In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of December, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of April, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
eCommerce NG: Maximize the potential of mobile commerce (1)EmpathyBroker
This is the first presentation from eCommerceNG event "Maximize the potential of mobile commerce" which took place in Leeds on 19-Apr-2013.
This was presented by Professor Cathy Barnes, the UK's leading Professor of Retail Innovation, and head of the Faraday Centre for Retail Excellence.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of February, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of November, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of August, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
The second in a series of presentation looking at growing trends which might be having an impact on your industry.
This one focuses on Retail and the changing landscape from bricks and mortar stores to online retail. Who is doing what to stay at the forefront of retail and what new spaces brands will need to be seen in to stay relevant.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of April, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
eCommerce NG: Maximize the potential of mobile commerce (1)EmpathyBroker
This is the first presentation from eCommerceNG event "Maximize the potential of mobile commerce" which took place in Leeds on 19-Apr-2013.
This was presented by Professor Cathy Barnes, the UK's leading Professor of Retail Innovation, and head of the Faraday Centre for Retail Excellence.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of February, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of November, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
The LHBS Snapshot is a monthly series of cases including some of the most interesting insights and inspiration from the three following areas: business development, brand building & customer experience.
All signs come straight out of LHBS Inspiration-Hub, a digital platform that tracks changes in people, markets and technology to bring customized & curated insights and inspiration to organizations.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of August, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
The second in a series of presentation looking at growing trends which might be having an impact on your industry.
This one focuses on Retail and the changing landscape from bricks and mortar stores to online retail. Who is doing what to stay at the forefront of retail and what new spaces brands will need to be seen in to stay relevant.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of May, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
There are mounting examples of companies and individuals stepping up and doing good during these times, with various acts of aid and generosity filling in the gaps between the constant stream of negative news.
However, our compilation below will focus on brands who've identified opportunities to respond not just because it's for the greater good, but especially because it actually impacts short-term business performance (not just brand health), as businesses look to preserve cash flow and keep its people employed.
Did you spot any other responses from companies that's worth learning from? Do share in the comment section.
Best Of 2014 Altavia Watch - English versionAltavia
The 2014 Best Of international Retail trends by the Altavia Watch team.
6 main trends identified:
1. Towards a new era in global trade
2. Pure players invest in traditional trading conventions
3. Physical formats are reinvented
4. Smart objects for a new customer experience
5. The triumphant mobile, at the heart of customer relations
6. Personalisation, between customer service and big data
Best of 2015 Altavia Watch - English version Altavia
The 2015 Best Of international Retail trends by the Altavia Watch team.
5 main trends identified:
1. Retail entertainment era
2. Line are shiffting in food retail
3. Delivery service triggers retail revolution
4. The onslaught of the mobile sector
5. Brick is the new black for premiums brands
20 Interesting Things: Vending Machines June 2010David Stutts
This is part of our 20 Interesting Things series that will look at interesting and innovative happenings in the digital and social worlds. Look for our other presentations that cover augmented reality, crowdsourcing, QR codes and goodness.
Cargo Trade show is an independent Fashion trade show known as Cargo's Shopper's Delight where fashion street wear brands not only sell whole sale to buyers from across the country but also sell their inventory to the general public...now that's a stimulus package! for more info please reach me at G_Rojas@mac.com
Qudini Samsung KX Future of Retail Leaders Breakfast Presentation by Imogen W...Qudini
On Wednesday 23 October, Qudini hosted a breakfast event for retail leaders alongside Samsung's Customer Experience and Showcase teams at the Samsung KX space in King's Cross.
The Future of Retail event included insights from Qudini's CEO and Co-Founder, Imogen Wethered, who shared some interesting insights into why retailers are transforming "shops" into spaces for brand relationships, community and inspiration.
Read her speech here and let us know what you think. For more information about Qudini, visit our website: www.qudini.com
How can retailers incorporate the concepts that underpin the sharing economy into their value chain when their model is based on the principle of acquiring goods? This slideshare enhances 4 types of collaborative models retail is experimenting with, through a selection of examples: co-creation, co-marketing, co-consuming and co-recycling.
