- Access to the internet has grown tremendously since the 1980s, with over 4 billion internet users worldwide as of 2019. The introduction of smartphones revolutionized how people access the internet and content. - Search engines are the most popular way consumers search for products online. Video consumption, especially on YouTube, has also increased significantly with people preferring online videos over live TV. - While technology has connected people and made products more accessible, it can also negatively impact people's physical and mental wellbeing if overused. The COVID-19 pandemic further accelerated changes in consumer behavior toward online shopping, video communication, and digital services.

1. Rex Chancellor

2. How Audiences Use Technology and the
Impact it has on their Lives
Rex Chancellor - 76989375
South By Southwest

3. Introduction
• Connecting audiences with the
products they demand has always
been a challenge, however the
development of technology over the
past few decades has changed the
way consumers behave.
• It is important for businesses to be
one step ahead and be able to adapt
to new technology and new
consumer habits as they evolve.
• This presentation aims to explore
the changes and developments of
technology, whilst also looking at
the effect it has had on people and
the way they consume.
Rex Chancellor - 76989375

4. Access to the Internet
• The creation of the internet in
1983 was a major breakthrough,
now every network was
connected by a universal
language, this enabled people
from all over the world to interact
and ‘connect’ with each other.
• The 90’s was a huge development
period that included the creation
of www and by 1999 there were
over 255 million internet users.
(N.D. 2016)
Rex Chancellor - 76989375

5. Rex Chancellor - 76989375
Fig 4. National Statistics office. (2019) A huge increase of access for the UK population [graph]

6. Digital Devices Used by
Audiences
• The introduction of the Iphone in 2007
resulted in a huge increase in wireless
internet access for billions.
• In 2016, 75% of adults had used the
internet ‘on the go’ using a
smartphone or handeld device. (N.d.
2016)
• Globally, 47% of music consumption
happens on youtube, and more than
70% of Youtube watch time comes
from mobile devices. (Gandra, A, 2019)
• The internet has evolved from the big
PC at home to being instantly
accessible; on mobile smartphones.
• Mobile devices have more access to
social media apps and sharing
platforms.
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Fig 5. N.D. (2016) Mobile & Smartphone device are the most popular way of accessing
the internet [graph]

7. How Customers Search for
Information
Rex Chancellor - 76989375
In January 2015, the local search association asked more
than 2,000 customers …
• Search Engines came out on top as by far the most
used tool with company websites the only other stand
out.
• Consumers often make snap decisions as a lot of what
they see is on their smartphone and there is a lot of
content to get through.
• A key factor for what keeps a visitor on a site is a
professional and visually appealing design.
• Responsive web design is important because it means
your website can respond to different screen sizes and
automatically adapt to the correct one.
• 81% of shoppers conduct online research before
buying (Admin, 2017)
Fig 6. Meclabs. (2015) The Sources consumers use [graph]

8. What Consumers Buy Online
An estimated 1.8 billion people purchase goods online. (Statista, 2018)
What consumers buy online is also affected by where they shop
Rex Chancellor - 76989375
Consumer
Electronics 69%
Books 67% Clothing and
Apparel 63%
Household
Goods 38%
Office Supplies
30%
Entertainment
44%
Apparel 47% Health & Beauty
19%

9. Online Video Consumption
Rex Chancellor - 76989375
• By 2022 online videos will make up more than 82% of all
consumer internet traffic – fifteen times higher than it was
in 2017. (McCue, 2020)
• 6 out of 10 people prefer online video consumption to live
TV. (Bump, 2019)
• On Mobile alone, YouTube reaches more 18-49 yr olds than
any broadcast or TV network and has launched in over 91
countries. (Bump, 2019)
• YouTube is the second most popular social media platform
with over 1.9 billion users. (Biteable, 2017)
• Strong visual content and branding is very important for a
businesses marketing because people are stimulated and
drawn to visually appealing and ‘out of the ordinary’
material. Consumers are beginning to rely on marketing
videos from brands.
Fig 7. PowerPoint Image. Man on mobile device

10. Impact on Life
• Advances in technology have led to positive changes in life, people are more connected and have better access to a much
bigger range.
• Technologies such as social media and online purchasing platforms can have a negative effect both on our mental and
physical wellbeing.
• The overuse of technology is the main problem here and may have a more significant impact on developing children and
the young teenagers that use it.
• Impact for business, it is now easier than ever for consumers to read and write reviews on products and services.
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Physical Effects Psychological Effects
Eyestrain Depression
Poor Posture Anxiety
Reduced Physical Activity Isolation
Sleep Problems Less Social Interaction

11. Consumer Trends
• Over the past few months, with the global pandemic, countries have had to shutdown and as a result consumers have had
to adapt to a completely unknown situation.
• With social restrictions now starting to ease things may get easier but there will be a lasting impact. The way people think,
feel and of course shop has been impacted and their behaviors will be notably different for many months to come.
8 Current Trends
1. Health Concscious
2. Mental Health Aware
3. Community Driven
4. Virtual Workers & Learners
5. Fuss-Free Online Shoppers
6. Flexible First
7. Local Travellers
8. Eco Friendly
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Fig 8. Idea Communication. (2020) Consumer Trends Graphic [image]

