- A representative online survey was conducted over 6 waves from March to April 2020 with 500 respondents aged 14-69 each wave to understand media consumption during the COVID-19 pandemic.
- Results showed that usage of all media groups increased significantly compared to before the pandemic, with internet/social media and TV/streaming used most intensely. However, by wave 6 media usage was stabilizing at a high level.
- Younger people under 30 primarily sought entertainment online, especially on social media, videos/movies, and gaming. But social media was not seen as a reliable news source, even among younger people.
- There was a strong desire for normality expressed in advertising, media coverage, and being able to
Vol.3: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
COVID-19 // Media Behaviours Report Vol.1 // Havas Media UK POVHavas
Vol.1: We are currently living in truly unprecedented times, in which the lives of people, companies, and communities are being totally disrupted.
The dramatic change in our daily lives is having a huge impact on our behaviors and media consumption. As old routines are abandoned, new patterns are emerging.
How and why are people accessing media? What are the big shifts in time spent? How has the role media plays changed? This report examines the key shifts in behavior since the emergence of Covid-19.
The Podcast Consumer Revealed: 2009 is the fourth iteration of this widely-cited study of podcast consumption by Edison Research. This data is derived from the 17th Arbitron/Edison Internet & Multimedia Series, and covers a wide variety of topics ranging from consumption and usage of podcasts to the behaviors of podcast consumers and their attitudes about advertising and content. This presentation was originally delivered by Edison VP Tom Webster as a live webinar in conjunction with the Association for Downloadable Media. For more information, visit http://www.edisonresearch.com
Vol.3: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
COVID-19 // Media Behaviours Report Vol.1 // Havas Media UK POVHavas
Vol.1: We are currently living in truly unprecedented times, in which the lives of people, companies, and communities are being totally disrupted.
The dramatic change in our daily lives is having a huge impact on our behaviors and media consumption. As old routines are abandoned, new patterns are emerging.
How and why are people accessing media? What are the big shifts in time spent? How has the role media plays changed? This report examines the key shifts in behavior since the emergence of Covid-19.
The Podcast Consumer Revealed: 2009 is the fourth iteration of this widely-cited study of podcast consumption by Edison Research. This data is derived from the 17th Arbitron/Edison Internet & Multimedia Series, and covers a wide variety of topics ranging from consumption and usage of podcasts to the behaviors of podcast consumers and their attitudes about advertising and content. This presentation was originally delivered by Edison VP Tom Webster as a live webinar in conjunction with the Association for Downloadable Media. For more information, visit http://www.edisonresearch.com
In The Digital North—the 21st report in our SUBSCRIBERS, FANS, & FOLLOWERS research series—we provide marketers with an overview of how Canadian consumers are behaving online. If Canadian consumers are part of the target audience for your email, Facebook, and Twitter marketing efforts, this detailed look at their habits and preferences will offer invaluable insights.
In this report, we explore three main themes:
• When and how Canadian consumers use email, Facebook, and Twitter
• What motivates consumer interactions within each of these channels
• How digital marketers can communicate more effectively with Canadians
Vol.5: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
** NOT MINE **
** UPLOADED HERE FOR THE PURPOSE OF INFORMATION DISSEMINATION ONLY **
** ALL RIGHT RESERVED: DITCH THE LABEL **
"The Wireless Report - 2014" is a research study conducted and published by Ditch the Label, an anti-bullying charity based in the UK.
Ben Page, Chief Executive, Ipsos MORI, gave this presentation to the Carers UK State of Caring 2013 conference on "Our changing world, around family care & work".
Thanks to the popularity of internet and social media, the information that Vietnamese receive become more versatile. So what are the effective information for them?
This survey is conducted in order to track the trend of usage and trusted information sources.
How media consumption habits are changing.CatchTalk.TV
Full video here: http://www.catchtalk.tv/events/digitalmediastrategies?video=how-media-consumption-habits-are-changing-douglas-mccabe-ceo-enders-analysis
Douglas leads the publishing and transformation practice at Enders Analysis. An opinion leader on print and online media, he reports on media substitution, and consults on digital commercial strategies for content and service businesses. He is a former director of Fish4, the online advertising portal, and before that he led sales development and market intelligence at Waterstones/HMV.
A presentations that give an overview of the current state of play for the social media world. Latest stats, examples of ROI formulas and definitions of the major aspects of your social media strategy.
