – even though
it doesn’t exist in Australia and
you’ve never tasted the food –
because it stands for something.
You want to be an environmental
and social crusader, without
launching your own crusade.
I want to feel good
about myself.
36.4% of consumers
worldwide think they should
support brands that are
environmentally and socially
conscious (BBMG).
04
4. 11:30
212
The ‘always-on’
consumer
You have a smartphone, a tablet, a laptop
and an Apple watch. You feel naked if your
phone runs out of battery.
You Instagram photos of your lunch. You
feel unpopular if no one has tagged you
on Facebook. You don’t text anymore, you
SnapChat. Everything is connected with
everything, and you never stare out the bus
window anymore.
I can’t switch off, ever.”
Australians engage with
digital media for an average
23.3 hours a week, three
times more than ten years ago
(Nielsen).
05
5. 11:30
11:30
11:30
11:30
47%of consumers
expect a website to load in
two seconds or less
(Kissmetrics).
Instant
gratification
When modern communications place
the world at your fingertips, you don’t
have time to wait for products to
arrive or for pages to download. You
are impatient and demanding. You
like Uber. You like Netflix. You like
Amazon.
I want it, and I
want it now!
06
6. 94%of companies believe
that personalisation of online
experiences will improve
business output (Monetate).
You don’t want the same old cookie
cutter experience that everyone
else gets.
Why? Because you’re special.
With so many digital channels, so
many brands, and so much data,
you want an experience that suits
your preferences, and a brand that
communicates one-to-one.
Personalisation
Me, myself and I.
07
7. Loyalty Earned
They say you’re not loyal, at least not like
it was in the old days. They say that you
have too much choice, that you’ve been
spoiled by the retail price wars, and that
you have too much information at your
disposal to be truly loyal.
But you take offence at such one-
dimensional accusations. You are
fiercely loyal, if someone gives you a
good reason to be.
I’m a great friend
when it suits me.
77%of millenials cite
product quality as the key
driver of brand loyalty
(NewsCred).
Atomic212°Creativeteam
MarkCallaghan-212ignite
DavidBlight-TheFirecrackerFactory
OliverPerry-212ignite
08
8. The wary
consumer
You’ve been burned before. You’ve
trusted a brand and accepted it into your
life, only to find out it wasn’t everything it
had promised.
You deserve better. You deserve a brand
that is open and transparent. You crave
authenticity, and you respond to brands
that own up to their mistakes.
Just don’t lie to me.
80%of consumers say
authentic content is the biggest
influence when it comes to
following a brand
(Salesforce).
09
10. fortune-teller to a
Step 1: Trim the paper
square but keep these
directions handy.
Step 2: With the text
side facing down, fold
up all four corners of
the Fortune Teller.
Step 3: Does it look like
this? If not, go back
to step one and start
over.
Step 4: Flip the paper
over and fold up all
four corners again.
Step 5: Does your
Fortune Teller look like
this? No? Shame on
you, my four-year-old
nepthew could do
better.
Step 6: Fold in half
as shown. Remind
yourself that this
process is, indeed,
top secret.
Step 7: Place your
fingers under the four
paper flaps and work
the device back and
forth to form creases
Commence amusing
friends.
AssemblyInstructions
76
85
14
23
"The Troll"
Demanding and ready
to burn brands online.
"The Researcher”
Studies every angle
before making a decision.
"TheSocialCrusader”
Lovesabrandwithacause.
"TheBargainHunter”
Cheapandthrifty,
littlebrandloyalty.
"ThePragmatist”
Buywhat’sneeded,
whenit’sneeded.
"TheAnti-Consumer”
Hatesallthingsmarketing
andadvertising.
"TheShopaholic”
Impulsive,whimsical,
readytobuy.
"TheLoyalist"
Ardentanddevoted,
lovesspecificbrands.
011