Cannibalisation! Anti-competition! High street under siege! We look past such ‘catastrophising’ and reveal some far more down-to-earth truths about the power of multi-channel retailing.
How are changing consumer behaviours shaping the future of grocery retail? What does tomorrow’s shopper care about? How do they shop? Why is the shopping experience changing? Nathan Watts, Creative Director at FITCH presented this deck to attendees at the annual World Food Moscow event in Sept 2019.
Welcome to this issue of the Rewir Trend Review, where we serve up a cocktail of impressions and cases on how place branding is going places – around the world, in our own backyard, and most importantly, in the spaces of our minds. Subscribe today for your monthly brand and business update by sending an email to rewir@rewir.com.
Wearable technology may be niche now, but it offers big opportunities for retailers to improve customer experience and boost sales conversions. Here’s why it must be taken seriously NOW.
Welcome to this issue of the Rewir Trend Review where we will give you the latest on where retail is going, why and when. And most importantly, what you need to do to keep up with the consumers of tomorrow. Subscribe today for your monthly brand and business update by sending an email to rewir@rewir.com.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Décembre 2017
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of July, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of May, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
There are mounting examples of companies and individuals stepping up and doing good during these times, with various acts of aid and generosity filling in the gaps between the constant stream of negative news.
However, our compilation below will focus on brands who've identified opportunities to respond not just because it's for the greater good, but especially because it actually impacts short-term business performance (not just brand health), as businesses look to preserve cash flow and keep its people employed.
Did you spot any other responses from companies that's worth learning from? Do share in the comment section.
Best Of 2014 Altavia Watch - English versionAltavia
The 2014 Best Of international Retail trends by the Altavia Watch team.
6 main trends identified:
1. Towards a new era in global trade
2. Pure players invest in traditional trading conventions
3. Physical formats are reinvented
4. Smart objects for a new customer experience
5. The triumphant mobile, at the heart of customer relations
6. Personalisation, between customer service and big data
Best of 2015 Altavia Watch - English version Altavia
The 2015 Best Of international Retail trends by the Altavia Watch team.
5 main trends identified:
1. Retail entertainment era
2. Line are shiffting in food retail
3. Delivery service triggers retail revolution
4. The onslaught of the mobile sector
5. Brick is the new black for premiums brands
20 Interesting Things: Vending Machines June 2010David Stutts
This is part of our 20 Interesting Things series that will look at interesting and innovative happenings in the digital and social worlds. Look for our other presentations that cover augmented reality, crowdsourcing, QR codes and goodness.
Cargo Trade show is an independent Fashion trade show known as Cargo's Shopper's Delight where fashion street wear brands not only sell whole sale to buyers from across the country but also sell their inventory to the general public...now that's a stimulus package! for more info please reach me at G_Rojas@mac.com
Qudini Samsung KX Future of Retail Leaders Breakfast Presentation by Imogen W...Qudini
On Wednesday 23 October, Qudini hosted a breakfast event for retail leaders alongside Samsung's Customer Experience and Showcase teams at the Samsung KX space in King's Cross.
The Future of Retail event included insights from Qudini's CEO and Co-Founder, Imogen Wethered, who shared some interesting insights into why retailers are transforming "shops" into spaces for brand relationships, community and inspiration.
Read her speech here and let us know what you think. For more information about Qudini, visit our website: www.qudini.com
How can retailers incorporate the concepts that underpin the sharing economy into their value chain when their model is based on the principle of acquiring goods? This slideshare enhances 4 types of collaborative models retail is experimenting with, through a selection of examples: co-creation, co-marketing, co-consuming and co-recycling.
Cannibalisation! Anti-competition! High street under siege! We look past such ‘catastrophising’ and reveal some far more down-to-earth truths about the power of multi-channel retailing.
