The top media trends that consumers don’t even know aboutKantar
This presentation focuses on the Top media trends consumers don’t even know about. The purpose of this presentation is to move a step back from what we as marketers speak about, about the newest shiny thing and the big buzz word of the year – and see what this actually looks like from the perspective of the consumer.
And why does this matter? Because how consumers feel about or perceive marketing trends and advertising will impact how they feel about your brand and therefore the long-term financial success of your company.
This is the full results deck for the 2012 Flash Games Market Survey, conducted by Mochi Media and our survey partners Adobe and FGL.com.
Now in our 4th year, Mochi Media conducts this annual survey to "take the pulse" of the Flash games industry.
Due to lowered barriers and improvements in technology, we are seeing an evolution of the Flash games industry, where old labels of "Flash game developer" and "mobile game developer" are being replaced with simply "game developer".
10,856 readers, five big brand campaigns and 700,000+ individual brand measurements demonstrate that newsbrands have a significant impact on brand health.
The 12 Key Takeaways from SocialMediaExaminer's Industry ReportWishpond
We've analyzed and synthesized SME's industry report to give you the 12 key takeaways you need to know.
We give you the facts and stats (complete with bar-graphs and pie charts) and then the concrete takeaway that ensures you understand what you're seeing and can apply it for yourself.
Check it out! And a huge thanks to SME for their comprehensive study!
The top media trends that consumers don’t even know aboutKantar
This presentation focuses on the Top media trends consumers don’t even know about. The purpose of this presentation is to move a step back from what we as marketers speak about, about the newest shiny thing and the big buzz word of the year – and see what this actually looks like from the perspective of the consumer.
And why does this matter? Because how consumers feel about or perceive marketing trends and advertising will impact how they feel about your brand and therefore the long-term financial success of your company.
This is the full results deck for the 2012 Flash Games Market Survey, conducted by Mochi Media and our survey partners Adobe and FGL.com.
Now in our 4th year, Mochi Media conducts this annual survey to "take the pulse" of the Flash games industry.
Due to lowered barriers and improvements in technology, we are seeing an evolution of the Flash games industry, where old labels of "Flash game developer" and "mobile game developer" are being replaced with simply "game developer".
10,856 readers, five big brand campaigns and 700,000+ individual brand measurements demonstrate that newsbrands have a significant impact on brand health.
The 12 Key Takeaways from SocialMediaExaminer's Industry ReportWishpond
We've analyzed and synthesized SME's industry report to give you the 12 key takeaways you need to know.
We give you the facts and stats (complete with bar-graphs and pie charts) and then the concrete takeaway that ensures you understand what you're seeing and can apply it for yourself.
Check it out! And a huge thanks to SME for their comprehensive study!
Microsoft Advertising defined the audiences for the Passion Points using an independent behavioural based segmentation that took the 20% most active users in these categories.
Using the results from over 500 econometric models over the last five years, Benchmarketing has proved that newsbrands continue to play a very important part in the modern media mix. As a result, advertising spend should return to 2013 levels for optimum effectiveness
Analysis of the IPA Effectiveness Awards – a bank of campaigns with proven commercial success – shows that including newsbrands in the media mix improves business performance and boosts the business effectiveness of other media.
The Interactive Advertising Bureau (IAB) and Edelman Berland conducted a study on how U.S. online news users feel about sponsored content and, importantly, what it takes for brands, publishers and agencies to get it right. The study focused on in-feed ads like sponsored stories that sit next to pure editorial.
The key takeaway is that we found a direct link between how consumers already feel about the brand advertiser, the publisher and the potential success of the new format.
Learn more: http://edl.mn/iabscstudy
Influencer Marketing : COVID-19 Stay-at-Home Impacts on Consumption TrendsTed Murphy
The U.S. consumer study examines the impacts of COVID-19 “Stay-at-Home” orders among those currently confined to their homes. It focuses on the purchasing behaviors of consumers, specifically as they relate to clothing, groceries, appliances, and electronics.
The U.S. consumer study examines the impacts of COVID-19 “Stay-at-Home” orders among those currently confined to their homes. It focuses on the purchasing behaviors of consumers, specifically as they relate to clothing, groceries, appliances, and electronics. IZEA fielded the study on April 9, 2020, as many U.S. consumers were entering their 2nd or 3rd week of home confinement. All of those who participated in the study indicated that they were “confined to their home,” however only 21.3% said that they had not left their homes at all. The majority of those who participated in the study (76%) said they left their house for those items that they deemed ‘essential.’ Results are based on the responses from 1,061 U.S. Internet users ages 16-99 who self-identify as confined to their home.