COVID-19 // Meaningful Media in the Time of COVID-19 // U.S. POVHavas
The pandemic has transformed everything consumers do: where they go, who they visit, and what they buy. It has changed what they see and hear in media. This heightened environment has further elevated the critical role that media plays in people’s lives.
Media Logic Media Preferences of Older Adults 2023Media Logic
Staying on top of the latest shifts in older adults' media habits is vital for delivering engaging, effective Medicare marketing. After all, this group of more than 65 million eligible people is ever evolving amid national and global changes. To that end, we conducted our sixth annual consumer survey to get a sense of media consumption among Medicare-eligible individuals.
In The Digital North—the 21st report in our SUBSCRIBERS, FANS, & FOLLOWERS research series—we provide marketers with an overview of how Canadian consumers are behaving online. If Canadian consumers are part of the target audience for your email, Facebook, and Twitter marketing efforts, this detailed look at their habits and preferences will offer invaluable insights.
In this report, we explore three main themes:
• When and how Canadian consumers use email, Facebook, and Twitter
• What motivates consumer interactions within each of these channels
• How digital marketers can communicate more effectively with Canadians
Vol.5: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
** NOT MINE **
** UPLOADED HERE FOR THE PURPOSE OF INFORMATION DISSEMINATION ONLY **
** ALL RIGHT RESERVED: DITCH THE LABEL **
"The Wireless Report - 2014" is a research study conducted and published by Ditch the Label, an anti-bullying charity based in the UK.
Ben Page, Chief Executive, Ipsos MORI, gave this presentation to the Carers UK State of Caring 2013 conference on "Our changing world, around family care & work".
Thanks to the popularity of internet and social media, the information that Vietnamese receive become more versatile. So what are the effective information for them?
This survey is conducted in order to track the trend of usage and trusted information sources.
How media consumption habits are changing.CatchTalk.TV
Full video here: http://www.catchtalk.tv/events/digitalmediastrategies?video=how-media-consumption-habits-are-changing-douglas-mccabe-ceo-enders-analysis
Douglas leads the publishing and transformation practice at Enders Analysis. An opinion leader on print and online media, he reports on media substitution, and consults on digital commercial strategies for content and service businesses. He is a former director of Fish4, the online advertising portal, and before that he led sales development and market intelligence at Waterstones/HMV.
A presentations that give an overview of the current state of play for the social media world. Latest stats, examples of ROI formulas and definitions of the major aspects of your social media strategy.
COVID-19 // Meaningful Media in the Time of COVID-19 // U.S. POVHavas
The pandemic has transformed everything consumers do: where they go, who they visit, and what they buy. It has changed what they see and hear in media. This heightened environment has further elevated the critical role that media plays in people’s lives.
Media Logic Media Preferences of Older Adults 2023Media Logic
Staying on top of the latest shifts in older adults' media habits is vital for delivering engaging, effective Medicare marketing. After all, this group of more than 65 million eligible people is ever evolving amid national and global changes. To that end, we conducted our sixth annual consumer survey to get a sense of media consumption among Medicare-eligible individuals.
2021 Senior Media Preferences Report - Media LogicMedia Logic
Media Logic’s surveyed more than 450 men and women aged 63 and older on their media habits.
As Medicare marketing experts, we want to understand how the pandemic has impacted the media preferences of seniors and to what degree.
This knowledge enables us to make recommendations to optimize our clients’ Medicare AEP, New-to-Medicare and OEP campaigns.
Do we need to stress again that people aged 55+ are growing in number and are living longer? The arrival of Baby Boomers in the "Papy-Boomers" category (babies from the Baby-boom generation who have grown old) has induced deep demographic, economic and social changes.
Once retired, seniors stay healthy for about twenty years with comfortable income to enjoy their new life. They set themselves free, divorce, travel, take care of grandchildren when they decide. They resort more and more to the shareconomy and their demand for innovation is high.
Thanks to data from the Senior Observatory and to the Seniosphere Conseil / FutureThinking study on innovation, you can discover the presentation Seniors and Innovation, presented on March 9, 2017, in Paris by the Damartex group.
Gen Y and Z Webinar with Ben Page from Ipsos Mori and Seb ReeveSeb Reeve
Who cares what a 23 year old thinks? The answer is anyone in business today, in terms of both numbers and buying power, Generation Y & Z are soon going to swamp GenX and Baby Boomers.
At our recent Customer Experience Summit questions and debate during the day highlighted how leading organisations are witnessing a shift in the demand for intelligent and intuitive service from their customers. Specifically, Generations Y & Z are most vocal about their demand for service that is available when, where and how they want – especially through digital channels. They’re also very aware of when they are being ‘sold to’ and thus prefer their interactions with businesses to be authentic.
