- Technology is now integrated into everyday life and influences behaviors and purchase decisions. It shapes how consumers access information and how organizations market online.
- Smartphones are the most widely used digital device due to their accessibility and diverse functionality. Social media platforms are commonly used for communication, entertainment and staying informed.
- Online searches are shifting from traditional search engines to include more visual and voice searches via platforms like Google, social media, and image recognition tools.
Evolution of Digital Marketing Wendy SmalleyWendySmalley1
How consumers use technology and the impact on their lives. From desktop to mobile devices, from dial-up to wireless connectivity, the power to the people and how technology bypasses cultural differences.
How Audiences use Technology and its impact on their livesMartaCaceres10
The document discusses the evolution of the internet and online video consumption. It provides an overview of how the internet started in the 1960s for government data sharing and has now transformed into a platform for global communication. Billions of people now access the internet daily on smartphones and other devices to search for information, watch videos, and make online purchases. Popular websites like Google, YouTube, and Facebook receive hundreds of millions of daily visits. The top streaming services are also summarized, showing how online video viewing has become a primary activity on various devices worldwide.
Over the past few decades, technology has become integrated into everyday life. People now access the internet using a variety of devices for many purposes. This has given consumers more power in accessing information and interacting with others globally. They have also learned to filter information efficiently and provide feedback online. Marketers must adapt to these changes by utilizing digital marketing strategies, gathering consumer data, and engaging with audiences on social media to understand and connect with increasingly empowered and informed consumers.
- The internet has become integral to our daily lives for connecting with others globally, accessing information and businesses.
- Developments in digital technology and devices have increased accessibility for different groups.
- Due to the pandemic, many rely solely on the internet for work and entertainment, and digital advancements have enabled society to continue functioning in various ways.
The document discusses the growth of digital marketing and internet usage globally and in the UK. Some key points include:
- The number of internet users worldwide has grown from 608 million in 2003 to 4.9 billion currently, an increase of 4% annually.
- In the UK, internet penetration was 97.8% in 2023, with 57.1 million using social media and 97.23 million with mobile connections.
- Digital marketing and increased internet access have allowed brands to reach more customers and small businesses to compete globally.
The Evolution of Digital Marketing - How consumers use technology and how it ...GraceClarke11
The expansion of the internet has dramatically changed our lives. Over the past few decades, internet usage has grown exponentially from just a few hundred million users to over 3 billion currently. As technology has advanced, more devices have become connected and consumers are using the internet and digital media more frequently through smartphones, tablets, and smart TVs. Businesses have also adapted by increasing their online advertising spending and using social media for marketing. The rise of online video and digital consumption means consumers are more informed and connected than ever before. However, as demand continues growing, both individuals and companies will need to learn to adapt to ongoing technological changes.
Evolution of Digital Marketing Wendy SmalleyWendySmalley1
How consumers use technology and the impact on their lives. From desktop to mobile devices, from dial-up to wireless connectivity, the power to the people and how technology bypasses cultural differences.
How Audiences use Technology and its impact on their livesMartaCaceres10
The document discusses the evolution of the internet and online video consumption. It provides an overview of how the internet started in the 1960s for government data sharing and has now transformed into a platform for global communication. Billions of people now access the internet daily on smartphones and other devices to search for information, watch videos, and make online purchases. Popular websites like Google, YouTube, and Facebook receive hundreds of millions of daily visits. The top streaming services are also summarized, showing how online video viewing has become a primary activity on various devices worldwide.
Over the past few decades, technology has become integrated into everyday life. People now access the internet using a variety of devices for many purposes. This has given consumers more power in accessing information and interacting with others globally. They have also learned to filter information efficiently and provide feedback online. Marketers must adapt to these changes by utilizing digital marketing strategies, gathering consumer data, and engaging with audiences on social media to understand and connect with increasingly empowered and informed consumers.
- The internet has become integral to our daily lives for connecting with others globally, accessing information and businesses.
- Developments in digital technology and devices have increased accessibility for different groups.
- Due to the pandemic, many rely solely on the internet for work and entertainment, and digital advancements have enabled society to continue functioning in various ways.
The document discusses the growth of digital marketing and internet usage globally and in the UK. Some key points include:
- The number of internet users worldwide has grown from 608 million in 2003 to 4.9 billion currently, an increase of 4% annually.
- In the UK, internet penetration was 97.8% in 2023, with 57.1 million using social media and 97.23 million with mobile connections.