Key Statistics for Coronavirus Impacts on Consumption Trends Include:
• 1 in 4 consumers indicate that a 50% discount would be required in order for them to purchase an item they “really want,” but consider non-essential right now.
• 26% of all respondents say that they are researching new products online more than they did before Coronavirus.
• 27% of those ages 18-29 say they have purchased or might purchase an air fryer.
• 34% say they may buy a T-shirt, and 27% may buy athletic wear.
Key Statistics for Coronavirus Impacts on Delivery Services Include:
• 36% of all respondents indicate they plan to use grocery delivery or curbside pickup services while confined to their home.
• Those ages 30-44 are 4x more likely to use coffee delivery or curbside pickup.
• 34% say they are likely to use restaurant delivery or curbside pickup.
• 23% say that they have subscribed to, or plan to subscribe to, a meal kit delivery service such as Blue Apron or Hello Fresh.
Key Statistics for Coronavirus Impacts on Home Improvement Industry Include:
• 33% of male respondents say that they have traveled to a home improvement store since being impacted by Coronavirus.
• 11% of those between the ages of 30-44 expect to use Home Improvement delivery services or curbside pickup.
• 28% of males that own their own home say that they are considering installing new flooring while impacted by Coronavirus.
How do you know how much to spend when developing a media budget for your brand? Learn the key questions you need to answer when deciding how much to allocate to your marketing budget for advertising.
Insights2020: Driving Customer-Centric Business Growth Kantar
Based on more than 325 in-depth interviews with senior marketing and insights leaders and 10,000+ interviews with practitioners across 60 markets, the Insights2020 initiative examines the drivers of customer-centricity and how being a customer-focused company impacts business performance.
With a robust and global sample, we are able to quantify the financial opportunity for any business and guide organizations on their journeys to customer-centricity. The connection is clear and it is time to elevate insights and analytics to the boardroom.
BuzzAngles is a PR Measurement and Management System currently focusing on the Digital Aspects of PR. Current document is a white labeled document largely to understand the structure or the outcome the platform can deliver
BuzzAngles has a SaaS Model
Social Media Marketing in the American and French wine industry in 2012pierrickbouquet
Every year, for the past three years, ABLE has been conducting surveys on Social Media in the American and French wine industries. This year survey was conducted in October 2012 and analyzes the impact of social media marketing on the world of wine, and compares how two key players (France and the United States) are embracing new technology. Results were presented during the 2012 European Wine Blogger Conference in Izmir.
Syncapse Increasing Campaign Effectiveness With Social MediaAndrew Ballenthin
Indeed, social media has clearly become a very effective way to drive consumer awareness and campaign effectiveness. But our survey went one step further. We identified a critical segment of the social media audience who carry a disproportionate level of influence on consumers. This group, who we call Social Media Producers, also tend to spend more on the brands they recommend. Activating this segment of the consumer audience will provide incremental benefits to those brands that understand how to engage consumers through social channels. To help them, Syncapse conducted an extensive study of more than 4,300 consumers across North America.
This study, which has reached the third annual edition, analyzes the responses of 270 representatives of companies from various industries in Romania regarding their marketing approach through social networks and the impact this type of marketing currently has upon their performance and business operations. The present study is based on a questionnaire conducted between 3 –20 November 2015. The report analyzes the responses of the 270 respondents from the local business environment. The report used for global comparative data is the “2015 Social Media Marketing Industry Report –How Marketers Are Using Social Media to Grow Their Businesses”.
According to new research from Domo and CEO.com, more business leaders than ever before are jumping into social media but they aren’t necessarily taking full advantage of these tools.
Infographic: Multicultural Marketing Industry Survey 2014Joinville
Trends and demographics form the 1st ever conducted survey on the marketers inside the multicultural marketing industry. Now in the form of an infographic!
We all know that mobile is central to people’s lives and that the changing mobile landscape means that people are increasingly connected through a raft of mobile devices and solutions. A strategic medium for brands but ultra personal for users, mobile is reshaping customer relationships and leading marketers to focus on customers first, fulfilling their requirements and delivering what they want.
Mobile is with the customer at all stages of the purchasing path. So whatever your objective, (customer recruitment, customer satisfaction or customer engagement), you must deliver the best mobile consumer journey possible.