How are changing consumer behaviours shaping the future of grocery retail? What does tomorrow’s shopper care about? How do they shop? Why is the shopping experience changing? Nathan Watts, Creative Director at FITCH presented this deck to attendees at the annual World Food Moscow event in Sept 2019.
Welcome to this issue of the Rewir Trend Review, where we serve up a cocktail of impressions and cases on how place branding is going places – around the world, in our own backyard, and most importantly, in the spaces of our minds. Subscribe today for your monthly brand and business update by sending an email to rewir@rewir.com.
Wearable technology may be niche now, but it offers big opportunities for retailers to improve customer experience and boost sales conversions. Here’s why it must be taken seriously NOW.
Welcome to this issue of the Rewir Trend Review where we will give you the latest on where retail is going, why and when. And most importantly, what you need to do to keep up with the consumers of tomorrow. Subscribe today for your monthly brand and business update by sending an email to rewir@rewir.com.
A monthly "what's hot" zoom, carefully analyzed and selected by our strategic planning team.
Notre équipe de planning stratégique réuni tous les mois le meilleure des marques …
Décembre 2017
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of July, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
signmesh snapshot - quick look into the fashion industrysignmesh
How is the fashion industry trying to catch up with ever growing consumer demands? A collection of signs and cases relating to fashion - brick and mortar, trying and buying experience.
7 Inspiring Examples of Augmented Reality in the Business World Pixel Crayons
Many businesses are turning to augmented reality (AR) to reach new audiences, create immersive experiences, and boost sales. So, how can brands take advantage of an emerging trend like augmented reality (AR), which allows them to provide new customer experiences?
Let’s look at some of the most impressive examples of augmented reality in marketing to get you thinking about how you may use this technology to improve your consumers’ experiences in the future.
Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of September, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
RD VIEW MAG è una rivista digitale pensata e progettata da Retail Design Italy che ogni mese esplora nel mondo i trend retail più interessanti; viene commentata di volta in volta da uno dei professionisti del gruppo con alcuni esempi di benchmark.
Le aziende più avanzate stanno cambiando i loro format in funzione di un modo diverso di interpretare lo spazio fisico integrato al web ed alle tecnologie digitali.
In questo numero si ha uno spaccato di come il mondo retail stia integrando sempre di più on-line e off-line (O2O).
La divisione strategica di Retail Design Italy analizza mensilmente 17 diversi settori merceologici ed offre questa sua ricerca alle aziende che lo desiderano con un seminario che serve come ispirazione e come momento di riflessione sul futuro del proprio settore.
6 Brands Getting Creative with In-store Retail Technology UseMobStac
Today most retailers are investing in innovative retail technology to engage customers and promote social sharing. Providing a digitally-enabled experience in-store is one of the best ways for brands to entice customers to buy in-store.
Let's take a look at how various brands like LEGO, Burberry, Starbucks, E-Mart, Marks & Spencer and Kate Spade have been creatively using technology in-store over the past few years.
Try to name an industry that is not threatened by tech disruption. Our 2020 vision for consumer, media and technology trends is centred in our belief that the marketplace is increasingly converging around the global tech-giant ecosystems.
Many of the trends that we will comment upon are the ripple effects of the diversification of these platforms away from their original specialism.
The more lines of business the big platforms develop the more complex they become – and the further the ripple effects travel into the economy and society.
Our driving trend for 2020 is entitled ‘Colliding Ecosystems’. It reflects the points made above about the expansion of and ultimately heightened competition between the big tech-platforms.
signmesh snapshot - top 10 of August 2017 signmesh
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Retailers are beginning to notice that technology’s role is one of an enabler. Essentially, information technology can speed up processes and deliver cost saving benefits to the company. So how to extract more benefits from IT you ask? Ask the experts, The Silicon Review “10 Fastest Growing Retail Companies 2019.”
