1. The document discusses how personalization and data-driven techniques can improve marketing and conversions for ecommerce businesses. It emphasizes choosing the right technologies, skills, data collection, acting on insights, and testing to optimize personalization over time.
2. Case studies show how personalization such as location-based messaging increased conversions by 13% for one company and encouraging email signups boosted another company's conversions by 33%.
3. The conclusion emphasizes that personalization is key as the world moves back to a more personalized web, and businesses should sign up to stay informed on new personalization research.
Discussion: The opportunities provided by AI for online search and merchandising
The way retailers have merchandised online stores hasn’t changed since the early days of E-
commerce, but it has now.
This presentation looks at the disruption and opportunities that come
from Artificial Intelligence and goes beyond the buzzwords to get to grips with how AI techniques
like machine learning and predictive analytics help to solve the complex problem of serving the
most relevant products in ALL cases.
You will learn how to
* Understand the scale of the challenge and the opportunity
* The limitations of traditional online merchandising
* How AI impacts online merchandising by improving search, coping with trends in real-time,
providing insights and making the work of merchandisers more productive and enjoyable
* How and why not all AI solutions are the same
* Make the organisational changes required to accommodate AI-based merchandising
Presenters : Dr Dave Chaffey, Smart Insights and Andrew Fowler, country manager, Apptus UK
3 ways you're wasting your biddable media budget... and how to fix it!Smart Insights
How to maximize the returns from your biddable media budget
There are more opportunities to buy media than ever before but, do you know exactly where you’re spending your budget, what you’re spending it on and how to optimise your campaigns to get the best returns?
In this webinar, Sarah Barker, Head of Biddable Media at digital marketing agency Stickyeyes will take you through the three most common mistakes brands make when investing in biddable media and importantly…how to fix them.
You will learn:
- The minefield of marketing metrics and how you can use data to understand your audience
- Cross-channel cannibalisation and the danger of a silo-mentality
- Why last-click attribution isn’t the answer
- Risk-taking – why it’s not just for James Bond!
Digital transformation has been around for a while now but what it takes to be successful at it continues to change at pace. Here we look at the latest trends and how businesses are implementing them in real-world examples.
Using CDPs to get the most value from your customer data.
Learn how a Customer Data Platform works, what it makes possible, how to find the right CDP, and how to deploy successfully.
In this webinar we'll:
- Learn steps in building a strong customer data foundation
- Understand the benefits of using a Customer Data Platform
- Define key use cases supported by a CDP
- Know how to find the right CDP for your business
- Prepare for a successful CDP deployment
NRF 2019: Retail's Big Show
Sunil Suram, Director of AI and Big Data, Tango
Pranav Tyagi, President and CEO, Tango
Mark Zygmontowicz, SVP, Business Development, Tango
Discussion: The opportunities provided by AI for online search and merchandising
The way retailers have merchandised online stores hasn’t changed since the early days of E-
commerce, but it has now.
This presentation looks at the disruption and opportunities that come
from Artificial Intelligence and goes beyond the buzzwords to get to grips with how AI techniques
like machine learning and predictive analytics help to solve the complex problem of serving the
most relevant products in ALL cases.
You will learn how to
* Understand the scale of the challenge and the opportunity
* The limitations of traditional online merchandising
* How AI impacts online merchandising by improving search, coping with trends in real-time,
providing insights and making the work of merchandisers more productive and enjoyable
* How and why not all AI solutions are the same
* Make the organisational changes required to accommodate AI-based merchandising
Presenters : Dr Dave Chaffey, Smart Insights and Andrew Fowler, country manager, Apptus UK
3 ways you're wasting your biddable media budget... and how to fix it!Smart Insights
How to maximize the returns from your biddable media budget
There are more opportunities to buy media than ever before but, do you know exactly where you’re spending your budget, what you’re spending it on and how to optimise your campaigns to get the best returns?
In this webinar, Sarah Barker, Head of Biddable Media at digital marketing agency Stickyeyes will take you through the three most common mistakes brands make when investing in biddable media and importantly…how to fix them.
