Adsmovil conducted a polling survey from September 19-26, 2016, targeting Latino respondents nationwide as part of a joint effort with FIU's School of International and Public Affairs. The survey aimed to gauge public opinion on the 2016 presidential election, revealing significant support for Clinton among respondents. Over 200,000 Latinos participated in the initiative, known as 'The New Latino Voice,' further analyzing critical issues like economy, education, and immigration.

1. National, Florida & Miami-Dade
County
Hispanic Mobile Tracker
September 19-26, 2016

2. • Adsmovil conducts daily and weekly surveys utilizing its banner advertising platform.
Over the past several years, it has relied extensively on this type of polling to conduct
market public opinion studies that inform its advertising strategies.
• Through its geo-location platform, respondents are identified nationwide from
Adsmóvil’s database of over 32 million self identified Latinos.
• Each sample is non-random but is independently drawn.
• Adsmovil approached FIU’s SIPA to engage in a joint polling effort that involves the
donation of Adsmóvil’s geo-location platform to conduct public opinion surveys related
to the ongoing presidential election campaign in the United States.
• Adsmovil signed an MOU with FIU’s School of International and Public Affairs to
jointly poll through the duration of the 2016 presidential election. The polls are
conducted jointly with the Latino Public Opinion Forum (LPOF) established by SIPA’s
Gordon Institute for Public Policy.
• The result is the New Latino Voice.
Background and
Methodology

3. • Survey conducted daily during the week of September 19-26, 2016.
• Banner Advertising Platform and geo-location of respondents
nationwide
• Sample size for Question A: 1675
• Sample size for Question B: 1317
• Sample size for Florida: 1432
• Sample size for Miami-Dade: 309
• To date over 200,000 Latinos have responded to the New Latino
Voice.
Technical Information

4. QUESTION ONE
If the elections were held today for whom would you vote?

5. 5
SURVEY A

6. 6
4521
62.3
64.9 64.4
67.4 68.2
77.4
74 74.7 76.2 75.2
78.8 80.1 81.1
76.7 76 74.6 74.7 75.8 74.5
76.8
75.2 75.4
25.9
23.3 23.2
18.6
16.7
8.7 9.5 8 7.7 7.5 7.1 6.6 7.2 7.1
11.2 10.2
12.5 13 14.3
12.5 13.6
10.411.8 11.9 12.4 13.9 15.1 14
16.5 17.3 16.1 17.2
14.1 13.3
11.7
16.2
12.8
15.2
12.8
11.2 11.2 10.7 11.2
14.2
If the presidential elections were held today for whom would you vote?
Clinton Other Trump

7. 7
75.4%
10.4%
14.2%
Clinton Other Trump
If the elections were held today for whom would you vote?

8. 8
75.7% 75.0%
9.4%
11.7%
14.9% 13.3%
Male Female
If the elections were held today for whom would you vote?
Clinton Other Trump

9. 9
65.8%
77.0% 79.0%
67.1%
20.7%
10.9%
5.3%
12.2%13.5% 12.1%
15.7%
20.7%
18-24 25-44 45-64 +65
If the elections were held today for whom would you vote?
Clinton Other Trump

10. 10

11. What are the principal issues facing the
USA?
QUESTION TWO

12. 12
Survey B

13. 1318.8
18.6
18.6
18.6
20.3
18.1
16.5
22.1
20.6
17.8
18.5
18.2
17.9
17.9
19
18.1
19.9
17.7
21.1
22.6
22.8
19.5
5.3
5.1
5.1
5.6
3.6
5.1
5
5.6
6.7
6.9
5.8
5.7
3.2
6.2
5.4
5
5.6
4.5
4.1
5.9
6.3
6.1
14.2
15.3
16.3
17
16.5
18.6
17.6
19.5
16.1
13.1
14.3
15
16.2
15.5
13.7
14
16.7
16.5
14.9
13.3
12.8
13.8
19.7
21.9
23.1
23.7
26
24.3
23.2
22.8
22
19.1
22.8
22.8
20.1
20.7
22
24.6
22.1
24.8
24.6
22.4
23.2
23.6
18.7
14.7
12.3
11.6
11.8
12.6
15
8.2
10.4
12.2
11.4
11.7
13.2
12.6
9.9
11.2
12.7
12.3
12.9
11.5
11.3
9.4
14.6
14.1
13.9
12.4
11.7
12.4
13.5
12
13.5
10.4
11.4
11.6
11.7
10.8
11.8
11.7
10.4
12.1
11.6
11.8
13
10.6
8.6
10.3
10.8
11.1
10
8.8
9.2
9.7
10.6
20.5
15.9
15
17.7
16.2
18.2
15.4
12.7
12.1
10.7
12.5
10.8
16.9
April 11-15
April 23-30
May 10-16
May 24- June 1
June 6-12
June 20-26
July 5-17
July 26-31
Aug 8-15
Aug 23-29
Sep 5-12
Principal Issue
Economy Education Employment Immigration Other Health Security