Altavia Dekatlon'un hazırladığı bu sunumda, haziran ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, mayıs ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, nisan ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, mart ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, şubat ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, ocak ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, aralık ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, aralık ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, kasım ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, eylül ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, ağustos ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, temmuz ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of June, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
Altavia Dekatlon'un hazırladığı bu sunumda, haziran ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, mayıs ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, nisan ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, şubat ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Altavia Dekatlon'un hazırladığı bu sunumda, ocak ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of January, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
Altavia Dekatlon'un hazırladığı bu sunumda, aralık ayı boyunca hayata geçmiş kampanyaları, perakende sektöründeki inovatif çalışmaları, tüketici davranışlarını, teknoloji ve dijital dünyadan trend olayları bulacaksınız.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
January 2018 Trend Report
1.
2. What are our wishes for the new year? Happiness, love, money or
serenity?
Most probably those are the ones which are mostly in people's minds, but
there are always outliers, those wished by the special ones.
We embrace our job for the new year with so much energy, and we
followup closely which topics will be the trends for the upcoming seasons.
While the tech companies are becoming the main sponsors of Cannes
Lions, and breaking records in the NASDAQ, the media holdings are cutting
costs and marketing communication industry is changing.
The good old world is going digital and the hippest topic in a cafe is most
probably bitcoin today.
We hope you will like our most recent trend report!
3.
4.
5. Reyhan, who dreams of being a Jedi in the
commercial, realizes how his life would be
easier if he had been really strong in force.
Star Wars: The Last Jedi is in theaters with
specific advertising campaigns. In the first film
of the campaign prepared by utilizing local
insight and dynamics, we see the main
character university graduate Reyhan waiting
for money in the minibus. In the second film,
Reyhan finds herself trying to cope with her
mother in the daytime environment and with
"challenging questions".
Localısed ad campaıgn for
Star Wars: last Jedi!
6. Samsung has released the ad named
"Violence Voice" with regard to the campaign
against "Do not be a cyber bully" #Realize.
The concept of Cyber Bullying, which involves
unpleasant actions such as humiliation, libel,
gossip, harassment, threat, embarrassment
and exclusion that an individual or a group in
an electronic environment consciously or
unconsciously carries out to others, causing
thousands of children and genera to suffer
physical and psychological damage every day
for; Samsung Turkey and the Information
Technology Authority (ICTA); He started a
campaign called "Do not be a cyber bully"
#Realize.
Samsung Against
Cyber Bullying!
7. Motorola's commercial is starting as a
continuation of Samsung's commercial.
The guy who abandoned the iPhone goes
to Samsung but this time his girlfriend
surprised the man who raised the phone
to Galaxy by showing the features of
Motorola Z2 Play and mini projector Moto
Mod.
At the end of the commercial film, the
brand advises that phones need to "get
one more click" and upgrade to Motorola.
Motorola Trolled Apple
and Samsung on Last Ad!
8. Localization advertisement for Netflix's new
film, Bright, with kokoreç seller, barber,
neighborhood residents.
Netflix is one of the brands that emphasizes
localization. It uses the items from the culture
of the country it is in for its promotions. In our
country, they had a great appreciation for
their work with ebru artist Garip Ay to
introduce their important series, and he was
on the short list at Cannes Lions.
The Orcs of our Neighborhood
in Netflix: Bright!
9. Burger King did not sell Whopper for a day
to support McDonald’s campaign for children
with cancer, leading customers to their rival.
The crazy competition between Burger King
and McDonald's is often reflected in their
advertising, and the two brands do not
hesitate to talk to each other. But this time,
Burger King decided to help McDonald's for a
day by choosing an unexpected way.
no competıtıon Between
McDonald's and Burger
King for a Day!
10. Studio Drift has performed an art
performance called Franchise Freedom with
drones on Miami beach.
Studio Drift, based in Amsterdam, flew 300
drones this year with a choreographer
imitating birds this week in Miami. The
installation called Franchise Freedom was
created by the founders of Studio Drift,
Lonneke Gordijn and Ralph Nauta. Presented
with the support of BMW and Future Pace
Gallery, the work was launched in front of
the Faena Hotel complex in Miami Beach.