Media Consumption & Habits of MENA Internet Users SurveySpot On PR
Insights from the Media Consumption & Habits of Middle East & North Africa Internet Users Survey conducted by Effective Measure and Spot On Public Relations.
Visit our blog: http://www.spotonpr.com
Follow us on Twitter: http://twitter.com/spotonpr
Join our mailing list: http://conta.cc/cinbiq
Wave 4 - Power to the People | UM | Social Media TrackerUM Wave
Wave 4 - Power to the People (2009), examined the reasons behind the huge growth in social media by understanding the motivations to use different social media
platforms. Showing that consumers engage with a platform because it meets specific consumer needs and all platforms meet these needs differently.
Find the latest Wave, "Wave 7 - Cracking the Social Code" here http://www.slideshare.net/Wave7
Un informe de Ipsos Global Advisor que intenta responder a tres preguntas:
- Cómo el público mundial confía en las noticias y en las informaciones que recibe desde diferentes fuentes.
- Cómo la confianza ha cambiado en los últimos años.
- Cuál es la percepción que hay sobre las emisoras públicas.
Millennials, what makes them different and what to think about when engaging them
My presentation to Property Week's Student Accommodation Conference 2014
Deloitte Media Consumer Survey 2014 - Australian media and digital preference...Francois Van Der Merwe
This third edition of Deloitte’s Media Consumer Survey, previously known as the State of the Media Democracy report, is a snapshot of how Australians are consuming different media and entertainment. In it we consider:
* How we like to be entertained
* Our preferred technologies and devices
* How we use social networks and their influence
* What and who we respond to
* Where advertising fits.
For more information visit: http://www.deloitte.com/au/mediaconsumer
Es sieht gut aus – der Sommer ist endlich da und alle hoffen auf ein Ende der Pandemie. Die Konsum- und Reiselust steigt und das bringt Schwung in die Gesellschaft. Aber was ist der deutschen Gesellschaft aktuell wichtig und worauf legen sie in Zukunft wert? Eine Antwort darauf liefert der Havas Media Consumer Pulse.
COVID-19 // Media Behaviours Report Vol.10 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.12 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.11 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Behaviours Report Vol.3 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The fourth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
Vol.18: Havas Media Italy conducted a quantitative ad hoc research on 706 cases 18+, a sample that represents Italian citizens.
The aim is to investigate how Italian habits are changing since the start of the COVID-19 pandemic.
COVID-19 // Media Behaviours Report Vol.9 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
COVID-19 // Media Consumption Report Vol.6 // Havas Media UK POVHavas
UK media consumption has continued to rise in the last two weeks, with huge gains across live TV, video, social media, and video streaming, according to the latest Havas Media Group COVID-19 Media Behaviours Report.
The sixth iteration of Havas Media Group’s COVID-19 Media Behaviours Report, a research study into consumer behavior and media consumption based on a survey of 1,487 UK respondents, shows that 64% of people claim to be watching more live TV than they did prior to the coronavirus outbreak (a net increase of 15% versus the first set of findings two weeks ago).
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
2. METHODOLOGY
Representative Online Survey
o Wave 1: 17th-19th March 2020
o Wave 2: 24th–26th March 2020
o Wave 3: 31st March-2nd April 2020
o Wave 4: 14th-16th April 2020
o Wave 5: 21st-23rd April 2020
o Wave 6: 27th-29th April 2020
500 Respondents
14-69 years
Survey panel: respondi
By…Havas Media Solutions
3. ALL MEDIA GROUPS ARE USED MORE
INTENSIVELY THAN BEFORE CORONA,
EVEN IF THIS INCREASED MEDIA USE SLIGHTLY
STARTS DECLINING
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
4. 40%
36%
28% 27%
23%
22%
15%
13%
49%
47%
37%
28% 28%
23% 22%
14%
12%
49%
46%
39%
29%
31%
25%
30%
17%
15%
53%
44%
37%
28%
30%
19%
29%
19%
13%
43%
39%
34%
23%
29%
16%
26%
13%
16%
41%
35%
31%
24%
27%
17%
23%
17% 17%
Internet incl.
