The document discusses the rise of online retail and how it will disrupt traditional retailers over the next decade. It notes that existing retailers will increasingly ask "who stole my lunch?" as new digital native entrepreneurs launch direct-to-consumer businesses online without paying rent. These entrepreneurs will see online retail as a gold rush opportunity and will innovate in new formats, channels, and techniques. The biggest retail innovations are likely to continue coming from these startups rather than existing retailers.
Our retail vision is global, our voice international.Davide Gaeta
Unprecedented times, where consumers are more demanding and seek a deeper emotional connection to Brands. There has been a major shift from product transactions, buying and selling to integration. All this has been driven by social connection. 40% of people spend more time socialising on the internet than sharing face to face. Virtual visibility is our new currency – don’t share, don’t care attitude. Online is the new oxygen. Consumers today want access to products at any time.
Our retail vision is global, our voice international.Davide Gaeta
Unprecedented times, where consumers are more demanding and seek a deeper emotional connection to Brands. There has been a major shift from product transactions, buying and selling to integration. All this has been driven by social connection. 40% of people spend more time socialising on the internet than sharing face to face. Virtual visibility is our new currency – don’t share, don’t care attitude. Online is the new oxygen. Consumers today want access to products at any time.
Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50FITCH
Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time we’re ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z – set to be the largest group of shoppers globally by 2020 – and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.
This is Interbrand Design Forum's 5th annual State of the Retail Industry report, which is produced in conjunction with Chain Store Age magazine. Entitled "Think Forward: In a Race with Change" the report discussed how Retail is being hit with a wave
of game-changing technology in the form of more than 9 million smartphones. As the act of shopping undergoes sweeping transformation, we will experience more change in the next five years than
we have in the past forty.
A profile of the multi-channel shopper reveals a largely untapped opportunity for stores to engage today’s customers by living up to their high expectations for a seamless brand experience. Shoppers want the shopping experience to be connected and personal—a reflection of how they live and use digital. A supplement to Interbrand Design Forum's 2010 State of the Industry Report.
The Roaring Twenties: How Global Retail Brands Will Stay Relevant in 2020FITCH
The ‘Roaring Twenties’ refers to the decade of the 1920s - a time of economic prosperity. Social, artistic and cultural excellence reigned, jazz blossomed, fashion changed and women got the vote. We’re hopeful for a similarly transformative decade, but with many retailers closing in 2019, how can we ensure we stay relevant? The 15 global FITCH studios collaborated to unpack best-in-class retailers and what it could all mean for retailers in 2020. We’re pleased to present this summary of our findings.
From Simple to Splintered to Seamless: In this new technology-enabled world, how can brand marketers and retailers capture the imagination and retain the loyalty of their customers?
Luxury 2020: The Trends Shaping the Luxury Market of the FutureSeymourSloan
By 2020 we will see a different luxury market.
Luxury will not be immune to the businesss and external changes reshaping the world and these will create challenges that brands must be aware of and seek to maximise.
“Retail Rebooted” bundles three trends JWTIntelligence has outlined in recent years that spotlight how retailers are evolving for an increasingly sophisticated digital and data-centric world: Retail As the Third Space, Predictive Personalization and Everything Is Retail. We’ve updated and revised these trends since their initial publication.
The report also maps out 20-plus Things to Watch in Retail, spotlighting a range of developments, from innovative business models to shifting consumer behaviors to the latest tech developments.
This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. It includes input from experts and influencers in retail and data from a survey JWTIntelligence conducted in the U.S. and the U.K. in November 2012, using SONAR™, JWT’s proprietary online tool.
How are changing consumer behaviours shaping the future of grocery retail? What does tomorrow’s shopper care about? How do they shop? Why is the shopping experience changing? Nathan Watts, Creative Director at FITCH presented this deck to attendees at the annual World Food Moscow event in Sept 2019.
Continuous Retail is an art. It is the undeniable future of all things retail. Retail is ubiquitous - do you have an Experience Signature? Tim Greenhalgh, Chairman and CCO, shares how leading retailers create new human rituals that are empowered both physically and digitally. This presentation was given at WPP's Global Retail Forum on April 15, 2015.
Interbrand's Best Retail brands report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands from the U.K., France, Germany, Spain, and the Asia Pacific. The U.S. brands are valued for the fourth time in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.
Retail 2020: Retail Will Change more in the Next 5 Years than the Last 50FITCH
Against a backdrop of seismic shifts in our retail landscape, Christian Davies, Executive Creative Director, Americas at FITCH took the audience on a global tour of the major trends that will be the norm by the time we’re ringing in the New Year of 2020. Emerging trends are mapped against new shopper behaviors and the rise of Gen Z – set to be the largest group of shoppers globally by 2020 – and by new realities of retail operations, language and purpose. This presentation was given at Globalshop in Las Vegas on March 26th, 2015.