- Digital marketing and increased internet access have allowed brands to reach more customers and small businesses to compete globally.
The Evolution of Digital Marketing - How consumers use technology and how it ...GraceClarke11
The expansion of the internet has dramatically changed our lives. Over the past few decades, internet usage has grown exponentially from just a few hundred million users to over 3 billion currently. As technology has advanced, more devices have become connected and consumers are using the internet and digital media more frequently through smartphones, tablets, and smart TVs. Businesses have also adapted by increasing their online advertising spending and using social media for marketing. The rise of online video and digital consumption means consumers are more informed and connected than ever before. However, as demand continues growing, both individuals and companies will need to learn to adapt to ongoing technological changes.
TECHNOLOGY AND ITS IMPACT ON CONSUMER BEHAVIOR.pptxkaterinfz
Technology has greatly impacted consumer behavior. Over half the world now has internet access, allowing them to communicate and access information from anywhere. The COVID-19 pandemic further increased online activity and introduced remote work. Consumers now expect fast internet and prefer online shopping for its convenience and discounts. Online video consumption has also increased, with many using platforms like YouTube, Netflix, and TikTok for hours each month. The pandemic encouraged further online shifts, and most consumers who adopted new digital behaviors plan to continue them post-pandemic. Technology is evolving consumer expectations and driving physical retailers to digitalize or close as shoppers move online.
This document discusses how consumers use technology and their online behaviors. It outlines the history of internet access from the 1960s to today. The number of global internet users has grown tremendously from 3 billion in 2014 to over 4.5 billion currently. People now access the internet using a variety of devices, primarily mobile phones and laptops/desktops. Online searches are also increasingly conducted via mobile. Consumers are watching more online video content than ever before, averaging around 7 hours per day. What people buy online varies, but clothing is very popular. Trends show consumers care more about sustainability and convenience.
The document discusses how internet usage has evolved over the past 30 years from a tool used primarily by scientists to share research to becoming an integral part of everyday life for most of the world's population. Some key points:
- Over 59% of the world's population now uses the internet, with 11 new users coming online every second.
- The average time spent online per day is over 6 hours, with 52% of connections now made via mobile phones rather than desktop computers.
- Online shopping and social media have both seen huge growth, with over $1.7 trillion in e-commerce revenue and 3.5 billion social media users globally.
- The future of the internet is expected to see a shift to
The document discusses the history and evolution of the internet from its origins in the 1960s as a government communication system to the widespread commercial and personal use of today. It outlines key developments like the introduction of desktop computers and login terms. It also examines how consumers now use the internet for activities like online shopping, entertainment, and research. Common devices people access the internet with are also reviewed along with trends in areas such as cashless payments, telehealth, and the growth of e-commerce. Future projections involving 5G and voice technology are also mentioned.
Hello everyone. My name is Zane and I am a student in Digital Marketing Academy in Ireland.
I’m 32 years old and feel lots of passion towards digital marketing.
Today I would like to discuss a technology impact on the consumers life.
How Consumers use Technology and its impact on.pptxFabioSiccardi3
The Internet has changed the way consumers access information, shop, and interact with each other. Nearly 60% of the global population now uses the Internet, with over 90% accessing it via mobile devices. While Internet access is widespread in developed nations, many poorer countries still lack infrastructure. Consumers now search for information both internally through personal experiences and externally online or through friends. Major search engines like Google account for over 90% of online searches. Online video consumption is also rising rapidly, with the average person spending over 100 minutes per day watching videos. The COVID-19 pandemic has further accelerated trends toward online shopping, contactless experiences, and virtual reality. Businesses that adapt to shifting consumer needs and priorities will be best positioned for
The document discusses how technology has impacted consumer behavior and lifestyles. It notes that internet usage has skyrocketed globally with over 4.7 billion users in 2022. Consumers now rely heavily on digital devices like smartphones and tablets to access the internet anywhere. People use search engines and social media extensively to find information and make purchasing decisions. E-commerce has surged with consumers buying a wide range of products online. Online video consumption through platforms like YouTube has also increased significantly shaping entertainment and marketing. Over the past 3-5 years, trends show mobile dominance and demand for personalized content and voice control.
The document traces the evolution of technology and the internet from its origins in the 1950s to the present day. It notes that while the earliest concepts of the internet were developed by researchers in the late 1950s and 1960s, it was not until 1992 when students at the University of Illinois created the first web browser that the internet began to take the form we recognize today. Since then, internet usage has skyrocketed, reaching 4.57 billion users globally by 2020. Mobile phones have also become the most popular way to access the internet. The COVID-19 pandemic further accelerated trends of online video consumption and digital communication.