Social Media
TV Streaming Radio Media libraries Newspaper Gaming Magazines Podcasts
Use media: (much) more
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6
MEDIA USE HAS STABILISED AT A HIGH LEVEL
THINK ABOUT THE LAST WEEK. HOW DID YOU DEAL WITH THE FOLLOWING THINGS DURING
THE LAST WEEK? Top 2 mentions on a 5-point scale
92% 90% 63% 83% 61% 61% 53% 55% 29%
Regularmediausage
(atleast2Xpermonth)
Source: Survey powered by Havas Media Solutions, 6 waves: 17.-19.3. / 24.-26.3. / 31.3.-2.4. / 14.-16.4. / 21.-23.4. / 27.-29.4.2020, 500 respondents aged 14 to 69 years per wave
5. 17%
39%
33%
7%
3%
11%
36%
44%
7%
2%
9%
31%
48%
10%
3%
5%
21%
56%
15%
4%4%
20%
55%
17%
3%2%
20%
54%
19%
4%
Once per hour 3-5 times a day 1-2 times a day Less often I try to avoid any
kind of information
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6
CORONA LESS INTERESTING
HOW OFTEN DO YOU CURRENTLY INFORM YOURSELF ABOUT CORONA VIRUS?
Source: Survey powered by Havas Media Solutions, 6 waves: 17.-19.3. / 24.-26.3. / 31.3.-2.4. / 14.-16.4. / 21.-23.4. / 27.-29.4.2020,
500 respondents aged 14 to 69 years per wave
6. CORONA CHANGES OUR MEDIA
BEHAVIOUR! PEOPLE LISTEN AND
WATCH MORE ATTENTIVELY
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
7. MEDIA: MORE & MORE INTENSIVELY
41%
are happy about
distraction on TV
43% think:
„Media is much
more important to
me today“
About 40%
listen to TV
& Radio
more
intensively
1/3 state, that
TV & Radio
run more often
at their home
31% watch
the news
continuously
since Corona
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
8. NORMALITY DESIRED:
IN ADVERTISING AND FOOTBALL
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
9. 4%
6%
8%
11%
12%
31%
More enlightening information
No false reports
Less scare tactics
Nothing about Corona
Others news/positive news
Objective reporting
„WE EXPECT FROM MEDIA…“
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
OPEN QUESTION: WHAT DO YOU WANT FROM MEDIA THESE DAYS?
10. 43%
19%
43%
12%
I finally wish for normality, also in advertising I like advertising with Corona
e.g. understanding
that it is difficult not
meeting with friends,
but that perhaps you
should rethink your
priorities.“
„A piece of
normality”
„Good news would
be great, too”
DESIRE FOR NORMALITY
Source: Survey powered by Havas Media Solutions, waves 5+6: 21.-23.4. / 27.-29.4.2020, 500 respondents aged 14 to 69 years per wave
I wish for:
“Distraction- not only
COVID”
„That [the brands] not
only advertise
themselves or their
products (…), but also
communicate on a
human level
Wave 5 Wave 6 Wave 5 Wave 6
11. Almost all DFL‘s media partners have recently
agreed to make advance payments to the clubs
so that they don‘t go bankrupt!
of (occasional) Bundesliga spectators* have
heard of this measure and support it:
68%
60%* 12%*
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
12. 29%
36%
35%
I would donate the money for the ticket to support the club.
I would at least expect a voucher as compensation.
I expect to get my money back.
…would you
donate you
ticket to your
football club?
REGARDLESS OF WHETHER YOU CURRENTLY HOLD A TICKET
TO ONE OR MORE FOOTBAL GAMES,…
(If football is watched at least occasionally)
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020,
500 respondents aged 14 to 69 years
NO CLEAR OPINION ON TICKET DONATION
14. 60%
71%
52%
22%
4%
70%
64%
55%
23%
6%
63%
68%
53%
20%
7%
65%
68%
54%
24%
9%
Movies News Series Shows Sport
Wave 3 Wave 4 Wave 5 Wave 6
YOU HAVE STATED THAT YOU HAVE WATCHED MORE TV DURING THE LAST WEEK.
WHAT EXACTLY DID YOU WATCH MORE THAN USUAL?
HIGH USAGE OF TV FORMATS
Source: Survey powered by Havas Media Solutions, waves 3-6: 31.3.-2.4. / 14.-16.4. / 21.-23.4. / 27.-29.4.2020, 500 respondents aged 14 to 69 years per wave
15. SOCIAL MEDIA? YES!
BUT NOT AS RELIABLE
NEWS SOURCE
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
16. 39%
36%
12%
6% 5%
44%
38%
11%
2%
5%
46%
45%
13%
6%
4%
47%
43%
16%
5% 5%
37% 37%
14%
7%
6%
Facebook Instagram Twitter Xing LinkedIn
Wave 1 Wave 2 Wave 3 Wave 4 Wave 6
WHICH SOCIAL MEDIA SERVICES HAVE YOU USED LAST WEEK?