12. Summary
• Access to the internet – as of 2019 the number of internet
users worldwide was 4. 13 billion. (Clement, 2008)
• Devices Used – the introduction of the smartphone has
revolutionized the way audiences search for content and
products.
• Search Engines – have become the most popular method
that consumers use to search for products; huge
databases.
• Most Popular Products – clothing & apparel, electronic
goods, holidays & tourism.
• Video Consumption – YouTube is the second most popular
website after google and users view more than 1 billion
hours of video each day. (Biteable, 2019)
• The Impact – technology has changed the way audiences
think and 70% say that technology has made it easier for
them to take business elsewhere. (Monsoor, 2017)
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Fig 9. Preeti. (2018) Technological Advancement [image]

13. Reference List
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• Team, C. (2016). Technological Evolution. capitalideasonline.com. Available at: https://www.capitalideasonline.com/wordpress/the-keystone-advantage-3/technological-evolution/ [Accessed 16
Nov. 2020].
• Hoffman, C. (2017). 5 ways to acces your pc’s files over the internet. howtogeek.com. Available at: https://www.howtogeek.com/192074/5-ways-to-access-your-pcs-files-over-the-internet/
[Accessed 16 Nov. 2020].
• McManus, D. (2019). Internet Access in the UK. news.02.co.uk. Available at: https://news.o2.co.uk/2019/08/13/internet-access-in-the-uk/ [Accessed 16 Nov. 2020].
• N.D. (2016). Internet Access. ons.gov.uk. Available at:
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2020].
• Gandra, A. (2019). This is how people use digital devices in the real world. [online] Medium. Available at: https://medium.com/ostmodern/this-is-how-people-use-digital-devices-in-the-real-world-
d62b0d8431fb [Accessed 17 Nov. 2020].
• Admin (2017). 89% of customers begin their buying process with a search engine. [online] Vividfish.co.uk. Available at: https://www.vividfish.co.uk/blog/89-of-customers-begin-their-buying-
process-with-a-search-engine-source-fleishman-hillard [Accessed 17 Nov. 2020].
• Bump, P. (2019). 46 Fascinating and Incredible YouTube Statistics. [online] Brandwatch. Available at: https://www.brandwatch.com/blog/youtube-stats/ [Accessed 18 Nov. 2020].
• Johnson, J. (2020). Negative effects of technology: Psychological, social, and health. [online] www.medicalnewstoday.com. Available at: https://www.medicalnewstoday.com/articles/negative-
effects-of-technology#psychological-effects [Accessed 18 Nov. 2020].
• McCue, T.J. (2020). The State Of Online Video For 2020. [online] Forbes. Available at: https://www.forbes.com/sites/tjmccue/2020/02/05/looking-deep-into-the-state-of-online-video-for-
2020/?sh=19dd79c82eac [Accessed 18 Nov. 2020].
• MECLABS, content: M., design: Scott McDaniel, code: Steve Beger (2015). Local Marketing Chart: How do customers search for products and services? [online] MarketingSherpa. Available at:
https://www.marketingsherpa.com/article/chart/how-customers-search.
• Mohsin, M. (2019). 10 Online Shopping Statistics You Need to Know in 2019. [online] Oberlo. Available at: https://www.oberlo.com/blog/online-shopping-statistics [Accessed 18 Nov. 2020].
• Saleh, K. (2019). Online Consumer Shopping Habits and Behavior- Statistics and Trends [Infographic]. [online] Invespcro.com. Available at: https://www.invespcro.com/blog/online-consumer-
shopping-habits-behavior/ [Accessed 18 Nov. 2020].
• Wallace, T. (2017). Consumer Behavior in 2020 [Infographic + $ making insights]. [online] The BigCommerce Blog. Available at: https://www.bigcommerce.com/blog/consumer-behavior-
infographic/#is-it-that-shoppers-arent-shopping.
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14. • Freedman (2020). 8 current trends in consumer behaviour across the globe. [online] Freedman. Available at: https://www.freedmaninternational.com/8-current-trends-in-consumer-behaviour-
across-the-globe/ [Accessed 18 Nov. 2020].
• Biteable (2019). 55 Video Marketing Statistics For 2020. [online] Biteable. Available at: https://biteable.com/blog/video-marketing-statistics/ [Accessed 18 Nov. 2020].
• Clement, J. (2008). Topic: Internet usage worldwide. [online] www.statista.com. Available at: https://www.statista.com/topics/1145/internet-usage-worldwide/ [Accessed 18 Nov. 2020].
• Idea Communication (2020). Consumer Trends Graphic. idea-communication.com. Available at: http://idea-communication.com/consumer-trends-2021/ [Accessed 18 Nov. 2020].
• Monsoor, H. (2017). 6 Ways Technology Impacts Customer Thinking, Behavior, And Experience | CustomerThink. [online] customerthink.com. Available at: https://customerthink.com/6-ways-
technology-impacts-customer-thinking-behavior-and-experience/ [Accessed 18 Nov. 2020].
• Preeti, S. (2018). Technological Advancement. systweak.com. Available at: https://blogs.systweak.com/50-years-of-technological-advancement-infographic/ [Accessed 18 Nov. 2020].
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