The document summarizes key retail trends from 2013, including the rise of cross-channel retailing, the increasing importance of social networks and mobile/payment technologies, and retailers' focus on community engagement. Retailers are experimenting with click-and-collect services, interactive digital displays, social media marketing, crowdsourcing ideas from customers, and using stores as community hubs to strengthen their relationships with customers. As consumer behavior continues evolving rapidly, retailers must provide seamless cross-channel experiences while deepening their social and local commitments to adapt.
Best of 2015 Altavia Watch - English version Altavia
The 2015 Best Of international Retail trends by the Altavia Watch team.
5 main trends identified:
1. Retail entertainment era
2. Line are shiffting in food retail
3. Delivery service triggers retail revolution
4. The onslaught of the mobile sector
5. Brick is the new black for premiums brands
Best Of 2014 Altavia Watch - English versionAltavia
The 2014 Best Of international Retail trends by the Altavia Watch team.
6 main trends identified:
1. Towards a new era in global trade
2. Pure players invest in traditional trading conventions
3. Physical formats are reinvented
4. Smart objects for a new customer experience
5. The triumphant mobile, at the heart of customer relations
6. Personalisation, between customer service and big data
How can retailers incorporate the concepts that underpin the sharing economy into their value chain when their model is based on the principle of acquiring goods? This slideshare enhances 4 types of collaborative models retail is experimenting with, through a selection of examples: co-creation, co-marketing, co-consuming and co-recycling.
Our retail vision is global, our voice international.Davide Gaeta
Unprecedented times, where consumers are more demanding and seek a deeper emotional connection to Brands. There has been a major shift from product transactions, buying and selling to integration. All this has been driven by social connection. 40% of people spend more time socialising on the internet than sharing face to face. Virtual visibility is our new currency – don’t share, don’t care attitude. Online is the new oxygen. Consumers today want access to products at any time.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of April, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
20 Interesting Things: Vending Machines June 2010David Stutts
This is part of our 20 Interesting Things series that will look at interesting and innovative happenings in the digital and social worlds. Look for our other presentations that cover augmented reality, crowdsourcing, QR codes and goodness.
Best of 2015 Altavia Watch - English version Altavia
The 2015 Best Of international Retail trends by the Altavia Watch team.
5 main trends identified:
1. Retail entertainment era
2. Line are shiffting in food retail
3. Delivery service triggers retail revolution
4. The onslaught of the mobile sector
5. Brick is the new black for premiums brands
Best Of 2014 Altavia Watch - English versionAltavia
The 2014 Best Of international Retail trends by the Altavia Watch team.
6 main trends identified:
1. Towards a new era in global trade
2. Pure players invest in traditional trading conventions
3. Physical formats are reinvented
4. Smart objects for a new customer experience
5. The triumphant mobile, at the heart of customer relations
6. Personalisation, between customer service and big data
How can retailers incorporate the concepts that underpin the sharing economy into their value chain when their model is based on the principle of acquiring goods? This slideshare enhances 4 types of collaborative models retail is experimenting with, through a selection of examples: co-creation, co-marketing, co-consuming and co-recycling.
Our retail vision is global, our voice international.Davide Gaeta
Unprecedented times, where consumers are more demanding and seek a deeper emotional connection to Brands. There has been a major shift from product transactions, buying and selling to integration. All this has been driven by social connection. 40% of people spend more time socialising on the internet than sharing face to face. Virtual visibility is our new currency – don’t share, don’t care attitude. Online is the new oxygen. Consumers today want access to products at any time.
In this presentation, prepared by Altavia Dekatlon, you will find lifelike campaigns throughout the month of April, innovative work in the retail sector, consumer behavior, technology and trends from the digital world.
20 Interesting Things: Vending Machines June 2010David Stutts
This is part of our 20 Interesting Things series that will look at interesting and innovative happenings in the digital and social worlds. Look for our other presentations that cover augmented reality, crowdsourcing, QR codes and goodness.
This new edition of the SENTINEL REPORT highlights the following 4 new seamless ecosystems: FLUIDITY & SHORTCUTS, CO-CREATED OFFERS, TARGETED DISCOUNTS & PERKS and TOTAL PERSONALIZATION. This report also features the Time savy EMERGING CONSUMER PROFILE, industries updates and metrics of the digital world.
Cannibalisation! Anti-competition! High street under siege! We look past such ‘catastrophising’ and reveal some far more down-to-earth truths about the power of multi-channel retailing.
Click and Collect concepts and drive-in formats are expanding rapidly across Europe as retailers seek to capture spend from omni-channel shoppers.
