The document discusses social media and how it has shifted power to individuals and communities to define brands. It notes that social media is a conversation that is organic and complex, speaking in a human voice. It also discusses how participating in social media is a new form of marketing called "un-marketing" that relies on listening first before communicating outbound messages. Finally, it suggests that traditional and social media strategies should be integrated and used together for maximum effect.

2. “ James. I want my brand to be FAMOUS! ” Boland Jones, CEO iMeet

4. Digital Foundation Understanding Fame The “ Hustle Bustle ” of Brands Palo Alto, CA Los Angeles, CA New York, NY My Journey

5. Let ’ s Get On The Same Page

6. What Is Social Media? Blogs Wikis Social Networks

7. That ’ s Only Part Of The Story....

8. Social Media is a Conversation

9. Powered by:

11. The power to define and control a brand is shifting from corporations and institutions to individuals and communities.

12. “ Now Media ” Old Media + New Media = *Now Media Fusion of old media and new media

13. What Social Media is NOT

14. Create Monitor Participate Filter Communications: The New Role

15. Participating is the New Marketing Like A new form of marketing and not reminiscent of traditional marketing...it ’ s actually “ Un-marketing ”

16. Communication, whether inbound or outbound is now powered by conversations and the best communicators always start as the best listeners. (Brian Solis, Engage 2010) LISTENING

17. You don ’ t need a social media strategy?

18. Do you have a strategy for your home phone?

19. Social Media should not be in the corner. It should be embedded into the overall communications strategy.

20. Traditional + Social Media Play really nice together. Use Traditional to start and push a social conversation. Use Social to extend the life of a campaign.

21. Lexus Darkcasting Social Media Influencer Program

22. 53rd Grammy Awards Social Media #TeamBieber

23. JaneFonda.com

24. Brands want to be famous..... Famous people want to be brands.

25. [email_address] @keyinfluencer

26. Questions?

27. Thanks for joining us!