Over the past few decades, technology has become integrated into everyday life. People now access the internet using a variety of devices for many purposes. This has given consumers more power in accessing information and interacting with others globally. They have also learned to filter information efficiently and provide feedback online. Marketers must adapt to these changes by utilizing digital marketing strategies, gathering consumer data, and engaging with audiences on social media to understand and connect with increasingly empowered and informed consumers.
How consumers use technology and the impact it has on their lives BebeDyl
This presentation explores how technology is utilised everyday by consumers, how they are increasingly becoming more dependent on technology for both help and entertainment purposes, and how the Internet is significantly advancing every day, affecting business, education, government and healthcare.
The Evolution of the Internet - in this presentation I will be look at How the Internet was created, how consumers access the internet, the different ways we use the internet, what consumers buy online, consumer trends and how consumers search for information.
How consumers use technology and the impact it has on their lives BebeDyl
This presentation explores how technology is utilised everyday by consumers, how they are increasingly becoming more dependent on technology for both help and entertainment purposes, and how the Internet is significantly advancing every day, affecting business, education, government and healthcare.
The Evolution of the Internet - in this presentation I will be look at How the Internet was created, how consumers access the internet, the different ways we use the internet, what consumers buy online, consumer trends and how consumers search for information.
The impact of technology on consumer behaviourLaura Alemany
Technology has drastically evolved over the past couple of decades, fuelling the connectivity that brings the world together, while influencing and changing consumer behaviour. This presentation illustrates the impact of technology in our everyday lives.
1) Key Internet Trends
2) Status Update – Tech Stocks / Education / Healthcare
3) Re-Imagining Continues
4) Screen + Video Growth = Still Early Innings
5) China’s Epic Share Gains
6) Public Company Trends
7) One More Thing(s)...
8) Ran Outta Time Thoughts / Appendix
Hello everyone. My name is Zane and I am a student in Digital Marketing Academy in Ireland.
I’m 32 years old and feel lots of passion towards digital marketing.
Today I would like to discuss a technology impact on the consumers life.
Assignment 2: How consumers use technology and its impact on their livesCarolinaCoronado18
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
Assignment 2 task 1 Evolution of digital marketingPetraSomogyvari
The Evolution of Digital Marketing
1, Access to the Internet, 2, Digital devices used by audiences, 3, How consumers search for information, 4, What consumers buy online, 5, Online video consumption 6, Consumer trends 7, Trends
Evolution of Digital Marketing Wendy SmalleyWendySmalley1
How consumers use technology and the impact on their lives. From desktop to mobile devices, from dial-up to wireless connectivity, the power to the people and how technology bypasses cultural differences.
Hi everyone, thanks for being here.
You can find a presentation about the technology and its impact on consumer's lives. Throughout the presentation, you will find several data charts from known sources about the use of internet, impact of COVID-19, digital devices, video consumption, how customers search for information and recommendations.
This presentation was done for my assignment 2 of my Postgraduate Diploma in Digital Marketing.
You can learn more about the impact of technology on consumer's lives on my YouTube video. You can find the link below:
https://www.youtube.com/watch?v=1aLeFQY_s9w
If you are interested in knowing more about my work, and get updates on my findings, you can also visit my blog.
https://vadigitalmarketer.blogspot.com/
Make sure to follow me to keep up with my future work.
If you have any questions, you can always contact me on VA.DigitalMarketer@outlook.com.
The impact of technology on consumer behaviourLaura Alemany
Technology has drastically evolved over the past couple of decades, fuelling the connectivity that brings the world together, while influencing and changing consumer behaviour. This presentation illustrates the impact of technology in our everyday lives.
1) Key Internet Trends
2) Status Update – Tech Stocks / Education / Healthcare
3) Re-Imagining Continues
4) Screen + Video Growth = Still Early Innings
5) China’s Epic Share Gains
6) Public Company Trends
7) One More Thing(s)...
8) Ran Outta Time Thoughts / Appendix
Hello everyone. My name is Zane and I am a student in Digital Marketing Academy in Ireland.