Drones Illuminated the Miami
Beach by flyıng Like Birds!
11.
12. JBC today inaugurates its Innovation Lab at
Corda Campus in Hasselt. The Belgian
ready-to-wear chain is currently testing
motion detectors, personalized point-of-
sale messages, a pop-up printing press
and a feedback totem. As part of a co-
creation with customers, start-ups,
companies and research centers, the group
is looking for innovations that could further
enhance and personalize customers'
shopping experiences.
JBC Creates Tomorrow’s Store
with Help From Customers!
13. Pioneer of mobile payment, Cdiscount now
offers its customers to pay for their
purchases via their fingerprint or facial
recognition, the latter being for the moment
reserved for users of the iPhone X. The
number 2 French e-commerce signed an
agreement with the tricolor start-up Lydia,
inventor of these payment solutions. The
customer must first create an account on
Lydia, register his bank details and leave his
fingerprint via the touch of his smartphone,
or his portrait via a selfie.
Cdiscount has Finally
Found The Solution!
14. The hotel group has partnered with
Samsung and Legrand to launch the
hotel rooms of the future through the
Internet of Things and thus enhance the
personalization of the customer
experience.
The IoT Guestroom Lab - powered by
Marriott's Innovation Lab, at the group's
head office - looks for concepts that can
improve the customer experience,
create and design rooms to be the most
easier to use, and meet Marriott's
sustainability goals.
Marriott Tests The
Room Of The Future!
15. Paris-NY. The city: it's dirty, it smells bad
and it damages. It's not just you who
suffer, your sneakers too. Three
Parisians fans of sneakers have joined
forces to create the workshop of their
dreams; the idea that one of them had
after wearing his new pair of Air Max in
the evening and noticing, on waking, the
carnage at his feet. That's how
Sneakers & Chill was born, in the heart
of Paris.
A Cobbler For Sneakers
Has Just Opened in Paris!
16. Following a trial at its Beijing headquarters, online
retail giant JD.com plans to open hundreds of
unmanned convenience stores.
This effectively dwarfs Amazon’s plans to open
checkout-free stores, as reported. JD.com’s stores
will use facial recognition and other technology to
identify products and record payments so
customers do not need to wait in a checkout
line. Ceiling cameras will track shopper movements
and generate heat maps to monitor activity and
traffic flow, product choice and customer
preference.
JD.com Will Open Hundreds of
Unmanned Convenience Stores!
17. Target announced on Wednesday that it has
agreed to acquire Shipt, Inc., the online same-
day delivery platform for $550 million in cash.
The transaction is expected to close before
the end of 2017.
The Minneapolis-based retailer will offer the
same-day delivery service to half of its stores
by early 2018 and to most of its stores in
major markets before the 2018 holiday
season. The same-day delivery service will be
offered for groceries, essentials, home,
electronics, and other products at launch and
will include all major product categories by the
end of 2019.
Target To Acquire Same-Day
Delivery Platform Shipt!
18. Walmart’s Code Eight, led by Rent the
Runway co-founder Jennifer Fleiss, has
started testing personal shopping
services for moms in New York
City, Recode reports. Code Eight is part of
Walmart’s startup incubator Store No. 8.
Cashier-Free
Walmarts are comıng!
19. Alibaba last week announced a deal to
help Ford sell electric vehicles in China but,
aside from the big names involved, the
most intriguing part was a proposed
vending machine for sales.
Once the system recognizes the vehicle it
lets them pick a color and, once they enter
basic information and snap a selfie,
arrange for a test-drive if the vehicle is
available.
Alibaba Will Sell Cars wıth
Gigantic Vending Machines!
20.
21. Not Just Another Store, a new concept store
curated by Utter and its brand Marr, has
opened in London’s Shoreditch. The store
positions collaboration at its core and will
form partnerships with various designers for
innovative events, installations and
exhibitions.
The retail space features art from London-
based artists and a carefully selected
homeware and lifestyle department.