You will learn:
- The minefield of marketing metrics and how you can use data to understand your audience
- Cross-channel cannibalisation and the danger of a silo-mentality
- Why last-click attribution isn’t the answer
- Risk-taking – why it’s not just for James Bond!
Digital transformation has been around for a while now but what it takes to be successful at it continues to change at pace. Here we look at the latest trends and how businesses are implementing them in real-world examples.
Using CDPs to get the most value from your customer data.
Learn how a Customer Data Platform works, what it makes possible, how to find the right CDP, and how to deploy successfully.
In this webinar we'll:
- Learn steps in building a strong customer data foundation
- Understand the benefits of using a Customer Data Platform
- Define key use cases supported by a CDP
- Know how to find the right CDP for your business
- Prepare for a successful CDP deployment
NRF 2019: Retail's Big Show
Sunil Suram, Director of AI and Big Data, Tango
Pranav Tyagi, President and CEO, Tango
Mark Zygmontowicz, SVP, Business Development, Tango
Roll Your Own Customer Experience Platform By Cleve GibbonMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Rolling Your Own Customer Experience Platform. PRESENTATION: Rolling Your Own Customer Experience Platform - Given by Cleve Gibbon - @cognifide - Chief Marketing Technology Officer - Cognifide. #MarTech DAY1
Presentation from NRF 2019 Retail's BIG Show
Alexandre Hubert, Sr. Dir., IT Strategy and Logistics, Browns Shoes Inc.
Stephanie Richelieu, VP, Global Marketing, Generix Group
Not Tooling Around: How The Home Depot Uses Machine Learning for Vendor Accou...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
David Berry, Leader of Business Intelligence Global Custom Commerce, The Home Depot
Jeff Huckaby, Global Segment Director, Retail and Consumer Goods, Tableau
Chase Zieman, Director, Analytics Global Custom Commerce, The Home Depot
As the MarTech space gets more and more crowded we often find we don’t use our existing tools to their full potential. We end up with products that don’t always live up to all the hype we were promised. Find out how to enhance the tools you already have without having to replace them. See how two of Australia’s biggest corporates utilised a Customer Data Platform (CDP) to access data that’s always seemed too far out of reach and supercharged the tools they already had.
Presentation from NRF 2019 Retail's Big Show
Sharad Khare, Khare Communications
Eleanor Morgan, Casper
Drew Green, INDOCHINO
Jennifer Braunschweiger, MM.LaFleur
Presentation from NRF 2019 Retail's BIG Show and NRF Foundation Student Foundation
Sherry Egerton, Director of Customer Success - ACEO Retail - 1
Ian Holland, VP, R&D, Professional Services, ACCEO Retail - 1
Scott Pearson, CEO, Curator Retail Consultant
Presented in Belfast by Steven Parker and John cave for CIM
Covers:
What is analytics?
What is measurement?
Attribution models
Google Analytics / Tag Manager / Data Studio / Optimize
www.cim.co.uk
Top tips for driving leads and optimising conversions in 2020Smart Insights
Do you struggle to get customers to your site? Are you unsure where you should focus your time and resource when people actually start engaging with your content? Confused about where you should be collecting data and how to showcase success to your stakeholders?
Join Phil McGuin, Demand Generation Director and Will Garbutt, CRO and UX Manager from digital agency Stickyeyes as they show you how to maximise your end-to-end customer journey to create an amazing user experience that converts prospects and drives commercial success.
With experience in both B2B and B2C markets across a range of industries, they’ll draw on real-world case studies to show you:
- How you can engage customers with your website and proposition;
- The importance of acquisition mapping and capturing the right customer information;
- How to navigate your customers through their lifecycle stages to encourage conversion and advocacy; and
- Examples of the tools you can use and the data you should be collecting to measure and optimise success.
Digital Disruption in Distribution and Manufacturing: How to Be a B2B LeaderPerficient, Inc.