14. 14
10.3 10.8 11.1
10
8.8 9.2 9.7 10.6
20.5
15.9 15
17.7
16.2
18.2
15.4
12.7 12.1
10.7
12.5
10.8
16.9
21.9
23.1 23.7
26
24.3
23.2 22.8 22
19.1
22.8 22.8
20.1 20.7
22
24.6
22.1
24.8 24.6
22.4 23.223.6
18.6 18.6 18.6
20.3
18.1
16.5
22.1
20.6
17.8 18.5 18.2 17.9 17.9
19 18.1
19.9
17.7
21.1
22.6 22.8
19.5
Principal Issue
Security Immigration Economy

15. 15
19.5%
6.1%
13.8%
23.6%
9.4%
10.6%
16.9%
Economy Education Employment Immigration Other Health Security
Principal Issue

16. 16
22.3%
16.5%
6.6%
5.4%
12.9%
14.9%
21.5%
25.9%
8.7%
10.2%
9.8%
11.5%
18.2%
15.5%
Male
Female
Principal Issue
Economy Education Employment Immigration Other Health Security

17. 17
16.6%
18.4%
23.9%
17.9%
8.3%
5.5%
6.5%
4.1%
14.1%
14.0%
10.8%
20.0%
25.9%
25.2%
23.0%
15.2%
16.1%
8.8%
5.4%
12.4%
7.3%
9.6%
13.6%
12.4%
11.7%
18.5%
16.8%
17.9%
18-24
25-44
45-64
+65
Principal Issue
Economy Education Employment Immigration Other Health Security

18. 18
14.8%
16.1%
21.4%
19.5%
19.9%
7.4%
2.5%
4.2%
7.5%
7.4%
25.9%
21.2%
13.8%
12.0%
9.1%
19.8%
24.6%
31.3%
21.3%
15.3%
13.6%
11.0%
4.9%
10.6%
12.5%
12.3%
10.2%
9.1%
9.5%
17.0%
6.2%
14.4%
15.4%
19.5%
18.8%
Elementary
Middle
High
Undergraduate
Graduate
Principal Issue
Economy Education Employment Immigration Other Health Security

19. Florida
Week of September 19-26, 2016

20. 20
76.4 75.7 75.3 74.6 73
77.4
74.6
58.3
10.7 10.7 12.1 12.3 13.3 13.6 13.4 12.412.9 13.6 13 13.1 13.7
9.1
11.9
29.3
July 26-31 Aug 1-7 Aug 8-15 Aug 16-22 Aug 23-29 Aug 30-Sep 5 Sep5-12 Sep 19-26
If the elections were held today for whom would you vote? Florida
Clinton Other Trump

21. 21
58.3%
12.4%
29.3%
Clinton Other Trump
If the elections were held today for whom would you vote?

22. 22
64.1%
53.6%
12.0% 12.8%
23.9%
33.6%
Male Female
If the elections were held today for whom would you vote?
Clinton Other Trump

23. 23
57.4%
68.2%
58.2%
47.1%
23.8%
12.8%
8.6% 8.6%
18.8% 19.0%
33.3%
44.3%
18-24 25-44 45-64 65
If the elections were held today for whom would you vote?
Clinton Other Trump

24. Miami-Dade County
Sept 19-26, 2016

25. 25
73.9
71 72.7
61.3
7.8
13.6 13.2 13.1
18.3
15.4 14.1
25.5
Aug 22-30 Aug 30-Sep 5 Sep 5-12 Sept 19-26
If the elections were held today for whom would you vote?
Clinton Other Trump

26. 26
61.3%
13.1%
25.5%
Clinton Other Trump
If the elections were held today for whom would you vote?

27. 27
66.7%
54.2%
6.4%
22.0%
26.9%
23.7%
Male Female
If the elections were held today for whom would you vote?
Clinton Other Trump

28. 28
50.0%
61.5%
66.7%
57.9%
27.3%
10.3% 10.5% 10.5%
22.7%
28.2%
22.8%
31.6%
18-24 25-44 45-64 +65
If the elections were held today for whom would you vote?
Clinton Other Trump

29. 29

30. 30

31. 31

32. adsmovil.com contacto@adsmovil.com @adsmovil