This is Interbrand Design Forum's 5th annual State of the Retail Industry report, which is produced in conjunction with Chain Store Age magazine. Entitled "Think Forward: In a Race with Change" the report discussed how Retail is being hit with a wave
of game-changing technology in the form of more than 9 million smartphones. As the act of shopping undergoes sweeping transformation, we will experience more change in the next five years than
we have in the past forty.
A profile of the multi-channel shopper reveals a largely untapped opportunity for stores to engage today’s customers by living up to their high expectations for a seamless brand experience. Shoppers want the shopping experience to be connected and personal—a reflection of how they live and use digital. A supplement to Interbrand Design Forum's 2010 State of the Industry Report.
The Roaring Twenties: How Global Retail Brands Will Stay Relevant in 2020FITCH
The ‘Roaring Twenties’ refers to the decade of the 1920s - a time of economic prosperity. Social, artistic and cultural excellence reigned, jazz blossomed, fashion changed and women got the vote. We’re hopeful for a similarly transformative decade, but with many retailers closing in 2019, how can we ensure we stay relevant? The 15 global FITCH studios collaborated to unpack best-in-class retailers and what it could all mean for retailers in 2020. We’re pleased to present this summary of our findings.
From Simple to Splintered to Seamless: In this new technology-enabled world, how can brand marketers and retailers capture the imagination and retain the loyalty of their customers?
Luxury 2020: The Trends Shaping the Luxury Market of the FutureSeymourSloan
By 2020 we will see a different luxury market.
Luxury will not be immune to the businesss and external changes reshaping the world and these will create challenges that brands must be aware of and seek to maximise.
“Retail Rebooted” bundles three trends JWTIntelligence has outlined in recent years that spotlight how retailers are evolving for an increasingly sophisticated digital and data-centric world: Retail As the Third Space, Predictive Personalization and Everything Is Retail. We’ve updated and revised these trends since their initial publication.
The report also maps out 20-plus Things to Watch in Retail, spotlighting a range of developments, from innovative business models to shifting consumer behaviors to the latest tech developments.
This report is the result of quantitative, qualitative and desk research conducted by JWTIntelligence throughout the year. It includes input from experts and influencers in retail and data from a survey JWTIntelligence conducted in the U.S. and the U.K. in November 2012, using SONAR™, JWT’s proprietary online tool.
How are changing consumer behaviours shaping the future of grocery retail? What does tomorrow’s shopper care about? How do they shop? Why is the shopping experience changing? Nathan Watts, Creative Director at FITCH presented this deck to attendees at the annual World Food Moscow event in Sept 2019.
Continuous Retail is an art. It is the undeniable future of all things retail. Retail is ubiquitous - do you have an Experience Signature? Tim Greenhalgh, Chairman and CCO, shares how leading retailers create new human rituals that are empowered both physically and digitally. This presentation was given at WPP's Global Retail Forum on April 15, 2015.
Interbrand's Best Retail brands report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands from the U.K., France, Germany, Spain, and the Asia Pacific. The U.S. brands are valued for the fourth time in collaboration with Interbrand Design Forum, the retail experience group within Interbrand.
Propongo sumar una tecnología mas a las que debe conocer un desarrollador productivo más allá del concepto Software Craftsmanship: las personas. Hablaremos sobre los conceptos que un trabajador del conocimiento debe incorporar. Cynefin, culturas organizacionales, modelo Dreyfus.
10 French startups disrupting the way you experience fashion online Liam Boogar-Azoulay
It may sound like a stretch to say that French people are the reference for fashion. But as we say, “il n’y a pas de fumée sans feu” (there’s no smoke without fire).
In addition to having a very prolific fashion sense, the French are also very creative when it comes to the shopping experience. The landscape of French fashion startups is flourishing those days: 6 of the 10 companies presented in this article closed a round last spring/summer season and the results of their investments are released now. Let’s open the catwalk: http://wp.me/p2OgMk-65W
Digital Survivors—Death of the Retail CultureAccenture
The landscape of retail players and consumers has been drastically reshaped and the end-to-end consumer value chain is expected to transform beyond recognition in just two to five years. With online commerce growing at four times the rate of the overall industry, many traditional retail giants have made significant investments—upwards of $70 billion USD—in digital channels.So, why do their market caps continue to decline?
The 8 Biggest Retail Trends Every Retailer Needs To Be Ready ForBernard Marr
To continue to connect with customers, retailers need to be ready to adapt to the latest worldwide shopping shifts. Here are eight trends retailers should watch.
This report marks the 20th year of identifying
the 250 largest retailers around the world and
analyzing their performance across geographies,
sectors, and channels.
