The document discusses the evolution of digital marketing and the transformative impact of the internet and connected devices on society from the 1990s to present. It highlights trends such as global internet usage, the rise of the Internet of Things, changes in consumer behavior, and advancements in online video consumption and marketing. The document emphasizes the need for technology to positively influence daily life while acknowledging challenges in cyber security and decision-making due to increased reliance on technology.

1. HOW AUDIENCES USE
TECHNOLOGY AND ITS
IMPACT ON THEIR LIVES
EVOLUTION OF DIGITAL MARKETING

2. In the 1990s technology gave birth to
the internet, which gave rise to
portable connected devices. A social,
sharing environment for society to
engage in, on a global level.
INTRODUCTION

3. 1990 1995 2000 2005 2010 2020
60
40
20
0
GLOBAL USE OF THE INTERNET BY INDIVIDUALS
1990 TO 2018 (%).
0.049
0.777
6.743
15.729
28.734
53+
The Internet
has grown to
allow people
across the
world to
acquire
knowledge,
skills and
connectivity
at a
tremendous
rate
Access to the internet.

4. 49%
16.8%
11%
10.4%
8.2%
3.9%0.7%
INTERNET USERS BY GEOGRAPHIC REGION
2018
Europe16.8%
Africa
11%
LatAm/Carib
10.4%
Asia
49%
North
A
merica
8.2
%
Middle East
3.9%
Oceania / Australia
0.7%
ACCESS TO THE INTERNET

5. COUNTRIES WITH FASTEST INTERNET SPEED 2018 (Mbps).
UK AVERAGE INTERNET CONNECTION DOWNLOAD SPEEDS
2018 (Mbps).
Mobile Fixed Broadband
0 25 50 75
Norway
Iceland
Qatar
Singapore
Netherlands
63.19
58.68
55.17
54.71
53.42
0 50 100 150 200
Singapore
Iceland
Hong Kong
South Korea
Romania 109.9
114.67
138.31
153.03
175.13
0 20 40 60
Dial-up
Mobile Broadband 4G (LTE)
ADSL
Fibre broadband
0.05
44.3
11
60
Acceleration of downloads speeds means large amounts of online
data can be accessed in a short space of time.
ACCESS TO THE INTERNET

6. DEVICES CONNECTED TO THE INTERNET 2018
Laptops
Games Consoles
Smart TVs
Connected Vehicles
Smart Appliances
Tablets
Digital CamerasSmart Phones
Smart Watches
"20 billion internet-connected things
by 2020,
and 100 billion
by 2030." (Gartner, 2019)
ACCESS TO THE INTERNET

7. THE INTERNET OF THINGS
IoT can be compared to the industrial revolution in terms of how it will transform the
internet. Achievements with new life cycles of products and services. An infrastructure
built to power connected devices. (IT Pro Portal, 2015)
2015 2020 2025
80
60
40
20
0
CONNECTED DEVICES IN BILLIONS ACCORDING TO
IHS.
15.4
30.7
75.4
ACCESS TO THE INTERNET

8. THE INTERNET OF THINGS
Real time,
Location based data
Notifications
Safety
"With the Internet of Things, devices have unprecedented abilities to
collect data in real-time. Connected devices can collect location-based
data, take measurements and more. With real-time data, devices have a
greater ability to assess and respond to a specific set of triggers. A real-
life example of this might mean a device that can issue notifications
about maintenance issues before they arise, decreasing risk and
improving safety." (IT Pro Portal, 2015)
ACCESS TO THE INTERNET

9. Blog
CHANNELS CONSUMERS USE TO SEARCH FOR INFORMATION ONLINE
Social
Media
VideoPodcast
Browser Email MessageApps
WAYS TO SHOP, COMPARE PRICES, SEARCH FOR PROMOTIONS
OR LOOK UP INFORMATION. (INC, 2016)
Channels influence audiences on an international level when
searching for information.
HOW CUSTOMERS SEARCH FOR INFROMATION ONLINE
Ecommerce
Video Call

10. 40
30
20
10
0
20
15
10
5
0
Global share of
internet users who
have purchased
selected products
2017 -2018
Books/music/movies/games
(excludingdownloads)
Cosmetics/bodycare
Bags/accessories
Food/drinks
Houseappliances
Furniture/housegoods
Sport/outdoor
Toys/babyproducts
Stationary/hobbies
13 - 19%+
DIY/garden/pets
27-36%
WHAT CONSUMERS BUY ONLINE
60
40
20
0
40%+
Clothing
Shoes
Consumer
Electronics

11. US millennials 5 most popular online services.
CHANNELS CONSUMERS USE
Based on millions of approval ratings from the American public. (YouGov, 2018)
1.
2.
3.
4.
5.
84%
83%
83%
80%
77%
YouTube
Gmail
Amazon.com
Google
Amazon Prime

12. ONLINE VIDEO CONSUMPTION
CHANGES IN THE AMOUNT OF MOBILE VIDEO CONSUMED GLOBALLY
2012 2015 2018
40
30
20
10
0
DailyMinutes
Mobile video usage has been on the rise since 2012 which really started to rise in 2015 to
14 mins per day. In 2018 usage rose to an estimated 35 mins per day. (Econsultancy, 2018)

13. ONLINE VIDEO CONSUMPTION
ONLINE VIDEO MARKETING STATISTICS 2019
Use video as a
marketing tool
of
Businesses
Explainers
of
People
View online videos
everyday
Presentations
Would rather watch
online videos than
television
of
People
55% 60% 81%
Vlogs
Tutorials Webinars
Ads
Customer
testimonials
Interviews Live streams

14. CONSUMER TRENDS
A combination of
applications used
on mobile devices
has out weighed
the methods of
looking up
information on a
desktop
computer or
enquiring about
travel services by
phone. On
demand services
are accessed by
apps on the
move.
CHANGES IN THE USE OF TECHNOLOGY

15. CONSUMER TRENDS
CHANGES IN THE USE OF TECHNOLOGY
Voice Assistants
Cloud Computing
Share Economy
Internet Security
"By the end of 2018, 30
percent of interactions
with technology would be
through “conversations”
with smart machines,
many of them by voice."
(Smartsheet, 2019)
Cloud based app
adoption for
businesses looks
to jump from 37%
in 2015 to 78% in
2020. (Advantage
Services, 2016)
"We are moving
towards a socio-
economic system built
upon sharing our time,
talents, and resources."
(Huffpost, 2016)
"Cyber threat
landscape is complex
and constantly
changing, dictating the
need for
comprehensive and
responsive defences
that step up to the real
challenges that
organisations face."

16. CONSUMER TRENDS
THE FUTURE OF TECHNOLOGY
Virtual Reality Artificial Intelligence
and Machine LearningExplore products and
places in a virtual world.
Consumers will be able to
get a feel for products or
travel destinations before
they purchase. (Gear
brain, 2017)
"AI and ML have jointly been given the
same importance as the discovery of
electricity at the beginning of Industrial
Revolution. These frontier technologies,
just like electricity, have ushered in a
new era in the history of Information
Technology." (Dataversity, 2018)

17. Online accessibility and technology is advancing to improve
the process of how consumers search, absorb, purchase and
store information. Artificial assistants give consumers
solutions to their wants and needs, which some argue may
causes a threat to our decision making. As we rely more
heavily on these advancements, it will be our responsibility to
ensure technology continues to positively affect our daily
lives.
SUMMARY

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