With straightforward tips and best practices to sharpen your marketing strategy, this webinar will introduce you to the golden rules of customer engagement and show you how to forge longlasting and meaningful mobile experiences to drive sales.
You’ll learn easy ways to embrace mobile:
Understand and know your customers
Build trusted relationships via mobile
Design relevant mobile marketing content
Implement key rules to run efficient mobile marketing campaigns
Re-envision the consumer path to purchase, to deliver an effortless journey that ends in a happy transaction
Register now for this webinar – a must for any successful mobile marketing strategy!
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters: Stéphanie Viriot, Strategic Marketing Analyst, Gemalto
Live Webinar Date: January 16, 2014
Microsoft Advertising defined the audiences for the Passion Points using an independent behavioural based segmentation that took the 20% most active users in these categories.
Using the results from over 500 econometric models over the last five years, Benchmarketing has proved that newsbrands continue to play a very important part in the modern media mix. As a result, advertising spend should return to 2013 levels for optimum effectiveness
Analysis of the IPA Effectiveness Awards – a bank of campaigns with proven commercial success – shows that including newsbrands in the media mix improves business performance and boosts the business effectiveness of other media.
The Interactive Advertising Bureau (IAB) and Edelman Berland conducted a study on how U.S. online news users feel about sponsored content and, importantly, what it takes for brands, publishers and agencies to get it right. The study focused on in-feed ads like sponsored stories that sit next to pure editorial.
The key takeaway is that we found a direct link between how consumers already feel about the brand advertiser, the publisher and the potential success of the new format.
Learn more: http://edl.mn/iabscstudy
Influencer Marketing : COVID-19 Stay-at-Home Impacts on Consumption TrendsTed Murphy
The U.S. consumer study examines the impacts of COVID-19 “Stay-at-Home” orders among those currently confined to their homes. It focuses on the purchasing behaviors of consumers, specifically as they relate to clothing, groceries, appliances, and electronics.
The U.S. consumer study examines the impacts of COVID-19 “Stay-at-Home” orders among those currently confined to their homes. It focuses on the purchasing behaviors of consumers, specifically as they relate to clothing, groceries, appliances, and electronics. IZEA fielded the study on April 9, 2020, as many U.S. consumers were entering their 2nd or 3rd week of home confinement. All of those who participated in the study indicated that they were “confined to their home,” however only 21.3% said that they had not left their homes at all. The majority of those who participated in the study (76%) said they left their house for those items that they deemed ‘essential.’ Results are based on the responses from 1,061 U.S. Internet users ages 16-99 who self-identify as confined to their home.
Key Statistics for Coronavirus Impacts on Consumption Trends Include:
• 1 in 4 consumers indicate that a 50% discount would be required in order for them to purchase an item they “really want,” but consider non-essential right now.
• 26% of all respondents say that they are researching new products online more than they did before Coronavirus.
• 27% of those ages 18-29 say they have purchased or might purchase an air fryer.
• 34% say they may buy a T-shirt, and 27% may buy athletic wear.
Key Statistics for Coronavirus Impacts on Delivery Services Include:
• 36% of all respondents indicate they plan to use grocery delivery or curbside pickup services while confined to their home.
• Those ages 30-44 are 4x more likely to use coffee delivery or curbside pickup.
• 34% say they are likely to use restaurant delivery or curbside pickup.
• 23% say that they have subscribed to, or plan to subscribe to, a meal kit delivery service such as Blue Apron or Hello Fresh.
Key Statistics for Coronavirus Impacts on Home Improvement Industry Include:
• 33% of male respondents say that they have traveled to a home improvement store since being impacted by Coronavirus.
• 11% of those between the ages of 30-44 expect to use Home Improvement delivery services or curbside pickup.
• 28% of males that own their own home say that they are considering installing new flooring while impacted by Coronavirus.
How do you know how much to spend when developing a media budget for your brand? Learn the key questions you need to answer when deciding how much to allocate to your marketing budget for advertising.
Insights2020: Driving Customer-Centric Business Growth Kantar
Based on more than 325 in-depth interviews with senior marketing and insights leaders and 10,000+ interviews with practitioners across 60 markets, the Insights2020 initiative examines the drivers of customer-centricity and how being a customer-focused company impacts business performance.
With a robust and global sample, we are able to quantify the financial opportunity for any business and guide organizations on their journeys to customer-centricity. The connection is clear and it is time to elevate insights and analytics to the boardroom.