The impact of technology on consumer behaviourLaura Alemany
Technology has drastically evolved over the past couple of decades, fuelling the connectivity that brings the world together, while influencing and changing consumer behaviour. This presentation illustrates the impact of technology in our everyday lives.
Technology | How it affects the lives of consumers.pdfChelsea937766
In this presentation you will see how the use of the internet has drastically changed the way consumers live their lives. You will also see how the use of the internet itself has changed over time. As well as the change and increase in alternative or multiple device usage to access the internet.
Taking a quick look at how consumers use technology... As technology evolves, it becomes increasingly entwined within everyday lives. To forge a deeper connection with their target audience, brands can capitalize on the power of technology by focusing on the digital landscape within their Marketing Mix.
The document discusses how technology usage has impacted consumer behavior in recent years. It provides statistics showing that internet usage has grown dramatically globally in the last decade, with over 62% of the world's population now online. Consumers can access unlimited information instantly through their mobile devices. This has led to new trends like increased online shopping, video consumption, and use of virtual reality and mobile apps. While technology has changed consumer behavior significantly, some traditional shopping methods still remain popular for certain purchases.
- Over 4.88 billion people worldwide now use the internet, with usage primarily through mobile devices. The average user spends around 7 hours online per day.
- Social media usage continues to grow rapidly, with 4.55 billion global users as of 2021, equal to around 60% of the world's population.
- E-commerce has seen tremendous growth, accelerated by the pandemic. Nearly 60% of internet users now buy something online weekly, with fashion/beauty the top category in many markets.
- Video content is highly engaging for consumers. Short-form video on platforms like TikTok, Instagram Reels, and Snapchat Stories now dominate over long-form video.
The document discusses the evolution of digital technology and its impact on our lives and marketing. Some key points include:
- The internet has grown dramatically in the last 10 years, with over 55% of the world's population now online. Mobile internet usage accounts for 50% of total usage.
- Devices people use to access the internet have shifted heavily to mobile phones over laptops and desktops. 65% of internet access is now through mobile phones.
- How people search for products has changed significantly, with most consumers beginning searches online rather than in physical stores. Social media recommendations also influence over 75% of younger consumers.
- E-commerce has grown enormously, now representing over 16% of total retail spending globally
Technology has been phenomenal in the human race and the impacts has been profound as it solves lots of human problems. it has come to stay and human will live with it and its progress in the world.
Hi everyone, thanks for being here.
You can find a presentation about the technology and its impact on consumer's lives. Throughout the presentation, you will find several data charts from known sources about the use of internet, impact of COVID-19, digital devices, video consumption, how customers search for information and recommendations.
This presentation was done for my assignment 2 of my Postgraduate Diploma in Digital Marketing.
You can learn more about the impact of technology on consumer's lives on my YouTube video. You can find the link below:
https://www.youtube.com/watch?v=1aLeFQY_s9w
If you are interested in knowing more about my work, and get updates on my findings, you can also visit my blog.
https://vadigitalmarketer.blogspot.com/
Make sure to follow me to keep up with my future work.
If you have any questions, you can always contact me on VA.DigitalMarketer@outlook.com.
Enabling best practice Web experiences for today's increasingly Mobile world: This white paper explores why a Web Content Management solution that’s not optimized for ‘customers in motion,’ could be the deal breaker for customer engagement. Find out how innovative approaches to WCM can keep your company aligned with customer expectations in a mobile world.
1. The internet has evolved tremendously since the first website was published in 1991, with over a billion websites now existing. Mobile access through smartphones has also become the most popular way to access the internet.
2. Technology has significantly changed consumer behavior, especially online shopping. It has provided 24/7 access, greater choice and customization, and unmatched convenience.
3. Other trends include the rise of social media influencing product discovery and purchases, as well as ordering food delivery through apps for convenience. The adoption of new technologies continues to transform the consumer experience online.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
TECHNOLOGY AND ITS IMPACT ON CONSUMER BEHAVIOR.pptxkaterinfz
Technology has greatly impacted consumer behavior. Over half the world now has internet access, allowing them to communicate and access information from anywhere. The COVID-19 pandemic further increased online activity and introduced remote work. Consumers now expect fast internet and prefer online shopping for its convenience and discounts. Online video consumption has also increased, with many using platforms like YouTube, Netflix, and TikTok for hours each month. The pandemic encouraged further online shifts, and most consumers who adopted new digital behaviors plan to continue them post-pandemic. Technology is evolving consumer expectations and driving physical retailers to digitalize or close as shoppers move online.
