JACKfm Oxford Infographic Q4 2015

1. 52%
48%
42,600
39,400
28%
20%
23%
15%
8%
6%
23,100
16,300
18,800
12,600
6,300
4,900
15-24 25-34 35-44 45-54 55-64 65+
GENDER MAIN SHOPPER
76%
36% ABC1
C2DE
Source // RAJAR/Ipsos-MORI/RSMB 6 Months Q4 2015
Listeners - number of and proportion that are...
62,700
29,500
106 JACKfm (Oxford)
15.9%
82,100
6
7.6
621,600
18,100 8,300 196,900
MORE 15+
LISTENERS
MORE MAIN
SHOPPER
LISTENERS
MORE HOURS
LISTENING BY
WOMEN
in the last 12 Months in the last 12 Months in the last 12 Months
44%
56%
Male Female
46,300 35,800
MAIN SHOPPER WITH KIDS
AGE
SOCIAL GRADE
Total
Listening Hours
Total Reach
Market
Share %
Avg.
Hours
Reach

2. More Weeks, More Listeners.
Predicted
- Week 1
Predicted
- Week 4
Predicted
- Week 8
Predicted
- Week 13
Source // RAJAR/Ipsos-MORI/RSMB 6 Months Q3 2015
Listeners - number of and proportion that are...
15.9%
25.4%
30.1%
33.2%
82,100
131,600
155,800
172,000
The Bay Audience
ADULTS 17+ WITH 1 OR
MORE CARS IN
HOUSEHOLD
ADULTS 18+ LIVING IN
OWNED HOME
ADULT LISTENERS THAT
LISTEN TO NO OTHER
LOCAL COMMERCIAL
STATION
75,300 55,000 39,800
92% 67% 49%
106 JACKfm (Oxford)
Local Gets Vocal Research by d.fferentology for First Radio 2014
62% 46%
“Agree:
I am more likely to
consider a company/brand
I hear on my station
increased Brand consideration
Action taken after hearing
about a brand on my station
Local Stations are
more influential at a
local level
My Local Station Other Commercial
Radio listeners
“
”
Agree:
It feels like part
of my area
My Local Station Other Commercial
Radio listeners
85% 52%
Visited
a store
Bought
Searched
online
My Local
Station
Other
Commercial
Radio listeners
42% 30%
52% 29%
60% 46%
“ “