Happy New Year in 2017. Prediction of coming trend, technology would exntend the region to hardware, in other words, data driven pipeline sustain the new business models. Drone, Automatic Vehicle, Track, other transportations goes to replace the data center norm, decentralized the realms, people have to analyze the inconsecutive stream. Whether AI would be swallowed the volume, or not, up to our progress.

1. Marketing Case #79

2. Overview of Industry
Happy New Year in 2017. Prediction of coming trend,
technology would exntend the region to hardware, in
other words, data driven pipeline sustain the new
business models. Drone, Automatic Vehicle, Track,
other transportations goes to replace the data center
norm, decentralized the realms, people have to analyze
the inconsecutive stream. Whether AI would be
swallowed the volume, or not, up to our progress.
Honda Story 7th
Honda has been invented own strategy, not only for the technological
steps, but sales or metchant communication. What if they were worked
with government, it might be different views, but they did have nothing
more asset to create the affluent cash, wildly to push original process to
build the business faster.

3. Vision Driven
As you can’t judge a book by its cover, Soichiro Honda looks like
common engineer, but internally he holds strong vision to develop the
No.1 International products. Sales candidates got the interviewed with
him, overwhelmed against the magnificent vision, and it fascinated to
vibrate his heart to start working in his business.
Become No.1 Product

4. Mass Product
Mr. Fujisawa was peeping the time to scale their products. Once the
appearance of Cab F models, that aiming for public, looks smart and
cute, would attract the audiences. He believed to be accepted by the
many consumers of latest updates, with no moment, he had to seek the
best channels.

5. Direct Mail Strategy
Vibe the heart is key issue for sales message. Fujisawa wrote the
letters to all potential merchants “Customer demand tend to prefer the
engine model bikes, Honda produced that one, please call us back if
you want”. Sent to 50000 prospects, and got the request over 30000
candidates.

6. Mail Communication
Second, he promptly wrote back with his fingers to the potential
merchants, “Pleasure with your interest. We’ll deliver one products per
order, discount from retail price to special value for you. You can
choose the balances, whichever you want to send the money”. In
addition, cooperate with bank manager, they also sent to the potential
invitation.
Bank

7. Advance Received model
At that time, commission sales is common sales model among the
trades. Not to following this traditional process, he invented their own
cash flow steps, to deposit first for product sales. It seems to be risky,
but originally cultivate the pipeline to distribute the Honda Brand.
HondaMerchant
First Cash transfer
Second Send the Products