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Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
Assignment about the Internet which is the result of sustained investment and commitment to research and development of information infrastructure( Leiner, et. al, 1997
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Hello everyone. My name is Zane and I am a student in Digital Marketing Academy in Ireland.
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3. Introduction & History of Internet
Considered as the world-wide broadcasting with capability including
mechanism for information dissemination and interaction between
individuals and their computers regardless of geographic location, (Leiner.
et al, (1997).The Internet is the physical network linking computers across
the globe, consisting of the infrastructure of network servers and
communication links between them being used to hold and transport a vast
amount of information,(Chaffey and Chadwick,2016, p.123).
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4. History of the internet cont.
According to (Leiner, et. al, 1997).,the Internet is the result of benefits of
sustained investment and commitment to research and development of
information infrastructure( Leiner, et. al, 1997). They argues that the first
recorded social interactions description likely to be enabled through
networking was written in August1962 as a series of memos by J.C.R.
Licklider, the head of the computer research program at DARPA ,while
discussing his idea of globally interconnected set of computers through
which people could quickly access data and programs from any site.
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5. Internet timeline
Chaffey and Chadwick,(2016, p. 123)
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1960s: A limited number of computers connected for military and
researches purposes in the USA forming Advanced Research Projects
Agency Network (ARPAnet).
1970s: Due to the Internet growth a Transmission Control Protocol and
Internet Protocol (TCP/IP) are developed by two scientists named
Robert Kahn and Vinton Cerf as communications model setting
standards for the ways data could be transmitted between several
networks
1983s: ARPAnet adopted the TCP/IP and researchers started
assembling the network known today as the Internet
1990s: The World Wide Web (www) which helped popularized the
Internet among the public and as a crucial step in the development of
the valuable Internet is invented by a computer scientist named Tim
Berners-Lee
7. TOP 25 COUNTRIES WITH THE HIGHEST
INTERNET PENETRATION RATES
Internet world stats,(2019)
# COUNTRY YEAR 2000
Penetration
YEAR 2005
Penetration
YEAR 2010
Penetration
YEAR 2015
Penetration
Latest Data
YEAR 2019
1 KUWAIT 96.9% 99.0% n/a n/a 99.6%
2 QATAR 96.5% 99.0% n/a n/a 99.6%
3 FALCKLAND ISLANDS 95.0% 98.0% n/a n/a 99.3%
4 BERMUDA 95.0% 100.0% n/a n/a 99.2%
5 ICELAND 94.8% 99.0% n/a n/a 99.0%
6 ANDORRA 97.6% 98.0% n/a n/a 98.9%
7 BAHRAIN 94.0% 99.0% n/a n/a 99.3%
8 UAE 94.0% 100.0% n/a n/a 98.5%
9 NORWAY 94.0% 98.0% n/a n/a 98.4%
10 LIECHTENSTEIN 93.8% 100.0% n/a n/a 94.0%
11 ESTONIA 93.8% 100.0% n/a n/a 97.9%
12 LUXAMBOURG 92.4% 95.0% n/a n/a 97.8%
Student ID: 86312219
8. TOP 25 COUNTRIES WITH THE HIGHEST
INTERNET PENETRATION RATES Cont.
Internet World stats, (2019)
# COUNTRY 2000 2005 2010 2015 2019
14 FAR0E ISLANDS 90.9% 99.0% n/a n/a 97.6%
15 MONACO 90.7% 98.0% n/a n/a 97.5%
16 SWEDEN 90.1% 100.0% n/a n/a 96.4%
17 GERMANY 90.0% 99.0% n/a n/a 96.0%
18 KOREA 90.0% 94.6% n/a n/a 95.9%
19 BRUNEI DARUSSALAM 89.8% 99.0% n/a n/a 94.9%
20 UNITED KINGDOM 88.0% 87.9% n/a n/a 94.9%
21 GILBRALTAR (UK) 87.5% 98.0% n/a n/a 94.4%
22 FINLAND 86.9% 96.0% n/a n/a 94.0%
23 BELGIUM 86.7% 99.0% n/a n/a 93.9%
24 SWITZERLAND 86.6% 99.0% n/a n/a 93.7%
25 86.2% 99.0% n/a n/a 93.5%
TOTAL
5.0% 15.7% 29.0% 46.4% 58.4%
JAPAN
9. Internet users worldwide from 2005 to 2018 (in millions)
The Statistics Portal. (2017).
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10. Types of digital device most used
Smart TV Laptop – iPad - Smart Phone
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11. Reasons for Using Search Engines
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TRANSACTIONAL
SERACHES
(Internet banking-
Money transfer)
INFORMATION
SEARCHES
( By browsing
Google search)
ONLINE BUSINESS
(Freelancing-
Consultancy)
SOCIAL
NETWORKING
(Facebook-
LinkedIn)
COMMUNICATION
(Use of Skype- Yahoo-
Gmail)
TRANSFER OF FILES
(Sending and
receiving files)
ONLINE EDUCATION
(Webinars-Video
lectures)
MARKETING
(Advertisement
Promotion-CRM)
ENTERTAINEMENT
(Watching Video on
YouTube – Movies -
Games
NEWS & BUZZ
(Watching news –
Live sports)
12. Mobile Phone ranked as most used electronic device
(Tsirulnik,2017)
Image-4(Qualtrics,2019)
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13. How Consumers Search for information
I recommend Google search for its ability to crawl and index all website using a sophisticated software to search and finds the best
matching web pages from its index and rank them according to the best keyword.