Digital technology is quickly changing the rules of engagement for B2B companies in the manufacturing and distribution sectors. The convergence of data, content, intelligent devices, and artificial intelligence creates an opportunity for established companies to redefine themselves and become industry leaders. But many are missing this opportunity.
Forward-thinking companies in this transformation will make decisions by considering the overall market, moving quickly, and managing cross-functional change within the organization. The uncommitted will only consider their technology options and suffer from sub-par results…or do nothing at all.
We discussed:
-How to identify where you are in your digital journey
-How to apply “fast follower” principles and a proven framework to accelerate change
-Best practices and lessons learned by B2B organizations that have successfully achieved a higher level of digital maturity
Monetizing Insights with Experiential CommerceAcquia
Organizations are used to engaging their customers through the dated concept of a linear conversion funnel and struggle to offer contextual experiences that minimize the opportunities for attrition in today’s connected world. With experience management solutions powered by Drupal such as Acquia Lift and Journey, you can orchestrate personalized interactions that target users with segmented content, while also leveraging Google Analytics to ensure the bespoke engagement offered is based on user behavior.
The true power of these hyper-focused experiences can be fully unlocked for your organization when transactional offers are surfaced seamlessly at the right point of the customer journey via Elastic Path, the most robust API-based commerce system.
In this webinar you’ll learn:
- How to offer relevant, orchestrated journeys so the moment of conversion doesn’t represent a departure from or conclusion of the experience, but rather a segway to deeper engagement
- How analytics and a single view of cross-channel transactions can shape hyper-focused experiences
- How API-based commerce powered by Elastic Path can interact with Acquia solutions to embed monetization opportunities in customer experiences
- How sectors like industrial manufacturing, healthcare and consumer services take advantage of this experiential paradigm
Roll Your Own Customer Experience Platform By Cleve GibbonMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Rolling Your Own Customer Experience Platform. PRESENTATION: Rolling Your Own Customer Experience Platform - Given by Cleve Gibbon - @cognifide - Chief Marketing Technology Officer - Cognifide. #MarTech DAY1
Presentation from NRF 2019 Retail's BIG Show
Alexandre Hubert, Sr. Dir., IT Strategy and Logistics, Browns Shoes Inc.
Stephanie Richelieu, VP, Global Marketing, Generix Group
Not Tooling Around: How The Home Depot Uses Machine Learning for Vendor Accou...National Retail Federation
Presentation from NRF 2019 Retail's Big Show
David Berry, Leader of Business Intelligence Global Custom Commerce, The Home Depot
Jeff Huckaby, Global Segment Director, Retail and Consumer Goods, Tableau
Chase Zieman, Director, Analytics Global Custom Commerce, The Home Depot
As the MarTech space gets more and more crowded we often find we don’t use our existing tools to their full potential. We end up with products that don’t always live up to all the hype we were promised. Find out how to enhance the tools you already have without having to replace them. See how two of Australia’s biggest corporates utilised a Customer Data Platform (CDP) to access data that’s always seemed too far out of reach and supercharged the tools they already had.
Presentation from NRF 2019 Retail's Big Show
Sharad Khare, Khare Communications
Eleanor Morgan, Casper
Drew Green, INDOCHINO
Jennifer Braunschweiger, MM.LaFleur
Presentation from NRF 2019 Retail's BIG Show and NRF Foundation Student Foundation
Sherry Egerton, Director of Customer Success - ACEO Retail - 1
Ian Holland, VP, R&D, Professional Services, ACCEO Retail - 1
Scott Pearson, CEO, Curator Retail Consultant
Presented in Belfast by Steven Parker and John cave for CIM
Covers:
What is analytics?
What is measurement?
Attribution models
Google Analytics / Tag Manager / Data Studio / Optimize
www.cim.co.uk
Top tips for driving leads and optimising conversions in 2020Smart Insights
Do you struggle to get customers to your site? Are you unsure where you should focus your time and resource when people actually start engaging with your content? Confused about where you should be collecting data and how to showcase success to your stakeholders?
