Regression analysis: Simple Linear Regression Multiple Linear Regression
Cosy average listener q4 2017
1. Average Listener Data -4th Quarter 2017
35,000+
Webpage Views/
Banner Ad Impressions
39% 61%
Ages Reached
18-34 35-54 55+
18%
48%
34%
Gender Reached Top Engagement Times
Locations
7h, 30m/week
Persons 25-54/6am - Midnight
Time Spent Listening
South Haven/Covert
Grand Junction 39%
St. Joseph
Benton Harbor 15%
Coloma/Watervliet 11%
Hartford/Bangor 7%
Berrien Springs
Eau Claire 6%
Holland/Saugatuck 4%
Kalamazoo Area 4%
Stevensville/Baroda
Bridgman 4%
Grand Rapids Area 3%
New Buffalo/Sawyer
Three Oaks 2%
Niles/Buchanan
Galien 2%
Chicago Area 1%
*All statistics in this row from Google Analytics, Civic Science
*Google Analytics*3-Year Nielsen TSL Study
*Facebook
Standing
9,664
High
12,227
High: Total Audience Tuned In Throughout Any Given Day (6a-Mid-
night) According to Statistics From RAB, U.S. Census, and Statista
Standing: Audience Tuned In At Anytime Between 6a-Midnight
According to Statistics From Nielsen and Statista
Listener Wave:
How Many Are Tuned In?
Avg. Facebook Ad
Impressions/Clicks
2,009 Reached/Week
45 Clicks/Week
48%
3%
10%
29%
7%
3%