The candidate seeks to accomplish career goals through diligence and self-motivation. They have over 7 years of experience in IT services, solutions, and products sales across Asia Pacific, South Africa, and the Middle East. Their experience includes end-to-end sales, market research, proposal preparation, account management, and devoting business plans to accelerate revenue growth. Currently working as a Regional Business Manager for APAC, their role involves managing sales teams, account closures, and business development in Singapore, Australia and other regions.

1. Career Goal:
Accomplish as a successful professional proving my competencies through my diligence and self
motivation to attain high level targets and establish a long term association in a professional
organization.
Work Status:
• Holding a valid business visa for Singapore
Synopsis:
• Over 7+ years of experience in IT services, solutions and products sales
• Fair best in the startup business - Handled start up business and have successfully cracked deals
in the new geo’s APAC, South Africa, middle east countries
• Experienced contribute end to end sales, market research, market analysis, competitive analysis,
report generation, mailer campaigns, field sales, Partner program, events, Staffing
Augmentation, RPO, Bidding
• Preparing proposals for various industries across the various geographies, APAC being my core
strength
• Experience in working closely with prospects and Internal team in order to generate business and
increase the revenue flow
• Experience in devising & executing business plans, account management, pre & post-sales efforts
for accelerating revenue returns and growth
• Exceptional interpersonal, communication and presentation skills with demonstrated abilities
• Handled key strategic accounts involving regular client interactions and quality assessments for
ensuring customer satisfaction
• Account Management – Strengthening Client Relationship, Account Mining, Service Delivery
Management resulting in increase of revenue
Work Experience:
Currently working at – Fortunesoft IT Innovations Pte Ltd
Duration: Sept 2015 – Till date
Role: Regional Business Manager APAC
Activities and Insight:
• FortuneSoft has been in the business for about 9 years now. Being US centric, Fortunesoft decided
to span its way through the APAC region with the idea of a global footprint. What better than
“Singapore” and “Australia” as a start point?
• APAC effort started in 2015 September; Mission – Explore, pitch, win and conquer! Ultimate goal
– Singapore and Australia a gateway to the APAC market!
• Exclusively worked for Australia, Singapore geo’s
• Played a key role in strategizing business plan for APAC
• Building the sales team for APAC
Page 1
#37, Ground floor, Bhuvaneshwarinagar, RT Nagar Post, Bangalore-
560032
Or
143 Cecil Street, 16-04, GBBuilding, Singapore -069542
Email Id: Pradi.changappa@gmail.com
Changappa.L.M

2. • Industry focus Independent software Vendors, Education, Digital Media, mobile, Travel and
Hospitality
• Horizontals – Application Migration, Development, Customization, Integration, Testing,
Maintenance and support, Mobile app development, IBE-GDS
• Responsible for training various sales teams in various geographies within Fortunesoft, also
training offshore teams in US and Europe
• Manage the offshore sales team and frequently visit Singapore, Australia on a monthly or bi
monthly basis to meet existing and new customers for account management and closures
• Project closures – 2 ((ODC – 2 resources @4k SGD), (Fixed Bid – 20K))
Currently working at – IonIdea Pte Ltd
Duration: Jul 2011- Sept 2015
Role: Asst Regional Business Manager APAC
Activities and Insight:
• IonIdea has been in the business for about twenty odd years now. Being US centric, IonIdea
decided to span its way through the APAC region with the idea of a global footprint. What better
than “Singapore” and “Australia” as a start point?
• APAC effort started in 2011 July; Mission – Explore, pitch, win and conquer! Ultimate goal –
Singapore and Australia a gateway to the APAC market!
• Exclusively worked for Australia, Singapore, HongKong and Malaysian geo’s and made this a
successful territory
• As this was a new and startup geography I personally took interest and responsibility for
generation of Leads, post which running Campaigns, prospecting, pricing, negotiation closure and
account management
• Industry focus BFSI, Telecom, Independent software Vendors, Education, Healthcare
• Horizontals – Application Migration, Development, Customization, Integration, Testing,
Maintenance and support
• Infrastructure management and support services – SAAS, PAAS
• Products and solutions selling – cloud based services, Windows 2010; CRM - Sugar, Sage, SAP;
ERP- SAP; HRMS solutions, Payroll solutions, HQ Management System, Fleet management
systems, Training management system, IonKudos
• Responsible for training various sales teams in various geographies within IonIdea, also training
offshore teams in US and Ukrain
• Responsible for interviews “interviewing panel”
• I had my first closure in this market in the month of October 2011 and this was our maiden
account which was followed by 16 other accounts till date (1st
account within a months’ time)
• Manage the offshore sales team and frequently visit Singapore, Australia on a monthly or bi
monthly basis to meet existing and new customers for account management and closures
• Along with APAC now I also take care of the new business in the Middle East and South Africa
inline with the company’s goals
Working at – Tavant Technologies
Duration: Sept 2010 – Jul 2011
Role: Assistant Business Manager - US
Activities and Insight:
• Manage lead generation solution campaigns offering business and services solutions across the
US geo’s and across various verticals
Page 2