Join Phil McGuin, Demand Generation Director and Will Garbutt, CRO and UX Manager from digital agency Stickyeyes as they show you how to maximise your end-to-end customer journey to create an amazing user experience that converts prospects and drives commercial success.
With experience in both B2B and B2C markets across a range of industries, they’ll draw on real-world case studies to show you:
- How you can engage customers with your website and proposition;
- The importance of acquisition mapping and capturing the right customer information;
- How to navigate your customers through their lifecycle stages to encourage conversion and advocacy; and
- Examples of the tools you can use and the data you should be collecting to measure and optimise success.
Digital Disruption in Distribution and Manufacturing: How to Be a B2B LeaderPerficient, Inc.
Digital technology is quickly changing the rules of engagement for B2B companies in the manufacturing and distribution sectors. The convergence of data, content, intelligent devices, and artificial intelligence creates an opportunity for established companies to redefine themselves and become industry leaders. But many are missing this opportunity.
Forward-thinking companies in this transformation will make decisions by considering the overall market, moving quickly, and managing cross-functional change within the organization. The uncommitted will only consider their technology options and suffer from sub-par results…or do nothing at all.
We discussed:
-How to identify where you are in your digital journey
-How to apply “fast follower” principles and a proven framework to accelerate change
-Best practices and lessons learned by B2B organizations that have successfully achieved a higher level of digital maturity
Monetizing Insights with Experiential CommerceAcquia
Organizations are used to engaging their customers through the dated concept of a linear conversion funnel and struggle to offer contextual experiences that minimize the opportunities for attrition in today’s connected world. With experience management solutions powered by Drupal such as Acquia Lift and Journey, you can orchestrate personalized interactions that target users with segmented content, while also leveraging Google Analytics to ensure the bespoke engagement offered is based on user behavior.
The true power of these hyper-focused experiences can be fully unlocked for your organization when transactional offers are surfaced seamlessly at the right point of the customer journey via Elastic Path, the most robust API-based commerce system.
In this webinar you’ll learn:
- How to offer relevant, orchestrated journeys so the moment of conversion doesn’t represent a departure from or conclusion of the experience, but rather a segway to deeper engagement
- How analytics and a single view of cross-channel transactions can shape hyper-focused experiences
- How API-based commerce powered by Elastic Path can interact with Acquia solutions to embed monetization opportunities in customer experiences
- How sectors like industrial manufacturing, healthcare and consumer services take advantage of this experiential paradigm
Moving Beyond Mobile: Delivering a Seamless Digital Experience from Online to...Mozu
Learn how to deliver a seamless digital experience with this presentation from Jason Wallis, CTO of Mozu, featuring Adam Silverman, Principal Analyst at Forrester Research.
Watch the webinar replay here: http://info.mozu.com/ecommerce-responsive-design-considerations-webinar.html
Today’s B2B sales function isn’t just competitive, it’s extremely
complex. COVID-19 exacerbated this complexity. Our clients have to be smarter to sell faster and meet buyers on their terms in today’s digital world.
How to Make Money in Wholesale and Distribution with Amazon in the MarketJeff Carr
Your business has been disrupted by Amazon. Your key functions – eCommerce, demand and inventory planning, third party providers, and warehouse technology — can no longer be just good enough.
Your customers and business buyers are expecting the Amazon experience: they want what they want, where they want it, and as fast as possible. It is assumed by your customers that you will be able to perform these functions at a very high level, or the perception will be that you are not concerned about your customer.
How will you compete? How will you keep your business running while elevating your operations? While Amazon has size on their side, your advantage is your focus on creating a new vision of the future state of your business.