By integrating mobile and online ordering with their physical stores, retailers can take their offer directly to the shopper, reports retail and distribution optimization software supplier Aldata.
Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50FITCH
Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time we’re ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z – set to be the largest group of shoppers globally by 2020 – and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.
How can diversification be used as a strategic marketing communications tool? We look at why the diversification trend is gathering pace and three ways brands can use diversification to grow.
Artificial intelligence (AI) was once considered the future but has now become a part of daily life. Automation has made processes easier, more agile, and faster. These are important factors that have led many industries, including packaging, to gravitate towards implementing pioneering AI systems. CPP Insights talks with industry experts on the potential of AI within the sector.
We look at how shopper behaviour has been affected by the global pandemic Covid-19 and suggest some engagement strategies to re-connect as lockdowns are eased across the country.
A detailed report on the brand Scotch & Soda for college research project on various subject implementations of Marketing, Retail, Fashion, Communication, Design, and Business.
Also, this report is solely based on personal research and doesn't disclose any relevant company-based private information.
“Retail Rebooted” bundles three trends JWTIntelligence has outlined in recent years that spotlight how retailers are evolving for an increasingly sophisticated digital and data-centric world: Retail As the Third Space, Predictive Personalization and Everything Is Retail. We’ve updated and revised these trends since their initial publication.
The report also maps out 20-plus Things to Watch in Retail, spotlighting a range of developments, from innovative business models to shifting consumer behaviors to the latest tech developments.
This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. It includes input from experts and influencers in retail and data from a survey JWTIntelligence conducted in the U.S. and the U.K. in November 2012, using SONAR™, JWT’s proprietary online tool.
From retail on the move, to self-improvement, to social value and more, RETAIL RETOLD is about five retail concepts that take aim at some of Latin American consumers’ deepest wants and needs. In the process, they reimagine the retail story for 2014.
Tomorrow's daily life of the digital consumer. How new technology will change consumer behavior, life in the modern city and shopping behavior.
... and all the things we can print on our 3D printers...
Q3 2015 Retail MarketBeat is a brief summary of the Retail sector in France, providing comment on recent trends as well as market data and analysis of the impact on commercial real estate.
Best of 2015 altavia watch - version françaiseAltavia
Le Best Of 2015 des tendances du Retail par l'équipe Market Intelligence Lead du groupe Altavia
5 tendances structurantes identifiées :
- L'ère du Retail Entertainment
- Les lignes bougent dans la Distribution Alimentaire
- la révolution du service livraison
- Le putsch mobile
- Brick is the new black for premiums brands
Vitrines, les nouvelles interfaces multi-canalAltavia
Le magasin est au cœur des stratégies multi-canal des enseignes. La vitrine, d’interface homme-magasin, devient interface homme-commerce au sens large. Son périmètre d’utilisation s’élargit grâce aux innovations digitales notamment, la mettant plus que jamais au service du business.
Avis consommateurs en magasin - Slideshare Altavia Watch - Novembre 2014Altavia
Les avis consommateurs en ligne sont devenus un élément incontournable du commerce. Mais qu'en est-il des avis en magasin, quand l'essentiel des achats s'y passe encore? Revue des cas d'usage actuels et émergents dans le retail.
This new edition of the SENTINEL REPORT highlights the following 4 new seamless ecosystems: FLUIDITY & SHORTCUTS, CO-CREATED OFFERS, TARGETED DISCOUNTS & PERKS and TOTAL PERSONALIZATION. This report also features the Time savy EMERGING CONSUMER PROFILE, industries updates and metrics of the digital world.
Cannibalisation! Anti-competition! High street under siege! We look past such ‘catastrophising’ and reveal some far more down-to-earth truths about the power of multi-channel retailing.
Click and Collect concepts and drive-in formats are expanding rapidly across Europe as retailers seek to capture spend from omni-channel shoppers.
By integrating mobile and online ordering with their physical stores, retailers can take their offer directly to the shopper, reports retail and distribution optimization software supplier Aldata.
Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50FITCH
Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time we’re ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z – set to be the largest group of shoppers globally by 2020 – and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.
How can diversification be used as a strategic marketing communications tool? We look at why the diversification trend is gathering pace and three ways brands can use diversification to grow.
Artificial intelligence (AI) was once considered the future but has now become a part of daily life. Automation has made processes easier, more agile, and faster. These are important factors that have led many industries, including packaging, to gravitate towards implementing pioneering AI systems. CPP Insights talks with industry experts on the potential of AI within the sector.
We look at how shopper behaviour has been affected by the global pandemic Covid-19 and suggest some engagement strategies to re-connect as lockdowns are eased across the country.
