Lacoste created an awareness campaign featuring endangered animal species to promote conservation that was successful on social media. Nike launched a poster using augmented reality to showcase its new sneakers. Google opened a Digital Garage in Manchester to provide free digital skills training.

2. On the first day of the month, Lacoste was at the forefront of the most
talked-about brands. He created an awareness study that draws attention
to endangered animals; it was a very successful vowen campaign.
The first thing I did when I wondered about the reflection of the project in
the consumer's eyes was to go into social media and search for
"#LacosteSaveOurSpecies". And when you see the posts and tweets of
users about the project; "I said yes; "Lacoste succeeded!".
There can be many pink balloons in the social media world, but whatever
the topic is, there are the most real feedbacks. That is why we must feed
this world in the name of both the brands we work with and our personal
brand; sometimes fast consumer goods sometimes with long-lasting
products :)

5. Fashion and cosmetics brand Chanel recently
opened a unique new environment for consumers to
discover its products in a playful setting—the Coco
Game Center in Tokyo, Japan.
The pop-up game center takes the form of a multi-
floor space that offers plenty of opportunity for
gamers, beauty lovers and fashionistas to find
delight. On the first floor of the space, Chanel pairs
arcade-style makeup stations with customized
arcade games, which show off the brand's new
Spring 2018 lip and nail colors. On the second floor of
the space, those who visit the Coco Game Center will
have the opportunity to try various makeup
samples.
Chanel's 'Coco Game Center'
in Tokyo Pairs Retro Games
and Makeup Tables

6. Sportswear brand creates AR-powered
poster to launch a new product.
To drum up excitement for its Epic React
sneakers, Nike created a poster that
uses augmented reality to let people
see what the new shoes would look
like on their feet. The Reactive Poster,
developed by Ampfy in São Paulo, is
being sent to anyone who makes a
purchase through the brand’s e-
commerce store. For the activation to
work, recipients must step onto the
print and access a dedicated microsite
through their phone.
Nike:
Just Try it!

7. Google has opened a Digital Garage in
Manchester, it’s the third such space
the global technology company has
opened in the UK, following outlets in
Sheffield and Birmingham.
The Digital Garages have been created
as part of an initiative announced by
Google in last November to help
100,000 people in the UK find a job or
grow in their career by offering free
digital skills in more than 200 towns
and cities.
Google’s Digital Garage
demystifies technology in
Manchester

8. It’s arguably one of the world’s most
recognizable logos. But the Lacoste
crocodile has been removed after 85
years gracing the brand’s polos. It was
temporarily swapped with a number of
endangered animals for a new campaign
by agency BETC Paris which worked with
the International Union for Conservation
of Nature (IUCN). A total of 1,775 polo
shirts were launched during the brand’s
runway show at Paris Fashion Week.
Lacoste's crocodile swapped
with endangered species for
BETC Paris campaign

9. Doomsday is coming at you hard and fast in
Hapa Sushi’s new campaign reminding us to
"eat well before it all ends." The Colorado-
based restaurant chain teamed up with
TDA_Boulder to fuse Donald Trump with raw
fish (a winning combination, apparently).
Uncensored and unedited tweets from the
president are appearing in outdoor
placements, on social media and in a
number of print publications next to a
snappy tagline reminding us to dine like
kings because the end is nigh.
Hapa Sushi uses real Trump
tweets so we 'eat well before
it all ends'

11. Online retailer The Idle Man is set to
open up a bricks-and-mortar, ”try
before you buy” store in London next
month.
Located in Clerkenwell, the store will
have a 600 sq ft footprint and will
open its doors on October 6. The shop
will stock a range of own-brand and
branded mens clothes – around two
pieces from each brand in stock,
according to the etailer – for
customers to try on. Orders then can
be delivered for free.
The Idle Man to open "try
before you buy" shop

12. Nike wants to ride the wave with its own retail
formula for female sneaker fans. That is why it
introduced the Unlaced formula during the Paris
Fashion Week, which will bring the sneakerhead
formula to women, whereas it was previously a
male-focused genre. Ladies will be able to
witness new styles, a wide product variety and
the option to personalize their shoes.
Unlaced will launch online on 27 March, but will
also open shop-in-shops in the summer. These
will be constructed as a circular location filled
with shoes, arranged by colour and trend. The
focal point will be a swiveling, Instagram-
worthy, chair at the center, which can turn to
anything, from sturdy sporting shoes to pink
trendy sneakers.
Nike presents new store
formula for women

