Jamie O'Connell at WP-Brighton 2011 - WordPress for B2B Lead Generation and Brand Positioning
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The Student Room developed a WordPress microsite called Insight to generate B2B leads and reinforce their brand positioning. Through market research, they learned about perceptions of their business in key sectors. The microsite provides content in categories like education and careers to build relationships. It tracks metrics like site traffic, newsletter subscribers, and direct conversions to measure effectiveness. Since launching, Insight has generated thousands of leads and contacts for The Student Room worth over £40,000.
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Dm mobilization guide ppt m.dutta
This document provides details about a Digital Marketing course offered by Anudip Foundation, including:
- The course covers topics like SEO, Google Analytics, SEM, social media marketing, email marketing, and content marketing.
- Career opportunities in digital marketing include jobs in companies, working as a freelancer, starting your own business, or earning online through affiliate marketing or AdSense.
- Popular designations and average salaries are listed for digital marketing roles.
- Anudip Foundation helps students gain industry-recognized Google certificates and provides placement assistance upon completing the course.
All famous company profile v3.0 july 8, 2013
The document discusses various social media marketing services offered by a company including social analytics, social CRM, social listening, building and nurturing social communities, content marketing, social advertising, and ROI reporting. It provides brief explanations of each service and emphasizes the importance of understanding customers, competitors, and metrics.
B2B marketing for recruitment presentation / LinkedIn
Data and insight on the HR market in the UK and how recruitment agencies can engage with HR for Business to Business
Social Networking Kent202 Presentation
Mick Say used this presentation at the Kent2020 Preview Conference.
Slides made available by request of many delegates. With no Narration this presentation is an aid-to-memory for attendees at the conference.
Brett Dovey Portfolio 2023
As a highly skilled and experienced digital marketer, I have a proven track record of developing and implementing successful online marketing strategies that drive business growth and improve ROI. My expertise in digital marketing, PPC, CRM, SEO, and web analytics, combined with my knowledge of the latest marketing trends and technologies, makes me an asset to any organization.
I have a strong understanding of SEO and PPC strategies and a proven ability to improve CPA, conversion rates, and website traffic through effective campaigns. I have experience with web analytics tools, data-driven decision-making, and a strong knowledge of the latest digital marketing trends and technologies.
I have experience working with various digital marketing tools, including Google Ads, SEMrush, Ahrefs, and other analytics tools. I also have a strong understanding of customer journey optimization through digital channels. I am also proficient in marketing automation and CRM tools like HubSpot, Marketo, and Salesforce.
I have gained a wealth of experience developing and implementing successful digital marketing strategies throughout my career. I also drove email acquisition and marketing campaigns to support key business initiatives, managed marketing campaigns to cultivate brand awareness and drive website traffic, and discussed and optimized SEO strategies for short- and long-term campaigns.
At Good e-Learning in London, I served as a Digital Marketing Strategist, leading projects to redesign web pages, diversify strategies and revitalize social media presence. I also have a proven track record of developing and implementing successful digital marketing strategies, Strong understanding of SEO, PPC, social media advertising, email marketing, and content marketing.
In addition to my technical skills, I am a strong leader and effective communicator. I have experience working with cross-functional teams and have excellent project management and analytical skills. I can deliver measurable results and ROI for clients and internal teams. I have a proven ability to develop and implement go-to-market strategies that align with business objectives.
My experience, skills, and knowledge make me an ideal candidate for any organization looking to improve its digital marketing strategies and drive business growth. I am confident in my ability to deliver measurable results and ROI for clients and internal teams and am excited to contribute my expertise to your organization.
Social Beat - ROI Driven Digital Marketing
This document provides an overview of ROI Driven Digital Marketing, a digital marketing agency. It discusses the agency's services such as brand building, social media marketing, SEO, content marketing, and performance advertising. It highlights the agency's capabilities such as an in-house creative team, training programs, and technology platforms. It also includes examples of client work and testimonials. The document is aimed at promoting the agency's full-service digital marketing offerings and capabilities.
Optimise Events Presentation
http://www.optimiseevents.co.uk/index...
Optimise Events seminar, discussing the topics of cloud computing, social media and online marketing.
Speakers:
Ian Summerfield - Optim IP
Joe Baily - Generate UK
Mike Robinson - Generate UK
Guest Speaker:
Liz Jackson MBE - Great Guns Marketing
Simple Steps to an Integrated Digital Marketing Strategy
If you're asking either of these questions, "How to get started with Digital Marketing?" and "What is an Integrated Digital Marketing Strategy?", today's presentation is for you.
We're going live on YouTube to share more, answer some FAQs, so stay tuned and subscribe to us on YouTube to be notified!
Check out our Webinars: http://bit.ly/digital-marketing-webinars
Subscribe to be notified!
Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster
UCLA Anderson School of Management partnered with Converge Consulting to increase their inbound marketing efforts for their MBA programs. Converge developed a digital marketing strategy focused on search engine advertising, social media advertising, display advertising, and retargeting to expand UCLA's reach, recruit more women and veterans, and increase inquiries. The strategy included creating targeted personas, developing landing pages, and implementing a multi-touchpoint email nurturing campaign to convert more inquiries into enrollments. Google Analytics was set up to measure the ROI of the digital advertising and inbound efforts. New strategies proposed included promoting content on IvyExec and hosting webinars on professional development topics.
Similar to Jamie O'Connell at WP-Brighton 2011 - WordPress for B2B Lead Generation and Brand Positioning (20)
Digital Marketing Presentation by Harshit Yadav 19BSP1052
Digital Marketing Presentation by Harshit Yadav 19BSP1052
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for Results
Maximising the potential of social media marketing
Maximising the potential of social media marketing
Maximising The Potential Of Social Media Marketing
Maximising The Potential Of Social Media Marketing
digitalschooldelhi.com-Learn Digital Marketing in 15 Comprehensive Courses in...
digitalschooldelhi.com-Learn Digital Marketing in 15 Comprehensive Courses in...
Next Gen Lead Gen for Schools: Digital Marketing Strategies for 2023
Next Gen Lead Gen for Schools: Digital Marketing Strategies for 2023
Social media and relationship development for sales
Social media and relationship development for sales
Sstrategic brand communications & brand positioning
Sstrategic brand communications & brand positioning
B2B marketing for recruitment presentation / LinkedIn
B2B marketing for recruitment presentation / LinkedIn
Simple Steps to an Integrated Digital Marketing Strategy
Simple Steps to an Integrated Digital Marketing Strategy
Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster
Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster
Recently uploaded
Climate Impact of Software Testing at Nordic Testing Days
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Infrastructure Challenges in Scaling RAG with Custom AI models
Building Retrieval-Augmented Generation (RAG) systems with open-source and custom AI models is a complex task. This talk explores the challenges in productionizing RAG systems, including retrieval performance, response synthesis, and evaluation. We’ll discuss how to leverage open-source models like text embeddings, language models, and custom fine-tuned models to enhance RAG performance. Additionally, we’ll cover how BentoML can help orchestrate and scale these AI components efficiently, ensuring seamless deployment and management of RAG systems in the cloud.
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.“I’m still / I’m still / Chaining from the Block”
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Pushing the limits of ePRTC: 100ns holdover for 100 days
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Building Production Ready Search Pipelines with Spark and Milvus
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Best 20 SEO Techniques To Improve Website Visibility In SERP
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Communications Mining Series - Zero to Hero - Session 1
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
Imagine a world where machines not only perform tasks but also learn, adapt, and make decisions. This is the promise of Artificial Intelligence (AI), a technology that's not just enhancing our lives but revolutionizing entire industries.
Presentation of the OECD Artificial Intelligence Review of Germany
Consult the full report at https://www.oecd.org/digital/oecd-artificial-intelligence-review-of-germany-609808d6-en.htm
Microsoft - Power Platform_G.Aspiotis.pdf
Revolutionizing Application Development
with AI-powered low-code, presentation by George Aspiotis, Sr. Partner Development Manager, Microsoft
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Recently uploaded (20)
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
Infrastructure Challenges in Scaling RAG with Custom AI models
Infrastructure Challenges in Scaling RAG with Custom AI models
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAU
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
Pushing the limits of ePRTC: 100ns holdover for 100 days
Pushing the limits of ePRTC: 100ns holdover for 100 days
Building Production Ready Search Pipelines with Spark and Milvus
Building Production Ready Search Pipelines with Spark and Milvus
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
AI 101: An Introduction to the Basics and Impact of Artificial Intelligence
Presentation of the OECD Artificial Intelligence Review of Germany
Presentation of the OECD Artificial Intelligence Review of Germany
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdf
Jamie O'Connell at WP-Brighton 2011 - WordPress for B2B Lead Generation and Brand Positioning
- 2. WordPress for B2B lead generation and brand positioning The Student Room | Jamie O’Connell
- 15. Lead generation Corporate Nov Dec Jan Feb March April May June July August Insight enquiry 22 25 39 61 26 24 39 31 41 25 Insight newsletter subs 6 9 9 5 16 10 7 3 12 4 Education Insight enquiry 15 9 17 17 20 12 32 12 15 19 Insight newsletter subs 10 30 15 21 30 16 25 22 23 7 Government Insight enquiry 10 12 15 14 5 12 12 14 20 13 Insight newsletter subs 2 6 3 1 2 2 2 1 4 5 Other (pls specify) 7 9 10 8 17 6 1 4 10 2 TOTALS 72 100 108 92 118 82 108 87 125 75
Editor's Notes
- Acquired as part of 80% Acumen PI purchase by Chris Newson & partners in 2006 in 2007 First employee hired, investment, rebrand and commercialisation began in 2007 18 employees based out of Brighton & London, plus a volunteer team of over 150