A detailed report on the brand Scotch & Soda for college research project on various subject implementations of Marketing, Retail, Fashion, Communication, Design, and Business.
Also, this report is solely based on personal research and doesn't disclose any relevant company-based private information.
“Retail Rebooted” bundles three trends JWTIntelligence has outlined in recent years that spotlight how retailers are evolving for an increasingly sophisticated digital and data-centric world: Retail As the Third Space, Predictive Personalization and Everything Is Retail. We’ve updated and revised these trends since their initial publication.
The report also maps out 20-plus Things to Watch in Retail, spotlighting a range of developments, from innovative business models to shifting consumer behaviors to the latest tech developments.
This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. It includes input from experts and influencers in retail and data from a survey JWTIntelligence conducted in the U.S. and the U.K. in November 2012, using SONAR™, JWT’s proprietary online tool.
From retail on the move, to self-improvement, to social value and more, RETAIL RETOLD is about five retail concepts that take aim at some of Latin American consumers’ deepest wants and needs. In the process, they reimagine the retail story for 2014.
Tomorrow's daily life of the digital consumer. How new technology will change consumer behavior, life in the modern city and shopping behavior.
... and all the things we can print on our 3D printers...
Q3 2015 Retail MarketBeat is a brief summary of the Retail sector in France, providing comment on recent trends as well as market data and analysis of the impact on commercial real estate.
Best of 2015 altavia watch - version françaiseAltavia
Le Best Of 2015 des tendances du Retail par l'équipe Market Intelligence Lead du groupe Altavia
5 tendances structurantes identifiées :
- L'ère du Retail Entertainment
- Les lignes bougent dans la Distribution Alimentaire
- la révolution du service livraison
- Le putsch mobile
- Brick is the new black for premiums brands
Vitrines, les nouvelles interfaces multi-canalAltavia
Le magasin est au cœur des stratégies multi-canal des enseignes. La vitrine, d’interface homme-magasin, devient interface homme-commerce au sens large. Son périmètre d’utilisation s’élargit grâce aux innovations digitales notamment, la mettant plus que jamais au service du business.
Avis consommateurs en magasin - Slideshare Altavia Watch - Novembre 2014Altavia
Les avis consommateurs en ligne sont devenus un élément incontournable du commerce. Mais qu'en est-il des avis en magasin, quand l'essentiel des achats s'y passe encore? Revue des cas d'usage actuels et émergents dans le retail.
Best of 2016 Altavia Watch du Retail internationalAltavia
Le Best Of 2016 des tendances du Retail international par l'équipe Market Intelligence Lead du groupe Altavia
Six tendances structurantes identifiées :
- Alibaba vs Amazon, The Battle,
- Le paiement mobile en ébullition,
- L'éphémère, le format très tendance,
- Avec les Chatbots, une nouvelle ère s'annonce,
- L'émergence des communautés d'intérêts,
- La réalité virtuelle pour muscler l’expérience instore
Ascent – Thought leadership from Atos Promises of a converging worldAscent Atos
A magazine into the future of our ever-more connected planet
This new Ascent magazine is the latest edition of the ascent thought leadership program from Atos and sets out how the years ahead will see era-defining change in the global technology landscape, further impacting the way we all connect, live and do business.
This magazine includes articles and views from business leaders, academia and the Atos Scientific Community. Each of the stories in this magazine can tell us something about the world that awaits us all.
The growth of online shopping and the surge of off-price retailing are reshaping the retail industry. In 2016, retailers who want to survive will have to respond by restructuring their businesses. This POV captures some of the major Retail lessons learnt from 2015 and forecast for the year 2016 and beyond.
The CPG Digital Revolution: Moving from Analog to Digital Operating Modelaccenture
The digital revolution is blurring the boundaries between consumers, stores and brands and forcing consumer packaged goods (CPG) companies to rethink their digital operating model. Accenture identified six ways CPG companies can prosper. View our infographic for more info: http://www.accenture.com/redefineCPGdigital
The 8 Biggest Retail Trends Every Retailer Needs To Be Ready ForBernard Marr
To continue to connect with customers, retailers need to be ready to adapt to the latest worldwide shopping shifts. Here are eight trends retailers should watch.
This report highlights the latest innovations in both online and physical retail. 15 trends including quantitative insights, expert interviews and recent examples help you understand the evolutions of the store and new ways of shopping.
IREU Top500 Mobile and Cross-channel Report @ 2016Filipp Paster
In this second IREU Top500 Performance Dimension Report, we focus squarely on mobile and cross-channel retail. One device, in particular, has transformed this area: the smartphone. We explore how retailers are using mobile in their business models as they trade at scale in this continent, and we investigate how the use of mobile varies between markets.