London Store Is Trying To
Break The Norms Of Traditions!
22. The cosmetics brand ‘Espoir’ introduced a
new concept store ‘Make-up Pub’
reminiscent of draft beer house. Eespoir, a
professional makeup brand, opened the
first make-up pub concept store in Hongdae
in November under the concept of Lively,
Free like a lounge pub.
Espoir introduced new
concept store “Make-up
Pub” in Seoul!
23. Walmart and Jet.com struck a deal
with BuzzFeed’s Tasty. The partnership
will place links for the retailer’s
products in Tasty’s how-to recipe and
cooking videos on its app. When Tasty
app users finish watching a video, they
can scroll down to the bottom of the page
and find relevant kitchen products from
Walmart and Jet.com.
Walmart Joins Forces
With BuzzFeeD!
24. The giant new retail location lets visitors
see inside the roastery’s operations and
order from anywhere. Starbucks has just
opened a giant new roastery and cafe in
Shanghai that serves as part-cafe, part-
production facility and part-retail gift
store.
Shanghai’s AR-filled Starbucks!
25. J.C. Penney is opening a holiday pop-up shop in
New York’s SoHo called “Jacques Penne” in an
effort to change millennial consumer perception
of the brand, previously written off as a
struggling mall dinosaur.
Jacques Penne is also offering an integrated
360-degree virtual and mobile shopping
experience with the pop-up. The goal with the
space and experience is to reach consumers
through a new way of shopping.
millennial-friendly
“Jacques Penne” pop-up shop!
26.
27. Instagram decided to copy Snapchat's
Story after the big interest to the
feature. Instagram named "Story
Archive", which allows you to store
your stories on the application.
In addition to the Story Archive, the
company also promotes Stories in
profiles, so that users share their
stories in their profile pages.
Two new features for
Instagram's Stories!
28. Facebook is testing new features for the
Hello button, which opened in the US in
early July for the use of some users in
the US. The company, which collects
these new features under the name
Greeting, offers its users hug, wink, poke
or high-five options as well as a Hi!
Is "Poke" comıng back?
29. In the near future, with 140
characters and 280 characters,
Twitter was still testing the Tweet
Series feature. Today Tweet The
social network, which sees the
series running, makes it easy to
create "floods" for users.
The long-awaited
innovation from Twitter!
30. With the "Send a message from
WhatsApp" button on Facebook ads,
businesses will now be able to mess
with customers via WhatsApp. This
feature, which is currently being
published in North and South America,
part of Africa, Australia and Asia, may
be one of the best ways for Facebook
to generate revenue through
WhatsApp.
“Send a WhatsApp message”
in Facebook ads!
31. Wanting to set up their own online
music listening platform, YouTube
continues to deal with important music
companies. According to Bloomberg,
YouTube has signed a licensing
agreement with Sony Music
Entertainment and Universal Music
Group.
Two bıg lıcence
agreements from youtube!
32. Google Chrome, the technology giant
Google's browser, announced in early 2018
that it will pass the ad blocking tool through
to the end of this year. According to
Google's statement on December 19, it will
be passed on from next February 15th.
Google Chrome will start
blocking "inappropriate" ads!
33. Interactive-focused posts in the style of "Share
to earn free holidays!" On Facebook, which is
still a way of keeping track of many global
brands, is now leading to penalization of
Pages. Facebook, which sees the "engagement
bait" as appropriate for these senders, is in a
confident position to block this issue.
Facebook is fighting
against posts that are
focused on interaction!
34. In addition to Hashtag following, Instagram has
also launched the "recommended for you"
feature, which has also begun to offer new
content based on what users like. Thus,
Instagram, which provides a more personalized
experience for its users, supports a sense of
organic interaction by businesses as opposed to
Facebook.
instagram to affect
organic interaction?
35. Snapchat is preparing to bring the Stories
feature to the web. Previously Instagram
also added Stories on the web, adding more
traditional users who could not give up on
the table or the web. However, Snapchat
plans to include not just the web but other
applications in this sharing space with the
"Stories Everywhere" feature.