BuzzAngles is a PR Measurement and Management System currently focusing on the Digital Aspects of PR. Current document is a white labeled document largely to understand the structure or the outcome the platform can deliver
BuzzAngles has a SaaS Model
Social Media Marketing in the American and French wine industry in 2012pierrickbouquet
Every year, for the past three years, ABLE has been conducting surveys on Social Media in the American and French wine industries. This year survey was conducted in October 2012 and analyzes the impact of social media marketing on the world of wine, and compares how two key players (France and the United States) are embracing new technology. Results were presented during the 2012 European Wine Blogger Conference in Izmir.
Syncapse Increasing Campaign Effectiveness With Social MediaAndrew Ballenthin
Indeed, social media has clearly become a very effective way to drive consumer awareness and campaign effectiveness. But our survey went one step further. We identified a critical segment of the social media audience who carry a disproportionate level of influence on consumers. This group, who we call Social Media Producers, also tend to spend more on the brands they recommend. Activating this segment of the consumer audience will provide incremental benefits to those brands that understand how to engage consumers through social channels. To help them, Syncapse conducted an extensive study of more than 4,300 consumers across North America.
This study, which has reached the third annual edition, analyzes the responses of 270 representatives of companies from various industries in Romania regarding their marketing approach through social networks and the impact this type of marketing currently has upon their performance and business operations. The present study is based on a questionnaire conducted between 3 –20 November 2015. The report analyzes the responses of the 270 respondents from the local business environment. The report used for global comparative data is the “2015 Social Media Marketing Industry Report –How Marketers Are Using Social Media to Grow Their Businesses”.
According to new research from Domo and CEO.com, more business leaders than ever before are jumping into social media but they aren’t necessarily taking full advantage of these tools.
Infographic: Multicultural Marketing Industry Survey 2014Joinville
Trends and demographics form the 1st ever conducted survey on the marketers inside the multicultural marketing industry. Now in the form of an infographic!
We all know that mobile is central to people’s lives and that the changing mobile landscape means that people are increasingly connected through a raft of mobile devices and solutions. A strategic medium for brands but ultra personal for users, mobile is reshaping customer relationships and leading marketers to focus on customers first, fulfilling their requirements and delivering what they want.
Mobile is with the customer at all stages of the purchasing path. So whatever your objective, (customer recruitment, customer satisfaction or customer engagement), you must deliver the best mobile consumer journey possible.
With straightforward tips and best practices to sharpen your marketing strategy, this webinar will introduce you to the golden rules of customer engagement and show you how to forge longlasting and meaningful mobile experiences to drive sales.
You’ll learn easy ways to embrace mobile:
Understand and know your customers
Build trusted relationships via mobile
Design relevant mobile marketing content
Implement key rules to run efficient mobile marketing campaigns
Re-envision the consumer path to purchase, to deliver an effortless journey that ends in a happy transaction
Register now for this webinar – a must for any successful mobile marketing strategy!
Moderator:
Leo Scullin, Global Industry Initiatives, Mobile Marketing Association
Presenters: Stéphanie Viriot, Strategic Marketing Analyst, Gemalto
Live Webinar Date: January 16, 2014
Ecommerce, Marketplaces & Classifieds: Company presentation by Chris Morton, CEO & Co-Founder of Lyst, at the NOAH Conference London 2019, 30-31 October, Old Billingsgate.
How to Optimize Your Marketing Strategy in Times of ChangeFalcon.io
Times are changing, and so is your customers’ focus. Audience fragmentation and diversification in customer needs are posing a challenge for brands, who do not only need to personalize their content, but also meet their audiences where they are. For that reason, it is vital for brands to find new ways to engage with their audience through highly interactive and seamless digital experiences.
Taking a close look at Pernod Ricard's success stories of its brands like Absolut Vodka, Jameson, Havana Club, and Beefeater, this webinar will help you navigate the challenges of multi-channel campaign planning.
Focusing on the FMCG industry this webinar will help you uncover:
- Strategies for effective cross-channel social media optimization.
- How to ensure brand consistency across channels and teams.
- How to engage with an increasingly diverse audience.
Watch full webinar here: https://www.falcon.io/webinars/cross-channel-strategy/
Retail - Presentation by Thierry Petit, Co-Founder & Co-CEO of Showroomprive.com at the Axel Springer NOAH Conference Berlin 2016, Tempodrom on the 9th of June 2016.