Authors: Mark Pigou
Topics: Mobile Commerce, Ecommerce Strategy
Industry: Retailer / Brand - Other Goods
Publication date: 9 December 2016
The age of the mobile device is now very much upon us.
Smartphones are now ubiquitous having experienced
astronomical growth since the release of the first iPhone in
2007, while the number of tablet users has been doubling year-on-year and almost half of all UK adults now own one.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
Global Powers Of Retailing 2015 - Embracing Innovationaditya848
The Global Powers of Retailing identifies the 250 largest retailers around the world and analyzes their performance. It also looks at the world's 50 biggest e-retailers, considers the top trends in the industry, and provides a global economic outlook for the coming year.
Resumen del Estado del eCommerce en Italia :: Italy 2018: Ecommerce Report Marcos Pueyrredon
Italy : 2018 Ecommerce Report (free) provides a brief overview of the state of ecommerce in Italy. This report has been published by Ecommerce Foundation with hand-selected data that will help both domestic and international retailers evaluate their potential for success in the Italian ecommerce market. +info https://www.ecommerce-europe.eu/research/ecommerce-europe-reports/
Top 10 business ideas & opportunities for 2014Springwise
We’ve selected 10 new business ideas that will provide entrepreneurs with plenty of inspiration in 2014. Spotted from countries all around the world, these businesses offer a taste of what’s to come in the year ahead.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
2. A pivotal year
The advent of
cross-channel
1
2
Services for
connecting
with the
community
4
Community
commitment
right at the
heart of the
offer
5
Social networks,
between
customer
relations and
drive to store
3
Mobile and
payment, a wide
variety of
experiments
6
4. Difficult times for the retail sector
2013: a pivotal year
• Closures, shrinking markets, receiverships/administrations,
cessation of trading
• An economic crisis in Europe since the mid-2000s, a drop in
consumption
• Consumers' appetite for e-commerce and collaborative
consumption, penalisation of brick & mortar retailers,which are not
sufficiently client-centric
• Nevertheless, physical retail remains the undisputed leader. In
2012, Amazon was the only company in the top 100 worldwide retailers
not to have a physical store (no. 16 and with profit of -€28.8 million)
> A new kind of retail, which is cross-channel and serving
the customer's needs, is springing…
5. January 2013
The Virgin Megastore chain
selling cultural and multimedia
products, with 1,000
employees in France, files for
bankruptcy, following years of
financial difficulties.
6. April 2013
On Tuesday, The Phone House announced the
phased closure of all its French stores in 2014.
The economic model is no longer viable for the
group's management. According to the unions,
900–1,200 jobs are at risk
The British company Dixons, the second largest
European consumer household appliances and
electronics retailer, is not ruling out the
possibility of closing the France-based ecommerce site, if it cannot find a buyer.
The e-merchant has drawn the curtains on its
seven Spanish stores
The largest electronics retailer in the world leaves the Old
Continent five years after its arrival. It is selling its shares in its
regional subsidiary to its partner the Carphone Warehouse
Group for 775 million dollars.
7. June 2013
The French household goods retailer Cafom cuts
177 jobs, from a workforce of 802 people, at its subsidiary
Habitat, which tipped it into the red during the first six
months of its non-calendar financial year. The group reports
a loss of 4.7 million euros for the period between
1st October 2012 and 31st March 2013.
François-Henri Pinault provides a minor boost by
fixing the company's valuation at 365 million. This
equates to 15% less cash than it has. Despite this, the
stock loses 10% on its first day of trading. At this
level, it is worth 100 million less than its cash...
8. December 2013
La Redoute is sold to its managers for
the symbolic price of one euro
Kering re-injects several hundred million euros to
recapitalise La Redoute and Relais Colis just before
the sale. The new owners have a lot of work to do.
La Redoute's turnover has actually been falling by
10% a year since 2010, and could come close to 1
billion euros this year. The company is losing
several tens of millions of euros every year
Target Hackers Stole Encrypted Bank
PINs On Top Of 40 Million Credit Cards
The hackers who attacked Target Corp and
compromised up to 40 million credit cards and
debit cards also managed to steal encrypted
personal identification numbers (PINs), according
to a senior payments executive familiar with the
situation.
9. But also:
Relaunches, recoveries and international development
Galeries Lafayette
wants to buy the British
House of Fraser chain
Darty buys the
Mistergooddeal
website
Casino, world-class
Casino has taken sole control of its
Brazilian partner GPA. And, completed
the acquisition of Monoprix for 1.175
billiion euros.
