With 25 years of digital marketing under our belts, many brands and professionals have built rigid perceptions of what works best for what. The truth is, digital keeps evolving and we have to constantly rethink what is possible and what might even be overlooked.Backed by his latest research, long-time creative executive and digital strategist Mat Zucker will share how evolved enterprises can use various owned touchpoints (web, social, search, events, chat) in new ways.