This presentation helps you understand the depth of Amazon’s disruption of the B2B and B2C markets. It also demonstrates how to achieve your future state through six areas of re-designing of your business model:
- Project organization
- Current state analysis
- Visioning and education
- Future state opportunity
- Business case for change
- Project charter and transformation roadmap
The next wave of SMEs breathe digitalizationeTailing India
Digitally empowered SMEs are able to increase revenue, lower risks, decrease cost and diversify consumer segments over a short period of time as compared to offline businesses. Technological solutions such as Data Analytics, cloud-based platforms and ERP systems will shape a company’s strategy and growth enabling it to extract more insightful information for informed decision making.
Improve your omichannel strategy with better ecommerce☁Jake Weaver ☁
5 key success factors in this paper help guide development of big data apps optimized to support enterprise business opportunities — which often means turning to the cloud for scale and cost
effectiveness.
How to Sell Acquia DXP, Marketing Cloud, and Drupal Cloud Acquia
Please join Acquia’s product marketing team as they share with partners how to leverage Acquia’s new packages and services opportunities. Diving deeper into how to position and sell Acquia’s DXP, Marketing Cloud, and Drupal Cloud, you will learn:
How to deliver the pitch for each of the clouds
How an integrated demo tells our story
New opportunities for partners, including new services and product capabilities
Customer Experience in the Rise of the Digital Age — Atlanta XD Meeting 9/13/...Jeremy Johnson
During the recent XD Atlanta meeting: "Customer Experience in the Rise of the Digital Age" — I kicked off a leadership panel with this presentation focused on shifts in customer behavior as more products and services turn to digital.
Learn the essentials to getting your business online. Website Planning includes information on choosing your domain name, choosing a hosting company, tips and tricks for usability, design and measuring success.
Six Building Blocks Of Digital Transformation Powerpoint Presentation SlidesSlideTeam
Six Building Blocks of Digital Transformation PowerPoint Presentation Slides is an effective presentation to create new digital business capabilities. The digital transformation business model PowerPoint complete deck includes ready to use templates such as strategy and innovation, customer decision journey, process automation, operation and technology, data and analytics, etc. It has templates with professional background images and relevant content. This content ready presentation is fully editable. Modify content as per your need. The graphics used in this PPT allow you to clearly demonstrate each step of the digital transformation process. This set of PPT visuals will assist you in find, develop and acquire digital skills. Discuss the five stages of process automation. Enhance your knowledge with this well-researched deck and deliver your ideas in an effective way. Download the six strategies for delivering digital services Presentation design to impress your audience. https://bit.ly/3AwraVL
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]Four51, Inc.
Webinar Slides from 2/4/16 webinar
73% of B2B buyers now research at least half of their purchases online. Increasingly, they buy online as well. But too many of the websites of manufacturers, wholesalers and distributors aren’t in shape to make the most of this big opportunity to grow sales.
Today, agility, speed and rich features are what distinguish successful B2B e-commerce sites and empower them to deliver an online experience that mirrors what B2B buyers have come to expect from shopping retail websites.
From data management to streamlining key processes to mobile's role, this webinar will cover the tactics and technology online B2B sellers must prioritize to become best-in-class, driving sales and profits.
Hear from Aberdeen Group's Omer Minkara, Newegg's Ross Higgins, Four51's Chip House and Internet Retailer's Don Davis as we explore exactly what must be done to ensure your site is ready for 2016 and beyond.
Questions? Email marketing@four51.com
Technology has changed drastically in the last 4 years, but how will consumers spend the World Cup online and what does this mean for online retailers?
We launched a survey to support our position on the NSA and PRISM project. We sent the survey to 300 IT professionals discussing the effects of the scandal in terms of how IT managers and CIOs are changing their minds about where to store their data. The results are amazing!