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Search Engine Share
Google 78.23%
Bing 8.04%
Baidu 7.34%
Yahoo 3.39%
Yandex 1.53%
Ask 0.72%
DuckDuckGo 0.39%
Naver 0.13%
AOL 0.06%
Sezman 0.05%
Oberlo,(n/d)
14. Stats on what consumers buy and where
Wallace,(2019)
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44% 47% 19% 19%
Entertainment Apparel Health & Beauty Flowers & Gifts
MARKETPLACE LARGE RETAILER WEB-STORE CATEGORY SPEC.
15. PRIMARY DRIVERS FOR SHOPPING ONLINE
Convenience Value Product range
▪ Convenience is about shopping from own comfort without difficulty nor any pressure from
salespersons and having that possibility of selecting for all types of goods and services from
any webpage with a list of payment options and shipping to your chosen location.
▪ Value refers to anything holding monetary or social value being transferred between parties
to an online space in which individuals can instantly transfer value between each other,
hence negating the need for middleman and eliminating all third-party costs, Finance
News,(2018).
▪ The Internet offer a range of product including functionality and style for different customer
persona allowing everyone to obtain what they want or need
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40% 40% 20%
16. Online video consumption
Total hours of video content watched online each week
2016-2018
Limelight Network,(2018).
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17. Changes in the number of people accessing the internet
from December, 1995 to June, 2019
Internet World,(2019)
DATE
NUMBER
OF
USERS
%
In world
Population
December, 1995 16 millions 0.4%
June, 2019 4,536 millions 58.8%
Student ID: 86312219
19. Consumer Trends
Diverse communication channels:
It is obvious that businesses previously used two main communication channels at their discretion
regarding the type of information to provide namely e-mails and phone calls. Today businesses
and consumers interact through live chat and social media platforms providing consumers to ask
any question or query about the product and service and obtain the business response as quickly
as possible which is important for the business otherwise its brand reputation could be
jeopardized.
Changes in consumer expectations:
In the past businesses set the opening and closing time for their businesses and consumers had
no choice but going along. Today consumers can access products and services at their choosing
time with the introduction of mobile phones and e-commerce and expect getting answers straight
away otherwise they will try a another supplier among the countless available able to meet their
demands, therefore businesses are taking this change in consumers behavior seriously
Increased consumer’ connection over the past 5 years:
Technology has fueled connectivity bringing communities together over the past years and
businesses adapting this trend by providing solutions to consumer’s satisfying them speedily and
almost instantaneously compared to past years
1. Student ID: 86312219
20. SUMMARY
The rise in the number of diverse devices supporting digital media and an increased
worldwide internet access and speed, has helped consumers to turn toward their digital
devices when seeking informed decisions. They have an option to access any media
content of their choice regardless of the geographic location. As one of the most
important achievement in networking technology providing communication to billion
users world-wide, the Internet allow for a strong digital platform for marketer’s to
attract, engage and finally delight customers online with great contents, reaching them
in a new and personal way which deepen customer relationships hence increases
value to both consumers and organisations.