If the internet was used more last week than usually
SOCIAL MEDIA NOT FOR SERIOUS NEWS
TO WHAT EXTENT DO YOU TRUST NEWS THAT ARE
DISTRIBUTED VIA SOCIAL MEDIA? Scale 1 (I trust
completely) to 7 (I do not trust at all)
46%
No trust
30%
Neither
nor
24%
Trust
Source: Survey powered by Havas Media Solutions, waves 1-4; 6: 17.-19.3. / 24.-26.3. / 31.3.-2.4. / 14.-16.4. / 27.-29.4.2020, 500 respondents aged 14 to 69 years per wave
Waves 3 & 4:
School holidays
17. UNDER 30 YEAR OLDS
SEEK FOR ENTERTAINMENT
IN CORONA CRISIS
…MOSTLY ONLINE
18. 41%
31%
23%
35%
27%
24%
17% 17% 17%
64%
55%
42% 42%
34%
28%
26% 26%
24%
Internet incl.
Social Media
Streaming Gaming TV Media libraries Radio Magazines Podcasts Newspaper
Use media: (much) more All respondents U30
SIGNIFICANTLY HIGHER MEDIA USAGE FOR U30
THINK ABOUT THE LAST WEEK. HOW DID YOU DEAL WITH THE FOLLOWING THINGS DURING
THE LAST WEEK? Top 2 mentions on a 5-point scale
56%
97% 86% 58% 74% 60% 69% 40% 46% 58%
Regularmediausage
(atleast2Xpermonth)
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
77%
83%
19. U30 SEEK FOR ENTERTAINMENT ONLINE
56%
56%
63%
41%
48%
15%
7%
18%
74%
58%
55%
48%
41%
14%
14%
13%
Watched videos/movies online
Use social media
Read news
Communication (e.g. Skype
FaceTime)
Online shopping
Ordered food online
Used online dating
Use financial services
Alle U30
YOUR INTERNET USAGE IN THE LAST WEEK HAS INCREASED .
WHAT ARE YOU DOING ONLINE?
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
32%
100%
20. WHICH SOCIAL MEDIA SERVICES HAVE YOU USED
LAST WEEK?
If the internet was used more last week than usually
Quelle: Befragung Havas Media Solutions, Wellen 2+5: 24.-26.3. / 21. .23.4.2020, je Welle 500 Befragte zwischen 14 und 69 Jahren
U30 TRUST NEWS ON SOCIAL MEDIA
50%
24%
15%
38%
of 14-29 year olds trust news that are
distributed via social media.
But only 20%
of over 30 year olds trust
social media as reliable news source.
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
21. LONGING FOR TRAVEL, SHOPPING AND SPORT
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
26%
39%
40%
39%
55%
54%
65%
I can't wait to get back to the office.
I am happy to be able to go to the gym/sports
club again.
I can't wait being able to do errands again
without the internet.
I can't wait strolling in shops.
I can't wait to travel again.
I can't wait to go to restaurants and bars again.
I can't wait to see family & friends.
All respondents U30
15%
35%
12%
U30
Top 2 mentions on
a 7-point scale
22. DIGITAL LEARNING STILL IMPROVABLE
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
U30
I am technically well equipped and can easily
participate in digital lessons.
I regularly exchange information with my
classmates / fellow students.
My school is well prepared for working with
digital media.
I have contacts at school/university who help me
quickly with technical problems.
For learning I use self-study programs,
e.g. learning apps or learning games.
68%
40%
28%
25%
16%
TO WHAT EXTENT DO YOU AGREE WITH THE FOLLOWING STATEMENTS?
If student/trainee (Top 2 mentions on a 7-point scale)
Student/Trainee
24. SHOPPING & COMMUNICATION BENEFIT
63%
56%
56%
48%
41%
18%
15%
Read news
Use social media
Watched videos/movies online
Online shopping
Communication (e.g. Skype
FaceTime)
Use financial services
Ordered food online
Wave 1 Wave 6
YOUR INTERNET USAGE IN THE LAST WEEK HAS INCREASED .
WHAT ARE YOU DOING ONLINE?