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
6. Ineffective traffic and conversion strategies drive down ROI
High investment
in driving traffic,
rising CPA costs
Attraction
On-site
Return
6
92% of people
don’t buy
Poor return
on investment
for all involved
17. For all the different types of people who visit your site...
Basket cases
People who put things in
their basket and don’t buy
17
Lost souls
On site search users who
never find what they're
looking for
First timers
New users in need
of brand reassurance
before they engage
Careful spenders
People who leave long gaps
between making purchases
18. ...And for all the different technologies too
Recommendations
Merchandising
Live help
Reviews
18
Retargeting
26. Which technologies are in the room today?
Data Management
Web Analytics
Web Diagnostics
Personalisation
AB Testing
On site apps
12
92
8
Technology
18
10
2
0
25
50
75
100
27. Which technologies are in the room today?
Data Management
Web Analytics
Web Diagnostics
Personalisation
AB Testing
On site apps
12
92
8
Technology
18
10
2
0
25
50
75
100
28. Which technologies are in the room today?
Data Management
Web Analytics
Web Diagnostics
Personalisation
AB Testing
On site apps
12
92
8
Technology
18
10
2
0
25
50
75
100
29. Which technologies are in the room today?
Data Management
Web Analytics
Web Diagnostics
Personalisation
AB Testing
On site apps
12
92
8
Technology
18
10
2
0
25
50
75
100
30. Which technologies are in the room today?
Data Management
Web Analytics
Web Diagnostics
Personalisation
AB Testing
On site apps
12
92
8
Technology
18
10
2
0
25
50
75
100
31. Which technologies are in the room today?
Data Management
Web Analytics
Web Diagnostics
Personalisation
AB Testing
On site apps
12
92
8
Technology
18
10
2
0
25
50
75
100
32. Which technologies are in the room today?
Data Management
Web Analytics
Web Diagnostics
Personalisation
AB Testing
On site apps
12
92
8
Technology
18
10
2
0
25
50
75
100
41. Visitor behaviour has changed; traditional tools don’t work
Then: The purchase funnel
Now: The costumer
decision journey
Evaluate
Awareness
Commit
Familiarity
Consider
Buy
Consideration
Purchase
Loyalty
Interest
trigger
Decision
trigger
Experience
42. More advanced models are now required
Quantitative data
Universal Variable structures
all the data from each page
Qualitative data
Visitor Opinion gathers useful insight
as people leave the page
< navigation >
Your products
are hard to find
< description >
< price >
< image >
< colour >
44. The average US customer coming to a UK
website is worth over three times as much
as a UK customer to your business
45. Visitors arriving at lunchtime are 33%
more likely to purchase than at other
times of the day
The worst day to have a sale
is Wednesday on a morning
46. The average UK Safari spends roughly
£30 more on technology per purchase
than Firefox, Chrome and
Internet Explorer users.
Chrome users are the most prices
sensitive - they’re 7% more likely
to complain about price!
48. A new means of delivery, led by the marketer
Website
A presentation layer
Discovering insights, delivering
content, offers and widgets to your
site; through your browser
CMS
A data layer
Tag Management deploys
your technologies and
aligns your data
49. It can help your business work more efficiently
Analyst /
Data Scientist
Development
Merchandising
Optimisation
Retention
Agency
52. Summary
1. Choose the right mix of technologies
2. Get the right skills in house
3. Collect the right data
4. Act on your insights
5. Be able to deliver
6. Test, measure and evolve
52
54. 13% conversion uplift
For Childrensalon
Visitors from key strategic
markets, identified by geolocation.
For each of the target markets,
a message layer was created
in the visitor’s native language,
asking whether they would like
to ‘live chat’ with a customer
services representative.
54
55. 7% conversion uplift
For Crew Clothing
New visitors encountering
the brand for the first time.
Three layers designed
to increase brand engagement;
email sign-up, free delivery and
customer service promise.
55
56. 33% conversion uplift
For Stylistpick
New users on their
first pageview.
Three message layers were
created to encourage email
sign up, offer free delivery
and reinforce the customer
service promise.
56
57. 7.3% conversion uplift
For FCUK
All visitors entering on
paid and natural search
A simple message
encouraging this segment
to buy and experiment
with FCUK products.
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59. The world is going back to being personal!
Village store
Super stores
Experiential
1915
2015
web
3.0
The high street
59
Ecommerce begins
The personal web
60. Be the first to get our personalisation research
Sign up here:
bit.ly/quresearch
60