I’m 32 years old and feel lots of passion towards digital marketing.
Today I would like to discuss a technology impact on the consumers life.
Assignment 2: How consumers use technology and its impact on their livesCarolinaCoronado18
Digital technology has impacted the lives of consumers and businesses around the world. With access to the internet and the lowering cost of smart devices, audiences use the internet to improve their daily lives. In this connected world, access to information is seen as a necessity rather than a convenience.
Assignment 2 task 1 Evolution of digital marketingPetraSomogyvari
The Evolution of Digital Marketing
1, Access to the Internet, 2, Digital devices used by audiences, 3, How consumers search for information, 4, What consumers buy online, 5, Online video consumption 6, Consumer trends 7, Trends
Evolution of Digital Marketing Wendy SmalleyWendySmalley1
How consumers use technology and the impact on their lives. From desktop to mobile devices, from dial-up to wireless connectivity, the power to the people and how technology bypasses cultural differences.
Hi everyone, thanks for being here.
You can find a presentation about the technology and its impact on consumer's lives. Throughout the presentation, you will find several data charts from known sources about the use of internet, impact of COVID-19, digital devices, video consumption, how customers search for information and recommendations.
This presentation was done for my assignment 2 of my Postgraduate Diploma in Digital Marketing.
You can learn more about the impact of technology on consumer's lives on my YouTube video. You can find the link below:
https://www.youtube.com/watch?v=1aLeFQY_s9w
If you are interested in knowing more about my work, and get updates on my findings, you can also visit my blog.
https://vadigitalmarketer.blogspot.com/
Make sure to follow me to keep up with my future work.
If you have any questions, you can always contact me on VA.DigitalMarketer@outlook.com.
Technology | How it affects the lives of consumers.pdfChelsea937766
In this presentation you will see how the use of the internet has drastically changed the way consumers live their lives. You will also see how the use of the internet itself has changed over time. As well as the change and increase in alternative or multiple device usage to access the internet.
Taking a quick look at how consumers use technology... As technology evolves, it becomes increasingly entwined within everyday lives. To forge a deeper connection with their target audience, brands can capitalize on the power of technology by focusing on the digital landscape within their Marketing Mix.
How Consumers Use Technology And Its Impact On Their LivesNatalieLambOrridge
A presentation as part of my British Academy of Digital Marketing Diploma exploring how consumers use technology and the impact this has had on their lives.
HOW TECHNOLOGY HAS IMPACTED THE LIVES OF CONSUMERS AND BUSINESS - slideshare.pdfLorenzoBielli2
Speak about internet users distribution in the world, the growth of the internet and the speed connections.
I Answer different questions such as:
what are the most used devices to access the internet?
how people use internet?
what people purchase online?
And much more like the key role of online videos and how technology affects consumers and businesses in «digital era».
An online presentation that illustrates how consumers use technology and its impact on their lives. The document is a summary of comprehensive online research that explains how audiences use technology and its impact on their lives.
how consumers use technology and its impact on their livesssuser1157d9
The Internet has changed customers' behavior, everyday routines, and the way of thinking. Evidently, the impact on the modern world is huge. What is the Internet's evolution, and how does it impact consumers' lives?
How consumers use technology and its impact on their livespedro246496
The internet has become vital on the modern world. Our daily life and most of our routines have become unthinkable without the use of it. It wasn’t always this way though; the history of the internet started in 1960 as a government need for a better route of communication. From simple computer networks to global intercommunication and instantaneous wireless connectivity, the fast and dramatic evolution of the internet has had a tremendous impact in changing the nature of technology and in how we communicate.
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How audiences use technology and its impact on their lives
1. HOW AUDIENCES USE
TECHNOLOGY AND ITS IMPACT
ON THEIR LIVES
EVOLUTION OF DIGITAL MARKETING
Roberta Rosignoli
76767982
2. INTRODUCTION
Over the years technology became an integral part of our
existence. It revolutionized the world we are living in and the way
we approach it, thanks to the Internet we have all the information
we need to our fingerprint.