This is a reposting of the 6th annual State of Sponsored Social report, which illustrates the ways in which sponsored social content continues to play an increasing role in marketing. As presented at IZEAFest 2015.
Experienced social media Marketers revealed a positive shift in Sponsored Social compared to the same period last year, and find it as widely effective as many traditional marketing approaches, including online display advertising, television commercials, and celebrity endorsements. In developing the report, IZEA sought out the quantitative and qualitative opinions of both brand and agency professionals from a broad range of company sizes to reflect the diverse needs of the marketing industry. Findings include:
Twenty-five percent of companies have an organizational annual budget in excess of $500,000; five percent estimated their Sponsored Social annual budget is in excess of $5 million.
There is strong positive momentum behind Sponsored Social’s marketing effectiveness. In fact, over half (54 percent) of Marketers feel better about Sponsored Social than they did a year ago.
Marketers recognize the time and effort required for Creators to produce long form content, which is why they are willing to pay 2.1x premium to sponsored video and blog posts versus other forms of sponsored social.
Most Sponsored Social Marketers compensate Creators with monetary payment versus free product or merchandise.
Similar to Influence marketing study - Influence4You 2019! (20)
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
2. Who are the micro and middle influencers in
2019?
How do they handle partnerships?
How does influencer activity differs between
countries and languages?
4446
influencers
61 countries
6 languages
Dates of the survey : 01/03/2019 to 16/04/2019 – sample : influencers on the Influence4You influence marketing platform
3. Who is Influence4you?
The leading influence marketing platform and
agency in Europe (based in Paris)
40 experts
More than 5000 influence marketing
campaigns in Europe, North and South
America
Probably the best campaign management
platform (demo video here)
To know more : www.influence4you.com
4. 1720
2066
660
[Study sample]
4446 influencers from 6 different countries and 6 languages answered our survey
91
506
607
607
966
1669
Dates of the survey : 01/03/2019 to 16/04/2019 – sample : influencers on the Influence4You influence marketing platform
- Respondents split by audience size - - Respondents split by language -
50 k followers
10 k followers
5. Who are
influencers?
28 y.o
on average
78%
between 18 and 35
y.o
2016
median year for
an influencer having started
their
influencer activity
21%
are parents
6. 28 yo
28 yo
26 yo
27 yo
29 yo
29 yo
4%
35%
42%
15%
4%
1 - <18 2 - <25
3 - <35 4 - <45
5 - >45
28 y.o average
78% are between 18 and 35
… Even portuguese and spanish speaking
countries have younger influencers
Influencers age: a homogeneous population…
Average influencer age: 28 years old
7. INSTAGRAM
the preferred social network for influence
marketing
4%
9%
20%
23%
24%
27%
37%
40%
58%
96%
Twitch
Tik Tok
Linkedin
Blog
Pinterest
Snapchat
Youtube
Twitter
Facebook
Instagram
Total général
- Which social media network are you on? -
96%
of influencers are
present on Instagram
8. …with many differences worldwide
Youtube Twitter Facebook Pinterest Twitch Snapchat Tik Tok Blog Linkedin
German speaking 30% 27% 61% 27% 6% 38% 11% 14% 28%
Spanish Lat American 33% 53% 62% 17% 1% 24% 13% 4% 11%
English speaking 48% 60% 69% 42% 7% 36% 9% 34% 37%
Brazil 35% 31% 55% 14% 2% 13% 4% 8% 7%
Spain 37% 54% 59% 24% 3% 23% 13% 22% 23%
French speaking 42% 37% 53% 24% 5% 35% 10% 27% 17%
Italian 29% 34% 73% 25% 2% 21% 6% 25% 29%
Portugese 37% 36% 66% 31% 4% 21% 3% 21% 16%
Total 38% 42% 60% 25% 4% 28% 9% 23% 20%
[Analysis] - Which languages outperform others on social networks?
Youtube
Snapchat
Snapchat
Pinterest
TikTok
Twitter
Facebook
Linkedin Youtube
Twitter
Pinterest
Snapchat
Blogs
Linkedin
TikTokLatam
Base 100 : Instagram
9. Influencers fit into many sectors…
8%
10%
13%
14%
15%
21%
26%
37%
53%
59%
63%
69%
Gaming
High-tech
Parents
Pets
Humor
Deco
Sport
Food
Travel
Beauty
Fashion
Lifestyle
- What is the main theme of your account? -
Lifestyle, fashion, beauty and
travel is a favorite theme for
more than 50% of influencers!