+70%
W1-W6
Source: Survey powered by Havas Media Solutions, waves 1+6: 17.-19.3. / 27.-29.4.2020,
500 respondents aged 14 to 69 years per wave
+92%
W1-W6
25. 88% think, that online shopping
will gain importance in the near future
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
VIRTUAL SHOPPING
REMAINS IMPORTANT
27. FASHION REACHES ITS ZENITH
31%
28%
37%
38%
57%
Books
Food
Drugstore
products
Electronics
Clothing
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6
WHICH PRODUCTS HAVE YOU PURCHASED ONLINE?
If there was more shopping online last week than usually
Source: Survey powered by Havas Media Solutions, 6 waves: 17.-19.3. / 24.-26.3. / 31.3.-2.4. / 14.-16.4. / 21.-23.4. / 27.-29.4.2020,
500 respondents aged 14 to 69 years per wave
+27%
W1-W6
28. 40% OF THE RESPONDENTS STATED THAT
THEY „HOARDED“ DURING CORONA
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
29. DRUGSTORE SUPPLIES AND NOODLES
67%
51% 49%
45%
35% 33% 31%
26%
17%
WHAT EXACTLY DID YOU BUY IN STOCK?
If products were purchased in stock.
Drugstore
supplies (except
toilet paper)
Noodles/
Rice
Canned food Beverages Baking
ingredients
(flour, sugar)
Toilet paper Frozen food Coffee/Tea Bread
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
30. AND NOW?
57%
34%
12%
I start to use/eat the supplies.
I still keep more supplies than
usually.
I still buy more supplies than I
did before Corona.
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
31. NO RUSH ON SHOPS
SINCE REOPENING
63%
did NOT visit a
stationary
shop
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
32. 22%
7% 7%
6% 5% 5%
4% 3%
2% 2%
NO RUSH ON SHOPS
Had-
ware
store
Clothing
store
House-
hold
goods
Book
store
Shoe
store
Elec-
tronic
store
Mall Per-
fumery
Sports
goods
Jewellery
WHICH STORES HAVE YOU VISITED SINCE RESTRICTIONS HAVE BEEN EASED?
Multiple choice possible
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
Alreadyopened
forawhile
33. 53%
46%
41% 40% 41% 36% 35% 36% 35% 33% 28% 32%
17%
24%
12% 13%
21%
19%
18%
12% 14%
13% 19% 12% 14%
12% 20% 14%
17%
13%
16% 17%
22%
31%
34%
39% 37%
41%
37%
40% 37% 41%
41% 46%
50% 48%
60%
60%
3% 4% 7% 9% 9% 11% 9% 11% 14% 14% 11% 8%
15% 16% 13% 10%
W4 W6 W4 W6 W4 W6 W4 W6 W4 W6 W4 W6 W4 W6 W4 W6
Would I buy even during the crisis Would I buy pretty soon after the crisis
Would I rather put off longer Would I not consider for a while
Clothes Smartphone TV Large kitchen
equipment
Insurance Furniture Car Holidays
RELUCTANT TO SHOP
WOULD YOU CURRENTLY MAKE THE FOLLOWING PURCHASE DECISIONS OR RATHER AFTER THE CRISIS?
– except people for whom the product areas are not relevant – comparison waves 4 & 6
Source: Survey powered by Havas Media Solutions, waves 4+6: 14.-16.4. / 27.-29.4.2020, 500 respondents aged 14 to 69 years per wave
34. PLANNED SPENDING ON STABLE LEVEL
20% 16% 16%
11% 14% 13% 10% 8% 8% 10% 6% 5% 5% 7%
67% 70% 68%
72% 70% 70%
83% 83% 88% 85%
84% 84% 83% 80%
13% 14% 16% 18% 16% 17%
7% 9%
4% 4%
10% 11% 12% 13%
W4 W6 W4 W6 W4 W6 W4 W6 W4 W6 W4 W6 W4 W6
More Same as before Less
Estimation of consumer spending according to Corona:
Restaurants /
Bars
Cinema/
Concerts/
Theatre
Holidays/
Trips
Clothing Food/
Drugstore
products
Presents Electronics
Source: Survey powered by Havas Media Solutions, waves 4+6: 14.-16.4. / 27.-29.4.2020,
500 respondents aged 14 to 69 years per wave
35. 14% plan a car purchase
in the near future
FAVOURITE CAR PRODUCERS
64%
30%
15%
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
36. 45%
34%
22%
22%
15%
If there were state subsidies for the purchase of a
new car, it would be a reason for me to think
about buying a car.
