Luiz Leonardo Rosado created a digital marketing campaign for Motoeste, an official Honda dealership in Brazil, to promote special financing conditions for the Honda WR-V. The campaign utilized a landing page, social media, email marketing, and text messages to generate leads. It resulted in 3,977 page views, 170 new leads, 40 leads visiting the dealership, and 12 car sales, yielding a 1,820% return on investment. Rosado emphasizes the importance of analyzing performance metrics to optimize campaigns and achieve ideal numbers.

1. LUIZ LEONARDO ROSADO
CAREER PORTFOLIO
TARGET POSITION: DIGITAL MARKETING ANALYST

2. Client’s Digital strategies

3. DESCRPITION:
Motoeste is the official Honda car dealership in
Natal (Brazil), with 20 years of experience in selling
vehicles.
TYPE OF WORK:
Create online campaign to announce special
conditions for Honda WR-V, focusing on lead
generation and convert in real clients.
MAIN TACTICS:
Use digital marketing tools such as: Salesforce,
Instapage, Mailchimp,

4. LANDING PAGE
The main objective creating an landing page is to get basic users information
(generating leads). We asked the users to fill up the form with: full name, phone
number, national ID, e-mail, vehicle of interest.
It might seems a lot of information to request at first contact, but this strategy will
qualify the lead even more making them more likely to become a client.
The Landing Page was created with Instapage and we used Google Adwords and
Social Ads to attract new costumers.

5. SOCIAL MEDIA MARKETING
During the campaign, we used Facebook and Instagram to get in
touch with our clients and new costumers.
We posted videos showing the main features of WR-V and the
special financing conditions.

6. E-MAIL MARKETING
We created an e-mail marketing
campaign using MailChimp.
The users would see the e-mail and the
ones interested would click the button,
redirecting them to the Landing Page
(generating new leads).
We targeted two specific groups:
1) Clients that came to Motoeste and
didn’t close deals in the past 6
months.
2) Clients that bought Honda City in
2015 (We considered that they
would buy new car in 3 years).

7. TEXT MESSAGE
We created a text message campaign
using a tool called iAgente SMS.
We sent the following text to our
clients that bought vehicles in 2015:
“It’s time to buy your new Honda! Only
this month: WR-V with special financial
conditions! Answer this text to get
more details”
Since we asked for our clients to reply
the text, we could access their
information in our system and generate
a new lead.

8. CAMPAIGN RESULTS

9. CAMPAIGN RESULTS
During the whole campaign, the Landing Page got 3.977 page
views and generate 170 new leads.
40 leads came to the dealership to get more information and 12
bought a new car.
The ROI of this campaign was 1.820%. That means that for each
R$1,00 invested, we get R$ 18,00 in return.

10. FINAL CONSIDERATIONS
For digital marketing and car sales, analyzing
performance is the key of a campaign success. It is
important to pay attention for indicators such as:
cust per view, cust per lead, cust per acquisition, cust
per visit and many others.
Analyzing this data frequentelly, it’s possible to make
new adjustments and try to get the ideal numbers.
It can be a real challenge.

11. LET’S KEEP IN TOUCH!
+55 84 99608-9272
Facebook.com/leonardo.rosado33
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