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Adobe Summit 2017 Highlights - #CXP, #AI + #Data

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A quick recap with highlights from select speakers tied to the Financial Services industry and its rapidly evolving transformation.

Published in: Marketing
  • This blog post is about the seven takeaways from Adobe Summit handpicked by the Softcrylic Team Members who attended Adobe Summit 2019 in Las Vegas, Nevada. http://bit.ly/2D4bSeU
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  • Adobe Summit 2019: we bring you a list of Top Audience Manager (DMP) Sessions that we recommend you attend so you make the best out of your Summit experience. http://bit.ly/2J6SL9x
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  • It’s February and the Adobe Summit is right around the corner. Here are the top five picks for sessions focused on optimization and personalization with Adobe Target. http://bit.ly/2TLhNeS
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  • Meet the Softcrylic team at Adobe Summit on March 25—29, 2018. This team works with a broad range of clients helping solve complex business challenges spanning Digital Analytics, MarTech, AdTech and Customer Experience. https://goo.gl/wducVy
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  • Adobe Summit is one of the largest conferences with nearly 300 sessions split. Here are few tips to get the most out of Adobe Summit this year. https://goo.gl/DnrSAz
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Adobe Summit 2017 Highlights - #CXP, #AI + #Data

  1. 1. Siping Roussin Director of Global Digital Analytics, MetLife Chris Young Director of Financial Services Industry Strategy, Adobe John Mellor VP, Business Development Strategy, Adobe @MellorTime SapientRazorfish just returned from Adobe Summit 2017, where our financial services experts and clients found insights and inspiration for the coming year. The annual conference focuses on Digital Marketing, from Adobe’s latest offerings to the trends and innovations connecting brands to their customers. Financial Services were a hot topic at this year’s event, with a dozen sessions on the industry, plus mixers and a “Super Session.” Ultimately, the topics on the minds of FS attendees were prevalent across all tracks and industries: data, mobility, AI, and personalization. But the three most important themes this year were experience, experience, experience. “’Intelligence is changing the world’ @parasnis #adobesummit #ai #cx” Pam Moore Founder & CEO, Marketing Nutz @PamMktgNut “#Blockchain disruption and #AI-driven #IoT among analysts’ top 10 predictions” Tony Dunn Chief Social Media Architect, VMware @tony_dunn “#AdobeSensei use case - selecting new stock images for a bank website based on the age and gender of the account holder. #AdobeSummit” Geoff Snowman @geoffsnowman Insights from Adobe Summit 2017 Customer Experience “It’s time for the digital intervention. And time to focus on simplification and redefining the customer experience.” “Experience matters more than ever. The number one priority for all companies should be optimizing the customer experience.” "We are not just marketers anymore. We are not just stewards. We are ambassadors of experience." “You need to treat analytics like a religion. Any project would not be successful if we didn’t test our capabilities with analytic tools. It truly helps show what success actually looks like.” John Glinksi Senior Digital Analyst, Vanguard “In regulated industries, customer experience involves complex communication paths, but customers still expect personalization #adobesummit” Whitney Hoshaw Oregon Community Credit Union @whitneyt1 “74% of financial leaders focus on multichannel personalization based on digital and CRM data, vs 34% all leaders surveyed.” Chris Young Director of Financial Services Industry Strategy, Adobe “#Blockchain will move into commerce / transactions and disrupt many industries - educate thyself to prepare #adobesummit” Mark Osborne Digital Marketing Consultant @re_mark_able SapientRazorfish partners with financial services institutions to shift their focus to the customer and approach all facets of digital transformation through that lens. We combine deep financial services expertise and experience-design chops with data strategy, artificial intelligence, mobile-first design and more in order to innovate and deliver seamless experiences for customers and employees alike. Would you like to learn more about the insights and discussions from Adobe Summit 2017, or SapientRazorfish’s transformation solutions for banks facing customer-driven disruption? Contact us today. COPYRIGHT 2017 SAPIENTRAZORFISH Personalization is high on the list of consumer expectations today. But it’s the total end-to-end customer experience that made headlines at nearly every session of this year’s Summit. Today, banks, insurers, and asset and wealth managers are just at the beginning of truly personalizing experiences as well as connecting the physical and digital channels. While we are still at the beginning of the AI marketing journey, the announcement of Adobe Sensei—a unified AI and machine learning framework—puts it within reach of many brands, using your data to create, target, personalize and push digital customer experiences. As marketing AI continues to develop, FSIs will be able to target the right customer segments, at the right time, with relatable content and personalized experience. Data is another key piece of the personalization puzzle, and the highly regulated financial services industry faces unique challenges when it comes to both capturing and using it—whether for marketing purposes or to streamline internal operations. Artificial Intelligence Data

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