1. JEFF RICCIARDI
22642 Ancona, Laguna Hills, CA 92653
(949) 228-4745
slsmgr2@cox.net
I am a versatile and accomplished professional with 25+ years in the lifestyle oriented aftermarket automotive and
motorcycle industries. A capable manager with a strong work ethic, integrity and passion to succeed. Well organized
with effective time management skills. I work well independently or as a team member. Adaptable and eager to take on
new challenges with a successful history of creating new business and profits, solving problems and building teams.
Career Highlights:
 Personally closed major national and international accounts resulting in 7 figure sales revenue increases
 Implemented sales training improving team closing rate by over 20%
 Increased sales by 266% in primary division
 Developed commission programs improving salesperson retention and lowering costs
 Implemented MAP and Authorized Dealer programs that increased wholesale business substantially
PROFESSIONAL EXPERIENCE
STILLEN Costa Mesa, CA Sales Manager May 1996 – March 2016
Stillen is a manufacturer / distributor and a leader in aftermarket performance leader. The company specializes
in Nissan / Infiniti performance, urethane body styling for most makes, brake and suspension systems.
Sales:
 Directed sales divisions- Sports Car Accessories, Truck Accessories, Dealer, Wholesale and Brakes
 Personally signed major accounts and negotiated prices and terms
 Sales training - created and implemented a systematic sales training process – Improved Closing by 20%
 Developed programs such as MAP Pricing and Authorized Dealer Installers - expanding wholesale business
 Administered commissions program – Reformulated for improved employee retention and cost reduction
 Produced ongoing sales and revenue forecasts
 Conducted negotiations with customers ranging from individuals to major national accounts
 Hired, trained, managed and evaluated sales personnel
 Designed SEMA trade show booth, trained staff and directed lead follow up
Operations:
 Participated in IT management team, wrote custom reports in SQL
 Managed customer service staff and set department policies
 Restructured and ran annual physical inventory
 Implemented two enterprise computer systems
 Designed and maintained phone system for 50 users
 Established, structured and reviewed product costing and pricing to meet sales and profit goals
Marketing, Product Development:
 Developed scheme for Aces / Pies incorporation into company database
 Mined data for specialized promotions
 Initiated marketing programs including a Black Friday promotion that raised November sales by 40%
 Participated in development of numerous corporate ecommerce web sites
 Evaluated new product proposals and product life cycles
 Produced catalogs, price lists and application guides
COVERKING Santa Ana, CA Sales and Operations Management July 1991 – May 1996
Coverking is a leader in the custom cut and sew industry. It is a technologically advanced company that
experienced dramatic growth during my employment.
 Solicited new business and personally signed major new national accounts
 Worked with rep groups to promote business with new and existing customers
Continued…

2. Jeff Ricciardi page 2
 Hired and trained customer service agents
 Managed consultant to create customized order entry program increasing efficiency and reducing errors
 Worked with Accounting to bring current, streamline and systematize collections
 Directed consultant in the creation of a shipping system that reduced shipping costs and errors
 Directed SEMA trade show booth staffing and follow up
 Produced application guides
EDUCATION
BA Columbia University, New York, NY Major in Economics
PERSONAL
Active volunteer with AYSO Youth Soccer and Boy Scouts of America