This document discusses how consumers use technology and their online behaviors. It outlines the history of internet access from the 1960s to today. The number of global internet users has grown tremendously from 3 billion in 2014 to over 4.5 billion currently. People now access the internet using a variety of devices, primarily mobile phones and laptops/desktops. Online searches are also increasingly conducted via mobile. Consumers are watching more online video content than ever before, averaging around 7 hours per day. What people buy online varies, but clothing is very popular. Trends show consumers care more about sustainability and convenience.
The document discusses how internet usage has evolved over the past 30 years from a tool used primarily by scientists to share research to becoming an integral part of everyday life for most of the world's population. Some key points:
- Over 59% of the world's population now uses the internet, with 11 new users coming online every second.
- The average time spent online per day is over 6 hours, with 52% of connections now made via mobile phones rather than desktop computers.
- Online shopping and social media have both seen huge growth, with over $1.7 trillion in e-commerce revenue and 3.5 billion social media users globally.
- The future of the internet is expected to see a shift to
The document discusses the history and evolution of the internet from its origins in the 1960s as a government communication system to the widespread commercial and personal use of today. It outlines key developments like the introduction of desktop computers and login terms. It also examines how consumers now use the internet for activities like online shopping, entertainment, and research. Common devices people access the internet with are also reviewed along with trends in areas such as cashless payments, telehealth, and the growth of e-commerce. Future projections involving 5G and voice technology are also mentioned.
Hello everyone. My name is Zane and I am a student in Digital Marketing Academy in Ireland.
I’m 32 years old and feel lots of passion towards digital marketing.
Today I would like to discuss a technology impact on the consumers life.
How Consumers use Technology and its impact on.pptxFabioSiccardi3
The Internet has changed the way consumers access information, shop, and interact with each other. Nearly 60% of the global population now uses the Internet, with over 90% accessing it via mobile devices. While Internet access is widespread in developed nations, many poorer countries still lack infrastructure. Consumers now search for information both internally through personal experiences and externally online or through friends. Major search engines like Google account for over 90% of online searches. Online video consumption is also rising rapidly, with the average person spending over 100 minutes per day watching videos. The COVID-19 pandemic has further accelerated trends toward online shopping, contactless experiences, and virtual reality. Businesses that adapt to shifting consumer needs and priorities will be best positioned for
The document discusses how technology has impacted consumer behavior and lifestyles. It notes that internet usage has skyrocketed globally with over 4.7 billion users in 2022. Consumers now rely heavily on digital devices like smartphones and tablets to access the internet anywhere. People use search engines and social media extensively to find information and make purchasing decisions. E-commerce has surged with consumers buying a wide range of products online. Online video consumption through platforms like YouTube has also increased significantly shaping entertainment and marketing. Over the past 3-5 years, trends show mobile dominance and demand for personalized content and voice control.
The document traces the evolution of technology and the internet from its origins in the 1950s to the present day. It notes that while the earliest concepts of the internet were developed by researchers in the late 1950s and 1960s, it was not until 1992 when students at the University of Illinois created the first web browser that the internet began to take the form we recognize today. Since then, internet usage has skyrocketed, reaching 4.57 billion users globally by 2020. Mobile phones have also become the most popular way to access the internet. The COVID-19 pandemic further accelerated trends of online video consumption and digital communication.
The impact of technology on consumer behaviourLaura Alemany
Technology has drastically evolved over the past couple of decades, fuelling the connectivity that brings the world together, while influencing and changing consumer behaviour. This presentation illustrates the impact of technology in our everyday lives.
Technology | How it affects the lives of consumers.pdfChelsea937766
In this presentation you will see how the use of the internet has drastically changed the way consumers live their lives. You will also see how the use of the internet itself has changed over time. As well as the change and increase in alternative or multiple device usage to access the internet.
Taking a quick look at how consumers use technology... As technology evolves, it becomes increasingly entwined within everyday lives. To forge a deeper connection with their target audience, brands can capitalize on the power of technology by focusing on the digital landscape within their Marketing Mix.