3. • Started with EST and slowly conquered other regions in the US
• My First closure here was in the month of December which was followed by 2 more closures
(revenues – 25k, 53k, 78K)
• Each sales executive was a SME who would be trained on their particular industry, services
offering and domain specific solutions
• Responsible for database generation, lead generation(cold calling/email marketing),
qualifications, closures
Worked at - ITC Infotech India Ltd
Duration: Sept 2008 – Sept 2010
Role: Senior Business Development Executive - Europe
Activities and Insight:
• My first sales job , Target geography (Europe)
• Started with Nordic slowly established my target geo and took the whole of SCANDANAVIAN
region and DACH
• By the end of 2 years I was working for the whole of Europe, UK, Middle East and Africa focusing
on Telecom, Manufacturing, Travel, hospitality, transportation and media, CPG and Retail sector
• Manage lead generation solution campaigns offering IT services and solutions across European
geo and across various verticals
• Each sales executive was a SME who would be trained on their particular industry, services
offering and domain specific solutions
• But the scope was restricted to only lead generation, however we were exposed and actively
participated at all levels lead qualification coordination and closures
• Responsible for database generation, lead generation(cold calling/email marketing),
qualifications
• Closed 2 accounts with the help of my onsite business manager
Roles and Responsibilities:
• Responsible for lead generation campaigns to prospect, qualify, develop and document potential
marketing opportunities
• Manage lead generation solution campaigns offering business and services solutions across
various geo’s and across various verticals.
• Coordinate between prospect and internal team during proposals, exchange of information.
• Coordinate between prospect and internal team during bid management
• Conduct analytical market researches to identify market traction of solutions in European market
• Creation of status reports of lead generated month wise for accountable verticals
• Conduct prospect research to understand customer needs, market opportunities and competition
• Responsible for commercials jointly with my management,
• Responsible for getting NDA’s signed, sharing work flow and corresponding approach note
• Worked on various contracts/agreements like MSA, PSA, Teaming Agreement, NDA etc
highlighting scope of work and pricing
• Worked on new start up geographies and successfully have got continuous business making the
initiative a success working in line with the companies goals
• Met the annual and quarterly revenue targets without fail most of the time
Achievements:
Page 3

4. • New Geography - Setting up the APAC business operations from the scratch at IonIdea
• Successfully closed accounts on various technologies and projects, Speciality in selling – Product
Engineering.
• Travelled to Singapore to set up the business operations and have been successful
• Setting up new teams in various geographies and training them to meet the organizations goal
• During my previous experience, I was able to create interest and got traction from the new
prospects and have maintained a consistent performance till date achieving my targets
• I hold a certification on Sun Microsystems SPARC Processors & X64 processors in all the levels
Low, medium and high on both sales and technical.
• Possess knowledge on selling IT services like Application development services (Java technologies
MS Technologies, Mobile Technologies Etc), Enterprise applications (ERP- SAP, SAGE CRM – SAGE,
Sugar, SIEBEL, People soft), Infrastructure Support Services, and BI/DW, Web development and
design services as well as industry specific solutions.
• Consistently achieved the targets and also over achieved at times.
Educational Qualification:
• BE Computer Science – VTU
• Masters of Business Administration (International Business Operations) – MBA
• Hold a valid work permit for Australia
Technical and Analytical Skills:
• Operating Systems: WIN 97, 98, 2000, XP, VISTA, 7, 8, 8.1 (User experience only)
• Tools : MS office, Open Office, Tally
• CRM: Sales Force, PeopleSoft, Sugar, SAG, SAP, Siebel
• ERP: SAP, Oracle, Movex
• Programming: C, C++, Java, .Net
Certifications:
• Sales certified Professional
• Sun Sparc & X64 processors sales and Technical certified professional
Interests:
• Cycling (I run a cycling group- Bangalore Cyclist Group) help NGO’s raise funds for a Nobel cause
• Travelling, biking, Trekking(Organized trekking camps)
• Playing cricket, football ( I play for a Bangalore based club), squash(Played for various clubs and
corporate matches)
• Listening to music, playing guitar and drums
• Reading news papers, books or any online materials
Languages Known:
English, Hindi, Kannada, Tamil, Telugu, Coorgi, Malayalam
Page 4