11. Do they create their legal
BUSINESS STRUCTURE?
27%
of influencers have have
made their influence
activity into a business
…but after reaching
50k followers, almost
50% have a
business structure
Differences between
countries seems to
be linked to leagal
constraints
12. 73%
19%
8%
No status
Independant worker
Company
Most micro and middle influencers do not have a business
structure behind their influence activity – split by audience size
- Is your influencer activity based on a
business structure? -
27% have a
business structure
57
%
24
%
19
%
72%
21%
7%
73%
13%
14%
50 k
10 k
- Split by audience size -
660
2066
1720
13. Micro and middle influencers are mainly individuals without businesses behind their activity
- split by country
- Is your influencer activity based
on a business structure? -
73%
19%
8%
No status
Independant worker
Company
27% have a business
structure
22%
24%
25%
35%
36%
18%
- Is your influencer activity based on a
business structure (% of yes responses)?
14. Do they receive
FREE
PRODUCTS?
10k
seems to be
the pivot point
Micro and middle
influencers with
more than 10k
followers receive
many free products
English, Portuguese
and Italian speaking
countries are more
accustomed to sending
influencers free
products, than French
ones
15. Micro and middle influencers with more than 10k followers
receive many free products
- Do you receive free products from brands? -
3%5%
18%
31%
43%
74%
5%4%
16%
36%
39%
16%
10%
25%
32%
17%
75%
49%
Often / very often receive free products
50 k
10 k
- Split by audience size -
660
2066
1720
9%
7%
20%
33%
31%
1 - Never
2 - Very rarely
3 - Rarely
4 - Often
5 - Very Often
64% often / very often
receive free products
16. English, Portuguese and Italian speaking countries are more
accustomed to sending influencers free products, than French ones
60%
62%
71%
63%
70%
70%
- Do you receive free products from brands? - - Do you often or very often receive free products? -
9%
7%
20%
33%
31%
1 - Never
2 - Very rarely
3 - Rarely
4 - Often
5 - Very Often
64% often / very often
receive free products
17. Are they often invited to
EVENTS?
Brand events with micro
and middle influencers
are popular in English
speaking countries … but
less so in Spanish ones
Influencers with
more than 50k
followers are invited
to brand events
18. 39%
17%
17%
17%
10%
1 - Never
2 - Very rarely
3 - Rarely
4 - Often
5 - Very Often
56% never (or very
rarely) go to brand
events
Influencers with more than 50k followers are invited to brand events
- Have you ever been invited to
an event hosted by a brand? -
20%
15%
19%
25%
21%
35%
33%
18%17%
21%
11%
55%
16%
16%
10%
3%
51%
71%
Often / very often attend brand events
50 k
10 k
- Split by audience size -
660
2066
1720
19. Brand events with micro and middle influencers are popular in English
speaking countries … but less so in Spanish ones
59%
55%
43%
69%
50%
44%
- % of influencers that never (or very
rarely) go to brand events -
- Have you ever been invited to
an event hosted by a brand? -
39%
17%
17%
17%
10%
1 - Never
2 - Very rarely
3 - Rarely
4 - Often
5 - Very Often
56% never (or very
rarely) go to brand
events
20. Do they often do
PAID PARTNERSHIPS?