Bestbuy: analysis of a
recovery.
"Embrace your customers and
stop alienating them." Yes, retail
can survive in the face of ecommerce.
G. Plassat believes that
Carrefour "is getting better"
and "is on the right track"
"We have eased the financial
pressure that was weighing the
company down, because of its high
level of debt, I believe that this has
been the main cause of the group's
problems for the last decade. "
11. The advent of cross-channel
• Computers, tablets, smartphones, 8 times out of 10 consumers now
sort out their purchases on-line before going to a store
• + 2,500 Drive concepts set up in France, an explosion in Click &
Collect services: 85% of the French population have a real interest in
reserving items on-line and collecting from a store (source Ifop)
• Stores and sales assistants are going digital to help their customers
make choices, improve customer relations and sales promotion, be
geolocated or be able to share on social networks
> The store is no longer the final destination for shopping, but a point
of contact, experience and relations throughout the customer's
journey
12. Bouygues Telecom launches its
Click and Collect service
Bouygues Telecom customers
are able to reserve their phones
on-line and collect them from a
store, or request direct home
delivery.
"Our objective is twofold: it is a question of
encouraging people to visit our pointsof-sale as well as giving our sales
advisers more availability in order for
them to be able to promote and recommend
other additional products."
13. A "Click and Mortar" shopping experience:
the Bonobos Guideshop
This New York-based company was
established on the internet in 2007 based on
the concept of offering men the opportunity to
find and buy trousers that fit them perfectly
(pants thatreally fit ).
In 2012, the company also opened
guideshops in six major US cities.
These guideshops are physical stores,
which allow internet users to try on clothes
before buying them. The customer makes an
appointment with a store. This is exclusively
dedicated to him and he is placed in the
hands of a guide, who will help and advise
him.
14. General Pants: a cross-channel
and community experience in store
General Pants, a retailer specialising in
clothing, has recently set up interactive
cross-channel devices in ten of its
stores. These use iPads and are
designed to combine
music, fashion and social
networks, with the aim of offering
customers a fun, memorable and, above
all, collaborative shopping experience!
"Community" spirit is strongly highlighted
thanks to "Insta-Opinion", "Our People" and
"What‟s happening".
15. Kate Spade Saturday
The e-commerce shop window
This is the result of a collaboration between Kate
Spade, PayPal and eBay.
Whatever the time of day, you
can go
shopping in this store thanks to the
touch screen that is integrated into the
shop window.
It is a case of déjà vu! Yes, but the process differs
from other interactive shop windows. To make a
purchase, you simply choose a product by
“scrolling” using the touch screen. Once you have
chosen one or more products, simply enter your
telephone number to receive a link allowing you to
proceed with the purchase, choose a size or leave
your address, if you need to.
16. Uniqlo's amazing virtual mirror
Uniqlo is testing an amazing virtual
mirror in its San Francisco store.
This mirror is actually a
screen connected to a touch
screen terminal.
On this terminal, the customer chooses
a garment and it appears directly on
him/her in the mirror/screen. He/she
can even e-mail his/her photo wearing
this new garment.
17. Asda launches click and collect services
at Tube stations
Asda has partnered with Transport for
London to create a unique click and collect
grocery service.
Consumers who order items
before noon will be able to collect
their shopping at one of the
stations after 4pm.
The offer comes as Asda outlines its five
year strategic priorities, which includes a
major push into the London and South East
market.
The click and collect service is integral to
this move. Asda claims it will be increasing
consumers‟ access to its service from 53%
in 2013 to 70% by 2018, with over 1,000
new sites planned, including London
Underground station car parks.
19. Retailers are investing in social networks
• In 2013, 1/4 of marketing expenditure in retail was devoted to
social media (according to research by Vanson Bourne)
• 53% of French people are influenced by their friends on Facebook
before buying a product, 89% research opinions on the internet
before making a purchase
(Reevoo/GMI Research study – June 2012)
• But the ROI from social networks is difficult to measure, favourite
networks change and consumers dislike the excessive amount of
marketing on these sites
> Social networks are gradually becoming common practice and
being incorporated into retailers' annual budgets,
like a completely fully-fledged channel
20. Hertz is now using Twitter
to resolve customer complaints
Hertz is the first car rental company to
integrate social customer service into its
business.
Customers can now resolve
service problems by tweeting at
the brand.
“It is time to get over this misconception that
brands can ignore tweets about their brand
because social media is relatively
inconsequential in comparison to other
channels like phone or email,” said Joshua
March, CEO of Conversocial, the company
working with Hertz.