In the future I plan to use the car more often for
my daily trips
I feel poorly informed about what is possible in
the current situation regarding the purchase of a
car (e.g. carrying out a test drive)
In the current situation I can very well imagine
buying my car completely online.
I feel badly informed if I can bring my car to the
car service station at the moment.
Top 2 mentions on
a 7-point scale
STATE SUBSIDIES DRIVE CAR PURCHASE
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
HOW DO YOU THINK ABOUT THE FOLLOWING STATEMENTS?
If a car purchase is planned in the near future.
38. HOME OFFICE HAS REACHED ITS LIMIT
38%
44%
48% 49%
47%
49%
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6
And compared to before?
*Employees, Trainees, Students
85%
68%
16%
93%
80%
24%
100%
68%
26%
98%
64%
31%
91%
78%
27%
I have regularly worked
from home before AND
currently do
I have worked from home
time to time AND currently
do
I have never worked from
home BUT currently do so
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6
Currently working from home?*
Source: Survey powered by Havas Media Solutions, 6 waves: 17.-19.3. / 24.-26.3. / 31.3.-2.4. / 14.-16.4. / 21.-23.4. / 27.-29.4.2020, 500 respondents aged 14 to 69 years per wave
39. HOME OFFICE
SEDUCES TO COFFEE
30%
drink
more
coffee
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
40. EMPLOYEES SATISFIED
88% of the employers of our
respondents have already taken measures
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
41. 9%
12%
20%
21%
29%
32%
42%
46%
Virtual events (e.g. sports,
cooking events)
No actions
Short-time work
New working time arrangements
Masking obligation
Vitual meetings
Home office
New hygiene rules
HYGIENE RULES AND HOME OFFICE
HAS YOUR EMPLOYER ALREADY TAKEN MEASURES
AGAINST CORONA? Filter: if employed
64%
Satisfied
23%
Neither
nor
13%
Not
satisfied
HOW SATISFIED ARE YOU WITH THE MEASURES TAKEN BY
YOUR EMPLOYER AGAINST CORONA?
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
43. Planned and
booked; 26%
Planned and
booked with
cancel option;
11%
Planned but not
booked yet; 18%
Neither planned
nor booked; 45%
Summer
vacation
already
booked?
18%
52%
67% 68%
41%
69%
63% 61%
Within Germany Europe by car Europe by plane Long-distance trip
Wave 4 Wave 6
Quelle: Befragung Havas Media Solutions, Welle 5: 21.-23.04.2020, 500 Befragte zwischen 14 und 69 Jahren
„MY HOLIDAYS WILL
NOT TAKE PLACE“:
PESSIMISM ABOUT TRAVELLING IN 2020
Source: Survey powered by Havas Media Solutions, waves 4+6: 14.-16.4. / 27.-29.4.2020,
500 respondents aged 14 to 69 years per wave
44. 14%
8%
15%
12%
7%
17%
12%
21%
19%
6%
male female 14-29 30-49 50-69
Wave 3 Wave 6
„MY ALCOHOL CONSUMPTION HAS INCREASED SINCE CORONA“
GREAT WEATHER & DRINKS
Source: Survey powered by Havas Media Solutions, waves 3+6: 31.3.-2.4. / 27.-29.4.2020,
500 respondents aged 14 to 69 years per wave
45. ALCOHOL PREFERABLY IN COMPANY
CONSUMED ALCOHOL LAST WEEK…
61%
34%
9%
6% 4%
55%
37%
6%
10%
6%
with people in my
household
alone with people via video
chat
with neighbours on
separate
balconies/gardens
with people via
telephone
Wave 3 Welle 6
Source: Survey powered by Havas Media Solutions, waves 3+6: 31.3.-2.4. / 27.-29.4.2020,
500 respondents aged 14 to 69 years per wave
46. DRINKS VIA VIDEOCHAT IS EN VOGUE
Source: Survey powered by Havas Media Solutions, waves 3+6: 31.3.-2.4. / 27.-29.4.2020,
500 respondents aged 14 to 69 years per wave
50% can
imagine enjoying
a few drinks
with friends via
video chat
38% consider
balcony parties with
neighbours (on
separate balconies)
26%
can imagine having a
party with friends via
video chat
26% like
the idea of playing
drinking games
at home
Analysis for people up to 30 years
Top 3 mentions on a 7-point scale
28% think
that you can also
party at home with
household members
14% think
that parties via
live streams from
clubs are a great idea
Wave 3
46% 33% 26%
32% 30%
13%
47. ONLINE EVENTS
WITH POTENTIAL
27% of the respondents have already
attended an online event. Education,
concerts and fitness are particularly popular.