THANK YOU
Student ID: 86312219
21. BIBLIOGRAPHY (Images)
Image -1- Harvey Norman (2019) HP Desktop, HN, Available at:
https://www.harveynorman.com.au/hp-pavilion-27-xa0072a-27-inch-all-in-one-desktop.html,
Accessed on 08/08/2019
Image – 2- Lenovo, (2019) Laptop Lenovo, Lenovo, Available at:
https://www.lenovo.com/au/en/laptops/thinkpad/thinkpad-edge/ThinkPad-
E480/p/20KNA01KAU?cid=au:cse:5u1yk7&istCompanyId=4cfbbd80-66d6-4bc7-b8ed-
208db253ae0d&istFeedId=5a9b1673-13be-4877-91f9-
fc360b7bdf6f&istItemId=wiqrmxtpa&istBid=wzmi&gclid=EAIaIQobChMIiIbO6OX34wIVlIBwCh256
Q9yEAQYAiABEgKz7_D_BwE, Accessed on 10/08/2019
Image -3- Apple (2019). iPhone 8, Apple Inc. Available at: https://pricespy.ie/phones-
gps/mobile-phones/apple-iphone-8-64gb--p4471963, Accessed on 10/08/2019
Image – 4 -Qualtrics,(2019). Digital CX, The Ultimate Guide to Mobile Customer Experience,
Qualtrics, Available at: https://www.qualtrics.com/experience-
management/customer/mobile-customer-experience/, Accessed on 11/08/2019
Image -5-Paisabazzar,(n/d). What is Internet Banking, Available at:
https://www.paisabazaar.com/banking/internet-banking-e-banking/Accessed on
11/09/2019
Image-6- Hannover,(n/d).Tourist Information, Hannover, Available at:
https://www.visit-hannover.com/en/Sightseeing-City-Tours/Sightseeing/Tourist-
Information-Hannover/Tourist-Information, Accessed on 12/09/2018
Student ID: 86312219
22. References,
1. Barry M. Leiner, Vinton G. Cerf, David D. Clark, Robert E. Kahn, Leonard Kleinrock, Daniel C. Lynch, Jon Postel, Larry
G. Roberts, Stephen Wolff, (1997). Brief History of the Internet, Introduction, Internet Society, Available at:
https://www.internetsociety.org/internet/history-internet/brief-history-internet/, Accessed on 08/09/2019
2. Christina Forlani, (2019). News, Digital 2019: Global Internet Use Accelerates, Wearsocial, Available at:
https://wearesocial.com/au/blog/2019/01/digital-2019-global-internet-use-accelerates, Accessed on 10/08/2019
3. Central Statistic Office. (2017). Information Society Statistics - Households. Available at:
http://www.cso.ie/en/releasesandpublications/er/isshh/informationsocietystatistics-households2017/. Accessed on
05/09/2019
4. Dave. Chaffey, Fiona. Ellis-Chadwick,(2016) Digital Marketing, Strategy, Implementation and Practice, Pearson
Education Limited
5. Finance News,(2018). What Is The Internet Of Value And How Will It Impact Finance? Finance Monthly, Available at:
https://www.finance-monthly.com/2018/03/what-is-the-internet-of-value-and-how-will-it-impact-finance/ Accessed on
11/09/2019
6. Internet World Stats,(2019), Usage and Population Statistics, The Internet Coaching Library, Available at:
https://www.internetworldstats.com/top25.htm, Accessed on 14,09/2019
7. International Telecommunication Union,(ITU,2019), Growth 1, Enabling and fostering access to an Increased use of
ICT’s, ITU, Available at: https://www.itu.int/en/annual-report-2017/goals/Pages/goal1.aspx, ACCESSED ON 05/09/2019
8. Limelight Network,(2018).Market Research, The State Of Online Video 2018, Limelight Network, Available at:
https://www.limelight.com/resources/white-paper/state-of-online-video-2018/ Accessed on 12/09/2019
9. Mark, A. Miller (2004). Internet Technologies Handbook, Optimizing The IP Network, John Wiley &Son
Student ID: 86312219
23. REFERENCES CONT.
Simon. Keep, (2018).Special Report, Digital in 2018: World Internet Users Pass The 4 Billion Mark, We Are Social, Available at:
https://wearesocial.com/blog/2018/01/global-digital-report-2018, Accessed on 08/09/2019
Simon. Keep,(2019). Digital trends 2019: Every single stat you need to know about the internet, The Next web, Available at:
https://thenextweb.com/podcasts/2019/09/13/how-wsdg-and-gimlet-built-world-class-podcast-recording-studios/, Accessed on
14/09/2019
Kristina. Sruoginis,( 2016). Digital Usage Trends: Mid Year 2016, IAB, Available at: https://www.iab.com/wp-
content/uploads/2016/11/Mid-Year-2016-Digital-Usage-Trends-FINAL-DRAFT.pdf, Accessed on 08/09/2019
Tom J. Law,(2019) Meet the Top 10 Search Engines in the World in 2019, Oberlo, Available at: https://au.oberlo.com/blog/top-search-
engines-world
OCW,(n.d).History of Internet, OCW METU EDU, Available at:
https://ocw.metu.edu.tr/pluginfile.php/348/mod_resource/content/0/Lecture_1.pdf, Accessed on 08/09?2019
Giselle Tsirulnik,(2017). Mobile Phone ranked most used electronic device, Forrester Research, Available at:
https://www.mobilemarketer.com/ex/mobilemarketer/cms/news/research/7473.html, Accessed on 11/09/2019
Tony. Boyte,(2015). he why Behind the Online Buy, Nielson, Available at: https://www.nielsen.com/nz/en/insights/article/2015/the-why-
behind-the-online-buy/, Accessed on 11/09/2019
Tracey Wallace,(2019).How to sell Online, [Infographic] Modern Consumer Behavior in the New Omni-Channel World + 31 Expert
Tips to Dominate It Now, Big Commerce, Available at: https://www.bigcommerce.com.au/blog/consumer-behavior-infographic/#is-it-
that-shoppers-arent-shopping, Accessed on 11/09/2019
Internet timeline,(1997) Brief History of Intern Internet Society, Available at:
https://www.internetsociety.org/internet/history-internet/brief-history-internet/, Accessed on 10/09/2019
Student ID: 86312219