21. Urban Outfitters‟ new social network
offers members deals for data
Teenagers are a tricky bunch for
marketers. While many have the
desirable disposable income that
retailers target, they can be difficult to
market to because they don‟t like giving
out their data.
Urban Outfitters, teenage hipster
retailer heaven, is integrating
marketing and social media
with a new rewards system to
revamp their Urban
On app, thereby killing two
birds with one stone.
22. Tweets Party: Darty uses Twitter
to reduce the price of its products
In January 2013, Darty created the
Tumblr blog "Merci, fallait pas..."
(Thank you, you shouldn't have ...") ,
which listed all the Twitter users who
shared their Christmas
disappointments between 26th
December and 15th January.
Then, between 15th and 25th
January, these same
internet users were asked to
use the hashtag
#TweetsParty for the
purpose of obtaining 4
discounts with the
publication of 800 tweets.
23. J.CREW puts its catalogue
on Pinterest
In August 2013, 62,870 people were
following the brand's Board.
This means that the images posted by
J.Crew could be seen by „friends‟ who
follow these people on Pinterest. This
is the magic of Discovery
Shopping.
Virality + a multiplier effect: the backing
of a person you know.
24. Monoprix and Pinterest
join forces to promote designers
For the launch of its 5 designer little black
dresses, the Casino group brand and the
photo-sharing social network launched a
joint campaign on 27th November 2013.
Monoprix customers are invited
to use Pinterest via flashcodes
provided in store on dresses designed
by Anne Valérie Hash, Yiqing Yin, Giles
Deacon, Alexis Mabille and Hussein
Chalayan.
25. Topshop transforms Pinterest
into a searchable gift guide
In anticipation of the holiday
season, Topshop has partnered
with Pinterest to create a campaign that will
centre around customers creating and
submitting inspirational boards for the
Holiday season.
In addition to shopping and
pinning items on the fashion
brand‟s website, giant touch
screens and products with a
Pinterest call to action in the
Flagship London and New York
stores will allow customers to pin,
share and shop.
Other stores will have dedicated staff armed
with iPads, who can walk customers through
all elements of the campaign.
26. The retailer Sport Chek enters
the world of “Y-commerce”
The Canadian sports retailer has just
released two new kind of video
advertisements on YouTube, Google's
platform.
The various items worn by the
athletes in the advert are
displayed on the right hand
side of the video, in the form
of icons, along with the words
“shop now”.
By clicking on them, the internet user is
taken straight to Sport Chek's ecommerce site and to the product that is
of interest to him/her.
28. Engage with consum‟actors
• The use of crowdsourcing or co-creation practices is a new
challenge for retailers
• It is a response to consumers' new collaborative and
participative behaviour
• Which also allows a brand to cultivate its image and its
customer relations, to gather insights and feedback, to test its
products and services
• It is also an approach that encourages retailers to engage with
their community locally
> Service retailing, which is re-focussing on its local environment
and customer relations
29. Target creates the participative fashion show
Target has taken the plunge and launched
the participative 3.0 fashion show.
All consumers needed to do was
send a tweet to the brand,
mentioning the product they
wanted to see paraded.
The brand collected all the tweets posted
and chose the products that got the most
votes.
It then produced a hundred or so videos on
its YouTube page, where a product is
highlighted by means of a young woman
walking down a white catwalk.
30. Tesco open up retail space
for community events
UK grocery retailer Tesco is planning to
install a community room in its stores,
starting with the new Tesco Extra in Watford.
The 600 square-foot room will be
available for locals to reserve for
free, and can be used for events
like birthday parties, music
lessons or yoga classes.
The Telegraph reports that this community
room, which is similar to initiatives Tesco
runs in some of its Asia stores, is the first to
be introduced to a UK store. It will include
tea and coffee-making facilities for those
who reserve it.
31. In Denmark, supermarket crowdsources
suggestions for local products
Co-operative grocery superstore
SuperBrugsen is getting
customers to suggest local
products they would like to see on
the shelves of their nearest store.
Supermarkets are convenient, but often
source their products from multinational
companies and farms in distant
locations, racking up carbon emissions and
squeezing out local competition along the
way.
Danish co-operative grocery
superstore SuperBrugsen now aims to offer
a popular alternative by getting customers to
suggest local products they would like to see
on the shelves of their nearest store.
32. Walmart makes deliveries to its customers…
using its customers
How can delivery costs be reduced while
offering customers a participative incentive?
