This document discusses the importance of authentic social media connections that nurture natural dialogues and discussions. It emphasizes allowing an organic process where people feel they can participate and influence initiatives, rather than strict control by brands. When people feel immersed in a process and their ideas are appreciated, it can create emotional connections, trust and loyalty.

1. Social Media ConnectionsMUST be “Authentic”

2. Not Intrusive…

3. Think People-To-PeopleNurture Dialogues…Moderation can stifle natural connections and growth of influence

4. Enable a natural process of connecting What we find most compelling, about social media, is the context identified by the process of connecting…

5. Disrupting the natural progression of social connections and dialogues can eliminate key elements of influence. People may also depart from the space and never return…

6. RESPONSEThe most effective form of reward, and essential to sustainable connectionsCreate response scenarios that are genuine and truly nurturingRelevance is crucialIncite _ TRUST_

7. When people invest their time and attention… “response” is requiredAn authentic reaction can motivate great interest , trust and loyalty

8. Build realistic impressions… from the heart

9. A mix of personal and professional; show that you are emotionally tied to the product/service you represent An extension of who we really are…

10. Pick-Me!Identify the right time and place to “nurture dialogues”Take care not to disrupt the natural process of discussion “Social networking has greatly contributed to the shift from strict consumerism to more lively, two-way participation between brands and everyday customers” Daina Middleton, CEO of Performics,

11. Give Up Control…Enable natural interactions And unrefined agendas

12. CO-CREATEbased on observation and shared insight…

13. Defining opportunities for people to participate in, and influence this timeless brand's future initiatives

14. Applaud creative thinking“These images are simply incredible”MY ideas, My words, My thoughts….

15. Emotional connections are created…when people are immersed in the process and the occasion…

16. Be Mobile…Adopt a compelling "Get more Now" and "TAKEit withyou” solutionImage Source: Coca-Cola Blog

17. Figure out which problems need solving…

18. Define Perceived Value

19. Moving from a brand-centric attitude to a MY-Brand style takes… PassionAmbitionPersonalization PERFORMANCE

20. Create “Native" EnvironmentsPeople LOVE to play

21. Environments that arouse creativethought…Source: MINI Space

22. Pallino1021 helps you to identify and connect with people that want to hear from you. Stimulate relevant dialogues and activate a living intelligence ecosystem…defining direction and creating true competitive advantages.