We connect to internet on a daily basis, from computers, mobile
phones, tablet, smart watches, TV, and also cooking tools that
tell us how to prepare dishes.
Certainly, the internet innovated our lives and it has also made
them easier.
3. “In simple terms, the Internet is a system of communication between computer
networks that allows information (whether it’s text, images, sound, or video) to be
passed from one location to another”
Plusnet plc, 2018, What is the internet and who invented it? Online
WHAT IS THE INTERNET
Fig1. Hoffman, C. (2018) How does the internet work? JPEG
4. “For many years, the Internet was predominantly used by government groups and
scientists,
but in 1995, commercial Internet access started to be sold to consumers”.
Plusnet plc (2018) What is the internet and who invented it? Online
1. From the Dial-up Internet to the Fibre optic broadband
Fig3. EFIRM (2017) Fibre Optic Cable - Role of fiber optic in digital India mission,
JPEG
Fig2. Tech-FAQ, (n.d.) What is a
Dial-Up connection? GIF
EVOLUTION OF
THE INTERNET AND TECHNOLOGIES
5. • ‘80s
1G
FIRST M
OBILE PHO
NE
• ‘90s
2G
FIRST
TEXTING
DEVICES
• 2010
4G
MOBILE
SPEEDS OF
TODAY
• 2020
5G
CONNECTIVE
PLATFORM FOR
IoT
• 2001
3G
BROUGHT
US ONLINE
Fig 6. MyBroadBand
(2015) Mobile phones :
1985-2015, JPEG
Fig 7. (n.d) Netflix Ios
Mobile redesign PNG
Fig 8. Tecchia, M.G.
(2018) Internet of
things, JPEG
Fig 5. MyBroadBand (2015)
Mobile phones : 1985-2015,
JPEG
Fig 4, Italia mobile (2019)
1G, 2G, 3G, 4G, 5G: storia
dell'Internet Mobile. Cosa
cambierà con il 5G? JPEG
2. From the 1G to the 5G
7. WORLD INTERNET USAGE AND POPULATION
2020
0%
100%
200%
300%
400%
500%
600%
11.56% 1.91%
592%
2.41% 5.40%
222% 277%
Growth 2000-2020
Groth 2000-2020
World Penetration rate
58,7%
Chart 2. created by Roberta Rosignoli with“Internet
word Stats, Internet users estimate stats, Dec2019”
data
8. DESKTOP VS. MOBILE VS. TABLET
MARKET SHARE WORLDWIDE
FEB 2019 – FEB2020
• Mobile 51,74%
• Dekstop
45,64%
• Tablet 2,65%
Fig 9. Statcounter GlobalStats (2019) JPEG
DIGITAL DEVICES USED BY AUDIENCE
9. According to the Cisco Annual Internet Report
2018- 2019, “M2M connections will be half of
the global connected devices and connections by
2023.
The share of Machine-To-Machine (M2M)
connections will grow from 33 percent in 2018
to 50 percent by 2023. There will be 14.7 billion
M2M connections by 2023.
Within the M2M connections category (which is
also referred to as IoT), connected home
applications will have the largest share and
connected car will be the fastest growing
application type” Cisco Annual Internet Report,
2018–2023, 2020 online
Fig 10, Cisco Annual Internet Report, 2018–2023, 2020
online
“Nowadays people can access the internet with any device once equipped with appropriate
connectivity”. (Piejko, P. 2015)
DIGITAL DEVICES USED BY AUDIENCE
10. Nowadays for any doubts, question or
recommendation, people turn to the
web.
Consumers check on blogs, websites,
search engines, social media, review
platforms etc…
Web 2.0 - Evolution in the way use
technology: connect and communicate with
other like-minded individuals. Create
HOW CUSTOMERS SEARCH FOR
INFORMATION
Fig 11 Marketing Land (n.d) Social Media Marketing, JPEG
Fig 12 Dada, B. (2017) Unsplash.com
“Have a question? Ask Google!”