Walmart has the answer:
ask your in-store customers to deliver
products ordered on-line in exchange
for discount coupons (for shopping
and fuel) or even direct discounts at
the checkout.
Obviously, only customers living near on-line
shoppers will be asked, the idea being to easily
persuade them to make a short detour in
exchange for a discount on their future purchases.
33. Carrefour is launching a free product testing service
Attracting customers to stores
and building up a database of
consumer opinions.
This is the aim of the website launched by
Carrefour, Mon Avis Le Rend Gratuit.
The concept is fairly simple: just visit the
website, register and choose your
hypermarket.
The user then receives a number of
credits allowing him/her to obtain free
products in store.
Once in their possession, customers must
fill in a questionnaire and give their opinion
on the aforementioned products in order to
receive more coupons and so on…
34. Target is connecting its customers to the community
The retail group is using the
creativity of its customers to
produce mobile applications that
enhance the on-line and in-store
shopping experience.
And what better way of creating a community of
individuals than open innovation and
crowdfunding? This is what is currently offered
by the Target Cares application, the result of the
Co.Labs & Target Retail Accelerator competition
launched by Target in collaboration with the
magazine Fast Company.
35. Auchan has launched Quirky – the inventors'
platform, in France
Auchan has further consolidated its
partnership with Quirky. The website,
where amateur inventors post their
ideas, has been launched in France.
A concept that has come from the
United States, Quirky offers to
produce the best ideas for
inventions posted on the
website by anyone “for real”.
The chosen products are offered for
sale in partner stores and the ideas'
originators are paid a percentage on
sales.
37. From sustainable development to social
commitment
• Numerous sustainable development initiatives identified in Europe
and the USA in 2013
• "Generalist" retailers cultivate their image and their product
transparency policy in order to meet consumers' needs for
knowledge/traceability
• Organic specialists are riding high in a dynamic economic sector,
which has recorded growth of +50% in France since 2007
• Atypical business models are enjoying great success by offering
short distribution circuits and high quality local products
> Retailers' community commitment is expanding and lies at the
very heart of their offering
38. My “personal shopper” is a dietician
Hy Vee, the leading chain in this
field, doubtless because it is based in
Iowa, a Midwestern state that is more
greatly affected by obesity problem than
others, employs 190 dieticians in
its 290 establishments and success
appears to be forthcoming.
A word of warning, this is not exactly a
philanthropic operation (even though some
of the services on offer are free), as it costs
the princely sum of 119 dollars for two
coaching sessions.
39. In Sweden, buy screws
and leave with a screwdriver!
The extremely environmentally friendly city of
Malmö in Sweden is home to an unusual
hardware store, the Malmö Hardware Store:
in addition to selling nails, screws, pots of
paint and other consumables, it provides
its customers with small tools
allowing them to carry out some
jobs.
In concrete terms, equipment is reserved via
Facebook: users register and reserve the
tools they want to borrow… and each time a
reservation is made, a status is displayed on
the store's "wall", thereby generating a great
deal of activity on the social network.
40. Supermarket for poor families offers
surplus branded goods at cut prices
Community Shop is a supermarket that
sells discounted branded
products that don‟t meet high
street chain standards only to
families receiving government
welfare.
There are many items that are produced,
but don‟t make it onto the shelves of
supermarkets due to superficial damage,
not meeting aesthetic standards or
falling past their sell by dates.
Created by Company Shop, the project
is supported by brands such as Marks
and Spencer, Tesco, Asda and Tetley.
41. Tesco to sell „ugly‟ misshapen fruit
at discount to minimise food waste
Tesco has vowed to cease its practice of
consigning old and misshapen fruit to the dustbin
by flogging it at specially discounted
rates in order to cut down waste.
The move would see „old, ugly and misshapen‟
fruit reprieved on specially discounted shelving in
a bid to convince shoppers not to turn their noses
up at produce which is perfectly fine to eat.
42. The "socialist supermarket"
in New York
Inexpensive, organic and smart: A New York
supermarket managed by its customers has
been thriving for forty years. The concept is to
be rolled out in Paris.
Future volunteers are flooding in,
hoping to do their shopping for 20%
to 40% less than elsewhere.
At the Brooklyn Coop, the 16,200 members
work for 2 hours and 45 minutes for free every
four weeks to keep the store running – 75% of
the workforce are therefore volunteers.
43. GMOs are now identified by Whole Foods Market
Following the decision for its stores to use
100% renewable energy, the 2008 ban on
products containing bisphenol A, and
even bulk items available for numerous
products (including wine), the brand is
upholding its reputation as a pioneer and,
over the next five years, wants to label
all products containing GMOs,
with a view to ensuring
complete transparency for the
consumer.