The document discusses how technology usage has impacted consumer behavior in recent years. It provides statistics showing that internet usage has grown dramatically globally in the last decade, with over 62% of the world's population now online. Consumers can access unlimited information instantly through their mobile devices. This has led to new trends like increased online shopping, video consumption, and use of virtual reality and mobile apps. While technology has changed consumer behavior significantly, some traditional shopping methods still remain popular for certain purchases.
- Over 4.88 billion people worldwide now use the internet, with usage primarily through mobile devices. The average user spends around 7 hours online per day.
- Social media usage continues to grow rapidly, with 4.55 billion global users as of 2021, equal to around 60% of the world's population.
- E-commerce has seen tremendous growth, accelerated by the pandemic. Nearly 60% of internet users now buy something online weekly, with fashion/beauty the top category in many markets.
- Video content is highly engaging for consumers. Short-form video on platforms like TikTok, Instagram Reels, and Snapchat Stories now dominate over long-form video.
The document discusses the evolution of digital technology and its impact on our lives and marketing. Some key points include:
- The internet has grown dramatically in the last 10 years, with over 55% of the world's population now online. Mobile internet usage accounts for 50% of total usage.
- Devices people use to access the internet have shifted heavily to mobile phones over laptops and desktops. 65% of internet access is now through mobile phones.
- How people search for products has changed significantly, with most consumers beginning searches online rather than in physical stores. Social media recommendations also influence over 75% of younger consumers.
- E-commerce has grown enormously, now representing over 16% of total retail spending globally
Technology has been phenomenal in the human race and the impacts has been profound as it solves lots of human problems. it has come to stay and human will live with it and its progress in the world.
Hi everyone, thanks for being here.
You can find a presentation about the technology and its impact on consumer's lives. Throughout the presentation, you will find several data charts from known sources about the use of internet, impact of COVID-19, digital devices, video consumption, how customers search for information and recommendations.
This presentation was done for my assignment 2 of my Postgraduate Diploma in Digital Marketing.
You can learn more about the impact of technology on consumer's lives on my YouTube video. You can find the link below:
https://www.youtube.com/watch?v=1aLeFQY_s9w
If you are interested in knowing more about my work, and get updates on my findings, you can also visit my blog.
https://vadigitalmarketer.blogspot.com/
Make sure to follow me to keep up with my future work.
If you have any questions, you can always contact me on VA.DigitalMarketer@outlook.com.
Enabling best practice Web experiences for today's increasingly Mobile world: This white paper explores why a Web Content Management solution that’s not optimized for ‘customers in motion,’ could be the deal breaker for customer engagement. Find out how innovative approaches to WCM can keep your company aligned with customer expectations in a mobile world.
1. The internet has evolved tremendously since the first website was published in 1991, with over a billion websites now existing. Mobile access through smartphones has also become the most popular way to access the internet.
2. Technology has significantly changed consumer behavior, especially online shopping. It has provided 24/7 access, greater choice and customization, and unmatched convenience.
3. Other trends include the rise of social media influencing product discovery and purchases, as well as ordering food delivery through apps for convenience. The adoption of new technologies continues to transform the consumer experience online.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Assessment and Planning in Educational technology.pptxKavitha Krishnan
In an education system, it is understood that assessment is only for the students, but on the other hand, the Assessment of teachers is also an important aspect of the education system that ensures teachers are providing high-quality instruction to students. The assessment process can be used to provide feedback and support for professional development, to inform decisions about teacher retention or promotion, or to evaluate teacher effectiveness for accountability purposes.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
This presentation was provided by Steph Pollock of The American Psychological Association’s Journals Program, and Damita Snow, of The American Society of Civil Engineers (ASCE), for the initial session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session One: 'Setting Expectations: a DEIA Primer,' was held June 6, 2024.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2. Technology is part of our everyday lives, whether using it to communicate, learn, work, or for entertainment.
The impact and usage of technology and digital devices often means the mobile phone is the first thing we
pick up in the morning, and the last thing we put down at night.
Not only is it shaping daily behaviour, but it's also influencing consumer purchase and engagement
decisions. E-commerce websites have evolved to become global marketplaces that house products and
services customers need.
Consumers are also more knowledgable about technology (e.g., use of ad blockers) and this in turn affects
their contemporary online behaviour.
This use of technology not only impacts consumers, but also influences organisational strategies to market
their products or services online.
