Be the Tortoise, Not the Hare: How to Master Relevant Messaging
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This document discusses how to effectively segment audiences and measure the success of marketing campaigns. It recommends segmenting audiences based on geography, language preferences, business unit, role, interests, and other factors. It also recommends testing marketing campaigns using a champion-challenger approach to determine the most effective messaging and refine strategies. Success is measured by engagement, lead acceleration, opportunities created, and determining statistical significance between test and control groups.
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Want to Ensure Your Marketing Automation Solution Produces the Results You Want?
Marketing Automation software is often positioned as a tool that will fix all of your marketing problems for a couple thousand dollars a month.
Not true.
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Be the Tortoise, Not the Hare: How to Master Relevant Messaging
- 1. Be the Tortoise, Not the Hare: How to Master Relevant Messaging
- 2. Fast Moving Leads Long Term Target
- 3. 2% 98%
- 6. Business Unit Corporate Mid Market Enterprise We support small businesses needs We can help you get to the next level We can meet all your needs
- 7. Interest Social Marketing Marketing Automation Email Marketing Dynamics Social 101 Marketing automation 101 Graduate from Email Batch and Blast Marketo and Microsoft Dynamics
- 8. Geography NOAM EMEA English French German APAC What is marketing automation? What is marketing automation? Why marketing automation?
- 9. Segments Geography Language Preference Business Unit Role Stage Interest Verticals Competitor
- 11. North America Priority Segmentation Topic of Interest Verticals Competitor Default Segmentation: By Business Unit Corporate Mid-Market Enterprise
- 12. North America Priority Segmentation Topic of Interest Verticals Competitor Default Segmentation: By Business Unit Corporate Mid-Market Enterprise
- 13. North America Priority Segmentation Topic of Interest Verticals Competitor Default Segmentation: By Business Unit Corporate Mid-Market Enterprise
- 14. EMEA Priority Segmentation French German Topic of Interest Default Segmentation: By Role Marketing (EMEA English) Sales (EMEA English) Exec (EMEA English)
- 15. EMEA Priority Segmentation French German Topic of Interest Default Segmentation: By Role Marketing (EMEA English) Sales (EMEA English) Exec (EMEA English)
- 16. EMEA Priority Segmentation French German Topic of Interest Default Segmentation: By Role Marketing (EMEA English) Sales (EMEA English) Exec (EMEA English)
- 18. Nurture Analysis: Total Records Records in Database Invalid, Missing or Disqualified Unsubscribed Ex-Pending Pending Total Opt-In
- 19. Measure Engagement Score Lead Acceleration Opportunities Created
- 22. Tracking Opportunities Opportunities May June July August
- 23. TEST MEASURE REFINE MEASURE
- 24. Testing Program Test 1: Day of Week Test 2: Cadence Test 3: Time Test 4: Content Priority Test 5: Content Mix No Nurture
- 25. Champion Challenger Testing: DG2MA Test Group: Banner Image Control Group: No Banner Image
- 26. Measure Engagement Score Lead Acceleration Opportunities Created Statistical Significance