KMWorld 2015 Presentation from Enterprise Knowledge discussing the changing landscape and best practices regarding successful design, implementation, and support for Social Networks.

1. © Enterprise Knowledge, LLC
Enterprise Social Networks: Evolving Models for
Success
Craig St. Clair, Principal Consultant

2. © Enterprise Knowledge, LLC
Social networks baseline: 2011
• Championed by a couple of evangelists
• Hired consultants to get it started – all very conceptual
• Interest from senior executives
• Set up pilot groups
• Assigned executives to seed conversations (weekly posts)
• Monitored behavior for several weeks
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50 year old technology company – culture typified by
traditional big enterprise behavior
Failed miserably

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Why didn’t it work?
• Lack of Pain + Force of Habit = Low Adoption
• Too much effort > Not enough (immediate) return
• The relevancy issue > Employees have real jobs and
deliverables
• Multiple fire hoses
• “Disruptive” isn’t the answer
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A legendary sound technology company: 2013
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Social tools
integrated on the
home page
Aggregation of
streams the
individual is
following
Traditional
announcement
communications
driven through
the stream

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International architecture firm: 2014
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Embedded on
the home page
of the intranet
Independently
available via app
Streams are
organized around
practice areas
Tightly integrated
with custom
MySite pages

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An international architecture firm: 2014
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Dedicated social
streams for
knowledge
capture for
individual
projects

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Key Concepts for Social Network Design
• Design it: Social networks can be purpose-built
• Manage it: Monitor and manage the proliferation of social
groups
• Get the right mix: Social content is just part of the content
equation
• Look for organic information exchanges > move them to social
tools
• Avoid the pure techno-phile as evangelist
• Enterprise social networks are not Facebook; they are a tool
for business and the same rules apply
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8. © Enterprise Knowledge, LLC
Thank you.
Craig St. Clair
Enterprise Knowledge, LLC
www.enterprise-knowledge.com
@EKConsulting