Over the last 20 years we have seen a seismic shift
in retail and the customers that retailers serve.
Consider that in 1997, the inaugural year of this report,
today’s average Amazon Prime customer was just
16 years old, AOL was pioneering social media, and
handheld virtual pets were the hottest-selling toys.
Today, handheld (or wearable) digital devices are
ubiquitous and a younger, social customer has come of
age. We are living in an era where customers are in the
driver’s seat more than ever before and they are craving
authenticity, newness, convenience, and creativity. We
are living in the customer-driven economy.
Founded in 2012, Purple provides the industry’s most comprehensive, flexible and proven indoor location services platform. With our solutions in over 60k venues worldwide, Purple specializes in delivering indoor location services solutions for healthcare, retail, hospitality, attractions and transport. We do this to help businesses grow, increase customer loyalty, and enhance visitor experience.
At Purple we believe that the real future is neither purely physical nor purely digital; it’s a complex hybrid of both. To prove this, we ran a survey to gain insights into consumer behaviors across multiple retail markets. Coupled with Purple data, this whitepaper identifies the preferences and expectations of consumers, as well as the steps required for retail businesses to survive and thrive.
What a year it promises to be! The digital revolution continues and is opening a world of options for shoppers, brands and retailers. Coupled with an increasingly positive economic outlook and a couple of massive sporting events, we can expect an increasingly positive year in the shopper world. Look into the Mars crystal ball and let's follow some shopper trends we have our eye on.
2. 02 • Jones Lang LaSalle Retail 2020
Online Gold Rush
Online Gold Rush
Who Stole My Lunch?
Retail has long been the key touch point between goods manufacturers
and end consumers. So it is no surprise that the sector has been vibrant and
innovative, bringing such inventions to the market as: layaways; self service
shopping; concept stores, in-store bakeries, factory outlet centres, loyalty
cards; pop-up shops, airport retailing – even scuba diving in shopping centres.
However, looking ahead, the Take the online pharmacy. Whilst regulations will save
next generation of visible Regulations today are keeping independent pharmacies for a
innovation will come mainly this movement at bay but with while longer, some independents
from online retail initiatives escalating healthcare costs, will feel the cold winds of change
– and many of these will few governments will stand in blowing very strongly over the
be entirely new entrants to the way of ‘progress’ for too next three years. Legacy formats
retail. In fact, over the next much longer. With an ageing like independent bookshops
5 years, existing retailers will population less able to collect and music stores cannot survive
find themselves increasingly their prescriptions, with doctors in their current positioning.
asking the question: who stole soon being able to issue repeat Instead, they will become cottage
my lunch? And the answer will prescriptions electronically and businesses selling an attitude
be a disparate group of digital with many consumers happy to and an approach to an afternoon.
natives who see selling directly order vitamins and Viagra online, Bookshops were pleasant,
to consumers as a get-rich- a tsunami will hit the independent dusty places before transactions
quick gold mine. And these pharmacies by the end of the became all important, and they
entrepreneurs will grow without decade to come. Today’s online will have to return to this
pharmacies – for example, experiential focus.
paying rent to anyone. Despite
pharmacy2u.co.uk, infar.com
their lack of retail experience,
and medix24.com – are pioneers
these new retail entrepreneurs
but expect a rush of new entrants
have youthful enthusiasm on
to this profitable sector over the
their side plus a revolutionary
next few years.
platform (i.e. the web) which
has radically lowered entry
barriers and increased
consumer convenience.
This online gold rush is, of course,
in full swing today but we are
just in the foothills of what will
occur; the 2020 retail landscape
will look very different from a
consumer’s perspective.
3. 03 • Jones Lang LaSalle Retail 2020
Online Gold Rush
Best of Both Worlds
Given the increasing number of online entrants, the last decade has
seen owners and occupiers react in one of three ways to e-commerce
and web-based marketing.
1.
Perceive online as a potential competitor
– but a small, containable one
2.
See online as another channel, one to be integrated
into a multi-channel trading strategy
3.
Use the communication possibilities of the internet in
an integrated multi-media strategy.
In other words, online has been either ignored,
or more recently, blended with existing operations
to get ‘the best of both worlds’. However, possibly
because of the legacy of bricks and mortar,
few retailers have really positioned to launch The real retail innovation on the internet has come
entire new businesses and business models from elsewhere. In fact, it can be argued that the
on the internet. real innovation anywhere has come from online.
Take e Bay (eBay.com) and their revolution in:
a) auction selling b) accessing the second hand
market c) taking retail global d) introducing safe
payment systems. Fluctuating fortunes mean they
have lost ground recently but fully intend to rebound
through new initiatives such as their newly launched
fashion micro site selling trendy new clothing at
deep discounts using ‘flash’ sales techniques. eBay
are also experimenting with an online outlet mall,
have signed exclusive fashion deals with designers
like Narciso Rodriguez and are improving the whole
site experience. eBay sold $7.1 bn of clothing in 2009
and has access to 90 million active buyers and sellers.