13. Domino’s Pizza is conducting a second
round of self-driving delivery vehicle
testing, with a focus on the customer
experience.
The two-month test in Miami, in
partnership with Ford Motor Co., will
leverage the learnings of the first round
of testing, but will add the element of
delivery in a larger, urban setting.
Pizza chain teams up
with Ford to test self-
driving deliveries

14. BMW has acquired Parkmobile, an app
that provides guidance and services for
those looking for parking in North
America, including on-street and garage
parking payments and spot reservation.
BMW Group had already held a minority
investment in the company, and owned
its Parkmobile Group Europe affiliate, but
today it increased its holdings to reach
majority ownership of Parkmobile, LLC,
which is based in Atlanta.
BMW acquires Parkmobile
a parking app to help tackle
city traffic

15. Drive Up is Target’s latest attempt to
blur the lines between online ordering
and brick and mortar. Customers order
things through the company’s app,
drive up to a store and employees will
bring the purchases out to their car —
the very literal embodiment of meeting
customers halfway.
After beta testing the offering in its
home base of the Twin Cities
(Minneapolis-Saint Paul), the retail giant
is ready to start rolling it out,
nationwide. Target plans to introduce
the feature to close to 1,000 locations
over the course of the year.
Target is expanding its
Drive Up curbside pickup
service nationwide

17. Howdy, an e-commerce platform that
specializes in curated product selections for
men, launched a physical retail space in South
Korea inspired by the theme of a "futuristic
warehouse."
Throughout the space, there are whimsical
graphics and metallic foil packages that
convey the brand's forward-thinking nature, as
well as its witty, refined personality. One of the
most notable features of the brick-and-mortar
shop is the vending machine stationed behind
a glass wall, which features a robotic arm that
adds a theatrical element to the process
having consumers pick and choose their
desired products in-store.
E-Retailer Howdy's Store
Envisions a "Futuristic
Warehouse"

18. Following a slowdown in e-commerce sales
over the holidays, Walmart today is readying a
new strategy to attract online shoppers with
an increased focus on home goods.
The retailer is now launching a redesigned
Home shopping experience on the web which
will better highlight home products, like
furniture, accessories, and other decorative
items.
Walmart launches
a new home shopping site for
furniture and home décor

19. Chinese e-commerce giant Alibaba Group is in
talks with US grocer Kroger – but the agenda has
not been revealed.
Media reports from the US say Kroger executives
have visited Alibaba’s offices in China,
but negotiations are in the early stages and there
is no certainty of cooperation between the two
companies. News of the Alibaba and Kroger
meetings comes as US e-commerce company
Amazon continues to expand its grocery business
following the acquisition of grocer Whole Foods
Market. News of the talks between Kroger and
Alibaba was revealed by the New York Post and –
as yet – neither company has responded to
requests for comment.
Alibaba and Kroger
in talks on alliance

20. Raveling mothers will now be able to
comfortably nurse their babies in the
world’s busiest airport — and it’s all
thanks to a partnership between
Mamava and Zappos.
Together with the online shoe retailer,
the Vermont-based company known
for its mobile lactation suites has
developed high-tech rooms for
breastfeeding and breast-pumping
moms who fly in and out of the
Hartsfield-Jackson Atlanta International
Airport, which sees about 2,500 flights
and 275,000 passengers a day.
Zappos and Mamava Team Up
for Luxury Nursing Stations in
Atlanta International Airport

21. The CEO of Tesco insists the
supermarket can be as innovative as the
likes of HelloFresh and Amazon, and
says it is experimenting with new ideas
such as meal kits and checkout-free
stores.
Tesco is experimenting
with meal kits and checkout-
free stores like Amazon

23. Facebook, which has been responding to
a lot of changes by stating that it wants
to create meaningful dialogues on its
platform for the last one month, is now
testing the "dislike" button in the
comments. Facebook has confirmed that
the button has been tested in comments
only on a limited number of pages.
“dislike” Is Coming to
Facebook!

24. Instagram, which gains new features
every day, took an important step to
enrich the story part's ads. About 1
year ago, Instagram started to show
ads in the story part, offering the use
of the carousel advertisements already
used for the story parts.
Instagram's carousel
ads are on the Stories!

25. Snapchat, bringing artifical reality filters to
its stories and using the Snap Map feature
over the web, is now came up with another
innovation. The "add GIF to story" feature,
which we had a chance to use in
Instagram's stories, can now also be used in
Snapchat.
Gifs in snapchat’s stories!

26. Founded in New York, Vero allows you to
create posts in 6 different categories:
photos, music, books, links, movies / TV
and places. So it opens the door to
reaching the content of the category you
want, far from complex feeds. If you want
to buy songs shared via iTunes from
iTunes, you do not even have to leave the
application.
Is thıs the new facebook?
Vero is here!

