This document provides an overview of social media and tips for using it effectively. It discusses that social media allows users to share personal news, maintain long distance relationships, and try to date others. The key aspects covered are defining social media, setting goals and strategies, choosing appropriate platforms like Facebook, Twitter, Instagram and being authentic yet entertaining in your approach. It emphasizes the importance of customer focus, monitoring results, having a brand voice and creating engaging content.

1. What the hell is social media
Seriously? You have to ask?

2. Meet the new online world

3. Social networks reach 82% of
the world’s internet users

4. Every 60 seconds
somethings is shared

6. Mobile interent is helping to
drive event more growth

7. So, why we are so into social
media?
• Sharing personal news
• Spying competition
• Trying do date someone
• Maintance relationships for long distance

8. We use it to share, discover
and CONNECT

10. What is social media?

11. „Social Media is like teen sex. Everyone wants to do it.
No one actually knows how. When finally done, there is
surprise it’s not better.“
Avinash Kaushik

12. „Social media is a cocktail party“
Jim Tobin

13. 91% of marketers see improved website
traffic due to social media
79% are generating more quality leads.

14. Think before starting
and create strategy

15. Do you have budget?
Social media strategist: $52,000
Community manager: $93,600
Application: $15,000
Mobile: $20,000
Analytics: $30,000
1 Year in US

16. Who are our target group?
Who are they?
Why would they communicate with us?
Are they really on social media?

17. Set some KPIs and goals
What do you expect from social media?
What do you want from it?

18. What is your brand voice?

19. Some theory behind it

20. Which media would you use?
And for what?

21. Basic rules

22. Be social, not to do social

23. „Activate your fans, don’t just collect them like
baseball cards.“
JAY BAER
AUTHOR OF BOOK THE NOW REVOLUTION

24. Be like Martinus.sk. Live with your
customers. Enjoy the time which you spend
together.

25. Be different

26. Be real

27. Create unique content

28. „Don’t say anything
online that you wouldn’t
want plastered on a
billboard with your face
on it.“
ERIN BURY
MANAGING EDITOR AT BETAKIT

29. Take care about your customer

30. „If you make customers
unhappy in the physical
world, they might each tell 6
friends. If you make
customers unhappy on the
Internet, they can each tell
6,000 friends.“
JEFF BEZOS
CEO AMAZON.COM

31. Socialize your culture
not just your technology

32. „What happens in Vegas stays in Vegas; what
happens on Twitter stay on Google forever!“
JURE KLEPIC
BUSINESS MARKETING CONSULTANT

33. Are you ready on Facebook?

34. We could talk about Facebook for whole
days, so here is my email
besocial@muwdigital.sk

35. Or you could read
this book

36. There are more social networks

37. Twitter
Facebook is for the people you know while
Twitter is for those you want to know.

38. We are living in visual world. People love
beautiful photos, funny pictures and
awesome video.
Say hello to Instagram,
Pinterest and Youtube

39. Spread the word!

40. Monitoring and analyse

41. „What you should monitor and how“
Zoomsphere
Socialbakers
Hootsuite
Klaboseni

42. Three important secrets

43. Don‘t be so serious

44. There are two type of
companies – quick and dead
Be like Oreo

45. Make something “WOW”

46. Digital and social trends
What will 2013 bring

47. We will live in mobile world

48. Location based marketing

49. 4 screen world

50. Wanna know more?
Books you should read

52. Start with strategy
Think integrated

53. Questions?

54. Thanks for your
attention

55. Don't Forget
besocial@muwdigital.sk