Snapchat Stories on the web!
36.
37. With the Apple TV business unit, Amazon
Prime Video was available in nearly 100
countries. And it’s newest country is now
Turkey! In short, you can access the Amazon
Prime Video application and its content with
Apple TV.
Amazon Prime Video
with Apple TV!
38. Apple is trying to bring the Electrocardiography
(ECG) inspection feature to its smart watches.
Moreover, the study is quite different from the
Cardiaband, which was developed by Apple's
AliveCor firm in recent years.
The Kariaband for Apple Watch was an
accessory that can be plugged into a smart
watch to measure ECG. However, according to
the news, this new app, which Apple has
tested, will not require an external accessory
to directly monitor heart rate.
ECG ın smart watches!
39. The shopping season before New Year's
Eve is a time slot where many brands
worldwide are looking for fun, sensitive
aspects of their products and wanting
the consumer to enter the long shopping
list. Amazon's artificial intelligence-
assisted assistant Alexa seems to be
the winner of the list for this holiday
season.
Alexa has been the most
downloaded free app in the
last week of the year!
40. Interestingly, Tesla's CEO Elon Musk,
who uses Tesla's key announcements
to respond to his followers via
Twitter, and who is actively using the
social media platform, explained that
the company is working on an electric
pickup model.
Elon Musk announced they
wıll produce electric pickups!
41. Outline Montreal has designed interactive
LED masks with sound that you can carry
easily anywhere there is music.
With this LED masks, all kinds of music and
every kind of rhythm can be visualized in
wonderful light compositions. Masks are
easily foldable and adjustable so that the
user can adjust to the face shape with the
flexible structure. Very suitable
accessories to be used as a costume for
events such as parties, music festivals.
Thıs led mask ınteracts
wıth musıc!
42. Snapchat has made significant progress
in technology with increased reality, and
has launched the new application Lens
Studio, which takes center-boosted
reality technology. The application, which
allows users to create enhanced reality
effects for Snapchat, seems to increase
the use of augmented reality within the
platform.
Snapchat: Lens Studio!
43.
44. With the introduction of a brand-new
technology, iPhone X begins to work on how
software developers can use it in different
ways. Brad Dwyer's Nose Zone is also the first
in this area. The game is actually a simple
shooting game. You aim at the boxes on the
screen and shoot. But you do it with your nose.
Yes, with your nose.
It's a game where you keep your head steady
heading up and down while trying to play the
Nose Zone and try to keep the boxes. A kind of
neck exercise.
Use your nose to
play this on iPhone X!
45. Austrian designer Klemens Schillinger,
who wants to rescue today's world from
smart phones, which frequently and
sought to underline the fact that the
mobile phone has turned into a kind of
addictive object that we constantly check
and reason for many of us for many of
us beyond the fulfillment of its essential
tasks, with a range of designs that offer
the opportunity to do without the use of
electronic devices.
Finger therapy for
smart phone addicts!
46. Samsung Electronics Nordic, in collaboration
with Fredrik Praesto of Sweden's renowned
hypnotist, has created a website called
Unspoil Me to reverse the tragic victimization
that every series / movie lover probably
experiences. The site, predictably, offers a
hypnosis session to the wishes, followed by a
20-minute session with the voice of Praesto,
and the series and / or the movie promise to
watch with a clear mind as you know nothing
about it.
Hypnosis therapy
for Spoiler victims!
47. The Escape to Nature, developed in order to facilitate
the preparation process for the activities to be carried
out in the country, was developed in about 3 months.
Learn the details such as Escape to Nature, security,
electricity, market, social facility, wild animal, fountain,
transportation, buffet, shower / cabin, creek, waterfall
and free / charge free for camping sites, which are
offered free for both iOS and Android platforms in
September. They communicate with people who are
camping in the area to collect this information.
Easıer camping and nature
activities: Escape to Nature!