11. INFORMATION SEARCH TRENDS
• Google categorizes the ways people
search the web in three ways:
• GO (Navigation queries) when
consumers visit a specific site or
page, looking for something they
already know they know exists
(facebook.com, a brand name etc..)
10% search volume
• KNOW (informational queries)
people looking for answers (how old
is the Queen? What is the time in
NY?) 80% search volume
• DO (Commercial/ transactional
queries) queries driven by an intent
to buy. ( best price gas 2020, best
restaurant with a view in London)
10% search volume
Fig 14. Wikipedia (n.d), JPEG
Fig 15. Masseria Montarato (n.d), PNG
Fig 13. twitter @idealo (n.d), JPEG
12. ONLINE OR OFFLINE
SHOPPING?
Online Shopping
• 57% of consumers prefer to shop
online,
• 31% of consumers prefer visiting the
physical shop,
• 12% of consumers said both ways are
the same for them.
(Bizfeel, Bedgood, L. (2019) 25 Stats on
Consumer Shopping Trends for 2019)
57%31%
12%
Shopping preference
prefer to shop
online
prefer physical
shop
same
Chart 3. created by Roberta Rosignoli with Bedgood, L.
(2019) 25 Stats on Consumer Shopping Trends for 2019
data
13. WHAT CONSUMERS BUY ONLINE
Fig16. Eurostat (2019) Online purchases, EU-28, 2019 PNG
Figure 16 shows that most purchases
involved are:
• clothes and sports goods (65 %)
• travel and holiday accommodation (54 %)
• household goods (46 %),
• tickets for events (41 %)
• books, magazines and newspapers (33 %)
Fewer than one in five e-shoppers bought
computer hardware (17 %), medicines (16 %)
and e-learning material (8 %).
Eurostat (n.d.), Ecommerce statistics for
individuals
14. ONLINE VIDEO CONSUMPTION
• According to the Zenith’s data, the
amount of time spent watching
online video has grown at an
average rate of 32% per year
between 2013 and 2018.
• “This fast-expanding supply of
audiences is fuelling rapid growth
in demand from advertisers,
making online video the fastest-
growing digital channel by
advertising expenditure” said
Barnard, J. Head of Forecasting at
Zenith.
84
100
75
80
85
90
95
100
105
Daily minutes spent watching online video
Global online video viewing
2019 2021
Chart 4. created by Roberta Rosignoli with
Zenith Data “online video viewing to reach 100 minutes a day
in 2021 data
15. ONLINE VIDEO SUCCESS
A combination of music, images & messages
• EASIER to consume that reading
• More ENGAGING than pictures and music
“Amplifies advertisers’ ability to reach
consumers with high-impact brand building ads”
James, M. (2019) Zenith
Fig 16. and 17. Gify.com (n.d)
16. ONLINE VIDEO:
FROM TRADITIONAL MEDIA TO DIGITAL MEDIA
Fig18. Felix 2020 Online Video Consumption Statistics
81
70
63
49
0
20
40
60
80
100
Video Lenght
The Larger the screen,
the longer the content
Smart TVs Tablets Dekstop Mobiles
• Streaming (Amazon, Netflix, Apple Tv)
• Social video (Youtube tutorials, Social
Media fun entertainment, finding
news, keep up with friends)
• Video marketing (in-stream / out-
stream video, augmented reality)
Felix (2020) Online video consumption statistics
Chart 5. created by Roberta Rosignoli with USC Marchall data
17. CONSUMER TRENDS
CUSTOMER DECISION JOURNEY
PROBLEM
RECOGNITION
(car is broken)
EVALUATION OF
ALTERNATIVES
(Shall I fix the car or buy a
new car, would a motor bike
be better?)
POST PURCHASE
EVALUATION/
BEHAVIORS
(return item)
INFORMATION
SEARCH
(how much does a new car
cost?)
