Social media has evolved beyond simply being a platform for social interaction. It now serves many purposes including advertising, recreation, analysis, purchasing decisions, e-commerce, and searching. With half the world's population consisting of young people, social media has become very popular and has been identified as a new tool that can provide benefits for companies. Social media is more versatile than its original definition suggests and allows for communication, blogging, networking, mobile apps, and visualization in addition to interaction.

1. SOCIAL MEDIA – An Insight
Group Name: Tapmi Agons
Members: Jerryn Joshy Abraham 14F124
Sudipta Mondal 14F156

2. What is Social Media?
 Definition says “Social Media is a platform
for social interaction in virtual network”
 But it’s meaning is no longer confide in one
line!
 With world demographic consisting young
generation as half of population, social
media has become new craze.
 Going beyond it’s definition of interaction,
social media has been identified as a new
tool for corporate benefits.
 It is more of like “ The Versatile Social
Media”

3. INTEREST IN THE TERM SOCIAL
MEDIA OVER THE YEARS

4. Communicat
e
The
Versatile
Social
Media
Blog/Idea
Platform
Queries
Networking
Mobile
Apps
Visualizatio
n
Recreation

5. What is Social Media?
..Beyond Definition
Social Media is
◦ Advertising Spot
◦ Interacting Place
◦ Recreation Site
◦ Analysis Tool
◦ Purchasing Decision
Maker
◦ E-Commerce Platform
◦ Search Engine

6. Social Media- How different it is
from traditional media

7. Serves variety of purposes
 Stand out in Marketing & Promotion
compared to competitors.

8. References
 http://www.nielsen.com/us/en/insights/
reports/2012/state-of-the-media-the-social-
media-report-2012.html
 http://en.wikipedia.org/wiki/Social_me
dia
 http://www.forbes.com/sites/jaysonde
mers/2014/07/23/the-top-7-social-media-
marketing-trends-dominating-
2014/
 http://contentmarketinginstitute.com/2
013/10/2014-b2b-content-marketing-research/