In this session, Pulsar Advertising’s Digital Marketing Team will provide attendees with a new look at Digital & Social Media. The focus will be on providing real world insights and examples of how these tools can be used by small market TDM agencies to increase reach and frequency while reducing cost. We will explore consumer touch points (such as Facebook, Twitter) in which to brand and market products or services and how to use technology (Online Advertising, Mobile Devices) to identify, locate, and activate key target audiences. The goal of this breakout will be to incite small market TDM agencies to think about new ways to reach and engage individuals and to solidify your brand in the marketplace.

1. Sparking Engagement in Small
Markets through Digital Media
Stephanie Derry
Pulsar Advertising
2012 ACT International Conference
July 30, 2012 | Savannah, Georgia

2. The Traditional Marketing Funnel
Awareness
Familiarity
Trial
Behavioral
Change
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Source: http://blogs.forrester.com/steven_noble/10-10-28-its_time_to_bury_the_marketing_funnel

3. The New Marketing Funnel
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4. Whom do Consumers Trust?
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5. WORL D of MOUTH
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6. The Myth of “Free”
Social Media Marketing
EARNED SOCIAL PAID
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7. 7
What’s (literally) Free?
Photo credit: http://directory.ac/social-media-marketing-improvement.html

8. What’s (nearly) Free?
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9. What’s NOT Free?
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10. 10

11. 11

12. Foothill Connections
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13. 13

14. 14

15. 15

16. 16
Which Media is Best for You?
Photo credit: http://www.30daybooks.com/

17. Determine Your Social
“Media Club”
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18. 18

19. Which Media is Best for…Sally?
19 Image:
FreeDigitalPhotos.net

20. Which Media is Best for…Eddie?
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Image: FreeDigitalPhotos.net

21. Offline Drives Online
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22. Comments? Questions?
Stephanie Derry SPARK Team
Account Executive 804.225.8300
Pulsar Advertising Richmond, VA
sderry@pulsaradvertising.com
DC | VA | NY | LA
pulsaradvertising.com
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