PURCHASE
Theory
Complications
Chart 6. created by Roberta Rosignoli with Fig17. Felix 2020 Online
Video Consumption Statistics data
18. CONSUMER TRENDS
FROM CONSUMER TO PROSUMER
Fig19.Abbà, M. (2018) Prosumer: definizione ed esempi JPEG
Fig 20. Natella, S. (2020) Chiara Ferragni Oreo edizione limitata,
scoppia la polemica: ecco quanto costano JPEG
19. SUMMARY
• The internet and the new technologies gave consumers the tools to be more
informed and to interact with other people around the world. They want to
access the internet faster and more frequently and they have learnt how to filter
out relevant items and how to block out what is irrelevant. Users are posting
their opinion online for all to see, and are consulting the opinion of their online
peers before making purchasing decisions.
• Digital technology has shifted the balance of power in favour of the consumers,
they are getting increasingly involved in the creation of products and services
they purchase and social media has a large role to play on it (Ryan, D 2015, 14-
16).
• Because of all these new challenges, if marketers want to connect with
consumers they must change and adapt their approach, take advantage of
marketing technologies, advertising, social media influencers. They must also
gather consumers’ data and feedback to target the correct audience and gain
new customers, they cannot limit to push information out to them as they used
20. REFERENCE LIST
Ryan, D., 2015. In Understanding of Digital Marketing 3rd Edition, Kogan Page London, Philadelphia, New Delhi, pp. pp. 14-16
Plusnet plc writer, 2018, What is the internet and who invented it? [Online]
Available at: https://www.plus.net/home-broadband/content/history-of-the-internet/ [Access 19.03.2020]
Stojanov, Z., 2017, The 6 Main Ways Technology Impacts Your Daily Life [Online]
Available at: https://tech.co/6-main-ways-technology-impacts-daily-life-2017-02 [Access 19.03.2020]
Piejko, P. 2015, Which Type of devices have browsers? [Online]
Available at: https://deviceatlas.com/blog/which-devices-have-browsers [Access 19.03.2020]
Owaida, A. 2019 How concerned are you about the privacy challenges of your IoT devices [Online]
Available at: https://cybersecurityreviews.net/2019/10/10/how-concerned-are-you-about-the-privacy-challenges-of-your-iot-devices/
[Access 19.03.2020]
Cisco, 2020, Cisco Annual Internet Report, (2018–2023) White Paper [Online]
Available at: https://www.cisco.com/c/en/us/solutions/collateral/executive-perspectives/annual-internet-report/white-paper-c11-
741490.html [Access 20.03.2020]
Eurostat (n.d.), Ecommerce statistics for individuals, Internet users who bought or ordered goods or services for private use in
the previous 12 months, by age group, EU-28, 2009-2019 [Online]
Available at: https://ec.europa.eu/eurostat/statistics-explained/index.php/E-
commerce_statistics_for_individuals#Most_popular_online_purchases [Access 20.03.2020]
21. REFERENCE LIST
Miller, M. (N.D.) Understanding How People Search The Web, Bowlerhat.co.uk [Online]
Available at: https://www.bowlerhat.co.uk/understanding-how-people-search-the-web [Access 20/0372020]
Joanna, C (2020) Video Marketing statistics to know for 2020 [Online]
Available at: https://www.smartinsights.com/digital-marketing-platforms/video-marketing/video-marketing-statistics-to-know/ [Access
21.03.2020]
Zenith Media (2019), Zenith Data “online video viewing to reach 100 minutes a day in 2021 [Online]
Available at: https://www.zenithmedia.com/online-video-viewing-to-reach-100-minutes-a-day-in-2021/ [Access 21.03.2020]
Felix (2020) Online video consumption statistics
Available at: https://millennialstudios.co.uk/blog/online-video-consumption-statistics/ [Access 21.03.2020]
Genelius (2010) The Shift from CONsumers to PROsumers, Forbes [Online]
Available at: https://www.forbes.com/sites/work-in-progress/2010/07/03/the-shift-from-consumers-to-
prosumers/#6c25528433df/ [Access 21.03.2020]
USC Marchall, n.d. University of Southern California [Online]
Available at: https://www.consumerpsychologist.com/cb_Decision_Making.html [Access 23.03.2020]