INTRODUCTION
3. 2013 2023
ACCESS TO THE INTERNET
5.18
billion
users
(64.6% of
worlds
population)
2003
1995
16 million
internet
users
(0.4% of
world population)
719 million
internet
users
(11.1% of
world
population)
2.8 billion
internet
users
(39% of
worlds
population)
The internet originally served as a means of communication for US researchers, engineers, and scientists. From the
1990s, there was big transformation which lead to a surge in the internets popularity.
By 2006, there were over one billion internet users (Statista, 2016). Over time, access to the internet propelled and less
than 30 years later, 64.6% of the worlds population access to the internet (Statista, 2022)
ACCESS TO THE INTERNET
(Internet World Stats, 2023)
4. China India USA UK Argentina
1,250
1,000
750
500
250
0
LOCATION METRICS
China ranked the highest for
internet usage at 1.05 billion
users.
The third ranked country is the
USA with around 311 million
internet users.
ACCESS TO THE INTERNET
Figure 1; Countries with the largest digital populations in the world as of
January 2023 (in millions) according to Statista (2023)
Statista (2023)
Where do people access the internet the most?
5. Affordable / Accessible
The costs to use the internet are out-weighed by the amount of benefits and
opportunities it provides. It's also very accessible; free wifi is available and advertised at
most places.
WHY DO PEOPLE USE THE INTERNET
Inclusivity / Digital Participation
72% of North Americans from the United States use at least one social media platform -
(Pew Research Center, 2021). The human need to belong would imply people use the
internet and socal media websites to satisfy and fulfil a fundamental human experience
to belong and be included within society.
Daily Necessity
Many jobs require connection to the internet - 63.5% of Americans agreed they
could not do their jobs without a strong internet connection (Allconnect, 2020)
ACCESS TO THE INTERNET
6. 12.7% of full time employees
work from home
28.2% work hybrid model
93% of employers plan to
continue conducting job
interviews remotely
ACCESS TO THE INTERNET
THE WORKPLACE & EDUCATION
Tech increases engagements
with course materials by 71%
99% increase since 2020 of
use of digital devices in
schools
ACCESS TO THE INTERNET
(Baruffati, 2023)
(Haan & Main, 2023)
7. GENDER
The internet usage was
found to be higher for
15 and 24 years olds
across all regions
(Statista 2022).
AGE
92% of the population of
the countries with high
income reportedly used
the internet opposed to
only 26% of low income
markets (Statista 2022).
INCOME
OBSTACLES TO INTERNET ACCESS
As of 2022, there is a 6% difference between female internet users worldwide compared to males. This gender
difference varies depending on the location. E.g., countries in Arab States and Africa exhibit a higher gender disparity
compared to regions such as Europe (Statista 2022).
ACCESS TO THE INTERNET
There is a mild
association between
internet use and urban
upbringing (Yasuma et
al. 2021, 18)
URBANICITY
8. 78%
of respondents owned and
had access to a laptop.
88%
survey respondents
admitted to owning a
mobile phone.
DIGITAL DEVICES USED BY AUDIENCES
In 2019, Lee and Calugar-Pop reported that smartphones were the most widely used devices, a trend also supported by
StatCounter's (2020) data, which indicated that 50.38% of web traffic originated from mobile devices, surpassing
laptops (46.51%) and tablets (3%).
of respondents self-
reported owning a tablet.
DIGITAL DEVICES USED BY AUDIENCES
(Lee & Calugar-Pop, 2019)
65%
9. According to Statista (2022), the number of smartphone users is on a
consistent incline, with reports demonstrating 4.435 billion people were
smartphone users in 2017 compared to 6.648 billion in 2022. Currently,
the global number of phone users stands at 7.33 billion which is 91.21%
of the worlds population.
Why the smartphone? It's easy to use device that does it all, it allows
you to access the internet, communicate with others, manage time or
finances and is a form of entertainment. It's portability, diverse abilities
(entertainment, communication, time or finance management) and user
friendly applications making it easy to use highlights just why the
smartphone is a piece of technology shaping modern lives.
MOBILE PHONES - PRIMARY DEVICE USED
DIGITAL DEVICES USED BY AUDIENCES
10. Figure 2; Digital devices used by audience by popularity (Kemp, 2023)
Smartphone
42.3%
Laptop
25.3%
Tablet
13.8%
Smartwatch
12%
Smart Home Device
6.5%
DIGITAL DEVICES USED BY AUDIENCES
11. DIGITAL DEVICES USED BY AUDIENCES
THE SMARTWATCH OVER TIME
The global smartwatch market size in 2020 = 18.62 billion.