Amongst influencers with
more than 50k followers,
55% regularly engage in
paid partnerships. Size
seems to be the key
factor
Compared to other
countries, paid
parternships are done
almost twice as much in
English speaking
countries
21. 32%
12%
21%
23%
12%
1 - Never
2 - Very rarely
3 - Rarely
4 - Often
5 - Very Often
35% Often (or
very often) do
paid partnerships
Amongst influencers with more than 50k followers, 55% regularly
engage in paid partnerships
6%
9%
20%
32%
33%
55%
22%
12%
24%
30%
12%
42%
52%
14%
18%
12%
4%
15%
Often / very often do paid partnerships
50 k
10 k
- Split by audience size -
660
2066
1720
- Do you participate in paid
partnerships? -
22. Compared to other countries, paid parternships are done almost twice
as much in English speaking countries
~32%
37%
NS
36%
33%
57%
- Do you participate in paid
partnerships? -
- % of influencers that regularly do paid
partnerships -
32%
12%
21%
23%
12%
1 - Never
2 - Very rarely
3 - Rarely
4 - Often
5 - Very Often
35% Often (or very often)
do paid partnerships
23. 6%
34%
30%
12%
18%
13%
37%
27%
10%
13%
0 1-2 3-4
5-6 6 +
50% do more than 3
partnerships per month
50% of influencers do more than 3 partnerships per month with a large variation in number
seen for those with more than 10k followers
4%
32%
30%
14%
20%
64%
24%
44%
21%
6%
5%
60%
33%
% that do more than 3 partnerships per
month
50 k
10 k
- Split by audience size -
660
2066
1720
- How many partnerships do you
do each month? -
24. 77% of micro and
middle influencers earn
less than €1000 per
year via partnerships
Above 50k
followers, more
than 55% earn
more than 1 k€ and
15% > 10k€
English and German
speaking market are the
more profitable for
influencers
Community size
has a deep
impact on this
stat
25. 55%38%
5%1%1%0%
93%
10%
36%
25%
14%
12%
3%
25%
50%
16%
6%3%0%
34%
43%
13%
6%
3%1%
0
1 - 0-500€
2 - 1 000-5 000€
3 - 5000-10 000€
4 - 10 000-50 000€
5 - 50 000 +
77% earn less than
€1000 per year
77% of micro and middle influencers earn less than €1000 per year via
partnerships
but amongst those with more than 50k followers, 54% earn more than €1000
46%
75%
% earning less than €1000 / year
50 k
10 k
- Split by audience size -
660
2066
1720
- How much do you earn per
year from partnerships? -
26. For influenceurs with more than 10k followers (only)
English speaking influencers earn more than other countries
70%
63%
NS
75%
73%
55%
- % of influencers that earn less than €1000 per year -
34%
43%
13%
6%
3%1%
0
1 - 0-500€
2 - 1 000-5 000€
3 - 5000-10 000€
4 - 10 000-50 000€
5 - 50 000 +
77% earn less than €1000
per year
- How much do you earn per
year from partnerships? -
27. 65%
of influencers have
more partnerships
than last year
German, French
an Spanish
speaking
countries have
more traction
Community size
has no impact
on this stat
…and only
11% less
28. 3%9%
24%
40%
24%
2%7%
22%
46%
23%
4%
7%
28%
46%
15%
3%
8%
24%
45%
20%
1 - Strongly decreased
2 - Decreased
3 - Remained constant
4 - Increased
5 -Strongly Increased
65% of influencers
see an increase in
partnerships and
11% a decrease
Only 11% of influencers say they have less partnerships than last year
(and 65% more)!
66%
69%
61%
%age of influencers having a increase in
partnerships
50 k
10 k
- Split by segment of followers -
660
2066
1720
- Would you say partnerships
have increased or decreased? -
29. German, French an Spanish speaking countries seems to be the more dynamic markets
in terms of influencers partnerships
69%
72%
62%
67%
61%
65%
3%
8%
24%
45%
20%
1 - Strongly decreased
2 - Decreased
3 - Remained constant
4 - Increased
5 -Strongly Increased
65% of influencers see
an increase in
partnerships and 11% a
decrease
- Would you say partnerships
have increased or decreased? -
- %age of influencers that see an increase in partnerships -
30. But there is a clear cultural
gap : French, English and
German are very transparent
(>95%)…
but less the case for Spanish and
Portuguese speaking countries
(<70%)
82%
of influencers clearly
indicates their
partnerships
Size of
community
doesn’t impact
this percentage
31. 6%
11%
24%59%
1 - No
2 - Most of the case no
3 - Most of the time
4 - Yes Always
83% of influencers
clearly indicates
their partnerships
83% of influencers clearly indicates their partnerships
5%
13%
27%
55% 82%
6%
12%
26%
56% 82%
6%
8%
21%
65%
86%
%age of influencers having a increase in
partnerships
50 k
10 k
- Split by segment of followers -
660
2066
1720
Are you transparent with your
community?
32. But there is a clear cultural gap : French, English and German are very transparent … but less
the case for Spanish and Portuguese speaking countries
94%
97%
64%
67%
91%
95%
6%
11%
24%59%
1 - No
2 - Most of the case no
3 - Most of the time
4 - Yes Always
83% of influencers
clearly indicates their
partnerships
Are you transparent with your
community?
- %age of influencers are transparent
with their community -
33. FIND ALL THE KEY POINTS
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