44. Whole Foods,
when a retailer creates its own farm
Whole Foods, the grandfather of organic
supermarkets is reinventing mass retailing
with its new establishment and is leading
the consumer down a new path!
The eagerly anticipated store opened its
doors on 17th December 2013, one week
before Christmas Eve.
What makes it so original? It is
the first one in the country to
produce its own vegetables
using a hydroponic greenhouse
installed on the roof of the
building.
45. Walgreens:
a self-powered store
Equipped with solar panels, wind
turbines and a geothermal system,
the new Walgreens drugstore,
which will be opening in Illinois,
will be self-sufficient in terms of
energy.
The leading American drugstore
chain, Walgreens (with more than 8,000
branches across the United States), is about to
open a completely new type of outlet.
The Directors of Walgreens are congratulating
themselves on the fact that, “this will be the
first store that will produce a quantity of energy
that is greater than or equal to the energy it
uses."
47. Mobile & Payment
• With smartphones and tablets, the boundary between in-store and
on-line payment is being broken down
• Mobile payments will amount to $707 billion in 2018 (according to Juniper
Research)
• For years, mobile payment has been declared imminent:
contactless payment (NFC), mobile wallets and even digital wallets,
there are numerous solutions
• Bankers, telecoms operators, retailers, Apple, Amazon and startups are aiming to have their solutions widely adopted as quickly as
possible and are seeking to create a genuine usage pattern for
consumers
> Mobile payment > CRM > coupons > data > personalisation:
an attractive equation, but not yet proven…
48. Starbucks is banking on mobile payment
with Square
The coffee chain has invested 25 million
dollars in Square, a specialist start-up. In the
United States, 7,000 Starbucks outlets will
authorise payment via its mobile application.
For Starbucks' American
customers with a smartphone and
the Square application, saying
their name will soon be enough to
pay for their drink.
The application created by Jack Dorsey has
concluded an agreement with the Starbucks
food chain, which authorises this payment
process within all the establishments on
American soil.
49. Biometric payment tested by Auchan
How can you pay using your fingerprint?
In order to be able to pay for his/her
shopping, the customer must be in
possession of a payment card that is able to
store biometric data.
The card is then placed in a specific
protective case that the customer keeps on
him/her.
There is no need to get the card
out and enter a code, the
customer places his/her finger in
a fingerprint or biometric
recognition device, the terminal
communicates with the card remotely, using
radio waves that pass between a radio
frequency tag on the terminal and another
incorporated into the smart card, compares
the data and confirms the payment.
50. Sephora launches its Passbook
Passbook allows you to keep all
your loyalty cards, coupons and
vouchers for Passbook partner
companies in one place.
With Sephora's
Passbook application you
will be able to collect
points, use them when
shopping in store and
receive notifications about
your “rewards”.
The application only works in the
United States at the moment.
51. Lidl rolls out contactless payment
across its UK stores
Lidl has become the largest
supermarket retailer to enable
NFC payments for purchases
across all 600 of its UK stores.
The systems were installed in July following
a successful pilot earlier on in the year.
Georgina O‟Donnell said: “We decided to
implement contactless in order to speed up
payments and reduce queuing time. We
were also responding to consumer demand
to move with the times and offer a wider
range of payment acceptance options.
Installing the technology across so many
stores was a significant project.”
52. E.Leclerc enters the world of mobile payment
The company is testing a mobile
application allowing customers to
pay at the checkout using their
phones.
Smartphone owners can download an
application known as "Paiement Flash" for
Android (Google) and IOS (Apple) for free.
When making a purchase, the customer will
be able to tell the cashier that he/she wants
to pay using his mobile phone. In this case,
the cashier will provide him/her with a QR
Code (a type of bar code) that will replace
the traditional till receipt.
53. NFC (near field communication) and a mobile application
are making it easier to shop at Casino
Casino is testing an application using integral
NFC labelling on shelves.
This means that NFC tags are present for every
product on every shelf.
By reading the tag, the mCasino NFC
application (which differs from the
mCasino classical application) allows
the purchase to be recorded, thereby
speeding up the checkout process, as
well as providing access to additional
information, including nutritional
values.
54. Self-service at Walmart
Tested in 14 stores, a mobile Scan & Go
application, initially for iOS, is
allowing customers to scan
the bar codes on their
products, to transfer the total
cost of purchases to a selfservice terminal and to pay, like
the scanning process used in all major
retail chains, with the benefit for the
customer of avoiding checkout queues
and, what is key for Walmart, a potential
saving valued at several tens of millions
of dollars.