Expected market size by 2028 = 58.21 billion.
(Fortune Business Insights, 2022)
Simplifies life.
Offers features such as: navigation, fitness tracking, notification checking
Health conscious society post pandemic
Larger emphasis on health and wellbeing.
Modern features of smartwatch monitor body health.
Accessible Substitute
High spenditure in developed economies fuel demand for
smartwatches as a substite for luxury watches
DIGITAL DEVICES USED BY AUDIENCES
12. Europe & Central Asia North America East Asia & Pacific South Asia
60%
40%
20%
0%
Even though smartphones are
one of the most popular used
pieces of tech, we can see how
much people have to invest in
them due to their cost.
Figure 3; Average cost of a smartphone as a % of average monthly income by
region in 2022 (Alliance for Affordable Internet, 2022)
DIGITAL DEVICES USED BY AUDIENCES
THE COST OF DIGITAL DEVICES USED BY
AUDIENCES
This graph shows just how much
people are willing to invest for a
smartphone by region.
13. 21%
Samsung
PRODUCT; IF THE SMARTPHONE IS SO POPULAR,
WHICH PRODUCTS DO PEOPLE USE?
Top Mobile phone brands in world depending on their market share (MBA Skool Team, 2023)
12% 10%
Opportunity
DIGITAL DEVICES USED BY AUDIENCES
Apple
18%
Xiaomi
14. original price inflation adjusted
2007 2012 2017 2022
$1,000
$750
$500
$250
$0
Figure 4; A line chart to show the original price and inflation
adjusted price of iphones every 5 years (Khan, 2023)
DIGITAL DEVICES USED BY AUDIENCES
16. Email Entertainment Social Media Online Shopping Communication
60%
40%
20%
0%
INTERNET ACTIVITIS
Figure 5; Popular internet activities according to internet users worldwide in 2017 using a phone (Statista, 2017)
USES OF THE DIGITAL DEVICES
DIGITAL DEVICES USED BY AUDIENCES
17. 1/4 of internet users aged 16 to 64 use voice search on a weekly basis.
GOOGLE
SEARCH
7
8
%
of online search behav
i
o
u
r
HOW CUSTOMERS SEARCH FOR INFORMATION
3 in 10 working age internet
users say they used image
recognition tools in past 30 days
1/4 of worlds internet users aged
16-64 say use social media for
inspiration for things and to buy.
VOICE
SEARCH
USE OF
SOCIAL
MEDIA
IMAGE
SEARCH
(Kemp, 2023)
HOW CUSTOMERS SEARCH FOR INFORMATION
18. HOW CUSTOMERS SEARCH FOR
INFORMATION - PLATFORMS OVER TIME
Figure 6; Ortiz-Ospina (2019)
HOW CUSTOMERS SEARCH FOR INFORMATION
19. WHERE CUSTOMERS SEARCH FOR INFORMATION
(Martin, 2023)
Entertainment News / eve
n
t
s
ResearchBr
a
n
d
s
TikTok used for
entertainment.
People prefer Twitter (61.2%) and Facebook
when looking to keep up to date with current
events and the news.
Instagram is the preferred way
to search for brands and
products (62.3%).
HOW CUSTOMERS SEARCH FOR INFORMATION
20. HOW CUSTOMERS SEARCH FOR
INFORMATION
Organisations work on strategies to have their website rank well in the hopes
of winning more organic clicks.
Number 1 organic result on google is 10x
more likely to receive a click compared to
the 10th spot
(Hubspot n.d.)
HOW CUSTOMERS SEARCH FOR INFORMATION
21. 1982: first e-commerce
company 'the boston
computer exchange' -
was an online
marketplace for people
to buy and sell used
computers
1990s Jeff Bezon
launched amazon
which was an online
book marketplace
confinity (now
paypal)
Google introduced
tools for businesses
to promote their
products in the
200o's
WHAT DO CUSTOMERS BUY ONLINE
BRIEF HISTORY OF ECOMMERCE AND ONLINE SHOPPING
cyber-monday
surpassed one
billion sales in 2010
e-commerce sales
reached 82.5 billion
in 2020
global pandemic
saw closure of
traditional brick and
mortar stores, more
movement online
(Ang, 2021)
WHAT DO CUSTOMERS BUY ONLINE
22. Apparel - $1.53 trillion
Technology - $1.14 trillion
Footwear $381.9 billion
Pet care $280 billion
Toys $104 billion
1.
