Jerry Polk Personal Brand

PERSONAL BRAND EXPLORATION

Jerry Pol
k

Project & Portfolio I: Week
1

June 5 2021

Jerry Polk grew up in a small town thirty minutes
outside of Kanas City, Missouri. At a young age
he fell in love with watching football and
basketball. Whether it was on a professional or
collegiate level, the love for the completion of the
game he became head over heels for. Being the
eldest of four and in sports driven family. Jerry
played basketball throughout his school days.
He has coached several recreational teams. Is a
die hard fan of the NBA and NFL. He’s attending
Full Sail for Sports broadcasting.
IDENTITY

PROFESSION
Potential Job Titles
:

• Sports Debate
r

• Sports Announce
r

• Play by Play announcer

BRAND ARCHETYPE - Able to
create story telling content from hot
sports topics with a twist.
Sports Broadcasting

• DEMOGRAPHICS: 25-39
female white east coast region

• PSYCHOGRAPHICS: smart
and drive
n

• IDEAL AUDIENCE MEMBERS:
Amy Riley Brittany Kelley

Senior Recruiter at ESPN

Sr. Recruiter at ESPN

Recruiters at ESPN & Fox Sports
TARGET AUDIENCE

GOALS
Short Term: 202
2

• Start sports podcast

‣ Make connections with NBA and NFL fans
.

‣ Make connections with NBA and NFL player
s

‣ Make connections with other sports podcaster
s

‣ Establish sponsorship
s

Mid Term: 202
7

• Expand podcast into sports talk sho
w

‣ Establish connection with Fox sports or Esp
n

‣ Establish connection with NB
A

‣ Establish connection with NF
L

‣ Expand sponsorship
s

Long Term: 203
2

• Have number one sports talk sho
w

‣ Have a strong connections with NBA and NF
L

‣ Establish celebrity connections for gues
t

‣ Establish investor
s

SKILLS ANALYSIS
Notable Skills & Current
Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current
Pro
fi
ciencies:
Judgment and Decision Making 50%
Critical Thinking 60%
Time Management 90%
Speaking 90%
SOFT
HARD
Complex Problem
Solving 20%
Communications and
Media 20%
Active Learning 85%
Writing 90%
SOFT
HARD

I help NBA & NFL fans by giving them
another platform to vocally express their
happiness or disappointments with the NBA
& NFL league.

PROMISE

CREDENTIALS
Work Experience
:

• 15 years of supervisor roles at various
jobs.
Education:
• Sports Broadcasting, B.S., Full Sail University (2023)
Awards:
• None

COMPETITION
FIRST LAST NAME
Industry Experience
:

• Industry experience goes here
Education
:

• Education experience goes here
Leadership Experience
:

• Leadership experience goes her
e

• Leadership experience goes here
Skills and Pro
fi
ciencies
:

• Skill 1 Goes Here - X endorsements


YOUR NAME
Overall Online Presence
:

• How many connections?, banner image customized?,
professionalism of headshot?, how detailed is the
pro
fi
le?, published articles?, active on other social
media?, is their LinkedIn URL customized
?

• Grade: Poor, Average, or Superior?, XX out of 100
HEADSHOT HEADSHOT
Industry Experience
:

Education
:

:

e

Skills and Pro
fi
ciencies
:



:

pro
fi
?


COMPETITION
FIRST LAST NAME
Noteworthy Experience
:

• Noteworthy experience goes her
e

• Noteworthy experience goes here
YOUR NAME
HEADSHOT HEADSHOT
Industry Experience
:

Education
:

Skills and Pro
fi
ciencies
:



:

pro
fi
?

Industry Experience
:

Education
:

:

e

Skills and Pro
fi
ciencies
:



:

pro
fi
?


BRAND POSITION
For NBA & NFL die hard fans can be heard more.
Give their opinion of the NBA & NFL league. A
place where they can be heard and I’m hear to
listen and possibly debate their differences.
“MAN OF THE FANS”

NETWORKING &
MARKETING
Industry Events & Organization
s

• Join the National Sports Media Association (2022
)

• Attend NBA All-Star Weekend (2022
)

• Rocket Mortgage FieldHouse (Cleveland, Ohio
)

• Join the Wisconsin Podcast Association (2022)
Digital Marketing
• Primary Content: podcast called “Man of the Fans” ,where
NBA & NFL fans can call or video call their comments. 20 min
shows through Anchor twice a week.

• Primary Tools: Facebook, instagram, Twitter, YouTube
promote podcast with 2 min videos. Do live feeds to interact
with fans. Daily.

• Website: Have, “ Man of the Fans website where fans can
watch all past videos and podcast.
Picture of You
Goes Here

PROFESSIONAL DEVELOPMENT
Mentor
• Dont want a mentor
Formal Education
• Bachelor’s Degree in sports broadcasting (2023).
Technical Skills
• complete creative problem solving course from class
central January 2023
Soft Skills

Jerry Polk
You know most sports shows or podcast just give you their
point of view. I give die hard NBA & NFL fans the chance to voice their point
of views.
“
Picture of You
Goes Here

REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News,
pp.9. Retrieved from https://www.mendeley.com/reference-
management/reference-manage
r

https://wisconsinpodcast.com
https://www.onetonline.org/link/summary/27-3011.0
0

https://www.linkedin.com/in/brittany-kelley-25637726
/

https://www.linkedin.com/in/amy-riley-3629677/
https://www.linkedin.com/company/espn/about/
https://www.linkedin.com/company/foxsports/
https://fscareers.ey.com/students/bring-yourself/what-are-the-
future-skills-and-how-can-you-improve-them/improving-your-
complex-problem-solving-skills
/

Jerry Polk Personal Brand

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