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
48. OPEN FOR ONLINE EVENTS
HAVE YOU ALREADY PARTICIPATED OR COULD YOU IMAGINE DOING SO?
22%
14% 13%
5% 5% 3%
41%
38%
40%
43%
32%
17%
Already participated Not participated yet, but I can imagine doing so
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
Online seminar
(e.g.university)
Online fitness
lession
Online concert Online
cooking
Online event
(z.B.
Preisverleihung,
Fashion Show,
Gala)
Online-Wein-
verkostung
49. RELAXED RESTRICTIONS
BUT STILL SKEPTICISM
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
50. RELAXED RESTRICTIONS?
JOY AND SKEPTICISM AT THE SAME TIME
19%
24%
25%
45%
55%
18%
29%
29%
46%
58%
I'm definitely going to go for a
stroll in the next few days.
I will finally treat myself after the
long quarantine.
I will definitely leave the house
more than before the relaxed
restrictions.
I am very happy about the
relaxed restrictions.
I am very sceptical about the
relaxed restrictions and will
continue to stay at home more.
Wave 5 Wave 6
Source: Survey powered by Havas Media Solutions, waves 5+6: 21.-23.4. / 27.-29.4.2020,
500 respondents aged 14 to 69 years per wave
51. 19%
29%
33%
34%
49%
53%
70%
23%
32%
34%
35%
55%
56%
75%
24%
37%
45%
55%
56%
69%
I can't wait to get back to the office.
I am happy to be able to go to the gym/sports
club again.
I can't wait being able to do errands again
without the internet.
I can't wait strolling in shops.
I can't wait to travel again.
I can't wait to go to restaurants and bars again.
I can't wait to see family & friends.
Wave 1 Wave 5 Wave 6
WHEN YOU THINK OF THE TIME AFTER THE CORONA CRISIS. TO WHAT EXTENT DO
YOU AGREE WITH THE FOLLOWING STATEMENTS?
Top 2 mentions on a 7-point scale
LOOKING FORWARD TO FAMILY & FRIENDS
Source: Survey powered by Havas Media Solutions, waves 1+5, 6: 17.-19.3. / 21.-23.4. / 27.-29.4.2020,
500 respondents aged 14 to 69 years per wave
52. POST-CRISIS COHESION
72%
will pay more attention supporting regional products
and local traders after the Corona crisis.
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
53. THE SMALL THINGS IN LIFE…
Source: Survey powered by Havas Media Solutions, wave 6: 27.-29.4.2020, 500 respondents aged 14 to 69 years
26%
8%
9%
10%
16%
30%
35%
37%
40%
48%
I won't change anything
I will try to travel by train instead of plane
I will use public transportation more often instead of the
car
I try to avoid business trips by organizing online
meetings
I will travel less
I will pay more attention to the environment
I will appreciate systemically relevant professions more
I will avoid large crowds in the long run
I will appreciate my family and friends more
I will appreciate the little things in life more
Hardly any changes
in travel behaviour
expected
New awareness for family,
hygiene, environment and
the essential things
54. Source: Survey powered by Havas Media Solutions, 6 waves: 17.-19.3. / 24.-26.3. / 31.3.-2.4. / 14.-16.4. / 21.-23.4. / 27.-29.4.2020, 500 respondents aged 14 to 69 years per wave
A different look at the essential things
Media usage remains high - still significantly higher than before Corona. Especially the group of under
30-year-olds shows strong growth in media usage. One thing is certain: Media in times of Corona
have not only gained intensity but also attention.
Nevertheless, a slight downward trend in increased usage is becoming apparent. Is normality coming
back? That is what the respondents would like to see in many areas. There should finally be a
distraction. The initiative of the media partners for the Bundesliga is received very positively.
Regarding the "hoarding“ problem, people start to go back to normal. Stocks are slowly being used
up.
The trend towards online shopping and the interest in clothing can still be confirmed. According to
the results, however, the rush on the shops has not happened so far- even though planned consumer
spending has not collapsed yet. The scepticism regarding the relaxed restrictions seems to be
working. However, the results for the younger generation show that the desire for travel & shopping is
enormous.
Employers have taken action. Measures are being and have been taken and the majority of employees
- still in their home offices - are satisfied with them.
And will people get better human beings after Corona? Our respondents are sure that after Corona
they will have a finer view of the essentials. However, the results do not show any major changes in
behaviour - for example, with regard to business trips.