2.
3.
4.
5.
WHAT DO CUSTOMERS BUY ONLINE
popular categories based on current market value
WHAT DO CUSTOMERS BUY ONLINE
(Ashique, 2023)
23. High street stores have adapted to adopt the use of technology to optimise their customer
journey approach. For example, alongside websites, shops offer their own apps and offer in-
app online incentives to promote use.
78% use retailers mobile apps more often or about the same as last year.
Mobile apps were used for loyalty cards, coupons, click and collect services, mobile self
check out services.
In comparison to 2022, 2023 saw 74% of retailer app growth. This was largely due to
immediate incentives customers were able to access.
(Business Wire, n.d).
WHAT DO CUSTOMERS BUY ONLINE
A MODERN APPROACH
WHAT DO CUSTOMERS BUY ONLINE
24. Pro's of online shopping
convenience and flexibility
wider range of products
cost effective
time saving
no queues
WHAT CUSTOMERS BUY ONLINE
Online vs offline purchasing
Con's of online shopping
physically inspect product
pick up (no need to worry about delivery
less risk of fraud and scams
personal interaction
immediate gratification
personalised service
WHAT DO CUSTOMERS BUY ONLINE
25. ONLINE VIDEO CONSUMPTION
post pandemic attention spans
ONLINE VIDEO CONSUMPTION
Videos are more important now than ever before!
Due to the decrease in attention spans of audiences, organisations are opting for short form content.
Tiktok has played a key role in promting the rise of short form media.
Other platforms are beginning to tailor their approach and are responding by adjusting their algortithms.
(Markov, 2022)
26. ONLINE VIDEO
CONSUMPTION
Live streaming represented 61% of the market share
in 2021
52% of people are more likely to share a video
75% viewers watch short form video content on
different devices
66% watched video content to learn about brand or
product
(Grand View Research, n.d.).
ONLINE VIDEO CONSUMPTION Figure 7; Cottonbro studio. (2020) ‘Browsing YouTube’ [Photograph]
27. FIGURE 8; POPULAR TYPES OF VIDEOS ON THE INTERNET BASED
ON VIDEO CONSUMPTION STATISTICS IN 2023
Music Video Viral Video Livestream Sports Educational Product review
50%
40%
30%
20%
10%
0%
ONLINE VIDEO CONSUMPTION
(Oberlo, n.d.).
28. WHY DO PEOPLE WATCH VIDEOS
relax
36.2%
Entertainment
29%
explore passion
14.7%
learn something new
12.7%
escape daily life
7.5%
In the past, people may have turned
to television to help them relax.
Recent statistics shows this need for
watching videos remains consistent
(Bump, 2023)
ONLINE VIDEO CONSUMPTION
Figure 9; A pie chart to show why people watch
videos online in 2023
29. CONSUMER TRENDS
Consumers are no longer limited to single gadgets when using technology. The modern world
is seeing a surge in popularity of wearable technology such as the smartwatch and many
people own multiple devices. Organisations may begin to offer smartwatches to employees
in a way to reduce insurance costs in the near future.
The benefits of using technology daily has lead to customers seeking for the best shopping
experience and are more likely to purchase from user friendly websites that offer the best
buyer journey.
Consumers are educated about the impact of technology on shopping experience. Kiran and
Desiata (2023) report 42.7% of internet users use ad blockers.
CONSUMER TRENDS
30. CONSUMER TRENDS
Consumers use of multiple devices has prompted omnichannel marketing strategies where
organisations should adapt their content to fit different channels and devices.
Although modern technology has significantly progressed within the past 20 years, the
motives of watching video content (to relax) remain consistent.
CONSUMER TRENDS
31. SUMMARY
Technology and internet access is so much more accessible in the modern day, this had lead to
a continuous incline in internet users globally. Although there are barriers to internet access such
as income and location, more than half the words population are internet users.
Technology is beyond shaping lives, but rather an integral part of life.
Research shows that people are more likely to search for information on their phones, and
recently, the popularity of social media search and voice search is on the rise.
Global events have also contributed to the impact of technology on ourlives. For example, the
global pandemic saw many business move online as their traditional brick and mortar high street
stores closed. Furthermore, the decrease in attention spans has lead to a rise of short form
media content. These insights allow organisations to strategise their marketing approaches to
cater for a digitalised market space where visuals are more important than ever.
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