4. 04 • Jones Lang LaSalle Retail 2020
Online Gold Rush
Private sales models are also booming. Gilt’s (gilt.com)
model requires personal sign up and gives access
to “luxury brands, hand-selected styles and members
-only prices”. The offer changes frequently, each
sale lasting 36 hours and can be 70% off retail
prices. They have already launched an app for the
new iPad to “significantly transform e-commerce
at Gilt by injecting a sense of entertainment and
Polyvore have 1.5 million registered users and
competition into the online shopping experience”.
200,000 ‘creators’. Again, Polyvore is the initiative
Gilt grew sixfold in 2009 and is on track for $500
of non-retailers being started by a bunch of
million in 2010. The company launched in 2008.
ex-Yahoo employees in 2007.
Polyvore (polyvore.com) is part social network,
And so it goes on. Once again, the point being
part designer club. It aggregates clothing and
that the real innovation in retail is happening
accessories from many different brands online:
now, it’s happening online and it’s being led by
a sort of online transactional department store.
‘non-retailers’. iTunes (apple.com) is dominant in
The twist is that customers compose their own
music sales and Amazon (amazon.com) conquers
looks and styles dragging and dropping together
all before it in book sales. ‘Old economy’ retailers
merchandise they prefer. Others are then
like Virgin Megastore and Waterstones were late
encouraged to vote on their favourite looks
to launch online and, although not solely because
– and indeed buy into the look they prefer.
of this, have essentially underperformed.
This site creates a community feel, an interactive
shopping setting and a good way to pick up on
hot trends and ideas. Consumers are invited to
be creative and have fun. Suddenly, fashion is
becoming democratised – and moving away
from the autocratic cat-walks.
The real innovation in
retail is happening now,
it’s happening online
and it’s being led by
‘non-retailers’
5. 05 • Jones Lang LaSalle Retail 2020
Online Gold Rush
Here today, bigger tomorrow
So what of the next ten years? We will see more of the same; the barriers for
entry in the retailing industry have never been lower.
In the future, we will see more of:
- private selling (e.g. ruelala.com)
- peer-to-peer selling (e.g.leboncoin.fr)
- flash sales (e.g. nakedwines.com)
- auctions (e.g. swoopo.co.uk) and blind auctions
(e.g. auctionsforacause.com)
We will witness raging innovation in retail
– a real gold rush where entrepreneurs go - mutual sites (e.g. thewinesociety.com)
from zeros to heroes in a matter of months. - augmented reality retail sites (e.g. zugara.com)
In the online world, 6 months is a really long time - rental sites (e.g. bagborroworsteal.com)
– and time enough to make a fortune. We will see - luxury sites (e.g. netaporter.com)
innovation in format, in channel, in delivery, in social
retail, in retail-as-game, in sales techniques, - trading sites – where consumers buy wholesale and
in payment systems, in returns policies. sell on retail (e.g. doba.com)
- swapping sites (e.g. whatsmineisyours.com)
- grouped buying (e.g. groupon.com)
- free sites (e.g. limewire.com)
- virtual stores (e.g. polyvore.com)
In the online world, 6 months
is a really long time – and time
enough to make a fortune
6. 06 • Jones Lang LaSalle Retail 2020
Online Gold Rush
And we will see more and more co-production, Will any old-World players match the business flair
involving consumers in the whole process, of these upstarts? Looking ahead, anything is
from design, through selection to selling and possible, but it will require true iconoclasm at the
beyond. For example, made.com showcases very top of a retail enterprise and a new generation
furniture designs and holds public votes. Only the of employees. For a start, retailers should be
most popular designs go into production and voters recruiting as many smart ‘digital native’ Gen Yers
receive discounts for helping select. In true win-win as they can lay their hands on and putting them in
style, consumers are involved and get products pivotal positions (hint: not in the warehouse).
they want; new designers get showcased;
the manufacturer has no unsold inventory,
retailers sell exactly to order. And once again,
the specialists in this supply-chain revolution come
from online.
In the future, creativity will continue to come from
start-ups not incumbents. Perhaps this is the way
it always happens. Future electrical cars are as
or more likely to come from battery makers
as automotive companies. Alternative energy
companies like Vestas Wind Systems and RePower
are more likely to dominate renewable energy,
than Shell or BP. When the platform changes,
leadership changes. Insiders become outsiders
and new opportunities abound.
If you have any questions about this
report, please contact us at:
Paul Guest, Head of EMEA Research
+44 (0)20 3147 1925
retail2020@eu.jll.com
www.retail2020.com