27. Vimeo, the video platform preferred by
directors and visual artists in general, has
released features that make sharing easier
on social networks. Vimeo also introduced a
new tool that allows you to broadcast live
on many social networks like Facebook,
YouTube, Twitch and Periscope.
Another highlight is video creators' video
uploads to Facebook and YouTube as a one-
click instant.
Live broadcasts from Vimeo!

28. There is a feature that has been widely
adopted among social media users in
recent times; stories. Wherever we look,
there is a platform that we all know very
closely, using this feature that comes out
constantly.
Now, the search engine giant Google will
use the stories feature after Instagram,
Facebook and Snapchat.
Google now has the "STORIES"
feature: AMP Stories!

29. Until now, in Instagram, which does
not include a share key on the
platform, users were using third
party applications like Repost.
According to leaked screenshots,
Instagram is testing a share key
that lets you share someone else's
posts in your wake.
With this new feature, users will be
able to create new contents by
sharing their friends posts.
Instagram is testing
"repost" feature!

30. Facebook opened this new feature
to users in Turkey. A small warning
on the mobile news source, the key
to the on / off button, the user first
provides a text explaining the
features of this technology.
Facebook facial recognition
key NOW available in turkey!

32. We have witnessed the failure of Google and
Snapchat in smart glasses until now. While
Google has not been able to find its success
on Google Glass announced in 2012, it decided
to restructure Google Glass in 2015, while
Snapchat announced that it lost $ 40 million in
Spectacles in 2016.
Despite all this, Intel is determined to take a
step into the market with its new smart
glasses: Vaunt.
Intel's new approach to
smart eyewear market:
Vaunt!

33. Ape X, the name of the domestic
drone funded in Arıkovanı, draws
attention with its being the most
easily available drone. The Mime
controller, developed by the team,
makes this easy to use. In addition,
the Ape X gimbal camera stabilizer
and 4K camera allows you to
exchange images for as long as 30
minutes while in the air.
Record in Arıkovanı funds:
Local Drone Ape X!

34. ORBI Prime looks like a cool
sunglasses; a solution that aims to
save important moments of your
life by releasing your hand. It
allows you to shoot up to 60
minutes with 4 1080p cameras
integrated in a stylish and
ergonomic design with 4K
resolution
Eyeglasses Recording
Your Adventures: ORBI
Prime!

35. HoloLens, Microsoft's response to
increased visibility and attention to
the high price tag, is starting to offer
a rental option. The rental option of
HoloLens, which will be available for
sale in Turkey after a delay of about
3 years, will only be available in the
USA and Canada at this time.
For rent: mıcrosoft
hololens!

36. Google Asistant will be able to
serve 95 percent of Android
phones by expanding its language
scale by the end of the year. Google
has announced that Google Now
will soon become a multi-lingual
structure.
Google asistant will
support 30 languages!

37. To make the product as simple as
possible, Google calls the reference
to complex artificial intelligence and
machine learning that comes to mind
in the device as a "smart camera."
The device can recognize familiar
faces and convert them into still
images that can be converted into
GIFs.
The most interesting aspect of Clips
is that it decides on his own to
record what he knows because he
knows the faces. In short, we can
think of Clips as GoPros working with
artificial intelligence.
Google's artificial
intelligence-assisted
camera clips are on sale!

39. Japan-based technology giant Sony
announced that it would build a new taxi-
calling platform. Sony will use artificial
intelligence technology in a taxi-calling
service that will go to business with
Daiwa Motor Transportation and five taxi
companies in Japan for the new project.
Sony's artificial intelligence-
assisted cab call platform!

40. Elidor, who is on the way and
emphasizing the power of women, saying
"Power is inside"; sponsors of this
project. Elite; this project invites women
to become morale for millions of cancer
patients by using the power they
possess. The brand has worked with the
actors of Fi-Qi, one of the most popular
sequences of the last days for the
promotion film of the progeny.
Support from Elidor for
Cancer Patients!

41. Harry Potter's story, in which artificial
intelligence was taken by its writer,
was animated.
Botnik Studios, which took the project
a step further, cooperated with
BDCwire writer and cartoonist Jamie
Loftus to transform the story of an
alternative artificial intelligence Harry
Potter into an animation. Four and a
half minutes of animation is done by
photographer Rachael Wright.
Artificial intelligence
interpretation of Harry
Potter!

42. In the Netherlands, WeTransfer
software engineer Arkaitz Garro
placed a facial recognition tool in
place of a cat's entry for the crib.
So when Bobis comes to the door,
the cat-door sends an instant
notification to Garro.
The engineer who developed
the face recognition tool so
his cat can enter home!